From 10 a.m. to 12 p.m., in just two hours, the number of downloads of the "Darensfor" app skyrocketed by more than 10,000.

Most of the more than 10,000 new users are e-commerce practitioners.

E-commerce practitioners are the main user groups of the "Daren Supply" APP, and this promotion can be regarded as precision advertising.

Miki Network did almost nothing, and it got a precision advertisement in vain.

And that's a good thing.

However, it happened so suddenly that Miki Network was a little caught off guard.

Jiang Zeyu: They learned the news at about half past eleven in the morning.

They didn't see it by swiping Douyin, but the development department found that the background data of the "Daren Supply" APP was abnormal, and reported the matter to Jiang Zeyu, who learned the specific situation after some investigation.

After learning of the situation, Jiang Zeyu immediately made a decision and decided to start the propaganda action in advance.

After some simple preparations, at about 12 o'clock at noon, the publicity work of the "Darens" APP began.

From 12 o'clock in the afternoon to 3:30 in the afternoon, a number of marketing and promotion videos of the "Daren Offering" APP have appeared on Douyin, and many videos have been collected together to form a hot topic, which is titled: [Where is the sacredness of 'Daren Offering'? 】。

As of 5 p.m., the topic had generated a total of 20.729 million exposures, which was a small hit.

However, it did not make it to the Douyin hot list.

This phenomenon is a bit abnormal, Jiang Zeyu and they guessed that it may have been suppressed by Douyin officials.

This was later confirmed.

At around half past five in the afternoon, a person in charge of Douyin called Li Chuan and asked about the specific situation of the "Daren Confession" APP.

Li Chuan did not conceal it, and directly admitted that "Daren Supply" is an APP launched by Miki Network that specializes in providing supply chain services for people with goods, and made a brief introduction, saying that the anchors with goods under Miki Network have become the partners of the "Daren Supply" APP, and in the future, the "Daren Supply" APP will also expand outward to seek more and better partners.

He did this mainly to express his attitude.

The matter of "self-built APP, drainage from Douyin" is already very sensitive, not to mention that it is Miki Network that does this.

Under the leadership of Li Chuan, Miki Network has long become the No. 1 traffic user on Douyin, and it is in an absolute leading position, and the second place can't even see the taillights of Miki Network.

In a sense, this is already a traffic monopoly.

Douyin is very afraid of this situation, because once the traffic is monopolized by one person or a company, it will be difficult to control it in the future.

For example, after the rise of Simba, he almost monopolized all the traffic of Kuaishou, and he relied on these traffic to frantically cultivate his own anchors, although this behavior increased Kuaishou's GMV to a certain extent, but caused great damage to the overall ecology of Kuaishou.

Due to the monopoly of traffic by Simba and its anchors, many new anchors in Kuaishou can't get up, and even many old anchors can't go on.

In this way, the platform loses its vitality.

The platform loses its vitality, the audience can't see anything new, and traffic is bound to decline.

This point, not only Kuaishou, but also many old platforms, such as Douyu, Huya, Crooked, etc., are slowly going downhill in this way.

Douyin is now also having this trend.

Li Chuan and Miki Network have formed a traffic monopoly in a sense...... Douyin officials must be aware of this and remain vigilant.

The reason why Douyin did not suppress it was because they were afraid of annoying Li Chuan and Miki Network.

Li Chuan and Miki Network did not sign a mandatory agreement with Douyin, they can stay and leave whenever they want.

If Li Chuan and Miki Network are annoyed, they can leave Douyin and go to other platforms.

Douyin has not yet become the absolute leader in the field of short video and live broadcast, and their competition with Kuaishou, Taobao and other platforms is not over.

If Li Chuan and Miki Network leave, it will be a huge blow to Douyin, and the live broadcast section may even be abolished directly.

As an Internet giant, Douyin has a lot of talents, and it is impossible not to understand this truth.

Therefore, they only paid attention to and were vigilant against Li Chuan and Miki Network from beginning to end, and did not suppress them on the surface.

As for whether they secretly used means to stumble Li Chuan and Miki's network, it is not very clear.

Judging by the results alone, this sign is not obvious.

That's all before, though.

Now, Miki Network has created its own APP...... Once the APP is formed, the threat of Miki Network to Douyin will be even higher.

