What is the manifestation of the great change?

The outermost manifestation is the sharp increase in the number of anchors.

The dramatic increase in the number of streamers will have a series of ripple effects.

First, the competitive environment will become more intense.

Secondly, the average popularity of the anchor will decrease, and the average income will also decrease.

In the past, there were few people who started live broadcasts, and there was almost no competition between anchors, because Douyin had a lot of traffic, and any person who started broadcasting could have hundreds or thousands of people in the live broadcast room.

The live broadcast room of hundreds or thousands of people is enough for them to eat.

Take the anchor of Miki Media as an example.

An ordinary small anchor, as long as he broadcasts live stably for more than four hours a day, and the live broadcast content is not too bad, then his monthly income is at least 30,000 or 40,000 yuan, and if he does it well or works hard, it is relatively easy to earn 100,000 yuan a month.

In the eyes of many people, this phenomenon is no different from picking up money.

However, it is only temporary.

Douyin's removal of the limit on the number of followers will inevitably lead to an influx of new streamers.

The traffic of the platform is slowly increasing, but the number of anchors is rising sharply, and the traffic allocated by each anchor will become less and less.

Those old anchors, there may be hundreds or thousands of people in the live broadcast room before, but after a while, there may be less than a hundred, and after a while, it may fall to single digits.

Popularity is linked to income.

The live broadcast room of hundreds or thousands of people can earn tens of thousands, hundreds of thousands, or even tens of millions every month; The live broadcast room with less than 100 people can only earn tens of thousands of dollars every month; In a single-digit live broadcast room, unless there is a big brother or sister, it is difficult to get 10,000 yuan.

For many veteran anchors, Douyin's abolition of the limit on the number of fans means that their days of lying down to make money are over.

In the future, they will either be forced to participate in the involution, try to fight their way out, or under many blows, they will finally be overwhelmed and quit gloomily.

All of this is predictable.

However, Li Chuan didn't care.

Although he is also an old anchor, he is a delivery anchor, not an entertainment anchor.

Douyin's cancellation of the limit on the number of fans mainly affects entertainment anchors, and does not have a big impact on anchors with goods.

Why?

Because the anchor with goods needs to open the product window, and the limit on the number of fans in the product window has not been canceled, it can still be opened only if there are more than 10,000 fans.

Therefore, Douyin's announcement has almost no impact on the anchors with goods.

Li Chuan doesn't care about this at all, he cares about the follow-up development of Miki Media.

Miki Media's main business is entertainment live broadcasting.

At present, Douyin's entertainment live broadcast ecology is about to undergo great changes, and he, as the boss, of course, cannot be indifferent.

But how?

Li Chuan is thinking about this question at the moment.

Miki Media has 1,500 entertainment anchors, and after the great change, the popularity and income of these anchors will be greatly affected, and if this matter is not done well, the company's performance may be seriously damaged.

However, they have a way of coping.

The solution is very simple, which is to recruit anchors on a large scale.

As long as the anchors recruit enough and fast enough, they can not only make up for the loss of popularity and income of old anchors, but also further create higher performance income.

It's not that hard to do that.

Because of the two signboards of Miki Media - Mr. Kun and Tong Baobao.

Mr. Kun is the No. 1 entertainment anchor on Douyin, and his popularity and flow are all dominant, and the gap between the second place and him is at least three times, and the advantage is very obvious.

It's the same with Tong baby.

Although Tong Baobao does not do live broadcasts, she can be said to be one of the hottest Internet celebrities in the field of short videos, her video data and update frequency are very powerful, and on the whole, there are almost no opponents.

At present, Tong Baobao's Douyin fans have reached more than 26 million, and he has successfully squeezed into the top 30 of the "Douyin Fan Rankings...... This data is already a veritable big Internet celebrity.

Mr. Kun and Tong Baobao, one is based on entertainment live broadcasts, the other is based on short videos, and both of them are the top on Douyin.

Miki Media has these two generals as its signboard, and they are very influential on the whole network, and it can almost be said that it is the largest guild on Douyin.

Is it difficult for the No. 1 guild on Douyin to recruit anchors?

Of course it's not that hard!

Netizens are all "snobs", since Miki Media is the largest guild on Douyin, then they want to be anchors, and the first thing that comes to mind is Miki Media.

Miki Media can't do it, so they will consider other guilds.

This is known as the "dragon head effect".

The industry leader is destined to be the most dazzling one, the second, third, and fourth...... They can only pick up what the boss has left.

