Chapter 268: The Philadelphia Inquirer

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The ancient capital of Philadelphia, "Broad Street", can also be called Broadway Street in Philadelphia, please forgive the ugly Chinese people for their uneducated way of naming, almost every metropolis has a Broadway.

Philadelphia's 'Broadway' doesn't have as many theaters, but is the center of Philadelphia's "Cultural District" and "Historic District", where many museums, galleries and historical attractions are gathered.

To the north of the street is the Philadelphia Inquirer, one of the three oldest newspapers in Quancho.

Across from the newspaper office, at a food stall on Broad Street, doughnuts, coffee, and the Inquirer have been the three must-haves every Philadelphia passing by every Philadelphia for more than a decade.

When Li Yaoyang got out of the car, the first thing he did was to buy coffee and doughnuts at this stall, picked up a copy of the "Inquiry Newspaper", and asked casually:

"Good morning man, how is this newspaper selling?"

The boss is a cute fat uncle, and whenever you look at him, you can see a big honest face.

"Huh? I've been here for more than ten years, and it's the first time I've seen a Chinese person come to buy the "Inquirer". ”

"Ha, you guessed it wrong, I'm here to buy coffee and donuts, and by the way, I'm waiting for a friend, I'm a little bored, so I want to find a newspaper to read."

The fat uncle suddenly:

"If that's the case, the Inquirer won't let you down."

"How?"

"Because the people of Philadelphia, or the people who come to the extraordinary, can't live without it, and it goes well with my stall.

Sometimes it's also a habit, people just grab a copy.

I also know how many copies I can sell each day, because it has a regular readership, mostly Philadelphia natives. ”

Li Yaoyang smiled:

"Looks like it's as famous as the Phillies are!"

If you want to quickly form a friendship with someone, you have to do what you like, and in Philadelphia, there is probably no other topic that can be loved by everyone except baseball.

This is the same as the British must chat when they go out, if you want to gain the friendship of the British, it is enough to complain about the damn weather with him!

"Huh? Do you also like baseball? Are you a fan of The Phillies people? I'm a diehard! Did you watch the Nations League final in '15? It's a pity that I didn't win the final World Series! ”

When talking about baseball, the fat uncle gushed endlessly.

Li Yaoyang was eating warm and sweet doughnuts while drinking coffee, and an inquiry newspaper was spread out in front of him, which was about fake wine.

“… Anyway, man, if you want to know about sports news, you can't go wrong with The Inquirer. ”

"Thanks, man, give you the money, don't look for it, and tip the rest."

"Oh, you're too generous, too." This is an Andre Jackson, and the avatar at this time is not the Alexander Hamilton of later generations.

The Philadelphia Inquirer, founded in 1828, nearly 100 years ago, is the oldest newspaper in the country, with a strong influence in both Pennsylvania and New Jersey.

Li Yaoyang specially came to the "Inquiry Daily" to see if there was any possibility of acquisition.

Attempts to acquire The New York Times have been unsuccessful.

He was forced to look elsewhere, and at Harrives' suggestion, he took note of the Philadelphia Inquirer

As a major regional newspaper with an average circulation of 300,000 daily magazines and a weekly magazine that can be doubled, in terms of influence, the "Inquirer" can firmly rank in the top 10 of the whole ugly.

Before he arrived, he asked someone to contact the head of the "Liaison and Public Affairs Department" of the newspaper "Inquirer", or the public relations department for short, and as soon as the other party heard that Li Yaoyang was from the Pacific Hotel in Atlantic City, he immediately raised his attention.

However, the high-level reception he prepared was politely rejected by Li Yaoyang because he wanted to see the most realistic working environment of the newspaper.

However, there was a small incident before that, the director of public relations named Rosenthal actually asked Li Yaoyang to provide a proof of work or identification.

In other words, he had to give himself a certificate that he could prove that he had the strength and status to be worthy of the other party's expectations, so that this visit took shape, otherwise...

To be honest, Li Yaoyang has been to a lot of places, and this is really the first time I have seen such a request.

Of course, he can also understand that he doesn't want to spend his mind and resources on an irrelevant or liar.

In their view, Li Yaoyang is a potential investor, and the arrival of such an investor deserves to be taken seriously at a time when the press is at its most difficult.

The premise is that the identity is real!

After all, all the contacts between companies are the first time in your life, people don't know you, and you don't provide any materials to prove your identity.

For example, if you say that you are an assistant to the Queen of the British royal family, how do you prove it?

You can't say yes, right?

Of course, in the hearts of most ugly Chinese people, they are willing to do this, after all, they can save an investigation procedure.

However, the style of the inquiry newspaper is very old-fashioned and old-fashioned, so naturally there is more of this seemingly complicated process.

According to the other party's request, Li Yaoyang provided relevant certificates and information, and only after the other party checked did he have this temporary visit.

