Two days later (May 25) at around 4 p.m., a hot spot suddenly appeared on Douyin, titled "Miki Network Blacklisted 'Chile'".

The source of the hot spot comes from a media account called "Xinrui E-commerce Magazine", which published a news video at 2:42 p.m.

The content is:

[Recently, there was a quality problem with an umbrella sold by Mr. Sen, which aroused widespread concern among netizens, so we called the person in charge of the investment promotion department of Miki Network (Mr. Sen's company).

Reporter: "Recently, many people have said on the Internet that there is a quality problem with an umbrella sold in Mr. Sen's live broadcast room, which seems to be quite serious, is there such a thing?" ”

Manager Wang (Wang Chengyong) of the Investment Promotion Department of Sanmu Network: "There is such a thing, but we have already dealt with it. ”

Reporter: "Why is this problem occurring?" ”

Manager Wang of the Investment Promotion Department of Sanmu Network: "Our problems do not evade...... We don't have enough regulation, and they're taking advantage of it. ”

Reporter: "Who are they?" ”

Manager Wang, Investment Promotion Department of Sanmu Network: "Brand side." ”

Reporter: "The problem is the brand? ”

Manager Wang, Investment Promotion Department of Sanmu Network: "Hmm. ”

Reporter: "You say that, is there any evidence?" ”

Manager Wang of the Investment Promotion Department of Sanmu Network: "We have investigated and there is certain factual evidence. ”

Reporter: "Can you tell us about it?" ”

Manager Wang, Investment Promotion Department of Miki Network: "It's not very convenient. ”

Reporter: "What is going on, can you tell us about it?" ”

Manager Wang of the Investment Promotion Department of Sanmu Network: "We sold an umbrella before, and the sample given to us by the brand was very good, we tested it many times, and we didn't find any problems, so we went to the live broadcast room, but when the goods were sold and the audience was in the hands, it was different." ”

Reporter: "You mean to say that the sample that the brand sends to you is a good umbrella, but the user is a defective umbrella, right?" ”

Manager Wang, Investment Promotion Department of Sanmu Network: "Yes. ”

Reporter: "The brand deceived you? ”

Manager Wang, Investment Promotion Department of Sanmu Network: "I don't know, they said that there was a problem with the materials, and they didn't know it themselves...... That's what they say, but if it's true or not, we don't know. ”

Reporter: "Haven't you investigated?" ”

Manager Wang, Investment Promotion Department of Miki Network: "How can this be investigated?" This kind of thing...... I can't investigate. ”

Reporter: "Oh, is this all the responsibility of the brand?" You don't have responsibility for yourselves? ”

Manager Wang of the Investment Promotion Department of Sanmu Network: "We are responsible, as I said before, it is our poor supervision that allows them to take advantage of the loopholes...... We have already had an internal meeting on this matter, and we will definitely improve the supervision system in the future to ensure that this kind of thing does not happen again. ”

“……”

It is reported that the name of the brand involved is "Chile", and two days ago, they had issued an apology statement on the matter.

They claimed that the reason for the problem with the quality of the umbrella was the wrong delivery of raw materials, and they did not find out in time because of their short establishment time and lack of experience.

This statement has been questioned by many netizens.

Reporter: "Do you suspect that the brand is deliberate?" ”

Manager Wang, Investment Promotion Department of Miki Network: "This ...... I said I don't doubt it, do you believe it? ”

Reporter: "I don't believe it. ”

Manager Wang, Investment Promotion Department of Miki Network: "Alas, when this happens, the reputation of Mr. Sen and our company has suffered a lot of losses, and the pressure on the company is very great...... Under such pressure, it is impossible not to doubt. ”

“……”

In addition, the apology statement issued by "Chile" also mentioned that it will give a full refund to users who previously purchased umbrellas.

Reporter: "The brand has issued a statement before, saying that it will refund the full amount of the purchaser, but there is no need to return it, is this true?" ”

Manager Wang, Investment Promotion Department of Miki Network: "It's true...... As soon as we received feedback from netizens, we contacted them, and after negotiation, we decided on this compensation plan. ”

Reporter: "How's it going?" ”

Manager Wang, Investment Promotion Department of Sanmu Network: "It's almost, in a few hours, it should be completed." ”

Reporter: "After completion, will you still choose to cooperate with the 'Chile' brand?" ”

Manager Wang, Investment Promotion Department of Sanmu Network: "No. ”

Reporter: "Why?" They have apologized and offered a compensation plan, and their attitude seems to be quite sincere. ”

Manager Wang, Investment Promotion Department of Miki Network: "They are really insincere, we don't know, we only know that this incident has caused a lot of damage to the reputation of Mr. Sen and our company...... Whether they did it on purpose or not, the consequences are already here.

