Because they slept too late, Li Chuan and Wu Jinyan didn't wake up until noon the next day.

After waking up, Li Chuan got up and left the hotel, while Wu Jinyan continued to lie on the bed and sleep lazily.

At about twelve o'clock at noon, Li Chuan came to the company.

He first found Yu Jie and communicated with the other party about "Sister Wei's Workplace Diary" finale was launched one hour earlier", and at the same time instructed the other party to make a promotional poster.

With the matter arranged, he took out his phone and ordered a takeout for himself.

After the takeout was eaten, the poster was also made.

Li Chuan sent the poster to Wu Jinyan.

Wu Jinyan posted it on his Douyin and Weibo.

As soon as the poster was released, it instantly sparked heated discussions.

At 1:46 p.m., the entry ["Sister Wei's Workplace Diary" finale] appeared on the Douyin hot list.

At 1:54 p.m., the entry [The finale of "Sister Wei's Workplace Diary" was released one hour earlier] appeared on the hot search on Weibo.

At 2:03 p.m., the entry ["Sister Wei's Workplace Diary" finale] topped the Douyin hot list.

At 2:26 p.m., the entry [The finale of "Sister Wei's Workplace Diary" was released one hour earlier] topped the hot search on Weibo.

Since then, the news has quickly spread to the entire network.

At 3:32 p.m., the entry ["Sister Wei's Workplace Diary" ending revelation] appeared on Weibo's hot search.

The reason for the hot search was that a marketing account called "Hot Drama Detective" posted a Weibo.

In Weibo, he swore that he had watched the finale of "Sister Wei's Workplace Diary" in advance, and broke a lot of plot content.

In his revelations, Wei Ying's final ending was to travel back to the Qing Dynasty and find that everything was a dream of his own. After waking up from the dream, after some time, she accidentally bumped into a guard who looked very similar to Vincent......

I don't know where this ending came from.

It may have been guessed by the owner himself, or it could have been his hearsay, anyway, it could not have been written truthfully after he had actually read it.

Anyone in the know knows that this is fake.

Netizens didn't know the inside story, and many people believed it, so they started a heated discussion in the comment area.

As soon as the discussion was intense, the matter was on the hot search.

This phenomenon seems unexpected, but it is also reasonable.

The finale of "Sister Wei's Workplace Diary" is unprecedentedly hot, and any bit of wind and grass can potentially explode a huge amount of traffic, and there are a few hot searches or hot lists in the middle, which is normal.

This point is best seen by those marketing accounts that focus on rubbing traffic.

So, they swarmed up and posted videos or Weibo one after another.

It is precisely because of these videos and Weibo that the news of the finale of "Sister Wei's Workplace Diary" quickly spread to the whole network.

At around half past four in the afternoon, the news of the finale of "Sister Wei's Workplace Diary" has formed a situation of "hot discussion among the whole people".

At five o'clock in the afternoon, when the finale of "Sister Wei's Workplace Diary" was officially launched, the popularity broke out further.

At 5:20 p.m., the entry [Wei Ying did not travel back to the Qing Dynasty] reached the popularity of Weibo, and it took less than ten minutes to successfully complete the summit.

At 5:26 p.m., the entry [Wei Ying Wansen's Marriage] appeared on Weibo's hot search, and half an hour later, squeezed out [Wei Ying did not cross back to the Qing Dynasty] and completed the summit.

At 5:42 p.m., the entry [How to evaluate Zhou Yuan] appeared on Weibo's hot search, and twenty minutes later, it squeezed into the top ten of the "hot search list".

At 5:55 p.m., the entry [Is "Sister Wei's Workplace Diary" considered unfinished] appeared on Weibo's hot search, and an hour later, it squeezed into the top three of the "hot search list".

……

Weibo is quite lively, hot searches one after another, but Douyin has not seen this situation.

Maybe Douyin officially took action and imposed certain restrictions, so there were no messy entries on the hot list.

However, [The finale of "Sister Wei's Workplace Diary" has always occupied the top of the hot list, and there has been no wavering.

After the entry is opened, you can directly see the feature film of the finale of "Sister Wei's Workplace Diary".

Scroll down further, are those self-media accounts that are gaining popularity.

Although all kinds of information are concentrated in this one entry, the popularity and influence generated are not low at all.

