Chapter 378: Development and Change of Public Opinion

[377 didn't come out, I'll think of a way again, forgive me! ] 】

After checking the data, Li Chuan clicked on the feature film.

He hadn't watched "Sister Wei's Workplace Diary" for a long time, and he had forgotten what he saw before.

However, it doesn't matter.

He doesn't focus on the content, but on the comments of netizens.

The plot content of "Sister Wei's Workplace Diary", he has understood it very clearly by reading the script before.

Right now, it's been filmed, and he's not very interested.

In contrast, it is more important to give feedback from public opinion.

Li Chuan clicked on the video, adjusted it to triple the speed, and then clicked on the comment area, watching the "ghost animal video" while watching the comments of netizens.

In the early stage of the broadcast of "Sister Wei's Workplace Diary", the public opinion situation was very bad.

From the first episode to the fourth episode, all netizens were scolding.

What do they scold?

scolded "Sister Wei's Workplace Diary" and the film and television form of "series of short dramas".

At that time, "Sister Wei's Workplace Diary" had just been broadcast, and due to previous publicity mistakes, many netizens mistakenly thought that "Sister Wei's Workplace Diary" was a normal online drama.

Netizens came with the mentality of watching online dramas, but found that "Sister Wei's Workplace Diary" was just a series of short dramas, each episode was only five minutes, and after being disappointed, they began to abuse wildly, and the process was very tragic.

However, this phenomenon did not last long.

Since the fifth episode, some viewers have gradually accepted the film and television form of "series of short dramas", and the public opinion situation has begun to change.

The specific performance is that some netizens began to speak for "Sister Wei's Workplace Diary".

[If you don't want to watch it, don't watch it! ] 】

[I don't know what's good to spray, I can't accept it, won't it be over if I quit directly, what's the comparison here? ] 】

[Stop scolding, watch the drama well. ] 】

[No matter how long it is, just look good.] 】

[I think five minutes is good, those TV series and online dramas are forty or fifty minutes at every turn, and the time is too long to watch them. 】

【……】

Comments such as these began to emerge on a large scale, gradually forming a situation that was opposed to abusive remarks.

After the phenomenon lasted for two days, the voices that spoke for "Sister Wei's Workplace Diary" and the "series of skits" took over.

In the eighth episode, the plot of "Sister Wei's Workplace Diary" entered the first climax.

Because the plot is wonderful and good-looking, many dissatisfied viewers have changed their positions.

[What do you have to say, although the time is a little shorter, but it's pretty good.] 】

【Beautiful!】 It would be better if it could be longer. 】

[The plot and rhythm are still okay. 】

【……】

With the emergence of such remarks, the voices insulting "Sister Wei's Workplace Diary" and "series of short dramas" have basically disappeared, and the public opinion situation has completely reversed.

At the same time, there were also some comments in the comment section discussing the plot and characters, but there were not many of them.

From the eighth episode to the eleventh episode, more and more people say that they are good-looking.

In the twelfth episode, there are suddenly fewer people who say they are good-looking.

Why?

Because there is a particularly real and disgusting villain in the plot of the twelfth episode, it has aroused criticism from most netizens.

Netizens patronized and scolded the villain, ignoring other matters.

This was a turning point that guided the subsequent development of public opinion.

Since the twelfth episode, there has been more and more discussion about the plot and characters in the comment section, and the previous remarks have gradually dissipated.

At this point, "Sister Wei's Workplace Diary" can be regarded as truly recognized by the audience.

Since then, the public opinion situation has entered a virtuous circle.

However, it didn't go through the loop for too long.

By the nineteenth episode, the public opinion situation ushered in another wave of ups and downs.

The reason is that "Sister Wei's Workplace Diary" added advertisements for Mengniu and Dove.

The addition of advertisements has aroused the disgust of many viewers.

[Each episode is five minutes, and you have to add ads? ] Do you want to be ashamed? 】

[I'm here to see an advertisement? 】

[This kind of drama also adds advertising? ] It's a little ugly. 】

【……】

Such comments occupy the comment section of the nineteenth episode.

Yu Jie and others reacted quickly, purchased water armies in a timely manner, controlled public opinion, and achieved certain results.

[Without advertising, what do they eat and drink?] 】

[Don't ask for too much, the ad is just a few seconds, it's acceptable, it's better than those video platforms.] 】

[Without advertising, the crew drinks the northwest wind? ] 】

[You have to understand that this drama can only be updated if you make money! ] Otherwise, you're going to go bankrupt. 】

[As long as the plot is exciting, the advertisement is acceptable.] 】

【……】

Under the guidance of the trolls, the situation of public opinion was brought under control.

