Li Chuan and Yang Chaoyue stayed in the hotel room all day.

They "fought" from day to night.

After some tossing, he almost wiped out Li Chuan.

At about ten o'clock in the evening, he lay on the bed and did not dare to move, it hurt when he moved, and it was difficult to turn over.

Yang Chaoyue's form is slightly better, but not much better.

She was a little scared and didn't dare to sleep with Li Chuan.

Before falling asleep, she slammed Li Chuan onto the sofa.

In this regard, Li Chuan is also willing to accept it.

After the two separated, their minds relaxed a lot and they each had a good night's sleep.

When they woke up the next day, they recovered somewhat, but did not "go to war" again.

The two lay on the sofa and watched a movie, played with their mobile phones for a while, and waited until noon to leave the hotel together.

At around two o'clock in the afternoon, Li Chuan went to the airport and saw Yang Chaoyue away.

Subsequently, he drove alone and returned to the company.

He returned to the company, and as soon as he stepped out of the elevator with his front foot, Wu Wenfan ran over.

"Mr. Sen, Douyin just made an announcement."

Wu Wenfan ran to Li Chuan and said with a look of urgency.

"Announcement?"

Li Chuan looked confused: "What announcement?" ”

"That's what I reported to you last time."

"Huh?"

Li Chuan still didn't react.

"Half a month ago, when I came back from the May Day holiday, I didn't tell you, we had a small ......meeting at that time," Wu Wenfan reminded again.

"Oh~."

Li Chuan remembered.

Half a month ago, Wu Wenfan found him and reported something to him.

The content of this matter is related to the company's entertainment live broadcast business.

At that time, there was news that Douyin was going to adjust the entertainment live broadcast section, and there were two main directions for the adjustment, one is to cancel the limit on the number of fans of the live broadcast function, and the other is to replan the classification system of the entertainment live broadcast guild.

After Wu Wenfan heard the news, he contacted a staff member of Douyin official to inquire about it, and finally determined the authenticity of the news.

He felt that the matter was very important, so he reported the matter to Li Chuan.

After Li Chuan heard about it, he also attached great importance to it, and immediately called several team leaders of the operation department to his office and held a small meeting.

At the meeting, they talked a lot, but none of them went too deep.

Afterwards, Li Chuan was so busy that he forgot about this matter, and it was only now that he remembered it under Wu Wenfan's reminder.

"It's been officially announced?" Li Chuan asked.

"Well, it's done."

"When did you send it?"

"It was just posted, ten minutes ago."

"Oh."

Li Chuan waved his hand and said, "Then let's take a look first." ”

With that, he walked to the chairman's office.

Seeing this, Wu Wenfan also hurriedly followed.

When he came to the chairman's office, Li Chuan sat down at the desk and turned on the computer.

The computer turned on a little slowly, so he took out his phone and searched for it.

When he opened the webpage, he saw an announcement that had been made eighteen minutes earlier.

The announcement was not very much, only a few hundred words, and it only took him two minutes to read it.

The content of this announcement can be roughly summarized into two points:

1. From May 23, 2019, Douyin will cancel the limit on the number of fans of the live broadcast function.

Previously, only accounts with more than 10,000 followers could turn on the live broadcast function.

Now, the limit on the number of fans has been lifted, which means that "zero fans" can also broadcast live on Douyin in the future.

2. From June 1, 2019, Douyin will cancel the "fixed sharing model" of the live broadcast guild and adjust the original "MCN rating system".

Previously, Douyin divided MCN institutions into four levels, namely the entry level, content level, core level and strategic level, and according to different levels, it adopted a "fixed sharing model" for the gift flow.

The specific sharing ratio is as follows:

Occupancy level: 55%;

Content level: 60%;

Core: 65%;

Strategic: 70%.

This "fixed sharing model" will be abolished by June 1.

After June 1, Douyin will adopt a new "MCN rating system".

The new "MCN grading system" has changed from the original four levels to five levels, canceling the level names of "entry level", "content level", "core level" and "strategic level", and instead adopting simpler numerical level names, and the five levels from low to high are "LV1", "LV2", "LV3", "LV4" and "LV5".