In terms of exposure alone, the exposure on Douyin is dozens of times that on Weibo!

Of course, this has a lot to do with the platform.

Douyin's traffic is already higher than Weibo's, and the two are not even at the same level.

Moreover, the feature film of "Sister Wei's Workplace Diary" is also played on Douyin.

In this way, it is not surprising that the exposure is dozens of times higher.

The continued popularity of the finale of "Sister Wei's Workplace Diary" has brought huge traffic to Li Chuan's live broadcast.

At 5:59 p.m., he officially started broadcasting.

Only one minute after the broadcast started, 347,000 people poured into the live broadcast room!

Two minutes, 623,000 people!

Three minutes, 811,000 people!

Four minutes, 1.055 million people!

Five minutes, 1.446 million people!

Six minutes, 1,639,000 people!

Seven minutes, 1,902,000 people!

Eight minutes, 203,50,000 people!

Nine minutes, 2.271 million people!

2,271,000 ...... This number once again broke his record for the highest popularity!

However, this is not the end of the road.

Ten minutes, 2.373 million people!

Eleven minutes, 2.462 million people!

Twelve minutes, 2,506,000 people!

2.506 million people is the peak of this live broadcast.

In fact, this number can go up.

But Li Chuan couldn't go any further, because he still had to sell goods.

Selling goods will definitely lead to a decline in popularity in the live broadcast room, which is something that can't be helped.

In the first twelve minutes of the broadcast, he has been chatting about topics related to "Sister Wei's Workplace Diary", which has made the popularity of the live broadcast room climb steadily, but it has not created much income.

After all, he is an anchor with goods, and selling goods to make money is the first thing.

So, from the thirteenth minute, he turned on the selling mode.

After turning on the selling mode, the popularity of the live broadcast room dropped rapidly, and in less than five minutes, it plummeted to less than one million.

Li Chuan has long been accustomed to this phenomenon.

He speaks and sells goods according to the established rhythm, and there is no fluctuation in his emotions.

It wasn't until he sold out the first product that he turned on the chat mode again.

He continued to talk about the related topics of "Sister Wei's Workplace Diary", chatted for about two minutes, and the popularity of the live broadcast room climbed to more than one million.

Seeing this, he decisively braked and turned on the selling mode again.

That's it, back and forth.

When the popularity of the live broadcast room was low, he turned on the chat mode to discuss "Sister Wei's Workplace Diary", or do some other program effects; Wait for the popularity to pick up, and then start the selling mode, concentrate on selling goods, and keep silent about other things.

A live broadcast, six hours, he has maintained this rhythm.

Due to the control in place, the popularity of the live broadcast room has always been very high.

In this way, after a busy night's work, the final result is also quite gratifying.

Live duration: 6 hours and 11 minutes

Views: 105.523 million

Peak popularity: 2.506 million

Average popularity: 885,000

Average order value: 90.4 yuan

Conversion rate: 6.6%

Total sales: 629.592 million

In this live broadcast, the audience broke 100 million again, but the record was not broken.

Li Chuan's observation record is still last year's "Douyin New Year's Festival...... At that time, he relied on Douyin's crazy push to create 110 million views.

However, that is a special case.

This time, it was not the "Douyin New Year's Festival", nor was there the crazy push of Douyin, he relied on his own traffic and the popularity of "Sister Wei's Workplace Diary" to once again complete the feat of "breaking 100 million views", which is appalling in the eyes of many professionals.

Peak popularity of 2.506 million ...... This number is not only the highest popularity record of Li Chuan, but also the highest popularity record in the online live broadcast industry.

This scope is not limited to the country, but the whole world!

Since the birth of "live webcasting", I have never heard of a streamer who has more than two million online views at the same time.

So far, Li Chuan is the first one!

The average order value is 90.4 yuan...... This number, compared to the past, is a decrease.

The main reason is that Li Chuan has put on more low-cost welfare products in order to attract fans, which has lowered the average customer unit price to a certain extent.

Conversion rate6.6%...... This number is also a lot lower than before.

The reason is that the popularity of the finale of "Sister Wei's Workplace Diary" has brought too much entertainment and gossip traffic to Li Chuan's live broadcast room.

The consumption power of these entertainment and gossip traffic is low, and it is normal to pull down the conversion rate.

