Chapter 392 AB Goods
At around 5 p.m., the agenda of the meeting basically ended.
Li Chuan felt that it was almost over, so he hung up Jiang Zeyu's phone, and then raised his head and said to everyone: "I still have something to do, so I'll leave first, you stay and continue the meeting, and arrange the details of the future work." ”
After speaking, he turned his head to Wu Wenfan and said, "You coordinate the work well, and if you have something, report to me in time." ”
"Okay." Wu Wenfan nodded in response.
"Hmm."
Li Chuan also nodded, then got up and left the conference room.
He returned to his office, took a sip of water, and called Wang Chengyong again.
is called Wang Chengyong, of course, for e-commerce.
E-commerce and supply chain are the main business of the "Miki system", and Miki Media and its entertainment live broadcast business, in comparison, can only be regarded as an incidental industry, although it is also very important, but the position is relatively marginal.
Li Chuan was in the company before, more than 90% of his work was about e-commerce and supply chain, Miki Media and its entertainment live broadcast business, he gave full authority to Yu Jie and Wu Wenfan, usually just listen to the reports of the two, and never interfered in specific operation and management at all.
Just now, it was only because the influence of Douyin's announcement was too great and there were too many things involved that he made an exception to participate in it, put forward a set of plans, and held a talk meeting.
In normal times, he would not have done that.
In his eyes, e-commerce and supply chain have always been the most important work of the company.
Therefore, as soon as he finished the meeting, he hurriedly dealt with this aspect of work.
The day before yesterday, that is, on May 17th, Wang Chengyong reported to him about one thing: a brand that makes umbrellas, "Chile", secretly played the trick of "AB goods".
What is "AB Goods"?
To put it simply, the samples displayed in the live broadcast room are different from the products actually purchased by users.
The brand "Chile" provided Li Chuan with a batch of very good quality umbrella samples, and after several tests, the effect was very good, and finally it was successfully selected for the shelves.
On the evening of May 11, Li Chuan sold this product, and sold nearly 50,000 orders at that time.
However, when the product was sold, the user feedback was very bad.
Many viewers said they had been deceived.
They said that the quality of the umbrella they got was very poor, the skeleton was easy to break, and the buttons were not easy to use, which was completely different from the samples displayed in the live broadcast room.
This phenomenon was discovered by the after-sales team of the e-commerce department.
Wang Chengyong felt that the matter was very important, so he reported the matter to Li Chuan.
After Li Chuan heard about it, he instructed Wang Chengyong to investigate and collect evidence.
Wang Chengyong investigated for a few days, and finally confirmed that "Chile" was indeed playing the trick of "AB goods" behind their backs, and obtained relevant evidence.
Yesterday afternoon, Wang Chengyong called Li Chuan and reported the matter in detail.
At that time, Li Chuan was "fighting" with Yang Chaoyue on the sofa and couldn't be distracted, so he didn't deal with it in time.
Only now did I have time.
After Wang Chengyong came to the office, he introduced the entire process of the investigation, and then took out the evidence they had investigated and handed it over to Li Chuan for inspection.
After Li Chuan saw it, he was extremely angry.
Some brands do whatever it takes to make money, well...... Although he is also like this, he has a bottom line and will not harm others.
The brand "Chile" has no bottom line, and it is extremely short-sighted, and it can make a sum of money without considering the consequences.
Li Chuan suffered heavily this time.
The goods were sold by him, and most of the audience also bought them for him, and if there was a problem with the quality of the goods, he, as a seller, would definitely not be able to run.
At present, the incident has spread on a small scale on the Internet, although the scale is not very large, but it has also caused damage to his reputation.
In this case, of course, he could not rest on his laurels.
Revenge is definitely revenge.
Li Chuan has never been the type of a good man and a woman, if someone cheats him, he will definitely make the other party pay.
"You go and call those people from the legal department, and we'll study it together." Li Chuan had a gloomy face and instructed Wang Chengyong.
"This ...... Do you want to go straight to the legal process? Wang Chengyong was a little stunned.
"What else can I do if I don't go through the legal process?" Li Chuan frowned slightly.
"That...... Or...... I'll give them a call first, communicate with them, and see if the problem can be solved? ”
"Do you think it helps?"
"You can give it a try, we have the evidence, it is equivalent to grasping their handle, if they do not cooperate, the consequences are obvious...... According to the contract we signed at the beginning, we can ask them for ten times the compensation, and if they can't come up with this money, they will definitely be liquidated. ”
"I just want them to go bankrupt and liquidate." Li Chuan squinted his eyes and said.
"Uh, I see what you mean, but ......"
