After the plan was decided, Li Chuan was not in a hurry to negotiate with Langke Design, because March 22 was Saturday, and he was going to broadcast live again.

Although it is important to "negotiate with Langke Design to determine the development plan of the headquarters building and live broadcast base", it is more important to make money from live broadcasting.

Live streaming to make money is a serious matter, and it can't be delayed no matter what.

Therefore, Li Chuan just made a phone call to Langke Design, asking the other party to come up with a complete design plan as soon as possible, and the specific negotiation matters will be discussed in a few days.

After the phone call, he began to be busy with the live broadcast.

In the live broadcast on the evening of March 22, he once again made sales of more than 200 million.

The specific data is as follows:

Live duration: 5 hours and 32 minutes

Views: 48.607 million

Peak popularity: 1.119 million

Average popularity: 583,000

Average order value: 76.7 yuan

Conversion rate: 5.6%

Total sales: 208.777 million

Average profit margin: 38%

Fans: 688,000

The total sales were 210 million, the conversion rate was 5.6%, and the calculated profit was ...... 79.335 million.

After deducting returns and platform commissions, the final net profit is ...... 71.402 million.

A live broadcast earned more than 70 million yuan!

It is also worth mentioning that after this live broadcast, Mr. Sen's Douyin fans became 42.491 million, officially surpassing Di Lieba and becoming the second place in the "Douyin Fan Rankings"!

As of 12 p.m. on March 22, the data of the top three "Douyin Fan Rankings" are as follows:

1. Chen He: 4402.6w

2. Mr. Sen: 42.503 million

3. DEAR-Di Lieba: 4182.5W

After Mr. Sen's Douyin fans surpassed Di Lieba, there was only one Chen He left in front.

Although Chen He is not a big-name star, he, like Di Lieba, has participated in the phenomenal variety show "Run, Brother" before, so he is very well-known.

Nowadays, there are not many celebrities who have settled in Douyin, and a particularly well-known star like Chen He, of course, Douyin officials will give traffic support to a certain extent.

Moreover, Chen He is a person with more traffic thinking, and the video is updated quickly, and he will post one in two or three days, which is not shoddy, but the kind with more content, so he has a fast increase in fans, and he can increase his fans by an average of 50,000 or 60,000 fans a day.

In this way, it is still more difficult for Li Chuan to surpass him in the number of fans.

Of course, it's just that it's difficult.

Although there is difficulty, it is not big, and Li Chuan doesn't need to do anything, just need to maintain the existing live broadcast rhythm.

】

According to the current trend, as long as he broadcasts live normally every Saturday and the number of fans exceeds Chen He, it will be sooner or later, but it will take some more time.

……

After the live broadcast on March 22, Li Chuan was finally idle.

As soon as he was free, he drove back to the Peach Blossom Villa.

He hasn't been back to the Peach Blossom Villa for more than half a month, Cheng Lulu is about to grow hair, and recently he has sent him WeChat every day, saying, "Husband, I miss you, when will you come back?" ”。

He was also urged, so he took advantage of his free time to go back.

That night, he and Cheng Lulu "fought" until four o'clock in the morning.

When I woke up the next day, it was already noon.

Li Chuan got dressed and got up, went downstairs to have a "breakfast", and then went to the basement and played billiards.

He played for more than an hour, and when he got tired of playing, he went to the private theater again and found a movie to watch.

However, just two minutes into the movie, and before the beginning of the film ended, he suddenly remembered "Sister Wei's Workplace Diary".

"Sister Wei's Workplace Diary"...... It's been a week since it was launched, and I don't know how it's going? ’

'I was too busy with work before, I didn't have time to pay attention, and I didn't have anything to do right now, or else...... Ask Yu Jie? ’

'Just ask, being idle is idle anyway. ’

Li Chuan said in his heart, paused the movie, then took out his mobile phone and called Yu Jie.

The phone rang three times and was connected.

Yu Jie: "Hey, Mr. Sen. ”

Li Chuan: "Old Yu, what are you doing?" ”

Yu Jie: "I didn't do anything, I stayed at home, I finally had a day off, I didn't want to do anything, I just wanted to rest." ”

Li Chuan: "You are blocking me with words." ”

Yu Jie: "How dare you...... If you have any tasks, just say it, even if I am tired to death, I will get up and work for you. ”

Li Chuan: "Okay, don't complain, I don't have anything to do, I just want to ask about "Sister Wei's Workplace Diary". ”

Yu Jie: "Oh, the situation of "Sister Wei's Workplace Diary" is very good, the broadcast volume is very high, the seventh episode just released yesterday, in less than 24 hours, the broadcast volume has reached more than 80 million, and the broadcast volume of the first six episodes has now exceeded 100 million. ”

Li Chuan: "Oh? That's pretty hot. ”

Yu Jie: "Well, the popularity is very good, Douyin, the fast stream and the hot list have never stopped, and now they are still on it, and the influence of the external network is also very sufficient, Weibo, from time to time, it will be on the hot search, and it was on one last night, have you seen it?" ”

Li Chuan: "I didn't watch it, I broadcast live last night, so I didn't have time to watch it." ”

Yu Jie: "Oh...... Last night's hot search, the heat was quite high, at seven o'clock, rushed to the first, but only stayed for half an hour, and then went down. ”

Li Chuan: "What title is the hot search?" ”

Yu Jie: "Sister Wei is still Sister Wei." ”

Li Chuan: "What do you mean?" ”

Yu Jie: "Sister Wei is the nickname given to Wei Yingluo by the audience when "Yanxi Raiders" was broadcast......

