Chapter 269: Marco Can Do This (1/6)
(Make up for the arrears!) )
"On the retail side, we rely mainly on newsstands, supermarkets and shops, vending machines, and send newspapers to these locations through distributors.
In total, we have more than 2,500 store outlets, more than 400 newsstands, so that adds up to more than 3,000 newsstands every day.
The number of newspapers sold at these points ranged from 30 to 200.
By Sunday, the number of store collection points increased to more than 4,000, and because our Sunday magazine was too big and had 6 thick stacks, the number of posters also increased.
In addition, we have a part-time sales force of 180 people who go to church every weekend to sell newspapers.
These people go to restaurants except for churches, and as long as they find the right time to sell them, the success rate is very high, and they can sell a lot of newspapers.
As a result, our Sunday retail sales have increased significantly compared to our weekday magazines.
Sometimes less than 100,000 copies are sold on weekdays, but close to 400,000 on Sundays. ”
With the introduction of this vice president, Li Yaoyang has a more comprehensive understanding of the "Inquiry Daily".
He suddenly patted his head and added:
"By the way, of course, we also have a free funding program, with 10,000 copies each of the weekday and Sunday magazines being distributed to campus.
Elementary school is the most, secondary school is second, high school is third, and college is fourth.
In addition to newspapers, we also distribute a large number of tutorial books and teachers' guides to primary schools to help them read newspapers.
We also have a certain number of inn distributions, about 5,000 copies.
But we didn't give a big discount on the issue at the hostel, some newspapers gave a 75% discount and the actual price was only 25%, while we were at least 50%. ”
Li Yaoyang suddenly remembered that he did not seem to see the "Inquirer" in his hotels in Atlantic City and Chinatown.
I can't help but ask:
"Why didn't it get to Atlantic City?"
The vice president smiled wryly:
"It's not that you don't want to send it, it's one of your commissioners in Atlantic City who is asking for a big kickback."
"What?" Li Yaoyang felt incredible, the commissioner in charge of media and publishing in Atlantic City was Pelop, with his understanding of Pelop, he shouldn't have done such a thing, right?
"It's true, otherwise why do you think I gave up on Atlantic City? That's a market of more than 100,000 people, and no matter how bad it is, it can increase sales by 10,000 copies. ”
"What's that commissioner's name?"
"Uh~ It seems to be called Marco?" The vice president replied.
Burst!
Li Yaoyang sprayed a mouthful of old blood on the wall, okay, this is what Marco can do!
But pretending to be Pelop and asking for kickbacks from the newspaper is too...
It's like a big boss asking a beggar for food, it's incredible!
"I know about this matter, I'll ask it later, you go on, where did we just go?"
"Speaking of... Oh, and speaking of circulation, it's time to talk about the subscription part, long-term subscriptions are the main sales channel for our newspapers.
Both are morning newspapers, but they are intertwined.
The Inquiry is published Monday to Friday on weekdays, and the Sunday edition of the Inquiry is Saturday to Sunday.
So, on Sundays, we only publish the Sunday issue of the Inquirer.
We try to meet the needs of our readers in terms of subscription, providing a variety of styles for them to choose from - you can subscribe 7 days a week, which is of course what we want the most;
It is possible to book only for weekends; Thursdays, Fridays and Sundays can be booked only; It can be booked Monday to Friday; It is also possible to subscribe only to Sunday magazines and so on. ”
Li Yaoyang felt that his head was big when he heard it:
"It's too complicated."
"It's really complicated, so you need a lot of manual counting to avoid mistakes."
Li Yaoyang wanted to say that it would be much more convenient if there was a computer, and all the data would be input into the computer, and everything would be done.
"However, most readers only choose two formats: seven days a week and Sunday only." So said the vice president.
Li Yaoyang bowed slightly, motioning for him to continue.
"We also have about 25 percent of the out-of-town distribution, which is distributed outside of the eight counties, including Washington, DC, Baltimore, New York, and some other large cities. In these big cities, we don't do drop-off, but rely on local distributors, where people can only buy retail newspapers from the street. ”
They then moved on to another area of his responsibility: newspaper printing.
The Vice President said:
"Our printing plant is in the basement, which is very complicated, so I won't go into details, but it basically meets our requirements.