Before arriving, the other party informed all the arrangements for today by phone, and the whole activity was very rich and the tasks were complicated.

This is also the reason why Li Yaoyang appeared here early in the morning, he had to wait for the start of the day's work like an ordinary white-collar worker.

The schedule is as follows:

Arrive at 9:00 a.m., Rosenthal will be waiting for you in the main lobby facing the wide avenue, and then give you a briefing on the newspaper;

10:00 Meeting with the Senior Vice President in charge of operations;

11:00 Interview with Robert, Editor-in-Chief and Senior Vice President of this newspaper;

12:00 Meeting with International Affairs columnist and critic and guest editor of the newspaper Trudy;

Afternoon – 1:00 Lunch;

2:00 Meet with the Senior Vice President for Markets and Distribution;

3:00 Talk with the reporter of the urban news department of this newspaper;

At 4:00, I met with the editor of the weekend edition, who had used the vacation to teach himself a piece of Chinese.

Talks, talks, talks!

The talks filled the whole event, but they also met Li Yaoyang's requirements, that is, low-key, no extravagance, no fanfare, basically face-to-face private meetings, but also helped him understand everything about the "Inquirer" from different people and all angles.

It's 8:50 a.m., he's standing at 400 Kuankuan Avenue North, and Loney has just dropped him off and gone to park his car in the parking lot at the junction of the newspaper office and a medical service unit, and then come back to meet Lai, who will play the role of Lai's assistant today.

Having a white man as an assistant would better show his identity.

I handed him the coffee, straightened my clothes briefly, and walked to the building.

Located in downtown Philadelphia, the building is heavily trafficked on spacious Browder Avenue and has downtown landmarks not far to the right.

The building is also in classical style, not high, less than 10 floors, the base is large, and the more you reach the top, the more pointed it is, it looks like a pyramid that has been repaired by PS.

Near the top there is a large clock, which you have to go across the road to see the bell and the whole roof.

At this time, the big bell struck 9 times, indicating that 9 o'clock had arrived.

Philadelphia's newspaper industry, like the old city, got its start early.

On December 22, 1719, the day after the Boston Gazette was born, the American Weekly Firm of Faith also appeared.

Soon after, Benjamin Franklin, who was later called a great journalist by the ugly Chinese, bid farewell to his brother James Franklin in Boston and came to Philadelphia and acquired the then well-known Pennsylvania Bulletin.

The newspaper went on to become the best newspaper in the American colonies, and at the age of 24, Benjamin Franklin bought all the remaining shares of the newspaper and became the sole proprietor of the best newspaper.

He later published books and financed newspapers, was appointed deputy director of the General Post Office of the colonies, and later became a diplomat and state activist.

American journalism historians say that the greatest contribution to American journalism by this journalist and businessman who started in Philadelphia is to make journalism a respected profession. Eight Chinese Net

In addition to Franklin, Philadelphia also gave birth to the Pennsylvania Evening Post, the first daily newspaper in the Ugly Country, in 1783.

The founder, also named Benjamin, seems to have been associated with the press and the press, and was originally a Wednesday newspaper that was the first to publish the Declaration of Independence in the newspaper on July 6, 1776, three days after the declaration of independence.

By 1800, there were six daily newspapers in Philadelphia, five in New York, three in Baltimore, and two in Charleston, an early colony in South Carolina.

Boston, the birthplace of American newspapers, has a strange daily newspaper.

It can be seen that in the development of the origin and number of daily newspapers, Philadelphia is at the forefront of the country.

Entering the hall, Rosenthal hurried over, and as soon as they met, he hurriedly apologized, saying that he had just dealt with an urgent matter and was late.

Li Yaoyang said that it didn't matter, in fact, he also entered the hall with a stuck.

The short-haired, tall PR chief was older than he expected, looking to be at least in his 50s, but he was warm and thoughtful.

After meeting with Rosenthal, a day full of 'talks' officially began.

Although Rosenthal was mainly a receptionist and liaison during his visit, he had worked at the newspaper for a long time and had a wide range of knowledge, so Li Yaoyang was happy to talk to him for a while.

After greeting in the hall for a while, he asked Li Yaoyang if he had eaten breakfast, and if he hadn't eaten, he could have brunch together, and he had a treat.

Li Yaoyang did not allow it, although he had eaten doughnuts, he was not full at all.

Brunch was held in the café in the building, he asked for a muffin and a sandwich, ate the sandwich himself, gave the muffin to Li Yaoyang, and at the same time had a cup of coffee for each person, this is all about brunch.

Loni stepped aside and gave up space for conversation to Li Yaoyang.

According to Rosenthal, Li Yaoyang has a deeper understanding of the Philadelphia Inquirer, which was founded on June 1, 1829, and was originally known as the Pennsylvania Inquirer, which is also the pride of Rosenthal.