Li Chuan: "I know this. ”

Yu Jie: "Well, that's the case...... Yesterday, in the seventh episode we posted, the plot progressed to the point where Wei Ying killed the first villain in the play, which was similar to Wei Yingluo's performance at the beginning. ”

Li Chuan: "Oh, this is good news, it means that the audience has been substituted." ”

Yu Jie: "That's right. ”

Li Chuan: "Well, how is public opinion?" Are there more people scolding now? ”

Yu Jie: "It's not much, it's been a week, the audience has accepted the form of 'series of short dramas', everything that should go is gone, and everything that should be left is left, "Sister Wei's Workplace Diary" has now entered a period of stable development. ”

"Well, that's good news too."

Li Chuan nodded, and then asked, "How is Wu Jinyan's increase in fans?" ”

"Very good, I also looked at it at lunch and she already has 21.09 million fans."

"What?!"

Li Chuan couldn't help but widen his eyes and said, "Breaking 20 million so soon?!" ”

"Well, Wu Jinyan can now increase more than one million fans a day."

"Lying ...... it! ”

Li Chuan couldn't help but burst into a foul mouth.

Previously, when he learned that "the popularity of "Sister Wei's Workplace Diary" remains high and the reputation is gradually warming", he roughly guessed in his heart that Wu Jinyan's fan growth will not be bad.

However, he didn't expect to exaggerate to such an extent.

More than one million fans a day, what is this concept?

This reminded Li Chuan of Andy Lau in later generations.

The veteran superstar Andy Lau has never opened a social account before, but in 2021, he will enter Douyin in a high-profile manner.

"Andy Lau's entry into Douyin" is a commercial behavior, and the reason for this is that Jay Chou has settled in Kuaishou.

Who is Jay Chou?

In the eyes of ordinary audiences, Jay Chou is a superstar who has released many popular songs, and the number of fans is particularly large; But in the eyes of business people, Jay Chou is not a simple singer, but a "traffic king".

This matter has to be traced back to 2016.

In May 2016, a video appeared on the Internet, in which Chen Nian, the founder of Vancl Eslite, was interviewed, saying: "I think a hundred years later, everyone must still remember Mu Dan, and Jay Chou must be rubbish." ”

As soon as this video came out, it caused an uproar.

Chen Nian was abused by countless Jay Chou fans, and even with it, Vancl Eslite was also boycotted by the whole network.

Since then, Vancl Eslite has become an outcast of capital.

At that time, many people believed that Vancl Eslite was expected to surpass Vipshop and compete with JD.com to become a major leader in the e-commerce industry.

However, as soon as the Jay Chou incident came out, everything went down the drain.

Those capitals who were originally chasing after sending money to Vancl Eslite ran away with all the smoke.

Vancl Eslite has become an abandoned son of capital, and under the general trend, even if it is as strong as Lei Jun, there is no way to turn the tide.

Lei Jun is the largest investor in Vancl Eslite, he invested 100 million US dollars in it, and after the Jay Chou incident, there was almost nothing left.

There are not many examples of Lei Jun's failed investment, and the project of Vancl Eslite can be said to be the most failed investment in his life.

Because of this incident, Lei Jun remembered Jay Chou deeply.

Although he did not retaliate against Jay Chou, he would talk about Jay Chou from time to time and say a few words.

Of course, he said something nice.

I don't know, I thought Lei Jun was a fan of Jay Chou.

But only those who are really familiar with the inside story understand that Lei Jun's resentment has not disappeared, and his heart has not passed that threshold.

As a well-known business elder in China, Lei Jun has always been known for his "accurate vision", and there are very few examples of his investment failures and many examples of successful investments.

Vancl Eslite, as the most failed investment example in Lei Jun's life, of course, has to be praised by people from all walks of life.

In addition, Lei Jun himself will mention Jay Chou from time to time, and others can't forget it if they want to.

In this way, after several praises, Jay Chou has changed from a famous singer to a "traffic king" in the eyes of many business people.

The "traffic big devil" has settled in Kuaishou, and Douyin must of course be ready for it.

So, they found Andy Lau.

Perhaps in the eyes of Douyin, the only star who can compete with the "traffic demon king" is the veteran superstar Andy Lau.