The printing machine works 24 hours a day, and the machine is resting endlessly.
The printing house not only prints our own newspapers, but also other newspapers, including some weekly newspapers in the neighborhood and newspapers that are distributed here in other places, such as the Los Angeles Times. ”
Li Yaoyang was surprised:
"You still print the Los Angeles Times?"
"Yes, we have signed a lot of contracts with outsiders, after all, there is a big difference in cost between printing from the west and selling it locally.
Believe me, it's also a very big piece of income, and Thursdays, Fridays, Saturdays, and Sundays are the busiest days because there are tons of newspapers to print.
We make $1 million a year on printing for foreign newspapers, which of course does not include the printing of our own newspapers.
But recently due to the economic downturn, we have lost some customers.
A lot of small packets of paper can't hold on and announce their closure, which is also something that can't be helped, I just hope the situation doesn't get worse! ”
The competition in the newspaper printing market is very fierce, and although Li Yaoyang has never worked in a newspaper, he has more or less heard of it.
After all, there is also a first deputy editor-in-chief of the New York Times in his camp!
"For interstitial ads, we also only do a small part of the printing, most of which are printed by the big printers, especially those high-quality interstitial ads, and the advertisers bring the printed interstitial ads to us for distribution."
Finally, he admits that the Enquirer has many competitors.
"We have a huge competitor, such as the Baltimore Sun, which is actively infiltrating here, and we are a rival that we should not be underestimated," he said.
There are also some local newspapers that pose a certain threat to us, so we cannot relax for a moment. ”
But he smiled confidently, clearly confident enough in his newspaper.
Immediately afterwards, Li Yaoyang asked:
"So, do you think the most important thing for the newspaper to solve at the moment is to expand its editorial capacity?"
"That's right! We are too short of manpower, almost all departments are lacking, including the front desk downstairs, security, almost one person is used for two people, women are used for men, and men are used for livestock, although some expenses can be saved, but the work efficiency is greatly reduced. ”
Li Yaoyang once again wrote down two key words in the small notebook: expansion!
"By the way, there are still some partisan problems in the newspaper at present, but..."The vice president felt that he had said too much, so he stopped talking in time and quickly changed the topic.
The hour-long conversation passed quickly, and Li Yaoyang benefited a lot!
"Brother Shen!"
"Hmm!"
Shen Changqing walked on the road, and when he met someone he knew well, he would say hello to each other or nod his head.
But it doesn't matter who it is.
There was no superfluous expression on everyone's face, as if they were very indifferent to everything.
on this.
Shen Changqing is used to it.
Because this is the Demon Suppression Division, it is an institution that maintains the stability of Great Qin, and its main responsibility is to kill demons and monsters, and of course there are some other side jobs.
Arguably.
In the Demon Suppression Division, everyone has a lot of blood on their hands.
When a person is accustomed to seeing life and death, then he will become indifferent to many things.
When he first came to this world, Shen Changqing was a little uncomfortable, but over time he got used to it.
The Demon Suppression Division is huge.
The people who can stay in the Demon Suppression Division are all powerful masters, or people who have the potential to become masters.
Shen Changqing belongs to the latter.
Among them, the Demon Suppression Division is divided into two professions, one is the town guard and the other is the demon exterminator.
Anyone who enters the Demon Suppression Division starts with the lowest level of demon slayer.
Then step by step, he is expected to become a town guard.
Shen Changqing's predecessor was a trainee demon slayer in the Demon Suppression Division, and he was also the lowest level of the demon slayer envoys.
Have memories of the predecessor.
He is also very familiar with the environment of the Demon Suppression Division.
It didn't take long for Shen Changqing to stop in front of an attic.
Unlike other places full of slaughter, the attic here seems to stand out from the crowd, and in the bloody Demon Suppression Division, it presents a different tranquility.
At this time, the attic door is open, and there are occasional people entering and exiting.
Shen Changqing only hesitated for a moment, and then stepped in.
Access to the attic.
The environment has changed in vain.
A burst of ink fragrance mixed with the faint smell of blood came to his face, making his brow furrow instinctively, but quickly stretched.
The smell of blood on everyone's body in the Demon Suppression Division is almost impossible to clean.