We had many meetings and finally decided to vigorously improve the product selection system and supervision system, and one of the most important points is that we will not cooperate with brands and factories with bad records in the future. ”

Reporter: "Are you putting the 'Chile' brand on the 'blacklist'?" ”

Manager Wang, Investment Promotion Department of Miki Network: "Sort of." ”

Reporter: "Will you sue them in the future?" ”

Manager Wang, Investment Promotion Department of Miki Network: "We will reserve the right to sue, but it is still uncertain whether we will sue or not." ”

“……”

After interviewing the person in charge of the investment promotion department of Miki Network, we contacted Zheng Shaorong, the chairman of "Chile".

Reporter: "I am a reporter of 'cutting-edge e-commerce', and I would like to give you a brief interview about the previous 'inferior umbrella'. ”

Zheng Shaorong: "The umbrella (matter) has been solved. ”

Reporter: "Solved? ”

Zheng Shaorong: "We have already refunded the money. ”

Reporter: "Oh? You're pretty fast. ”

Zheng Shaorong: "Yes, if we make a mistake, we will immediately take responsibility and make up for it." ”

Reporter: "You are right, but many netizens questioned your company's previous apology statement. ”

Zheng Shaorong: "What doubts? ”

Reporter: "Many netizens feel that you are deliberately sending defective umbrellas to users, so that you can make more money, and now apologizing and compensating are just a last resort after the matter is exposed." ”

Zheng Shaorong: "Impossible! We have a problem with raw materials, and it is only because of lack of experience and poor supervision that we did not find out in time, absolutely not intentionally! ”

Reporter: "Netizens don't think so. ”

Zheng Shaorong: "I think you misunderstood, many netizens support and understand us. ”

Reporter: "But there are more voices questioning you. ”

Zheng Shaorong was silent for a while.

Reporter: "You should explain it to the audience again, after all, the reason you said that 'there was a problem with the raw materials, I didn't know it, and I made it into a finished product, and finally sold it to the user', it sounds like it's not very credible." ”

Zheng Shaorong hung up the phone directly.

……】

After this news video was released, it was brewed for more than an hour, and it became a hot spot on Douyin at about 4 o'clock in the afternoon, but it was not on the hot list, nor did it spread to the Internet, and its influence was relatively limited.

As of 12 p.m. that night, the video had received a total of 2.6 million views, 50,000 likes, 20,000 comments, 3,000 retweets and 4,000 favorites...... Overall, the heat is not high, and there is no diffusion effect.

But the comments were overwhelming.

[Mr. Sen is too imprudent to cooperate with this kind of brand. 】

[-He should only look for big brands to cooperate, this kind of small brand, easy to have problems. 】

[-Big brands are expensive, small brands are cheap, and the price difference is a lot. 】

[-You get what you pay for, quality is the most important!] 】

[-According to what you say, small brands should die, and only big brands deserve to live? 】

【-？？？ 】

[It's useless to apologize, dogs can't change eating, this Zheng Shaorong can pit once, he can pit a second time, Miki Network is right not to cooperate with him. 】

[Defrauding consumers should constitute criminal liability, right? 】

[-Consumer Rights Protection Law: The crime of fraud is punishable by imprisonment of not more than three years or more. 】

【-(Thumbs Up)】

[Mr. Mori did the right thing, this kind of person shouldn't cooperate with him!] 】

[-You should sue him!] 】

[-There are two if there is one, and there are three when there are two......]

[Hang up the phone, obviously empty-hearted. 】

[-Mr. Mori was so miserable! ] 】

[This Zheng Shaorong, with a fat head and big ears, makes people disgusting when they look at it. 】

[I didn't believe it at first, but now I don't admit myself. 】

[Dog eats dog (dog head)]

[-I see you like a dog.] 】

【……】

In the comment area, most people are scolding "Chile" and Zheng Shaorong, and some people are scolding Mr. Sen, but the number is small and has not formed a scale, and the overall public opinion situation is still very "positive".

All this, of course, is Li Chuan's masterpiece.

Two days ago, Wang Chengyong, according to Li Chuan's instructions, sent two employees of the e-commerce department to the "Chile" company to supervise Zheng Shaorong's refund while also collecting evidence of the other party's "shoddy".

Zheng Shaorong didn't know Li Chuan's mind and didn't take any precautions.

Not only that, but he also behaved very sincerely, did not hide anything, and had a very good attitude.

For the two employees of the e-commerce department sent by Wang Chengyong, he took the initiative to help book the best local hotel and delicious hospitality; He also attaches great importance to the issue of refunds, not only requiring employees to work overtime and staying up late, but also staring at the ...... 24 hours a day In terms of attitude, I really don't have to say anything.

