Chapter 358: Yang Runxin's Growth
When Li Chuan returned to Hangzhou, it was already half past three in the afternoon.
He was busy for half a day, and he sat in the car for several hours, and he was very tired from tossing, but he did not rest.
After coming to the company, he immediately found Wang Chengyong and others and began to select products, hold meetings, and review the process for the live broadcast in the evening.
It was busy for nearly two hours, and by about half past five in the afternoon, it was barely processed.
Seeing that there was still time, he went back to the rest room in the office and took a short break.
After a few points of recovery, he went to the live broadcast room and sat in front of the camera with Yang Runxin.
At 5:59 p.m., the broadcast officially started.
……
In a flash, a few hours passed.
At 11:54 p.m., the live broadcast ended.
Li Chuan got up from his chair, walked to the center console, and began to check the data of today's live broadcast.
Live duration: 5 hours and 55 minutes
Views: 71.199 million
Peak popularity: 1.634 million
Average popularity: 772,000
Average order value: 90.6 yuan
Conversion rate: 6.4%
Total sales: 412.84 million
This is the second time that Li Chuan and Yang Runxin have joined together in a live broadcast, and the tacit understanding and cooperation are much better than the first time, however, due to the past week, Yang Runxin's popularity and popularity have decreased, so the popularity data has shrunk a lot.
However, thanks to the tacit understanding and cooperation between the two, the overall conversion rate has increased by a few points.
It was 6.2% before, and 6.4% today.
Although it only rose by 0.2%, the significance is extraordinary.
The previous 6.2% was the highest level since Li Chuan's live broadcast on Douyin.
At the highest level, if you can maintain it not too weak, it is already quite powerful, let alone make a breakthrough.
Now, the conversion rate has broken through again.
Although the breakthrough was small, it also made Li Chuan more convinced that he was about to break the bottleneck of his personal live broadcast career.
This is undoubtedly good news.
In Li Chuan's view, according to the current trend, the conversion rate will continue to rise, and it is completely foreseeable that it will rise to more than 7% in the future!
At the same time, the sales exceeded 400 million again, which also made him excited.
The average profit margin for today's live stream is 36.8%.
The total sales were 412.84 million, the average profit margin was 36.8%, and the calculated profit was ...... 152 million!
After deducting platform deduction points and returns, the final net profit is ...... 1.37!
Earned more than 100 million!
Although this is not the first time, it is a small goal after all.
Completing a small goal can still make Li Chuan feel excited.
What excites him is the number of fans.
Not his own number of followers, of course.
His own number of fans, after this live broadcast, rose to 49.075 million.
49.075 million, ranking second in the "Douyin Fan Rankings", has opened a big gap between Chen He, who is in third place, but in the face of Wu Jinyan, who is in first place, there is no hope of catching up.
At this point, he has lost interest in the number of his fans, after all, the position is determined, that is, the second, and it doesn't make much sense to go up.
What really excites him is the number of Yang Runxin's Douyin followers.
On the day Yang Runxin exploded, he gained 3.4 million fans in one go.
After a period of spread, it rose to more than 5 million.
After she started the live broadcast herself, it rose by more than 800,000.
In the following days, she did the "second live broadcast", coupled with continuous fermentation and dissemination, by the start of today's live broadcast, the number of fans on her personal account had risen to 8.905 million.
After the live broadcast started, Li Chuan would attract a wave of attention for her every 30 to 50 minutes according to the usual practice.
After one night, she gained more than one million followers, and the number of followers of her personal account successfully exceeded 10 million!
10 million fans means that Yang Runxin has become a big Internet celebrity.
The significance of big influencers is extraordinary and definitely worth celebrating.
Therefore, after Li Chuan found out about this, he immediately called on the staff in the live broadcast room to make a simple celebration ceremony for Yang Runxin.
After the celebration was over, they had a review meeting together.
Yang Runxin is Li Chuan's assistant, and now he is a member of Mr. Sen's live broadcast team, and he is a more important member.
In this case, the review meeting will naturally be indispensable without her.
Because Yang Runxin participated in the review meeting of Mr. Sen's live broadcast team for the first time, there are a lot of things to say, so the review meeting lasted for a long time, starting at half past twelve in the evening and ending at two in the morning.
After the end, all employees of the company leave work.
Li Chuan returned to the rest room in the office alone, took a shower, and then lay down on the bed and played with his mobile phone.
After playing for a while, he felt sleepy, so he threw his phone aside and fell asleep.
When I woke up the next day, it was almost noon.
Li Chuan got dressed and got up, cleaned up briefly, and then left the company and rushed to the filming site of "Sister Wei's Workplace Diary".