It is precisely because of this that Douyin called.

Li Chuan also knew the purpose of Douyin's call.

He is so honest because at this stage, he doesn't want to get out of Douyin.

He is well aware that Douyin will continue to be the traffic center of the Internet for the next few years.

If he leaves the traffic center and goes to other platforms, then his personal and the company's career development will definitely go downhill.

Rational judgment is very unwise to do so.

Li Chuan's cognition is very clear, and he sees these things very clearly.

Therefore, his position is very firm, that is, he wants to mix in Douyin, and until one day, Douyin is not good, he will not consider changing platforms.

Now, when Douyin is in full swing, it is impossible for him to consider changing platforms.

Since he doesn't change platforms, he must maintain a good relationship with Douyin, otherwise, it is easy to be put in small shoes.

And the premise of maintaining a good relationship is to be sincere enough.

The purpose of Miki Network's creation of the "Daren Supply" APP is that everyone understands it, and it is impossible for Douyin to be unclear.

If Li Chuan lies and covers up in this matter, then Douyin's vigilance against him will be raised to a very dangerous level.

This is something he does not want to see.

That's why he chooses to be honest.

He felt that he was so sincere, and after hearing about it on Douyin, he should lower his vigilance against him and Miki Network to a certain extent.

Of course, this is what he guessed.

He wasn't sure what the effect would be.

Because the person in charge of Douyin heard what he said, he didn't say anything, only said "I know, thank you for your answer", and then hung up the phone.

Afterwards, nothing has changed.

[What is the sacredness of 'Daren offering'? ] has not been restricted, nor has it been on the Douyin hot list, as if nothing had happened just now.

In this regard, Li Chuan was very confused.

He pondered for a long time, imagining various possibilities, but he did not find a reliable answer.

In the end, he didn't bother to think about it so much.

Anyway, as long as Douyin doesn't stumble on him and doesn't stop him from promoting the "Daren Confession" APP, it will be a good thing for him and the company.

The "Daren Supply" APP appeared in the public eye from 10 o'clock in the morning, and officially entered the publicity stage at 12 o'clock at noon, and as of 6 o'clock in the evening, a total of 2609.5 exposures were generated.

2609.5 exposures, bringing more than 63,000 users to the "Darens" APP.

Of the more than 63,000 users, about 30 percent belong to e-commerce practitioners.

E-commerce practitioners see this supply chain channel, and almost everyone wants to try it.

As a result, the customer service pressure of the "Daren Supply" APP has increased dramatically.

Originally, Jiang Zeyu found the administrative department and the after-sales department to help deal with customer service.

However, the actual publicity effect was much better than they imagined, and the dozens of people in the administrative department and after-sales department alone couldn't be busy at all.

As a last resort, they had to temporarily increase the number of people, so that some personnel from the e-commerce department and the operation department also participated, which relieved some of the pressure.

They were busy for most of the day, and by six o'clock in the evening, it was still not over.

At this time, Li Chuan and Jiang Zeyu found some problems, that is, the number of e-commerce practitioners who took the initiative to come to the door through the "Daren Supply" APP and wanted to seek cooperation was too large and the quality was too low, many of them were just doing traditional e-commerce and had not done live broadcasting, and there were many who had not even done traditional e-commerce and just wanted to do live broadcasting, which belonged to the category of "newcomers".

Li Chuan and Jiang Zeyu's idea is to only cooperate with excellent anchors in the early stage, and those anchors who do not do well in live streaming or have not done live streaming will not be considered for the time being.

Now this situation is contrary to their original thinking.

They discussed it privately and decided to add some restrictions to the "Apply for Cooperation" option of the "Talent Supply" app, and at the same time made some improvements to the cooperation process.

After this was confirmed, they held a meeting with everyone.

At the meeting, they decided to suspend the "Apply for Cooperation" function of the "Darensfor" APP, and then the development department urgently made the front-end page and modified the back-end code.

The task was not complicated, but it took them two days to make sure it was safe.

At 3:22 p.m. on June 12, the "Darensfor" APP was updated to version 1.2, and the "Apply for Cooperation" function had many restrictions, and the process became more complex and rigorous.

These two changes are equivalent to a set of screening mechanisms, the purpose of which is to exclude low-quality anchors with goods, leaving only those anchors with better conditions to enter the inspection process.

