Chapter 417: Wu Jinyan is going to broadcast live

Three days later, Chen Chen successfully passed the defense and got his graduation certificate and degree certificate.

In this regard, some people may say that Chen Chen is now a shareholder and person in charge of Chenchuan Agriculture, with assets of tens of millions and social status, do people like her still need graduation certificates and degree certificates?

That's right, Chen Chen really doesn't need a graduation certificate and a degree certificate now.

Actually, it's not just now.

Since she became Li Chuan's established fiancΓ©e half a year ago, her future has been determined...... Since then, her graduation certificate, degree certificate, family conditions, social background, etc., have become unimportant.

However, things that are not important cannot be discarded at will.

Chen Chen started going to school at the age of seven and now graduated from university, and has spent 16 years in between.

For sixteen years, learning has been the leitmotif of her life.

It contains her struggled past, as well as her childhood and youth, and it is an extremely unforgettable experience.

When an unforgettable experience is over, there must be a result, and then it will be complete.

That's where diplomas and degrees come in.

For Chen Chen, the graduation certificate and degree certificate are a result of her student days, and when this result is successful, she will have more confidence to meet the next stage of life.

This point is still very critical at the psychological level.

Chen Chen got his graduation certificate and degree certificate at around 10 o'clock in the morning, followed by a series of processes such as holding a conference and taking photos.

After the process was completed, it was already two o'clock in the afternoon.

Chen Chen packed up his things, declined the invitation of his classmates to the party, took out his mobile phone, and called Li Chuan.

When Li Chuan heard the news, he immediately put down the work at hand and drove to Zhejiang Provincial University alone.

At about half past two in the afternoon, he picked up Chen Chen and drove straight to the Porsche 4S store.

What to do in a 4S store?

Buying a car, of course.

Before, when Li Chuan sent Chen Chen back to his hometown to build a greenhouse, he mentioned that he wanted to buy Chen Chen a car.

However, Chen Chen did not agree.

She felt that she hadn't graduated yet, and driving seemed too flamboyant, and she wanted to wait until she graduated to buy it, which would be more appropriate.

Li Chuan also respected her idea at that time.

This was a few months ago.

Now, a few months on, the situation has changed.

A few days ago, Li Chuan heard that Chen Chen was going back to Hangzhou City to prepare for a defense, and he remembered the matter of "buying a car".

So, he instructed Zhu Chenwei to find a high-end version of the Porsche Paramela.

Zhu Chenwei contacted the local Porsche 4S store and prepared a current car in advance.

This current car is now in the warehouse of the 4S store.

Li Chuan: They can see it in the past, and if there is no problem, they can place an order and drive away on the spot.

This arrangement is to speed up the efficiency of car purchase, and it also shows Li Chuan's inner self-confidence.

In Li Chuan's view, the Porsche Paramela car is specially prepared for girls, and the conditions are good in all aspects, Chen Chen should be satisfied when he sees it.

As it turned out, he guessed correctly.

After Chen Chen saw the current car of the Porsche Paramela, he really liked it.

She watched it back and forth many times, experienced it in detail, and finally said directly to Li Chuan without hesitation: "That's it, I like it very much." ”

In this way, the purchase of a car was decided.

At around half past four in the afternoon, the two parties signed a contract for the purchase of the car.

Porsche Panamera 4 Executive Extended Edition 2.9T, the landing price is 1.356 million, and the payment is paid in full at one time.

The money was from Li Chuan, but the car belonged to Chen Chen.

After signing the contract and paying the money, the 4S store helped to urgently apply for a temporary license plate at the request of Li Chuan.

At about six o'clock in the evening, everything was processed, Li Chuan and Chen Chen drove a Mercedes-Benz S and a Paramela and left the 4S store.

They went to a nearby five-star hotel, had a big meal, and then stayed at the hotel for a pleasant night.

When I woke up the next day, it was already past ten o'clock in the morning.

The two got up, cleaned up briefly, and then called the hotel front desk and asked for a "breakfast".

After the "breakfast" was eaten, they went back to bed and started a "battle".

When the "battle" was over, they washed up, and at about two o'clock in the afternoon, they left their rooms and left the hotel together.

They didn't go anywhere else, they left the hotel and went their separate ways.

Chen Chen drove the Paramela back to Wenshi, and Li Chuan drove the Mercedes-Benz S back to the company.

……

At about half past two in the afternoon, Li Chuan came to the company.

The first thing he did when he came to the company was to call Wang Chengyong to his office.

Wang Chengyong was called over to inquire about Wu Jinyan's situation.