He asked for leave from the crew of "Sister Wei's Workplace Diary" before, and now, he has finished his work and the live broadcast has been completed.
At around 12 o'clock in the afternoon, he came to the filming site, first had a meal there, then sat down in front of the makeup mirror and started to put on makeup.
By about two o'clock in the afternoon, he put on his makeup, walked in front of the camera, and went into shooting.
……
The warm winds of April faded away, and the rain of May poured down all over the land.
Before I knew it, a week had passed.
This week, Li Chuan spent most of his time filming.
After Huanyu Film and Television used Wu Jinyan to earn tens of millions, it stopped a lot, which allowed Wu Jinyan to devote himself to the filming process of "Sister Wei's Workplace Diary".
The most irreplaceable person in the crew of "Sister Wei's Workplace Diary" is Wu Jinyan, as long as she doesn't have problems, the whole crew can run smoothly.
The result of the smooth operation is that the working state of the crew is becoming more and more stable and the work efficiency is getting higher and higher.
In this way, after a week of high-intensity and efficient shooting, the filming progress of "Sister Wei's Workplace Diary" has reached the final stage, and it will be completed in two days.
Before the finale, Li Chuan asked for leave again and broke away from the crew.
Why?
Because today is May 4th.
May 4 is Youth Day, but Li Chuan did not take leave for the holiday.
He took a leave of absence just because today is Saturday and he is going to live broadcast again.
The filming of the crew is important, but for him, the live broadcast is even more important.
Every Saturday, he will inevitably leave the crew and concentrate on preparing for the live broadcast.
In this regard, Yu Jie and others had already prepared and adjusted the shooting plan in advance.
With the adjustment, Li Chuan's short departure will not affect the filming progress of the crew.
……
At 5:55 p.m., Mr. Miki Wangmori live broadcast room.
Li Chuan and Wang Chengyong finished the last process and sat on the camera.
He first picked up a bottle of mineral water, took a sip, and then turned his head and looked at Yang Runxin next to him.
At this time, Yang Runxin was looking down at the words he had written in advance, reciting silently.
Approaching the start of the broadcast, she was in an extremely serious state, but there was not a trace of nervousness on her face...... Judging from her body movements, she is now very calm and calm.
It looks like it's been exercised. ’
Li Chuan said secretly, a smile appeared on his face.
Now, two weeks have passed since Yang Runxin appeared in Mr. Sen's live broadcast room for the first time.
On the day Yang Runxin appeared in Mr. Sen's live broadcast room, he became popular overnight, quickly transforming from an unknown rookie anchor to a hot new e-commerce Internet celebrity.
Moreover, thanks to the timely beating of Li Chuan and Wang Chengyong, she did not float after an overnight explosion like an ordinary Internet celebrity, but showed a mental state like facing a great enemy, becoming more and more serious and hardworking.
On the third day after becoming famous, she quickly determined her live broadcast style and gave full play to her advantages.
On the fourth day after becoming famous, she and Chu Yulan started the "first live broadcast", the live broadcast lasted for two and a half hours, the audience exceeded 20 million, the highest popularity exceeded 1 million, the average popularity entered 400,000, and the total sales exceeded 100 million, which was very eye-catching.
On the sixth day after becoming famous, after some adjustments, she and Chu Yulan started the "second live broadcast", with a three-hour live broadcast and 15 million viewers, the highest popularity of 680,000, the average popularity of 230,000, and the total sales of 63 million, and the results are still outstanding.
On the seventh day after becoming famous, she logged in to Mr. Sen's live broadcast room again as an assistant broadcaster...... With the help of the popularity of Senxian's live broadcast room, the number of fans of her personal account successfully exceeded 10 million.
On the ninth day after becoming famous, she and Chu Yulan started the "third live broadcast", which lasted for three and a half hours, with 18 million viewers, the highest popularity of 720,000, the average popularity of 280,000, and the total sales of 77 million...... Affected by the increase in traffic in Mr. Sen's live broadcast room, various items have rebounded, but they cannot be used as the norm.
On the eleventh day after becoming famous, she and Chu Yulan started the "fourth live broadcast", which lasted for three hours, with 11 million viewers, the highest popularity of 420,000, the average popularity of 190,000, and the total sales of 50 million...... The popularity data has decreased significantly, but the conversion rate has increased significantly, reaching 7.8%, so the sales decline is not much.
On the thirteenth day after becoming famous, she and Chu Yulan started the "fifth live broadcast", which lasted for three hours, with 9 million viewers, the highest popularity of 330,000, the average popularity of 150,000, and the total sales of 42 million...... Sentiment continues to decline, conversion rates remain stable, and total sales remain impressive.