One might wonder, why would he do this?

The purpose of this is to continue to cooperate with Miki Network.

On the night of May 11, Li Chuan helped him sell more than 50,000 orders in a few minutes, which is equivalent to his sales in one quarter.

The pleasure of this kind of explosive order is so cool that he can't bear to abandon it, so he wants to cooperate as much as possible, and at the same time strive for Li Chuan's forgiveness, he will continue to cooperate with Miki Network.

However, he was destined to be naïve.

Li Chuan is eager to kill him now, how can he continue to cooperate with him again.

At around 8 p.m. on May 24, the two employees of the e-commerce department sent back a document.

There are many evidence of illegal and illegal operations of the "Chile" brand recorded on the data...... Thanks to Zheng Shaorong's sincere treatment, the process of evidence collection was quite smooth, and they not only obtained detailed evidence of "shoddy", but also had a lot of unexpected gains.

The content of this information is enough to kill "Chile"!

At around 10 a.m. on May 25, the refund was completed.

At this point in time, it is much faster than previously expected.

This is still Zheng Shaorong's credit.

He asked his employees to work overtime and stay up late, and he was watching ...... This move greatly accelerated the progress of the work, and the work that could have been completed in two or three days only took half the time.

After the refund was completed, the two employees of the e-commerce department reported the news to Li Chuan through Wang Chengyong.

Li Chuan, who had already been prepared, immediately took action and began to settle accounts with "Chile" and Zheng Shaorong.

He was introduced by a friend and found a news media, which is the above-mentioned "cutting-edge e-commerce magazine".

He colluded privately with the editor-in-chief of the "cutting-edge e-commerce magazine" and made the latter play.

The process of the whole play is that the "cutting-edge e-commerce magazine" sent a reporter to interview Wang Chengyong according to the script, and after the interview was completed, he called Zheng Shaorong, set up a set, obtained the recording materials, and finally edited it into a video and posted it on Douyin.

There are several details in the middle, such as Wang Chengyong's real name is hidden, called "Sanmu Network Investment Promotion Department, Manager Wang", and Zheng Shaorong's real name is directly disclosed, and even a positive photo is brought in the video.

This is done on the one hand to expose Zheng Shaorong to the public, so that he can enjoy the "cordial greetings" of netizens, and on the other hand, to cut off the possibility of him pretending to be dead, so that he will be more completely ruined.

The play went very smoothly, Zheng Shaorong was not mentally prepared, and in the face of the reporter's sharp questions, he fell directly into the pit.

After that, it's pretty simple.

With the release of the video, a storm of public opinion against "Chile" and Zheng Shaorong began to appear.

At first, it was nothing, the intensity of the storm was small, and it didn't have much impact, but later, the video became a hot topic, and the storm of public opinion began to expand sharply, and it didn't take long for it to be uncontrollable.

According to the two employees of the e-commerce department, Zheng Shaorong was bombarded with phone calls when this happened, and he couldn't stand it, so he got angry and threw things directly in the office.

After venting, he calmed down again and began to think about countermeasures.

He thought about it for a long time, seemed to have guessed something, and took the initiative to find the two employees of the e-commerce department, saying that he wanted to get in touch with Li Chuan and seek reconciliation.

However, at this time, Li Chuan had already returned to the Peach Blossom Villa.

He turned off his mobile phone and all contact information, and took a mandarin duck bath in the bathtub with Cheng Lulu.

In this way, Zheng Shaorong lost the last straw.

……

On May 31, Miki Network officially filed a lawsuit against "Chile" to pursue its civil compensation.

On June 29, the case was heard in the Hangzhou Intermediate People's Court.

On November 17, the case was pronounced, and the "Chile" company will pay "ten times the compensation" to Miki Network, totaling 15.851 million yuan.

On December 6, the company declared bankruptcy.

On December 23, "Chile" company entered the bankruptcy liquidation procedure.

On February 14, 2020, the bankruptcy liquidation of "Chile" company was completed, and Miki Network received 4.367 million yuan in compensation.

On the day he got the compensation, Li Chuan remembered Zheng Shaorong.

He arranged for his bodyguard to investigate and found that Zheng Shaorong had divorced his wife a month ago.

Now Zheng Shaorong, his house, car, wife, and children are gone, and he lives in a single apartment by himself, and he doesn't know what to do all day long.

After knowing the news, Li Chuan was very happy, but he was still a little unpleasant.

So, he arranged two more bodyguards to deliberately find fault in the past and took the opportunity to beat Zheng Shaorong.

This time, he was beaten very hard, and Zheng Shaorong lay directly in the hospital for half a month.

Afterwards, there was nothing, and Li Chuan didn't even pay for the medical expenses.

All of the above is an afterthought.