Wang Chengyong said with a tangled face: "We should first find a way to solve the problem, at present, the news on the Internet about you selling inferior umbrellas has begun to spread, if it is not dealt with in time, it may cause a big disaster." ”
Li Chuan frowned, lowered his head and thought for a moment, then waved his hand and said, "You fight." ”
"Okay."
Wang Chengyong smiled, took out his mobile phone, and called Zheng Shaorong, the boss of "Chile".
After the phone was connected, he went straight to the point and directly explained his intentions.
When Zheng Shaorong heard about this, his first reaction was to refuse to admit it.
Wang Chengyong had thought of this a long time ago, and without saying a word, he took a photo of some of the evidence he had in his hands and sent it over.
After Zheng Shaorong saw it, he was silent for a long time, and then quibbled that he didn't know about it and needed to investigate.
Under Li Chuan's reminder, Wang Chengyong said with a tough attitude: "I don't care if you know it or not, I'll only give you an hour to come up with a solution quickly, otherwise, just wait for the lawsuit." ”
After saying a word, he hung up the phone directly.
After hanging up the phone, Li Chuan discussed his own solution with Wang Chengyong.
They discussed for more than ten minutes, and then called several people from the legal department to issue a statement.
The general content is:
[Recently, in the process of cooperation with the "Chile" brand, our company (Miki Network) found that the other party had the illegal phenomenon of "AB goods...... In this regard, our company has detailed evidence.
The illegal and illegal operation of the "Chile" brand has caused great losses to the reputation of our company and harmed the interests of consumers.
In this regard, our company solemnly declares that it will file a lawsuit against the "Chile" brand to pursue its civil liability and reserve the right to pursue criminal liability.
At the same time, we also apologize to the consumers whose interests have been damaged, it is our lack of supervision that gives the "Chile" brand an opportunity.
Here, our company solemnly promises: in the future, we will vigorously strengthen the monitoring and improve the product selection process, so as not to give illegal traders an opportunity.
For consumers whose interests are damaged this time, our company will carry out "refund one and compensate three" in accordance with the law...... The claim amount will be paid by our company in advance, and the "Chile" brand will be held accountable later. 】
This statement is intended for a wide audience, but it may not necessarily be sent out.
If Zheng Shaorong can give a better solution, Li Chuan and others are also happy to accept it.
They wrote this statement mainly just in case.
In case Zheng Shaorong continues to bite the bullet and refuses to admit it, or can't give a better solution, then they will send out this statement and deal a fatal blow.
At around six o'clock in the evening, Zheng Shaorong called.
He said that he had investigated clearly, and it was the raw materials that went wrong, and the main responsibility was not on them.
In this regard, Li Chuan and Wang Chengyong both knew that he was farting, but they didn't debunk it, but just asked how to solve it.
Zheng Shaorong said that they would remove the goods from the shelves, and at the same time send a letter on Douyin to apologize, and pay full compensation for the defective products that have been sold.
Li Chuan and Wang Chengyong thought about it and felt that this method was okay, which could focus the public's attention on the "Chile" brand, and at the same time minimize the influence of this matter, and reduce the possibility of the birth of a public opinion crisis to a long extent.
With that in mind, they agreed to the proposal, however, several demands were made.
Requirement 1: "Chile" must send a letter of apology within one hour and invest no less than 100,000 yuan in targeted paid traffic for the video.
Requirement 2: "Chile" must deal with all after-sales problems within two days, and cannot be delayed.
Requirement 3: "Chile" needs to pay ten times the compensation to Miki Network in accordance with the circumstances stipulated in the contract.
Zheng Shaorong only agreed to the first two of these three requirements, and said that he would not agree to anything in the third article.
He kept saying that the problem was in the raw materials, and that he had been deceived and could not bear the responsibility for compensation in this regard.
Wang Chengyong dragged back and forth with him many times, but no results were achieved, and in the end, Li Chuan couldn't stand it anymore and decisively chose to compromise.
After the compromise, the two sides reached a verbal agreement and began to implement it as planned.
The phone hung up, and Wang Chengyong asked with a puzzled face: "Why do you want to give up ten times the compensation?" Although the price of the umbrella is not high, the sales of tens of thousands of orders have paid ten times the compensation, and there are tens of millions...... Tens of millions, why not? ”
"I didn't say no."
"Huh?"
Wang Chengyong looked confused, obviously not understanding what Li Chuan meant.
Li Chuan explained: "His attitude is already obvious, he is unwilling to pay, and it is useless for you to continue to spend time with him, but it will delay time...... At present, the external public opinion situation is very urgent, and if it drags on for a long time, there may be problems, so it is better to reach an agreement as soon as possible and let him implement the plan. ”
"Oh."