This wave has passed, and it will be easy to do in the future.

According to Yu Jie and others, as time goes by, the audience will one day get used to advertising.

As it turned out, they were right.

The voices against the ads lasted less than a week before they faded.

After the twists and turns subsided, "Sister Wei's Workplace Diary" entered a period of steady development.

In the days that followed, few people paid attention to the mess anymore, and most of the discussion focused on the plot and characters.

Even in the middle and late stages, Yu Jie and others added an additional Mercedes-Benz insert advertisement, which did not cause a backlash from public opinion.

The above is the public opinion development process of "Sister Wei's Workplace Diary", although there have been several twists and turns in the middle, the final result is still very good.

In addition, it is worth mentioning that the audience's discussion of the plot and characters is the most popular is the role of "Zhou Yuan".

This is not surprising, the role of "Zhou Yuan" has the greatest contrast between before and after, and it is also the closest to people's real life, and it itself has a strong topicality.

The audience's evaluation of the role of "Zhou Yuan" shows two extremes.

Some people especially discussed her, feeling that she betrayed Wei Ying, who had always helped her, was not authentic, and her methods were particularly disgusting; OTHER PEOPLE THINK THAT SHE IS VERY REAL AND PITIFUL, SHE HAS BEEN SHROUDED IN WEI YING'S AURA BEFORE, AND SHE HAS NO SENSE OF EXISTENCE, AND IT IS UNDERSTANDABLE THAT SHE FINALLY BROKE OUT INTO THE ULTIMATE BOOS.

This phenomenon surprised Li Chuan.

He remembers watching TV dramas when he was a child, and people didn't have a good impression of villains who were selfish and betrayed others, but now, things seem to be different.

He thought about this for a long time, and felt that maybe the times had changed, and people's thinking had also changed.

None of that matters, though.

The important thing is that the foreshadowing that Yu Jie designed at the beginning can now come in handy.

At the beginning, when "Sister Wei's Workplace Diary" was about to be completed, Yu Jie made a temporary decision and added an extra scene of Zhou Yuan.

The specific content is that when Wan Sen and Wei Ying got married, Zhou Yuan also appeared at the scene, but she didn't go to the wedding, just looked at it from a distance, and then left.

Yu Jie filmed this scene as an alternative plan, and decided to choose whether to broadcast it or not according to the public opinion situation.

If netizens are particularly disgusted with the role of "Zhou Yuan" and don't want her to appear again, this scene will be cut directly: if netizens have sympathy for the role of "Zhou Yuan", then broadcast this scene normally.

Now, it's clear to choose the latter.

How did Yu Jie know that the audience would sympathize with the character of "Zhou Yuan"? ’

'Analyzed? Or guessed out? ’

Whether it is analyzed or guessed, it can be proved that his judgment of the public opinion situation is very good. ’

Li Chuan thought like this and let out a sigh of admiration.

After reading the feedback from public opinion, he turned his head to look at Wu Jinyan next to him.

At this time, Wu Jinyan was lying with his back to him, motionless, as if he was asleep.

"Hey."

Li Chuan tried to call out.

"What?"

"You didn't sleep?"

"You've been watching Tik Tok, and you're still out, how can I sleep?"

"Then let's go back to sleep later, I'll ask you a question."

"What's the problem?"

"You said before that "Sister Wei's Workplace Diary" is tomorrow's finale?"

"Hmm."

"Six o'clock in the evening?"

"yes, what's wrong?"

"Can you ...... Bring the update time forward a bit. ”

Li Chuan thought as he said, "Advance...... An hour is fine, and it is updated at five o'clock in the afternoon, how about it? ”

"Why?" Wu Jinyan looked confused.

"I'm going live tomorrow."

Li Chuan explained: ""Sister Wei's Workplace Diary" is so popular, the popularity of the finale must be very high, this wave of traffic, if you don't use it, will be wasted...... Tomorrow is Saturday, I'm broadcasting, just in time to take advantage of this wave of traffic, you know? ”

"I don't understand."

Wu Jinyan shook his head and asked, "If you want to use this wave of traffic, what does it have to do with updating an hour in advance?" ”

"I'm also live at six o'clock in the evening, and the time collides."

Li Chuan explained: "What do you think, those who want to watch the finale for the first time can't watch my live broadcast, which is equivalent to losing a wave of traffic...... What I think is that the finale will be updated at 5 o'clock in the afternoon, let the heat ferment in advance, ferment for an hour, it should be about the same, and when the time comes, I can better absorb this wave of traffic. ”

"Hey, you have a lot of eyes." Wu Jinyan couldn't help but pout.

