Li Chuan has the highest decision-making power in the "Miki Department", and no matter what happens, he can make decisions alone.

However, he doesn't like to engage in a one-word hall, because it is easy to make mistakes, and he may not be able to get off the stage.

Under normal circumstances, if there are more important things in the company, he will discuss them with Jiang Zeyu.

If Jiang Zeyu has no opinion, then this matter is settled.

At present, this is the case with "using Wu Jinyan's premiere to promote the 'Talent Supply' APP".

Li Chuan and Jiang Zeyu discussed, and this matter became the company's strategy, and it was immediately implemented.

Jiang Zeyu mobilized the Administration Department, the Development Department, the Legal Department and the E-commerce Department to focus on discussing the specific planning plan.

Li Chuan did not intervene.

His main focus is still on live streaming.

The day after tomorrow, that is, June 8th, is Saturday, and he will broadcast live again.

After the live broadcast on Saturday, there will be two "618 special sessions" behind.

In this 618 shopping festival, he planned two special sessions on Douyin and Taobao respectively.

The time of "Douyin 618 Special" is June 15th, and it will be broadcast according to the convention of Saturday live broadcast.

In this live broadcast, he did not invite guests, but he would let some of the company's anchors and talents come to help, such as Liu Xintong, Yang Runxin, Wang Yuting, Zhou Linlin, Brother Xiao Yang, Brother Yang, etc., basically will come, which is a hodgepodge.

"Taobao 618 Special" will be broadcast on June 18.

In this live broadcast, he invited Liu Yan as a guest to help out...... This matter was discussed last month, and a formal cooperation agreement has been signed, and Miki Network has also paid the deposit, so there will be no surprises.

The three live broadcasts, the time interval is relatively short, and they are all very important, Li Chuan must personally come forward to select and plan products, otherwise, it is easy to have problems.

In the process of product selection and planning, he did not get Wang Chengyong's assistance.

Because Wang Chengyong is still in charge of Wu Jinyan's public opinion guidance...... This is very important, and it must be done by someone who is responsible and cannot be influenced by other things.

In this way, Li Chuan took the initiative to replace Wang Chengyong's responsibilities and became the manager of the e-commerce department.

Time flickered, and two days passed.

On the evening of June 8, Li Chuan, accompanied by Wang Yuting, started the live broadcast on time.

This live broadcast didn't happen again...... Backgammon S5 tutor machine this kind of high-priced explosive product is hard to find,It needs the right time、Place、People combined,There is a lot of luck component,It is difficult to appear twice in a row。

In this regard, Li Chuan was not disappointed.

On the contrary, he was still a little happy.

Because of the absence of products like BBK S5 tutor machine, his live broadcast rhythm has resumed.

The rhythm resumes, and the live broadcast becomes good-looking.

In addition, Wang Yuting's progress is also very great...... At the last review meeting, Li Chuan described in detail the problems that occurred in Wang Yuting's live broadcast process, and put forward several suggestions for improvement, Wang Yuting listened very carefully, not only recorded what Li Chuan said, but also improved her live broadcast method in the follow-up work in combination with the opinions of all parties, which made her appear in Mr. Sen's live broadcast room again, without the previous problems, and the whole live broadcast was very good with Li Chuan.

Li Chuan's own rhythm has recovered, and with the blessing of Wang Yuting, the overall live broadcast effect is much better than before.

The specific data of this live broadcast are as follows:

Live broadcast duration: 5 hours and 53 minutes

Views: 81.043 million

Peak popularity: 1.629 million

Average popularity: 781,000

Average order value: 99.2 yuan

Conversion rate:6.57%

Total sales: 528.193 million

Average profit margin: 34.8%

Compared with the last live broadcast, the popularity and conversion rate have increased significantly.

The average popularity increased from 675,000 to 781,000, and the conversion rate increased from 6.23% to 6.57%, all of which are quite large.

But in the same way, without the high-priced explosive product of BBK S5 tutoring machine, the average customer unit price and total sales have also decreased a lot.

The average order value fell by almost half from 142.5 to 99.2, and total sales fell from 626 million to 528 million, a small target.

Looking at it this way, the loss seems to be not small.

However, Li Chuan did not feel this way in his heart.

Because he knows that the live broadcast data of the last game is a special situation, and the live broadcast data of this one is a normal phenomenon.

Since it is normal, there is nothing to be sorry for.

The total sales were 528 million, the average profit margin was 34.8%, and the net profit was 165 million after deducting returns and platform service fees.

Li Chuan is already very satisfied with this figure.

The day after the live broadcast ended, that is, on June 9th, Wu Jinyan completed the business activities arranged by Huanyu Film and Television and returned to Hangzhou.

