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News of fake alcohol, which was mainly published by the Inquirer, has recently become "popular" on the streets of Philadelphia, and even non-drinkers will join the discussion.

For ordinary people, the biggest and cheapest form of entertainment is to listen to gossip and talk about gossip.

Especially in Philadelphia, on the basis of such a large circulation of the "Inquirer", it is difficult for anyone not to know.

And those who have bought fake wine are bound to scold and curse the eighteen generations of their ancestors for being light, but if they know where the composition of the people who make fake wine is, they will rush over and plane it every minute.

After the scolding, some people were indignant and reported to the Prohibition Office, saying that they had bought fake alcohol, and cited some evidence, even if they were fined for it.

What about Roy? He wants to lie flat, can he be considered to have pit himself?

But Li Yaoyang is right, he won't fall into the same pit a second time.

After being depressed, he came up with a countermeasure that he had come up with after thinking about it for a long time, and told Salvatore.

"What? Acting? ”

"Yes, I will lead the team to seal your tavern, do enough superficial work, and wait for the rumors to pass before you reopen it."

This is the method that Roy came up with, the common people are forgetful, as long as this attention period is over, who cares if your previous tavern is open or not?

"But what about my losses?" Salvatore asked hesitantly.

"It's just closing, and it's not that you won't be allowed to sell alcohol."

"Oh, that's fine."

…

Hadryves's move was easily defused, and it was not at all unexpected by Li Yaoyang, Roy was not a fool, knowing that there was a pit in front of him, how could he jump down? He was depressed, and complained to Li Yaoyang early in the morning:

"I thought it would be a good idea."

"Thinking too much, but it's not without benefits, at least let the other party restrain a little, knowing that we don't have the ability to fight back."

"What's the use of that? People should sell and sell. ”

"I don't think it's going to be a drop in sales, we just don't know."

"Why are you so sure?" Hardrives asked.

"Some people really don't have money, they can't help it, they will bite the bullet even if they know it's fake wine, but those who have the right to choose, knowing that it's a piece of, who will eat it?"

Hardives thought about it, and his words were a little dirty, but he was right.

"Okay, you're right, but we're going to do nothing?"

"Of course we have to do it, after the winery in Feilun was terminated by us, Salvatore didn't even say anything about it, what does it mean?"

"Uh... What's the problem? ”

"It shows that the loss of this winery has not been taken seriously by them."

"It seems so."

"In that case, keep looking, they must have bigger wineries."

"You mean, continue to serve his winery?"

"Yes, we have to solve the problem at the source so that they have no alcohol to sell!"

"Okay, I'll check it out too."

"Philadelphia is so big, I don't believe there is no clue at all."

Hardryevus shook his head:

"It's not easy, Salvatore has been in Philadelphia for so many years, and his influence is getting bigger and bigger, it's really not easy to find out if he deliberately hides something."

Li Yaoyang doesn't see it that way:

"As long as people are active in society, they will inevitably leave traces and clues, and they will definitely be able to find them if they look carefully."

"Hmm~ let's try it together."

————————————

Li Yaoyang is still studying the matter of running a newspaper, although he understands the process and system architecture, but there are still many things to solve when he really starts.

The publication process is easy to say, and with his energy in Atlantic City, it is not difficult to get it done.

Or the difficulties mentioned earlier, talent is the key.

The executive editor-in-chief is tentatively named Rosenthal, and the theme is mainly stylistic, gossip + social hot news, and international news is not considered for the time being.

In addition, if you want to open the situation quickly, you must have bright features.

How eye-catching? In a world where black and white newspapers are everywhere, if a colorful newspaper suddenly appears, can it brighten the eyes of passers-by?

This is called taking the road that the predecessors have walked, so that the future generations have no way to go.

Why are regenerate people so easy to succeed? Because I know too many ways to succeed, I really can't do it, can't I copy it?

He called Rosenthal out, and with him came a middle-aged woman named Barbara.

Shake hands with her and greet her, this slightly blessed woman wears a pair of brown thick-rimmed glasses, which looks a little similar to a certain anime character.

"Lee, Barbara is the editor-in-chief of the literary section of the Inquirer, and I talked to her after you decided on the topic of the newspaper."

Li Yaoyang was pleasantly surprised:

"Would you like to jump out of the Inquirer and start over in Atlantic City?"

Barbara smiled and nodded:

"I don't think the style of the Inquirer is too rigid, and the management system is rigid, and I don't feel the joy of a media worker working here, so..."

"Welcome, I don't know what position Rosenthal promised you?"

"Eh~ is still the editor-in-chief of the literary section."

"No, I think the position of deputy editor-in-chief is more suitable for you."