Wu Jinyan is not in Hangzhou now, and a week ago, she was called back to participate in commercial activities by Huanyu Film and Television.

Huanyu Film and Television has been a bit outrageous recently, they always want to make money from Wu Jinyan, and the squeezing is endless, a wave of commercial activities is over, and then the next wave is arranged, without any scruples.

Many people don't know what crazy they are smoking, including Wu Jinyan.

However, from Li Chuan's point of view, he can guess some.

He thinks that Huanyu Film and Television may think that they sold Wu Jinyan's short video brokerage contract and live broadcast brokerage contract too cheaply.

Wu Jinyan's short video brokerage contract and live broadcast brokerage contract were sold to Miki Network in December last year, and the package price at that time was 18 million.

Eighteen million is definitely not a small number.

can sell at this price, Huanyu Film and Television feels that it has made a lot of money.

Because in their opinion, things like short video brokerage contracts and live broadcast brokerage contracts are completely chicken ribs and can't produce much economic benefits, and they are almost the same with or without.

At the time, they were right.

But half a year later, the situation has changed dramatically.

In December last year, short videos had just exploded and had not yet entered the commercialization stage, and live streaming was also in its infancy.

Now, short video has been fully commercialized, and live streaming has also entered a stage of rapid development.

Changes in the industry will naturally lead to an increase in the value of certain important assets, and the short video brokerage contract and live broadcast brokerage contract of celebrities are a typical example.

In May this year, Wang Zulan started live streaming on Taobao and achieved great success.

Wang Zulan's success has made various capitals see the potential and advantages of celebrities in live broadcasting, and in this way, the value of celebrities' short video brokerage contracts and live broadcast brokerage contracts has ushered in a wave of skyrocketing.

What no one wanted in the past may not be able to get in the hundreds or tens of millions now.

Millions and tens of millions, that is the price of ordinary stars, Wu Jinyan is not an ordinary star, in this regard, she belongs to the top batch.

Why?

Because Wu Jinyan has gained great popularity and popularity through "Sister Wei's Workplace Diary", and has also gained nearly 70 million fans.

(After the end of "Sister Wei's Workplace Diary", the popularity continued for half a month, during which the number of Wu Jinyan's Douyin fans continued to rise, and today, it has reached 69.056 million, which is in an absolute leading position.) οΌ‰

The super high popularity and popularity, and the huge number of account fans, have made Wu Jinyan one of the stars with the highest commercial value in the field of short videos and live broadcasts.

In this regard, Yang Mi, Zhao Liying, Lu Han and other veteran traffic stars may not be comparable.

In the eyes of many business people, Wu Jinyan's short video brokerage contract and live broadcast brokerage contract are worth at least 100 million yuan!

At the beginning, Huanyu Film and Television sold Wu Jinyan's short video brokerage contract and live broadcast brokerage contract, and only took 180 million, but now it has soared to more than 100 million in the past half a year...... This kind of thing, on anyone, will feel unhappy.

In Li Chuan's view, Huanyu Film and Television just felt that he had lost money and was unbalanced, so he thought of making money from Wu Jinyan and striving to make up for the part of the benefits lost before.

This kind of thinking is understandable, but understanding is not the same as acceptance.

Huanyu Film and Television did this, harming the interests of Miki Network.

Miki Network, as the party whose interests have been damaged, naturally cannot swallow its anger.

Therefore, when Huanyu Film and Television proposed to let Wu Jinyan go back to participate in commercial activities, they forcibly detained Wu Jinyan and expressed their protest to Huanyu Film and Television.

Huanyu Film and Television had no fear, they threatened Miki Network, saying that if they did not release the people, they would investigate the tort liability of "Sister Wei's Workplace Diary".

This trick has been used before, and they have successfully achieved their goal, and now the old trick is repeated, obviously with the same idea.

However, they thought about it.

This time, Miki Network didn't back down again.

After Li Chuan's consent, Wang Chengyong said to Huanyu Film and Television: Although you pursue it, we are not afraid, the contract in black and white is there, although the description is not clear enough, but this lawsuit, some fight! If you want to fight, we will accompany you to the end, and drag it out for a year or two, Wu Jinyan's contract will almost expire, and when the time comes, you don't want to reach it for a penny! Moreover, if we win the lawsuit, we will also make a counterclaim against you and hold you liable for breach of contract......

After saying this, Huanyu Film and Television was also a little cowardly.

However, they didn't want to give up, so they changed their way and continued to negotiate with Miki Network.