"What are you talking about!"

Li Chuan's face changed, and he said righteously: "This is called rational use of resources, how can it be called more eyes?" ”

"Say whatever you want."

Wu Jinyan pursed his lips again and said, "Five o'clock is five o'clock, but ...... You have to promote it in advance, make a poster or something, and post Douyin or Weibo in advance, otherwise, the audience may not know. ”

"It's simple, wait for tomorrow, I'll let Yu Jie make the poster for you, you decide for yourself, you can send it anywhere."

"Hmm."

Wu Jinyan nodded, then yawned and said, "Then that's it, let's not talk about it for now, go to bed early." ”

"Wait a minute, there's another thing."

"What else?"

"Would you like to be a guest again?"

"Huh?"

Wu Jinyan was slightly stunned and said, "Are you going to be a guest in your live broadcast room?" ”

"That's right."

Li Chuan smiled and nodded.

Inviting Wu Jinyan to his live broadcast room as a guest was his temporary idea.

His idea is very simple, that is, to take advantage of the finale of "Sister Wei's Workplace Diary" to engage in a wave of explosive heat.

Although there is no Wu Jinyan, he can also attract a lot of traffic as the male number one, but with Wu Jinyan, the effect will definitely be higher.

Wu Jinyan is the absolute protagonist of "Sister Wei's Workplace Diary", all the aura is on her, and the difference between her appearance and her appearance is still very big.

"This ......"

Wu Jinyan hesitated for a long time, and finally shook his head and said, "Forget it." ”

"Why?"

Li Chuan was quite surprised and asked, "Is it because of money?" You can rest assured that as long as you come, the remuneration is of the highest standard...... Two million, the company doesn't draw a single one, all of it is given to you, what do you think? ”

"It's not about the money."

"What's the problem then?"

Wu Jinyan frowned, hesitated for a moment, and said, "I think...... I can't do live streaming yet. ”

"What do you mean?" Li Chuan didn't understand for a while.

"I've just started learning (live streaming), I don't understand a lot of things, and now I'm doing live streaming...... I'm not confident. ”

"Huh?"

Li Chuan raised his eyebrows and asked again, "Then how could you do it before?" Last year, you also came to my live broadcast room. ”

"That's different."

"How is it different?"

"At that time, I was just a guest, and now, I'm not going to be an anchor, so ......"

"Oh~."

Before Wu Jinyan finished speaking, Li Chuan understood.

Wu Jinyan's meaning is actually very simple, that is, as a guest before, she doesn't have to think so much, she doesn't need to say so much, she just appears on camera, and then cooperates with a few words, just do it, there is no pressure at all.

Now, she is ready to do live broadcast and bring goods, and she thinks more than before.

She studied in the company for a few days and found that she lacked knowledge in live streaming and didn't understand many things, so she felt pressured in her heart.

She used to be a guest, a primary school student went to the university to play, and now she is a primary school student going to the university to take classes.

Playing and taking classes, the difference is too great.

Play, no pressure; In class, there is only pressure.

Wu Jinyan's current situation is that the pressure is particularly high...... In this state, it is really not suitable to be a guest.

After Li Chuan understood this, he decisively gave up the idea of "inviting Wu Jinyan to his live broadcast room as a guest".

Although Wu Jinyan came to his live broadcast room as a guest, he was able to attract a lot of traffic, but Wu Jinyan's current state is very bad, and he is under a lot of pressure.

From Li Chuan's point of view, there is no need to take such a risk.

"Okay, then I won't go."

Li Chuan stepped forward and hugged Wu Jinyan and comforted: "Relax, don't think so much...... No one ever attends, and in the early days, I was just like you, and even worse than you, but now, aren't they all better...... Live streaming is not as difficult as you think, when you learn it, practice it again, and you can do it without leaving ten, and after that, broadcast it for a period of time and accumulate some experience, when the time comes, you will be a master of bringing goods. ”

"Really?"

"Of course it's true, what am I lying to you for?"

"Well, I believe it."

"You shouldn't be suspicious...... Relax and study hard, and you'll be able to do it. ”

"Hmm...... A little sleepy. ”

"Then go to sleep, I'm a little sleepy too."

"Hold me."

"Don't be, my arm hurts."

"Hmm~~~."

"Good, good, good."

β€œβ€¦β€¦β€

(End of chapter)