Barbara was amazed:

"Mr. Lee, with all due respect, looking at all ugliness, it is rare for a woman to be the editor-in-chief, and there has never been a deputy editor-in-chief."

"History is for writing, and it seems that our newspaper is about to become the first female deputy editor-in-chief in the history of the national newspaper industry."

Barbara was speechless, and made eye exchange with Rosenthal, as if to confirm whether it was true.

"Really, Barbara, and still thanks?"

She covered her mouth:

"Thank you, thank you, really, I've never been so excited, but Lee is that true? Saorui, I just wanted to make a second confirmation. ”

Buying horse bones, Li Yaoyang doesn't feel that he is impulsive, the main thing is that he doesn't suspect that he doesn't need to use people, since he decided to believe in Rosenthal, then the people he found should also believe it.

"Trust me, I'm not kidding." Li Yaoyang said very seriously.

After a pause, he said to the two:

"Our ultimate goal is to run a national newspaper, and of course, this cannot be done overnight, we have to start from the basics."

The two looked at each other and nodded, agreeing with his words.

"My requirement for the newspaper is that it must be maverick enough and must be ahead of the curve!

For example, if there are three major news stories on the same day - an earthquake in a certain place has killed dozens of people; the suicide of a national leader; Broadway female star commits suicide.

When these three stories appear, which one to choose as our front page headline? ”

According to Li Yaoyang's previous foreshadowing, the two senior news media people almost didn't think about it, and said in unison:

"The last one!"

Li Yaoyang laughed:

"Looks like we're on the same page!"

Barbara chimed in:

"For ordinary people, the first two news will not catch their attention, it is enough to put it on the second and third pages, and the front page must be able to capture the hearts of readers at first glance!"

Rosenthal agrees:

"That's right, if the front page is not strong enough, especially the inaugural issue, the road ahead will be difficult."

Li Yaoyang went on to say:

"In addition, we also need to make changes in the layout, not only the news must be maverick, but also the layout!

I want to compete with traditional newspapers for readers with big pictures and short articles.

Also, I hope that a newspaper with a full-color picture on the front page will definitely create a whirlwind of color in a newspaper industry that adheres to the tone of gray and black and white! ”

Rosenthal was surprised:

"With a color? As a result, printing costs are bound to rise. ”

"As long as the circulation is large enough, this cost can be fully covered!"

Barbara said thoughtfully:

"If that's the case, the text needs to be fine-tuned."

"I was about to say, for example, the New York Times, that they are generally accustomed to a pessimistic tone about disaster news, and we have taken a positive stance on the contrary."

Rosenthal was a little excited:

"What a great idea!"

"Well, what you have to do now is to build a reporter system, organize the editorial department, try to improve the structure, I will give you a quota of 120 people, how to allocate it to you to watch by yourself."

Li Yaoyang is very generous, as soon as he makes a move, it is a structure of 120 people, which is going to run for a circulation of more than 100,000.

"120 people are enough, there must be a surplus." Rosenthal said.

But Barbara has a different opinion:

"I don't have too much quota, let alone 120 people, even if I can arrange 1,200 people, but 120 people in the initial stage is enough to support the operation of the newspaper, and reporters and editors have to account for 80 people."

"Well, it looks like we're going to hurry."

Li Yaoyang handed Steven's business card to Rosenthal:

"This is my butler's contact information, you settle down at home as soon as possible and leave for Atlantic City, contact him when you get there, and he will arrange everything for you."

"Where do you work?" Rosenthal asked.

"Don't worry, it's all arranged, it's in the Pacific Hotel, and the hotel is responsible for all things outside of work."

Barbara laughed:

"It seems that I made the right decision, and it must be fun to work in a hotel."

"You occupy a separate floor, you won't be disturbed by outsiders, and you won't feel noisy, the only problem is that the printing plant is far away, but Atlantic City is not big, and it is only 10 minutes to drive to the printing house."

Rosenthal nodded:

"No problem, it's all fine."

Barbara reminds:

"The architecture is not a problem, we now have to think about the distribution."

Rosenthal apparently shares this concern:

"yes, the release is a big deal, Atlantic City is fine, but the rest of the world..."

"That's what I think about the distribution, in the early days, we mainly focused on the New Jersey and New York markets, and Pennsylvania sold as much as we could, and we didn't force it."

"The New Jersey market is not small, especially the big market of New York, and the first issue has to print at least 50,000 copies!" Barbara said.

"I'm afraid 50,000 is not enough, so I have to print 100,000 copies." Rosenthal appeared more confident.

Li Yaoyang also agreed with his idea:

"That's right, you can't send it to the hotel."

Barbara suggests:

"It's entirely possible to make a 'cheap version' specifically for hostels and hotel distributions."