But Lai also heard from his words about the plight of the newspaper, which over the years had changed hands and gradually emerged as the mainstream newspaper in Philadelphia.

At present, the newspaper is the private property of a small local family in Philadelphia, but it is currently going through a depression, and the other party has the idea of selling it.

As soon as there was this sign, Li Yaoyang took the initiative to come to the door, and he could only say that everything was the best arrangement.

"The newspaper currently has 1,000 employees, including 160 in the editorial department and more than 700 in the business department, including operations, distribution, advertising and printing.

Our distribution is ranked in the top 10 in the country, and because we're close to the Pennsylvania and New Jersey borders, we cover both states. ”

Li Yaoyang said as he made notes in a small notebook, and based on the data, he could probably calculate the operating costs of the newspaper.

"The newspaper has a wide range of departments, including Mobile Reporter, Local News, Metropolitan News, Editorial Section, Pennsylvania News, New Jersey News, Health and Science, Editorial Office, Domestic News Department, International News Department, Sports Department, Drama and Literature Department, Photography Department, Fine Arts Department, Editorial Department, as well as secretaries, administrative assistants, and libraries. Archives and other administrative and logistical departments. ”

As the person in charge of public relations, Rosenthal is talking about staffing.

However, the current situation of the newspaper is not ideal, and the circulation of the newspaper has been declining in the recent period, and the average daily sales are nearly 50,000 fewer than the same period last year!

It was a good chat with Rosenthal, 1 hour doesn't seem like enough to talk, but the itinerary has been arranged and can't be changed, so I can only go to the next stop.

At 10 a.m., the office of the newspaper's senior vice president on the tenth floor.

Lai Yaoyang saw a funny South American descendant who was in charge of the newspaper's operations, including distribution and printing.

Li Yaoyang focused on learning about the newspaper's circulation.

Judging from his introduction, the "Philadelphia Inquirer" has flexible policies and various means in terms of distribution, and has always thought about its readers.

He said:

"We have 2 newspapers here.

One is the weekday "Inquirer" and the second is the Sunday "Inquirer", and the distribution of both newspapers is under the control of the same department.

At present, 75% of the circulation of the "Enquiry Newspaper" is delivered by households; 50% of the Sunday magazine was delivered by households; The rest is retail. ”

In other words, the main way to sell the newsletter is a long-term subscription!

"Mr. Lee, as you know, we have a complex geography here.

There are eight counties in total, spread across Pennsylvania and New Jersey.

Our distribution will strive to cover these 8 counties.

However, we have less than 150 employees in the distribution department, and of course, they are not responsible for delivery.

Deliveries are mainly carried out by independent contractors, who are all adults, but we are responsible for 80% of the reimbursement collection.

We have 20 trucks a day that deliver newspapers, which are also contracted companies, and a large number of our retail newspapers are delivered by the trucks of contracted companies.

In this case, there are too few employees in the distribution department or the entire business department, and there is no shortage of manpower!

"Brother Shen!"

"Hmm!"

Shen Changqing walked on the road, and when he met someone he knew well, he would say hello to each other or nod his head.

But it doesn't matter who it is.

There was no superfluous expression on everyone's face, as if they were very indifferent to everything.

on this.

Shen Changqing is used to it.

Because this is the Demon Suppression Division, it is an institution that maintains the stability of Great Qin, and its main responsibility is to kill demons and monsters, and of course there are some other side jobs.

Arguably.

In the Demon Suppression Division, everyone has a lot of blood on their hands.

When a person is accustomed to seeing life and death, then he will become indifferent to many things.

When he first came to this world, Shen Changqing was a little uncomfortable, but over time he got used to it.

The Demon Suppression Division is huge.

The people who can stay in the Demon Suppression Division are all powerful masters, or people who have the potential to become masters.

Shen Changqing belongs to the latter.

Among them, the Demon Suppression Division is divided into two professions, one is the town guard and the other is the demon exterminator.

Anyone who enters the Demon Suppression Division starts with the lowest level of demon slayer.

Then step by step, he is expected to become a town guard.

Shen Changqing's predecessor was a trainee demon slayer in the Demon Suppression Division, and he was also the lowest level of the demon slayer envoys.

Have memories of the predecessor.

He is also very familiar with the environment of the Demon Suppression Division.

It didn't take long for Shen Changqing to stop in front of an attic.

Unlike other places full of slaughter, the attic here seems to stand out from the crowd, and in the bloody Demon Suppression Division, it presents a different tranquility.

At this time, the attic door is open, and there are occasional people entering and exiting.

Shen Changqing only hesitated for a moment, and then stepped in.

Access to the attic.

The environment has changed in vain.

A burst of ink fragrance mixed with the faint smell of blood came to his face, making his brow furrow instinctively, but quickly stretched.

The smell of blood on everyone's body in the Demon Suppression Division is almost impossible to clean.