In this way, the pressure on customer service is much less, and you only need to send a few staff members of the administrative department to watch and help answer them, which is basically enough.

The matter was resolved, and Li Chuan had a small meeting with Jiang Zeyu again.

They have planned the follow-up workflow of the "Daren Supply" APP, and formulated a corresponding recruitment strategy, that is, to set up a team under the Sanmu Supply Chain to be responsible for the operation of the "Daren Supply" APP, and the team is assigned to a supervisor, who reports to Jiang Zeyu, and Jiang Zeyu is responsible for the relevant work processes and specific implementation plans.

This time, it can be regarded as a clear division of the responsibilities of the "Talent Supply" APP.

In the future, as long as the development continues according to this line of thinking, under the leadership of Jiang Zeyu, there will basically be no problems.

As the boss of the company, Li Chuan doesn't need to worry too much.

He arranged everything, felt that it was almost done, and took care of other work with peace of mind.

However, not long after he put it down, the accident appeared again.

At around ten o'clock in the morning on June 13, he received a call from the person in charge of Douyin last time.

This person called for one thing only, and that was to ask him if he would like to accept the investment.

This sentence directly stunned him.

'What's the situation?!' ’

'Douyin even asked me if I would like to accept the investment?! ’

'What are you trying to do?' ’

'Is it ...... Douyin thinks that the development of Miki Network is too fast, and it will be difficult to control it in the future, so I want to start now? ’

The more Li Chuan thought about it, the more he felt that it was possible, and the whole person instantly became serious.

His mind spun quickly, and then he said into the phone: "I haven't considered financing at the moment, if you are interested, I can consider it, but before that, I need to discuss it with the team." ”

After hanging up the phone, he immediately found Jiang Zeyu to discuss the matter.

After Jiang Zeyu heard this, his expression became extremely serious, and he was silent for a while before he spoke: "It seems that the 'Daren Supply' APP has really touched their sensitive nerves, otherwise, they wouldn't be in such a hurry." ”

"What now?"

Li Chuan frowned and said, "If you have any ideas, hurry up and tell me." ”

"I think ......"

Jiang Zeyu thought for a while and said, "Since they can call you and tell you about this matter, it means that they have already held an internal meeting to study it, and they feel that it is necessary to invest in Miki Network now...... In this case, if we don't agree, I'm afraid it will be very troublesome. ”

When Li Chuan heard this, his brows furrowed even deeper.

He paused and asked, "What would they do if I didn't agree?" ”

"Suppression."

"Overt suppression, or covert suppression?"

"It should come in secret, but it doesn't matter, whether it's open or secret, as long as they are ruthless, we can't stand it."

"So if I threaten them to go to other platforms, will they compromise?"

"I don't think so."

Jiang Zeyu shook his head and said: "Since they have told you, it means that they have made up their minds, and at this time, if you threaten them, they will most likely not compromise...... After all, ByteDance has not yet been listed, so there is no need to think about it so much, as long as they feel that the loss is within a controllable range, they can do so, and there is no resistance. ”

Li Chuan couldn't help but be silent.

Jiang Zeyu is right, ByteDance is not a listed company, which is very important.

Listed companies should consider their own stock prices, and easily dare not do those things that break the boat, otherwise, the end may be very miserable.

Instead of a listed company, there is no need to worry about this, as long as they are confident that they can do it, they can do it, and they will not be disturbed too much in the process of doing it.

Put it on the matter.

Miki Network is the largest traffic user on Douyin, contributing more than 40% of the GMV to Douyin.

Douyin's suppression of the Miki network has to take a very big risk, once the Miki network is annoyed and chooses to leave Douyin, then its live streaming business will enter a trough period.

This move, in a sense, can be regarded as a failure.

Listed companies dare not do it, but as a non-listed company, ByteDance is likely to be able to do it.

Li Chuan tried to empathize and found that if he was the CEO of Douyin, there was a high probability that he would also attack Miki Network, and the faster the better, because the longer it drags on, the greater the loss in the future.

Thinking of this, his face became very gloomy.

Jiang Zeyu noticed Li Chuan's face, paused slightly, and said: "I don't think you need to be so pessimistic, in fact, it is not necessarily a bad thing to let Douyin become a shareholder." ”

(End of chapter)