Wang Chengyong responded, but his expression seemed to be a little understood.
Li Chuan didn't continue to explain, but instead opened his mouth and ordered: "Tomorrow, you send someone to their company to supervise their compensation to users." ”
"Okay."
Wang Chengyong responded again and said, "I'll go over in person, this matter is quite serious, I ......"
"No way!"
Li Chuan raised his hand to refuse, and interrupted: "You can't go over in person, just send a trustworthy person." ”
"Why?" Wang Chengyong looked confused.
"If you go over, they may pull you to talk about everything, and they may ask you to sign a 'settlement agreement' with them or something...... You can't listen to what they say, and you can't sign a settlement agreement, so you can't go. Sending an ordinary employee who does not have the authority to sign a contract over, no matter how much they toss, it is useless. ”
"You think too much, I won't be affected by them."
"What if they threaten you?"
"Threaten me?"
"Well, if you don't sign a settlement agreement, they won't compensate the user...... If they do, what should you do? ”
Wang Chengyong was silent for a while.
After a while, he nodded and said, "I understand, I'll listen to you, let's find someone else." ”
"Hmm."
Li Chuan also nodded, and said: "You just need to do a good job of monitoring, and when their compensation is over, we will take action." ”
"Action? What action? ”
"I want money."
"Huh? Oh, you...... Oh! ”
Wang Chengyong was stunned for a while, and finally understood Li Chuan's thoughts.
Before, he thought that Li Chuan was not going to ask for ten times the compensation, but he didn't expect to wait here.
Li Chuan's meaning is very clear, that is, he wants to wait for the matter of inferior umbrellas to be dealt with, and then investigate the liability of "Chile...... Doing so is equivalent to settling accounts after the fall.
Settling accounts after the autumn can be regarded as the most perfect solution to ensure your own interests while allowing the other party to be punished as it deserves.
Wang Chengyong nodded secretly, and then asked, "What should we do?" ”
"Direct prosecution."
"Direct prosecution?"
"Hmm."
"Don't you communicate first?"
"Didn't you communicate just now, it's useless."
"Just because it didn't work just now doesn't mean it won't work in the future...... In the future, when the matter is dealt with, we only need to make our position clear and show them what we have to fight for, and they may recognize the situation and obediently hand over the money. ”
"There's no need."
Li Chuan waved his hand and said, "It's okay to sue directly, I don't want to talk to them." ”
To be honest, he didn't care about the eighteen million.
He just wanted to discredit "Chile" and have no business to do, and finally ended up in bankruptcy and liquidation.
"Chile" cheated him, he must not be spared, he must give the other party a profound lesson.
It is best to remember this lesson for a lifetime, otherwise, it will be difficult to understand the hatred in his heart.
For this matter, he is really hot.
'What kind of thing, dare to pit Lao Tzu?' ’
If you are a big capital and a big brand, then forget it, but you are just a small brand, who gave you the guts? ’
'Lao Tzu is willing to give you a small brand to bring goods, it is already a great kindness, you are not only grateful, but turn around to pit Lao Tzu, if Lao Tzu does not you, you will have to live more aggrieved in the future. ’
'No matter what, Lao Tzu has to you!' ’
'I can kill you, but never hurt you.' ’
'I can make you a serious injury, but never a minor injury.' ’
'You kid, just wait for Lao Tzu! ’
Thinking of this, a fierce light flashed in Li Chuan's eyes, and he said to Wang Chengyong again: "You make it clear to the person you want to send over that when he arrives there, the main job is to supervise the compensation of users in terms of 'Chile', and in addition, you should also try to collect some evidence, which will be used in the future when you go to court." ”
"Okay, I'll make it clear to him."
"What's more, in addition to the lawsuit, we also want to blacklist the 'Chile' brand and never cooperate again...... This matter can be circulated in the circle of anchors with goods in the form of gossip, or it can be properly promoted, so that the news can break the circle and completely stink their reputation, in addition, the information of Zheng Shaorong and the relevant person in charge should also be circulated so that those who should know know it. ”
"Huh? This...... Isn't it too ruthless? Wang Chengyong had some doubts.
"Tough fart!"
Li Chuan couldn't help but burst into foul language, and said: "Lao Tzu didn't kill him, it's already considered merciful, and he still told me to be ruthless?" When he cheated me, wasn't he ruthless? Since he did it, he should think of this day, if I don't kill him, he will already be cheap,! ”
"Ugh."
Wang Chengyong was stunned and didn't dare to speak.
"Alright, you go get busy."
After Li Chuan vented for a while, he was a lot more angry, and waved his hand at the moment, letting Wang Chengyong leave the office.
(End of chapter)