The two sides argued for a long time, and finally reached an agreement, that is: Wu Jinyan can go back to participate in commercial activities this time, but in the future, if a similar situation occurs, he must report to Miki Network half a month in advance; If the arrangement of the activity affects the work plan of the Miki Network, the Miki Network has the right to refuse and does not have to bear any legal responsibility.

After this agreement was reached, Wu Jinyan left.

It was the end of May.

In due course, Wu Jinyan has been studying on the Miki Network for half a month.

Live streaming is not complicated, and in half a month, I basically learned everything I had to learn.

Wu Jinyan is like that.

She has been studying for half a month, and she has almost mastered all aspects, and leaving at this time will not affect anything.

However, before she left, Li Chuan held a special meeting for her.

One main thing to discuss at the meeting was when she would start broadcasting.

Since Wu Jinyan has learned almost, he naturally has to consider the issue of broadcasting.

Now, there are more and more celebrities participating in live streaming, and the dividends are becoming less and less, and if it drags on for too long, it will increase a lot of unnecessary risks.

Thinking of this, Li Chuan decided to settle this matter as soon as possible and then carry out the work.

In this regard, the opinions of the participants were surprisingly unanimous, and almost everyone felt that 618 was the best choice.

The reason is very simple, 618 is a well-known shopping festival, with additional traffic blessings, no need to do a lot of marketing, and the time is relatively reasonable, only half a month apart...... For most of the month, there is enough time to prepare, and it will not be delayed too late, which is "just right".

Due to the unanimity of everyone's opinions, "Wu Jinyan premiered in 618" was easily determined.

After that, the crowd began to act according to the plan.

The first step of the plan is to test and guide public opinion.

At this stage, the public's public opinion on the matter of "celebrities participating in live broadcasts" is negative, especially for celebrities like Wu Jinyan, who are extremely popular and hot, which can easily cause resistance in society as a whole.

Once this matter is not handled well, Wu Jinyan's reputation will take a sharp turn for the worse, and may even fall to the point where everyone shouts and beats him.

In this way, Wu Jinyan must test and guide public opinion before bringing goods in live broadcasts.

Li Chuan handed over this work to Wang Chengyong at that time, and also asked Zhu Chenwei and Yu Jie to help assist.

Now, a week has passed.

Right now, Li Chuan called Wang Chengyong over to inquire about the progress and results of this work.

"Mr. Sen."

Wang Chengyong walked into the office and walked to the desk while greeting.

"Sit sit, sit sit."

Li Chuan raised his hand and greeted.

After Wang Chengyong sat down at the desk, he asked directly: "Wu Jinyan, how is the temptation?"

"Almost."

"Is the rebound big?"

"It's big."

Wang Chengyong pursed his lips and said: "Before, we released news through several self-media, saying that Wu Jinyan was going to bring goods live broadcast, and most of the people in the comment area were scolding. ”

"What are the majority?"

"Ninety percent."

"So much?!" Li Chuan's face changed slightly.

"I'm surprised, too."

Wang Chengyong spread his hands and said: "No one thought that Wu Jinyan's live broadcast could cause such a big backlash, I don't understand, why do those netizens have such a big prejudice against live streaming, isn't live streaming a form of e-commerce, haven't they been exposed to e-commerce?" ”

"Don't talk about that."

Li Chuan waved his hand and said, "So many people scolded, how did you deal with it?" ”

"According to the original plan, delete comments, block them, and then hire a water army to brush up on comments."

"How's it going?"

"The effect is okay, it's basically under control, it's just ...... Quite a bit of money was spent. ”

"How much did it take?"

"Almost, two million."

"Two million...... It's ok too. ”

Li Chuan thought for a while and said, "This matter must be controlled, and those negative comments must not be allowed to spread, otherwise, our previous efforts will all be in vain...... Right now, since you can spend money to solve it, don't be stingy, when it's time to spend it, you must spend it! ”

"I know, I've been doing it all the time."

"Well, where are we now?"

"Yesterday afternoon, we released the news that 'Wu Jinyan plans to start broadcasting on 618', and now, almost 24 hours, more than 20 million have been exposed."

"How's the public feedback?"

"The water army we prepared in advance, as soon as the news was released, it formed a rhythm in the comment area, and so far, there have been no accidents."

"Hmm."

Li Chuan nodded, and asked again: "After this time, is it almost done?" ”

"Yes, this time it's over, basically it's no problem, and now, we can prepare the official announcement and product selection."

"When will it be officially announced?"

"In a few days, around the tenth."

"Have you communicated with Wu Jinyan?"

"We communicated, and she agreed."

"Hmm."

Li Chuan nodded again and said, "Okay, then do it according to your plan, and report to me in time if you have any problems." ”

"Okay."

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(End of chapter)