To put it mildly, if Miki Media lets go of its hands and feet, it will recruit thousands of anchors a day.

However, it is impossible for Li Chuan to do so.

Although he hopes that Miki Media will recruit more anchors, he can't recruit everyone.

Anchors with too low quality are useless to recruit them, but they will cause trouble for themselves.

In his opinion, there must be a screening mechanism for recruiting anchors.

Standards can be lowered, but they can't be without.

Li Chuan's idea is to maintain a fixed rhythm, such as recruiting only 30 anchors per month for each operation, controlling the number, and trying to absorb high-quality anchors and exclude inferior anchors.

Of course, the rhythm of "recruiting 30 anchors per month for each operation" is actually not low.

At present, the operation department has three operation teams, 13 operation teams, and about 80 personnel.

Among them, there are nine people in the operation group.

The operation group is a special operation group, which only serves Mr. Kun, Jasmine, and Lulu, and does not recruit anchors.

Excluding the operation group, there are about seventy people left.

According to the calculation of 70 people, each operation recruits an average of 30 anchors per month, and the number of anchors recruited in that month is 2,100...... In this way, after a few months, the number of anchors has exceeded 10,000.

Too many streamers can also cause some problems.

In the past, Miki Media was responsible for more than a dozen anchors in operation, and they would form a small circle, usually shooting videos, holding meetings or something, all mixed together, and the operation work was implemented on each anchor, although the allocated time was a little small, but they could take care of it.

After the operation is handled, basically every anchor can get a targeted training plan.

But if the number of anchors exceeds 10,000, the operation will definitely be too busy, and due to the external environment, their energy will also shift, and gradually, their focus will shift from cultivating anchors to recruiting anchors.

At that time, ordinary small anchors will no longer have the ability to obtain targeted training programs from the hands of operators.

Some small anchors who do not get targeted training programs will think that the guild will not do anything and will only use them to make money, but will not provide them with effective help and support.

After a long time, many contradictions will arise.

Some anchors with ulterior motives may take advantage of this matter to make a big fuss, that is, to stir up their own popularity by smearing Miki Media or Mr. Sen.

Miki Media is Mr. Mori's company...... Most netizens know this.

Something happened to Miki Media, and Mr. Sen, as the boss, would definitely not be able to run.

This matter is Li Chuan's biggest headache.

The Entertainment Live Guild is too prone to problems, and once there is a problem, he will inevitably be contacted, his reputation will be damaged, and the entire "Miki Department" will be affected.

With that in mind, the matter must be resolved.

But how to solve it?

Don't hire entertainment anchors?

It's a one-and-done approach, but it's not realistic.

The entertainment live broadcast business, although it does not earn as much money as live broadcasting, is also a big piece of cake, and it cannot be said that it is lost.

What's more, Miki Media has developed at present, and the timing is just right, and it is really against heaven to make a good profit.

Entertainment anchors must be recruited, and the speed of recruitment cannot be slow, if the speed is too slow, they may be preempted by other guilds, and when the time comes, they will not be able to eat the biggest piece of cake.

But the speed of recruitment is too fast, and the operation department can't keep up, so what should I do?

After thinking about it for a while, Li Chuan thought of a more reliable method.

He thinks that he can use the current popular concept of "online education" to make an "online training academy" to train entertainment anchors within the company.

There are several courses in the "Online Training Academy", which mainly include basic knowledge introduction, short video shooting, live broadcast skills and so on.

Later, it can be extended to do several professional skills courses, such as singing training, dance training, and so on.

In addition, individual tutoring sessions are available.

What is an Individual Coaching Session?

Li Chuan thought of fixing one day a week or a few days a month, and several course teachers and a few people who did a good job would form a guidance team to provide individual guidance and training to the anchors.

The main way is to put the anchor and the guidance team in a network conference room through the network connection, the anchor will tell the problems he encounters, and the "experts" of the guidance team will go into battle together to help him analyze and solve his doubts, and finally give guidance.

There is a time limit for this process, which is 5 or 10 minutes per person.

This approach is equivalent to providing a targeted training program for anchors, and it is particularly efficient and will not waste too much time.

In Li Chuan's view, as long as the "online training academy" is built, he will have an excuse in the future.

You say I don't care about you and don't help you, how can it be?

The "Online Training Academy" is free of charge throughout the course, and there is also individual tutoring, why don't you go to learn?

I've already taken out the company's resources, and you don't want to learn it yourself, what's my business?