Rosenthal Says:

"This is okay, after all, color printing is too troublesome and the cost is very high, you can do 50,000 standard version, 50,000 cheap version, and try the effect for different groups."

Li Yaoyang's voice changed:

"By the way, what is the circulation calculated?"

"Circulation is based on price-based circulation, for example, we distribute to hotels and hostels, and these newspapers are paid for by hotels or hotels.

But in the vast majority of cases, these costs are deducted from the guest's room rate, and in fact the guest is paying for the newspaper, so they are also a priceless issue.

If we have 1 million readers, that doesn't mean that all 1 million readers are our subscribers. Rosenthal explained.

It's easier to understand that way.

"However, even if it is calculated according to the circulation of 100,000, it will require a large distribution department to operate, so it seems that the quota of 120 people is not enough."

Hearing Barbara's words, Li Yaoyang said decisively:

"This is not negotiable, there are only 120 people at most in the initial stage, and any more will have great financial pressure on us.

First find a way to do a good job of content, as long as the newspaper can sell, there will be no shortage of employees! This is my promise to you. ”

"Well, in that case, we have to reduce the number of editors and reporters." Barbara nodded in understanding.

"That's 50 against 50, 50 editors and reporters combined, 50 people in the distribution department."

Distribution is a big deal, don't think it's just a pile of people, usually a distribution department has many distribution areas, and each area must have a distribution manager.

For example, there are 30 sub-printing points in the country, and each sub-printing point is counted as at least one distribution area.

Some large printing points have 2 distribution areas, so there must be 36 distribution areas, and 36 distribution managers at the same time.

They are responsible for the local distribution, but for this newspaper the 'locality' is not the suburban county of a large city, but perhaps two states, which cover a larger area than many metropolitan newspapers.

They also had men at their disposal, and they worked to take possession of the local market while attacking local hotels and schools.

Hostels and hotels are definitely a big channel, and if you can grasp it, the benefits are greater than retail.

Of course, a good newspaper usually has more than half of the retail share, so it is their responsibility to work with local distributors and deliver newspapers and deliveries.

Even if they only distribute New Jersey and New York at the moment, they can be divided into at least 10 districts, and each district has a distribution manager with 3-5 errand men, which is not a lot of points.

But for now, it can only be like this, and you can't expect to become a big fat man in one bite.

However, Li Yaoyang had a whim:

"You say, if you put the newspaper in the vending machine and sell it, will you reduce the need for distributors?"

This question caught the attention of two newspaper veterans:

"Vending machines?"

In fact, this thing is not unusual, and the working principle is not complicated, as early as the first century AD, the ancient Roman Empire engineer Alexander invented the holy water vending device.

The principle is to use gravity to achieve the principle that the lever can be pressed to open the plugged nozzle by the coin, forming the prototype of the vending machine.

"Brother Shen!"

"Hmm!"

Shen Changqing walked on the road, and when he met someone he knew well, he would say hello to each other or nod his head.

But it doesn't matter who it is.

There was no superfluous expression on everyone's face, as if they were very indifferent to everything.

on this.

Shen Changqing is used to it.

Because this is the Demon Suppression Division, it is an institution that maintains the stability of Great Qin, and its main responsibility is to kill demons and monsters, and of course there are some other side jobs.

Arguably.

In the Demon Suppression Division, everyone has a lot of blood on their hands.

When a person is accustomed to seeing life and death, then he will become indifferent to many things.

When he first came to this world, Shen Changqing was a little uncomfortable, but over time he got used to it.

The Demon Suppression Division is huge.

The people who can stay in the Demon Suppression Division are all powerful masters, or people who have the potential to become masters.

Shen Changqing belongs to the latter.

Among them, the Demon Suppression Division is divided into two professions, one is the town guard and the other is the demon exterminator.

Anyone who enters the Demon Suppression Division starts with the lowest level of demon slayer.

Then step by step, he is expected to become a town guard.

Shen Changqing's predecessor was a trainee demon slayer in the Demon Suppression Division, and he was also the lowest level of the demon slayer envoys.

Have memories of the predecessor.

He is also very familiar with the environment of the Demon Suppression Division.

It didn't take long for Shen Changqing to stop in front of an attic.

Unlike other places full of slaughter, the attic here seems to stand out from the crowd, and in the bloody Demon Suppression Division, it presents a different tranquility.

At this time, the attic door is open, and there are occasional people entering and exiting.

Shen Changqing only hesitated for a moment, and then stepped in.

Access to the attic.

The environment has changed in vain.

A burst of ink fragrance mixed with the faint smell of blood came to his face, making his brow furrow instinctively, but quickly stretched.

The smell of blood on everyone's body in the Demon Suppression Division is almost impossible to clean.