At the same time, the "fixed sharing model" will also be swept into the dustbin of history.

After June 1, Douyin will adopt a "task sharing model".

The so-called "task sharing model" means that Douyin officially releases tasks to MCN institutions, and Douyin officials then delineate the turnover sharing ratio of each MCN agency according to the completion of the task...... The more tasks you complete, the better, and the higher the percentage of turnover sharing.

However, there is also an upper and lower limit for the turnover sharing ratio.

The upper limit is 70% and the lower limit is 55%...... An MCN organization, even if a task is not completed, can also guarantee a 55% turnover share ratio; If the task is completed well, then you can get up to 70% of the turnover share.

Tasks are settled on a monthly basis, and after the settlement is completed, they are reset to zero, and then enter the next task cycle.

This change makes the turnover share ratio of MCN institutions become unfixed, which may be 60% this month, 57.5% next month, and 60.5% next month, which is the same every month.

The above is all the main content of this announcement.

After reading it, Li Chuan did not have any fluctuations in his heart.

Because he had known all this for a long time.

Previously, Douyin limited the number of fans of the live broadcast function and adopted a "fixed sharing model", because they had not done live broadcast business before, lacked experience, and did not have enough technology and personnel accumulation, so they would act cautiously and operate in the simplest way, all in order to avoid making big mistakes and leading to irreparable consequences...... Any company that is not familiar with a business must be steady and steady in the early stage in order to be invincible.

Now, it's a different story.

Douyin has been open to the live broadcast function for half a year, and in this half year, they have accumulated enough experience and completed the personnel and technical reserves, and now they can fully open the live broadcast function and make a comprehensive adjustment to the original development strategy.

The time is ripe to make a lot of money, and they certainly won't hesitate anymore.

All of this is predictable.

As a reborn, Li Chuan saw this more clearly.

He knows that the announcement released by Douyin at the moment is basically its development plan for future generations.

Douyin in 2022 is the "MCN digital hierarchy" and "task sharing model" adopted.

In contrast, there may be some deviations in the details, but the overall idea is completely consistent.

He had known this information in his previous life, so he was not surprised.

However, he didn't know very much, and he didn't understand some things, so he still had some doubts in the face of this announcement.

"Doesn't the level of MCN have anything to do with the proportion of turnover sharing?" Li Chuan frowned slightly, and asked Wu Wenfan in front of him.

"It matters." Wu Wenfan replied.

"Where's the relationship?" Li Chuan looked down at the announcement again.

"It wasn't said in the announcement, but I asked someone to find out."

Wu Wenfan explained: "The level of MCN is linked to the task...... Douyin releases tasks, which are based on the MCN level, and the difficulty and number of tasks are different depending on the level...... Overall, the higher the level, the more tasks. ”

"Is it good to have more tasks?"

"It's a good thing."

Wu Wenfan explained: "Its task distribution mechanism is like this, every time you complete a task, you can increase a part of the turnover share ratio, but the increase amount of all tasks adds up, and it is not 15%...... 15% is just the minimum value, and there is no upper limit for the maximum. ”

"Oh~."

Li Chuan understood a little: "What do you mean that we can selectively complete among the many tasks...... No matter how much the task is completed, as long as you can accumulate more than 15% of the increase amount, you're good to go, right? ”

"Yes."

Wu Wenfan nodded: "The more tasks, the wider our options, the more advantageous we are, but ...... It's not so easy to save up to 15%. ”

"Is the task difficult?"

"Some are high, some are low, it's hard to say."

"Have you read the mission description?"

"I haven't seen it."

"And how do you know?"

"I asked someone from Douyin official, and he told me this."

"What else did he say?"

He said that it is very difficult to accumulate the increase quota to 15%, and it is almost impossible to achieve it, because Douyin will control the rhythm of task release, and will also regulate MCN institutions individually.

"It's ruthless."

Li Chuan said coldly.

Douyin's approach of "controlling the rhythm of task release and regulating MCN institutions separately" obviously holds the lifeblood of many MCN companies in its own hands.

Douyin wants to give more, so it will post some tasks that are easier to complete for this company; If you want to give less, post some difficult tasks...... In this way, they can control the turnover share of a certain MCN organization at will.