Total sales of 630 million ...... This number not only broke Li Chuan's personal single-game sales record, but also broke the single-game sales record of the live streaming industry!

Regarding the single sales record of the live streaming industry, Li Chuan had a hunch that he would definitely break it after the last live broadcast.

However, he didn't expect it to be so soon, and after only a week, he achieved this goal.

However, it makes sense to think about it.

In the previous live broadcasts, he was very close to breaking the single sales record, and now, with the popularity bonus of the finale of "Sister Wei's Workplace Diary", it is logical to successfully break it.

[Average profit margin: 34.7%]

This is the first time since the live broadcast after the new year that the average profit margin of Li Chuan's live broadcast is less than 35%.

Previously, his average profit margin was around 37%.

The reason why this is the case, on the one hand, is because Li Chuan has a lot of low-cost welfare products...... These low-priced welfare products have very low profit margins, and some do not even make money, which has greatly lowered the average profit margin.

On the other hand, it is because of changes in the industry.

It's May 2019, and the live streaming industry is different from when Li Chuan first did live broadcasts.

When Li Chuan first did live broadcasting, the live streaming industry was still in its infancy, and the market development was immature.

At that time, most manufacturers and brands were quite confident in their products, they felt that their products were very good, as long as they could be promoted, there would be a large number of repeat purchases in the future, so most of them were willing to lose money to promote.

Li Chuan relied on this to grab a lot of profits at that time, and the average profit margin even exceeded 40% at one point.

Now, the situation has changed.

After nearly a year of development, the live streaming industry has matured a lot more than before.

When the market matures, a lot of things become clear.

Many manufacturers and brands that have done live streaming have found that their products are not as good as they imagined, and there are many similar products on the market that are better than them, in contrast, their products are not so competitive, and it is difficult to generate a large number of repeat purchases.

If they don't generate a large number of repeat purchases, they will sell as much as they lose and how much they lose.

In this case, some manufacturers and brands are unwilling to lose money on promotion.

They're getting smarter.

Live streaming can be done, but profits must be guaranteed, and you can't let yourself lose money, otherwise, you simply don't do it.

This happened to many manufacturers and brands contacted by Miki Network.

The manufacturers and brands that can contact Miki Network are basically the best quality ones, and they can't find suitable substitutes for a while.

As a result, the average profit margin inevitably decreases.

In the last few live broadcasts, Li Chuan's average profit margin has been lower and lower each time, and this is the main reason.

This trend is inevitable.

This is just the beginning, and in the future, as the live streaming industry matures and competition intensifies, the average profit margin will further decrease.

In 2022, even if it is a top anchor with goods, it will be difficult to maintain an average profit margin of more than 30%.

At that time, it will be very good to have about 20%.

If it continues to develop, it may even reach single digits.

This is also one of the reasons why Li Chuan and Jiang Zeyu decided to carry out a "self-built supply chain plan".

"Self-built supply chain plan", to put it bluntly, is to acquire factories in a large area, build brands, and then promote them.

The purpose of this is, on the one hand, to better control the quality of products and after-sales service, and on the other hand, to capture the profits of the factory.

If you just do OEM production and can't control the factory, it is easy to have problems.

For example, in order to make more profits, some factories will package Miki Network's products into another brand and sell them at a cheaper price;

For example, in order to save costs, some factories will mix some unqualified and defective products, and then call it "normal production errors".

These problems are widespread, and it is not so easy to solve them properly.

After all, the factory does not belong to the Miki network, Li Chuan and others say something, the factory does not necessarily have to listen, and even if it does, it may be contrary to the yang.

They don't have a good solution to this either.

On the other hand, if you can't control the factory, Miki Network can't get that part of the profits, which is a pity to think about.

Miki Network has sufficient online sales channels, and the acquisition of factories, as long as it is operating normally, will basically not lose money, and if it operates well, you can hold the part of the profits of the factory in your own hands and make money on both sides.

In addition, the acquisition of factories has the advantage of controlling prices.

In the future, the competition in the live streaming industry will become more and more fierce.

Under the fierce competition, the price of goods will inevitably get lower and lower.

If there is no factory, the price cannot be freely regulated, and when the time comes, there will be no advantage in competition.

And that's just for live streaming.

E-commerce is not only live streaming, don't forget, there is also a big boss in the market, "Pinduoduo"!

(End of chapter)