Five consecutive live broadcasts, a total of 330 million sales, an average profit margin of 29.5%, deducting platform deductions and returns, as well as anchors and operations, the company's net profit is about 83 million!
Although these five live broadcasts were completed by Yang Runxin and Chu Yulan together, more than 90% of the credit is on Yang Runxin.
Yang Runxin is equivalent to one person earning 80 million for the company!
Based on this figure alone, Li Chuan's previous investment has already recovered the cost, and he has also made a lot of money.
Of course, money is only one aspect.
The company has great expectations for Yang Runxin, and it is by no means as simple as just letting her earn 80 million for the company.
In the eyes of Li Chuan and others, Yang Runxin's personal growth is more important than 80 million.
In the past two weeks, Yang Runxin has made great progress, and it is almost visible to the naked eye that he has matured.
After many live broadcasts, her live broadcast skills and live broadcast ability have been polished.
The specific performance is that her live broadcast control ability is getting stronger and stronger, she is becoming more and more handy at talking and passing products, the rhythm of the live broadcast room is becoming more and more smooth, and she can make some program effects from time to time.
With the improvement of her ability, Chu Yulan also has more room to play.
Now, Chu Yulan is no longer the original dispensable vase, and after having space, she has also brought out her own advantages and successfully attracted a group of fans.
Although the number of fans is not large, it has also allowed her to complete the transformation of a rookie e-commerce anchor.
Some time ago, Wang Chengyong arranged for her to open a live broadcast alone, which lasted for two hours, with 1.6 million viewers, the highest popularity of 110,000, the average popularity of 30,000, and the total sales of 5.3 million...... This data, compared with Yang Runxin, is much worse, but it also meets the standard of first-line anchors with goods, objectively speaking, it is already very good.
Wang Chengyong's purpose in arranging this live broadcast is to do experiments to see how much traffic Chu Yulan can attract.
The results of the experiment are very good, and they are very satisfied with this data.
A live stream doesn't mean much, though.
Therefore, Wang Chengyong arranged for Chu Yulan to partner with another female anchor of the company the day before yesterday to do a live broadcast.
The live broadcast lasted for two hours, with 1.2 million viewers, the highest popularity of 80,000, the average popularity of 20,000, and the total sales of 4.1 million...... The data has declined, but not by much, and is much better than previously expected.
After this live broadcast, Wang Chengyong felt that Chu Yulan had almost cultivated.
He plans to find a new partner for Yang Runxin starting next week.
This is a long-established training program...... Li Chuan took Yang Runxin, and Yang Runxin brought new anchors, gradually dispersing the traffic.
Of course, Chu Yulan will also have a new partner.
Chu Yulan's current popularity and traffic actually have the qualifications to bring new anchors.
Therefore, Wang Chengyong will also carefully choose the most suitable partner for her...... If the two of them were, that partner might be able to be brought up by her.
If it is formed, then the Miki Network will form a circular structure of "Li Chuan with Yang Runxin, Yang Runxin with new anchors, and new anchors with other new anchors".
With this circular structure, the efficiency of traffic dispersion will be further enhanced, and the growth rate of the live broadcast room will be further accelerated.
Wang Chengyong reported this idea to Li Chuan.
After Li Chuan heard it, he was very satisfied.
Right now, he looked at Yang Runxin, and remembered this matter in his mind, and his eyes revealed a hint of brilliance.
"Boss ......"
Yang Runxin noticed Li Chuan's strange gaze, raised his head, blushed slightly, and said, "You...... Is there something wrong? ”
"It's fine."
Li Chuan smiled and asked casually, "How are you feeling lately?" ”
"Feeling...... Pretty good. ”
"I asked Zhu Chenwei to find you a psychiatrist before, have you been to see it?"
"Yes."
Yang Runxin was stunned, and hurriedly thanked: "Thank you, boss." ”
"No thanks, it's all as it should be."
Li Chuan waved his hand, and then asked, "How many times have you been there?" ”
"Been there three times."
"How's it going?"
"It's good, every time I finish talking, I feel a lot more relaxed."
"Well, that's good."
Li Chuan nodded and said, "When you are free, go a few more times, work is only one aspect, and physical and mental health is also very important...... Only by adjusting your body and mind can you have a better working state, otherwise, it won't take long to collapse, and if you collapse, you may never be able to get up. ”
"Well, I understand."
“……”
Li Chuan and Yang Runxin chatted briefly, and when it was 5:59, Wang Chengyong came over and reminded him.
Li Chuan watched the time, closed his eyes and adjusted for a moment, and then started the live broadcast......