Douyin signed Andy Lau out of the strategic need to "compete with Kuaishou", so of course, they must give the highest level of traffic support.

On the day Andy Lau settled in Douyin, he obtained the largest extremely fast stream in the history of Douyin, and there was no shortage of opening screen advertisements or something.

Andy Lau's splash screen ad is IP locked.

What does lock IP mean?

It is to lock the user's IP, and then make 100% coverage recommendation, which is manifested as: when a user opens Douyin, he can see Andy Lau for the first time, but if he opens it after exiting, he may not be able to see it.

The opening screen advertisement for "Sister Wei's Workplace Diary" is also in this mode, but it is only two hours, and Andy Lau lasts for several days.

With the support of Douyin's huge traffic, Andy Lau's number of fans exceeded 20 million on the day he entered Douyin, and in the following month, it rose to more than 70 million in one go.

Wu Jinyan's fan growth rate is not so exaggerated, but in comparison, the comprehensive effect is similar.

Wu Jinyan's rate of increasing fans can be regarded as a phenomenon. ’

Li Chuan sighed secretly and said, "It seems that ...... "Sister Wei's Workplace Diary" is really popular!" ”

Yu Jie: "Zhou Mengxue has also gained a lot of fans. ”

Li Chuan: "Zhou Mengxue? ”

Yu Jie: "Well, when Wu Jinyan posts a video, he will put Zhou Mengxue's Douyin account @ out in the comments, so Zhou Mengxue's fans are also growing faster, and she now has more than one million fans." ”

Li Chuan: "Oh, that's the case, it's not strange, the two of them have a good relationship." ”

Yu Jie: "That's right. ”

Li Chuan: "Since the broadcast of "Sister Wei's Workplace Diary", have you encountered any problems? ”

Yu Jie: "Question? Well...... It's a bit of a problem indeed. ”

Li Chuan: "What's the problem?"

Yu Jie: "There are a lot of people who steal our videos from the outstation. ”

Li Chuan: "Which platform?" ”

Yu Jie: "There are any platforms, Kuaishou, Weibo, Station B, Xiaohongshu, QQ Highlights, ......"

Li Chuan: "Is it serious?" ”

Yu Jie: "It's quite serious. ”

Li Chuan: "Report, ask to be taken off the shelves." ”

Yu Jie: "I know, we have reported everything we saw, but the effect is not very good, there are a lot of accounts that steal videos, we don't have enough manpower, and we have to be busy with other work, so we can't deal with it." ”

Li Chuan: "You don't have to deal with it all, "Sister Wei's Workplace Diary" is not a movie or TV series, you don't need to sell tickets, and you don't need to open a membership, it's just a series of short dramas, free things, others can watch it if they want to watch it...... You look for those who are rising, dispose of them first, and those that don't appear, don't care, the water is clear, there are no fish, it's too noisy, and it's not good for us. ”

Yu Jie: "I understand, but ...... I still feel a bit of a loss for people to steal videos like this. ”

Li Chuan: "Then what are you going to do?" ”

Yu Jie: "I have an idea, since other platforms are stealing our videos, we might as well settle in the past, open an official account on all platforms, and update the videos synchronously, so ......"

Li Chuan: "No! ”

Yu Jie: "Uh...... Why? ”

Li Chuan: "Why do you say that "Sister Wei's Workplace Diary" can become popular, all thanks to Douyin's streaming and assistance, you have settled in other platforms, what do you think about Douyin?" ”

Yu Jie: "That's what I said, but we ...... I didn't sign a contract with Douyin either. ”

Li Chuan: "Although we didn't sign a contract, we had a verbal agreement...... And don't forget, "Sister Wei's Workplace Diary" is still in the vigorous promotion period, and you settle on other platforms, making Douyin disgusting, will he still give you a fast stream? Will it still give you a hot list? Without the fast stream and hot list, can "Sister Wei's Workplace Diary" still maintain its current popularity? ”

Yu Jie: "Oh, I see, what do you mean...... Wait for "Sister Wei's Workplace Diary" to pass the promotion period, and then we will go to other platforms to settle in? ”

Li Chuan: "When did I say that?" ”

Yu Jie: "That's not what you mean?" ”

Li Chuan: "Of course not! Lao Yu, you have to figure it out, the purpose of our project "Sister Wei's Workplace Diary" is to increase fans for Wu Jinyan's Douyin account, why do you want to increase fans for her Douyin account? Do you remember? ”

Yu Jie: "For the sake of ...... Live streaming? ”

Li Chuan: "Of course! Wu Jinyan said that in the future, he will bring goods to Douyin live broadcast...... Now, her live broadcast has not started yet, if Douyin is disgusting, what good will it do to Wu Jinyan and us? ”

Yu Jie was silent for a while, and then said, "I understand, anyway, everything is for the live broadcast to bring goods." ”

"What do you mean?" Li Chuan frowned, and said in an unhappy tone.