This practice, although very common, is also a bit disgusting when it falls on oneself.

Li Chuan was very unhappy about this, but he couldn't help it.

After all, he relies on Douyin to eat, even in the face of unfair treatment and an unfair competitive environment, he can only endure it.

Fortunately, he doesn't have to worry about this problem for the time being.

He has a good relationship with the official Douyin, and his status and influence are high enough, under normal circumstances, Douyin will not deliberately make things difficult for him.

"The hierarchy of MCN institutions has changed, so how to convert the original hierarchy?" Li Chuan asked again.

"All scrambled, redivided."

"How do you divide it?"

"According to the actual situation of each MCN institution, a grade is assigned...... This work, they have been doing since last month, and it is almost divided at present. ”

"What tier are we into?"

"If nothing else, it should be LV4."

“LV4。”

Li Chuan raised his eyebrows: "Is this considered high?" ”

"The highest."

"The highest?"

"Hmm."

Wu Wenfan nodded, and explained: "Isn't the limit on the number of fans of the live broadcast function going to be canceled, this change will have a great impact...... In order to leave enough room for error, they did not delineate LV5...... Without LV5, LV4 is the highest. ”

"Oh."

Li Chuan understood, and asked again: "How many LV4 are there?" ”

"It's not clear, but I don't think it's too much, at most...... Five or six. ”

"That's not bad." Li Chuan was quite satisfied.

"These are just some of the things I've heard, and they're planning it that way for the time being, but it's not finalized yet...... They are still in meetings, adjusting the plan, many things, changing at any time, what will happen at that time, it is difficult to say at present. Wu Wenfan added.

"It's okay."

Li Chuan waved his hand and said: "No matter what, our results are here, and the treatment in the future will definitely not be low, you can just do a good job of monitoring, and if there are any big changes, report to me in time." ”

"Okay."

"Okay, you go and call the head of your operations department to the conference room, let's have a meeting and study this matter well."

"Okay."

Wu Wenfan answered, got up and left the office.

Li Chuan did not move.

He sat alone behind his desk and fell into deep thought.

He's thinking about what changes the announcement might bring.

First of all, he can be sure of one thing: Douyin's announcement will inevitably completely change the ecological pattern of Douyin's entertainment live broadcast section.

Why?

Because the threshold is gone.

It turns out that Douyin's live broadcast function is only open to accounts with more than 10,000 followers.

10,000 fans, although it is not much, but it is not so easy to do it.

According to statistics, Douyin has 230,000 accounts with more than 10,000 followers so far.

This means that there are only 230,000 people on Douyin who can open the live broadcast function at most.

Douyin's MCN company, or live broadcast guild, they select anchors, mainly from these 230,000 people.

This base is too small.

Excluding those who are unwilling to be anchors, those who are not qualified to be anchors, and those who are willing to be anchors but are unwilling to join the live broadcast guild, there are not many left.

Miki Media began recruiting entertainment anchors last year, and after working for more than half a year, it only recruited 1,500 entertainment anchors.

You know, this is still done when they have multiple signature anchors such as Mr. Sen, Mr. Kun, Tong Baobao, Jasmine, etc.

Other MCN companies that don't have signboard anchors may not be able to recruit a few anchors after being busy for a year.

Miki Media can recruit more than 1,000 anchors, which is already considered top in Douyin, and I haven't heard of any company doing better than them.

However, this is about to change.

Douyin's cancellation of the limit on the number of fans of the live broadcast function means that everyone can be an anchor in the future.

How many times has the anchor base expanded all of a sudden?

It is rumored that Douyin currently has more than 700 million registered users, and its daily active users are close to 300 million.

Originally, the live broadcast guild could only choose anchors out of 230,000 people, but now, it can choose anchors among 700 million people, can this be a concept?

Miki Media has been busy for more than half a year, and has only recruited more than 1,000 anchors, and now it may be completed in one day!

It is conceivable that in the future, the number of anchors on Douyin will increase dramatically.

With the influx of more and more people, the original ecological pattern of the Douyin entertainment live broadcast section will inevitably be shattered.

They will be greeted by a sea change.

(End of chapter)