She is back this time, and she plans to stay until the end of the premiere.

Her premiere time has been set - at six o'clock in the evening on June 18, it will be broadcast on Douyin.

Li Chuan also started broadcasting at 6 p.m. on June 18.

However, he is on Taobao and has nothing to do with Douyin, and the two will start broadcasting at the same time, which will not have much impact.

Wu Jinyan returned to Hangzhou on the afternoon of June 9.

After she returned to Hangzhou, she immediately threw herself into the preparatory work.

The first task she faces is to make an official announcement.

At present, Wang Chengyong is in charge of the work of probing and guiding public opinion, which has almost been completed.

Regarding the news that "Wu Jinyan is expected to be broadcast on the same day as 618", two days ago it was on the hot search on Weibo and Douyin, and then after a period of fermentation, as of now, nearly 200 million viewers on the whole network have known about it...... In terms of propaganda, it has almost reached its limit.

In terms of public opinion, with the full cooperation of Wang Chengyong and others, very good results have also been achieved.

Although there are still many bad voices on the Internet for the evaluation of "Wu Jinyan's live broadcast with goods", the overall public opinion situation is positive.

This trend has greatly affected the judgment of netizens, causing many netizens, especially Wu Jinyan's fans, to express their support for "Wu Jinyan's live broadcast with goods".

To do this, it is basically enough.

Next, Wu Jinyan only needs to make some simple preparations before it can be officially announced.

They didn't take long and completed all the preparations on the morning of June 10.

After Li Chuan learned the news, he convened a discussion meeting with all parties.

At the meeting, they decided to release the official announcement poster at 5 p.m.

The official announcement poster has been prepared in advance, and the content on it is very simple, it is a half-length photo of Wu Jinyan, with a Douyin logo on the upper right, marking that she will start broadcasting on Douyin, and there is a line of big characters written below: [At six o'clock in the evening on June 18th, "I respectfully" invite you to spend "618"]

It is also worth mentioning that there is a line of small print below the large characters, which reads:

This is the promotion plan provided by Jiang Zeyu.

Jiang Zeyu and their team found that Douyin's sensitivity to the matter of "external APP drainage" is not ordinarily strong, and if it goes too far, it will be blocked, and it will be difficult to find it back afterwards.

After realizing this, they didn't dare to be smart, so they could only promote it in a low-key way as much as possible.

At present, in Wu Jinyan's official announcement poster, the small print "Strategic Partner: 'Daren Supply' APP" is the promotion plan that they have finally determined after repeated verification.

This kind of plan may have a limited propaganda effect, but it doesn't matter, it can be made up for later.

Jiang Zeyu and they plan to release some news about the "Daren Supply" APP after the official announcement poster is released...... In this way, as long as the operation is done properly, the effect will not be too bad, at least it can meet the standard.

At five o'clock in the afternoon on June 10, Wu Jinyan released an official announcement poster on his Douyin and Weibo.

As soon as the poster was released, it immediately sparked heated discussions.

At 5:21 p.m., the entry [Wu Jinyan's official announcement live broadcast with goods] appeared on Weibo's hot search.

At 5:32 p.m., the entry [Wu Jinyan: "Sincerely" invites you to spend "618"] on the Douyin hot list.

At 5:38 p.m., the entry [Wu Jinyan's official announcement of live broadcast with goods] topped the hot search on Weibo.

At 5:39 p.m., the entry [Wu Jinyan: "Sincerely" invites you to spend "618"] on the top of the Douyin hot list.

With Weibo hot searches and Douyin hot lists as the main publicity positions, the news of "Wu Jinyan's official announcement of live broadcast with goods" has spread all over the Internet in less than one night.

This night, Miki Network was under a lot of pressure, especially Wang Chengyong's side, who was almost crazy.

Of course, this is also a no-brainer.

Although a lot of news has been released before, and most netizens have believed it, when the official announcement is really made, the pressure of public opinion is still very great.

Jiang Zeyu took this into account and prepared in advance, but because the speed of transmission was too fast and there were too many videos and information leaking out, there was no way to control the situation at the first time, so they could only resist the pressure and fight a war of attrition with those unfriendly remarks.

Fighting a war of attrition on the Internet, the marketing cost will be particularly high, almost every minute will cost tens of thousands of yuan, and at the end of the night, it will cost nearly three million.

Three million is not a small amount, and many people will not be able to make that much money in their lifetime.

Although Miki Network is rich, it still hurts a little to spend three million in one night.

Fortunately, the money is well spent.