Such a set of rhetoric can be called invincible!

Of course, Li Chuan wants to open an "online training academy", not just to make excuses for himself.

The user he is facing is, after all, the anchor of his own company...... The anchors have learned and earned money, which is also a good thing for him.

In this sense, they are a community of interests.

Since it is a community of interests, there is no reason for Li Chuan to fool people.

If conditions permit, he is still willing to do a good job of the "online training academy".

It's an idea to study carefully. ’

Li Chuan said secretly, got up and left the office.

Coming to the conference room, the thirteen operation team leaders of the operation department, plus Wu Wenfan, a total of fourteen people, have arrived.

Li Chuan glanced at it and did not speak.

He walked straight to the front and sat down, then took out his mobile phone and made a call to Jiang Zeyu.

The purpose of calling Jiang Zeyu was to let the other party participate in the meeting remotely.

Although this matter is not under Jiang Zeyu's jurisdiction, Jiang Zeyu is his chosen future successor after all.

In the future, Jiang Zeyu will serve as the general manager of the "Miki Department", and it is impossible to only take care of e-commerce, finance and supply chain, and ignore the company's other businesses.

The entertainment live broadcast business is an important part of the "Miki system", which can be said to be quite important.

However, Jiang Zeyu had no previous work experience in this area.

Right now, Li Chuan called him and asked him to attend the meeting, which was also to let him get in touch with the work content of the entertainment live broadcast business in advance, so that he could take over when he got the time, and he didn't know what to do.

On the other hand, Li Chuan also wanted to hear his opinion on the "online training academy".

The idea of "online training academy" is still quite creative, and I can't find a successful case for a while, so it's hard to say whether it will work or not.

Jiang Zeyu is an investment banker, has done a lot of business case analysis, has a lot of knowledge and experience, and his cognition is high enough, he may think of some similar cases, or put forward some constructive suggestions from other perspectives.

This point is still quite crucial.

After the phone was connected, Li Chuan briefly explained the situation, and then the meeting officially began.

First of all, Wu Wenfan reported the announcement issued by Douyin, and made an analysis of the content of the announcement, detailing the possible impact of this announcement.

After the briefing, everyone began to discuss.

They discussed very specifically, and many details that Li Chuan ignored were brought forward.

Li Chuan participated in it and also put forward some of his own ideas.

He proposed that "each operation will only recruit 30 anchors per month...... This idea was opposed by most people.

Most people feel that this will affect the subsequent development rhythm and will also discourage the enthusiasm of the operation staff, which is not a good way.

Li Chuan thought about it and felt that it made sense, so he decisively gave up the idea.

However, he also proposed to establish a screening mechanism that could not be accepted by everyone...... When operating to recruit anchors, we must move closer to the direction of talent, talent, positive energy, etc., and those inferior anchors that may affect the company's reputation must be excluded.

None of the others had any opinion on this.

After that, Li Chuan proposed the "Online Training Academy".

This idea aroused heated discussions among everyone at the scene.

After the discussion, they always believed that this was a very good way to distinguish Miki Media from other live broadcast guilds and improve the quality of service and reputation to a new level.

Jiang Zeyu also thinks so.

He felt that the idea of "online training academy" was good and worth trying, and also proposed that after the "online training academy" was rewarded, it could develop in the direction of commercialization.

What is "moving towards commercialization"?

To put it bluntly, it is to recruit students from outside.

Jiang Zeyu said that they can set the course content to be charged, and people outside need to pay money if they want to learn, but the company's anchors can teach for free.

In doing so, it can not only create revenue, but also make the company's anchors realize the importance of the course, which is conducive to their subsequent learning and growth.

Li Chuan's eyes lit up when he heard this, but after thinking about it carefully, he still felt that he should slow down.

Although the commercialization of the "online training academy" can make money, it is already equivalent to a new business system.

The most important job of Miki Media at present is not to develop new business, but to stabilize the internal first, and to do the follow-up entertainment live broadcast business, and only after all this is completed, can we think about other things, otherwise, it may cause chaos within the company.

Li Chuan said his thoughts, and Jiang Zeyu also agreed, so the matter was decided.

From now on, Miki Media will change its development ideas and begin to recruit anchors on a large scale.

There is no limit to the number of anchors recruited, but the quality of the anchors must be guaranteed and the company's reputation must not be damaged.

When everything is on the right track, we will start to improve the course content of the "Online Training Academy".

Wait until the course content is improved to a certain extent, and then consider how to move towards commercialization.