With the blessing of the huge water army, Wu Jinyan and Miki Network successfully withstood this wave of pressure and did not let public opinion collapse.

If public opinion does not collapse, the follow-up will be much simpler.

They only need to maintain a basic marketing state, which is enough to support until the end of Wu Jinyan's premiere.

At this point, the public opinion guidance work of "Wu Jinyan's live broadcast with goods" can be regarded as an end for the time being.

The end of this matter does not mean that the overall work is over.

On Jiang Zeyu's side, the promotion of the "Talent Supply" APP has just begun, and they still have a lot of tasks to complete.

At present, the news of "Wu Jinyan's live broadcast with goods" has been officially announced.

Their next step is to publicize the point that "Wu Jinyan has reached a strategic cooperation with the 'Darensup' APP".

Originally, Jiang Zeyu wanted to start promoting it as soon as the official announcement was made, but because the influence of the official announcement was too great, netizens focused their attention on the matter of "Wu Jinyan's live broadcast with goods" itself, and there was no way to disperse it in time, so he could only choose to give up.

They held a meeting, and finally discussed and decided to set the publicity time for the next afternoon.

However, plans have not kept up with the changes.

Just when they thought they were in control, the unexpected happened.

The next morning, a self-media account named "E-commerce Chen Laopao" posted a video that went viral on Douyin.

The content of this video is related to "Wu Jinyan's live broadcast with goods", but its focus is different from most people.

From the perspective of the e-commerce industry, the author of "E-commerce Chen Laopao" is a vertical self-media account in the e-commerce industry, and describes in detail the impact of "Wu Jinyan's live streaming" on the live streaming industry and Douyin's live streaming ecology.

"I don't know if you have noticed, Wu Jinyan's propaganda poster marked a message, which is this...... Strategic Partner: 'Darensup' APP.

I don't know where the 'Talent Supply' APP is, but listening to the name, it should be an APP that provides supply chain support for those who bring goods.

I was curious, so I went to the app store to search and found that the shelving time of this app was May 31, 2019, which has only been ten days, and the number of downloads is only 837...... This is obviously a new APP.

Now, I'm even more curious.

How can a new APP reach a strategic cooperation with Wu Jinyan?

You must know that Wu Jinyan is the first person in the number of Douyin fans, with 70 million fans, and the potential for bringing goods is unimaginable. Under normal circumstances, a superstar V of Wu Jinyan's level will not cooperate with a new company, and if he wants to cooperate, he will also find those old and powerful supply chain companies.

With curiosity, I downloaded the app to my phone.

You can take a look...... The page of this APP is still quite clean, which makes people look very comfortable, like a product of a large company...... Of course, that's not the point, the point is what about the supply chain inside?

Just open a few and take a look...... This, the "Little Gluttonous Cat" brand fish tofu, if I'm not mistaken, Mr. Mori seems to have sold this...... Take a look at its SKUs, 30 packets of 9 pieces of 9, 70 packets of 19 pieces of 9, 160 packets of 39 pieces of 9......

The price marked here is the selling price, there is no purchase price, which is normal, the purchase price is a trade secret, it is impossible to mark it casually, and it can only be told to you after reaching a cooperation with them.

There is also this ...... "West Gravity" brand wall breaker...... There is also a meat grinder, which is also the ...... of the gravitational pull

After reading these, did you find a problem?

These products seem to have appeared in Mr. Sen's live broadcast room!

I went back and checked it and found that this was indeed the case, and the price and information were all exactly the same!

What does this mean?

It shows that this APP is likely to be made by Mr. Sen!

Considering last year's Double Twelve, Wu Jinyan once went to Mr. Sen's live broadcast room as a guest, and later, they co-starred in "Sister Wei's Workplace Diary...... From this point, it can be seen that Mr. Sen and Wu Jinyan have a good personal relationship.

The relationship is good, and it is easier to reach cooperation, so I judge that the 'Daren Supply' APP is made by Mr. Sen's Miki Network!

Wu Jinyan seems to have reached a cooperation with the 'Daren' APP, but in fact, he has reached a cooperation with Mr. Sen!

Mr. Sen's supply chain capabilities, I'm sure no one is unaware.

Wu Jinyan reached a cooperation with him, which can be said to be the "ultimate king fried combination".

For this alone, Wu Jinyan's success rate in live streaming is more than 90%!

In the future, she may be able to become a Condor Hero in the live broadcast industry with Mr. Sen!

……”

The above is what the author of the account of "E-commerce Chen Laopao" said.

These words have attracted the attention of many e-commerce practitioners, which has made the "Daren Supply" APP quickly popular in the e-commerce circle.

(End of chapter)