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And in the early nineteenth century, the British publishing merchant Richard Blair invented the book vending machine

By turning the wheel to select the literature, and then putting in enough coins to get a book, of course, they initially sold prohibited books, and at first the merchant did so under the theory that "the police can't arrest the machine", but in the end he was brought to justice.

Then, at the end of the 19th century, the British introduced a postage card vending machine

It is put in public places such as train stations and post offices, but it does not really show its value, and it is more neglected like an accessory.

At the end of the last century, there were also vending machines in the form of strip gum, which occupied the name of the world's first category of food vending machines, and were put on the British and American continents, and then the vending machines of pencils and matches also dominated for many years.

Later, many food vending machines appeared in London, including canned beef, milk, vegetables, etc., followed by fruit vending machines and soda vending machines.

It seems that all the food can be put in the vending machine.

If you can eat anything, why can't you use newspapers?

"This... Theoretically, it's possible, but you have to find a company to make it and put it on, right? "Rosenthal doesn't understand that.

"Well, I'll go back and study this matter, if we can popularize the newspaper vending machine, the distribution department will never become a burden to us, and it can even attract other newspapers to settle in, of course, you have to pay us!"

Barbara admired:

"No wonder you make money, that's a great idea!"

"Hehe, I can't help it, the national distribution team has not yet been established, and there are fewer sales outlets and independent contractors, so if you want to make a real nationwide newspaper, there is only one way - a large number of distribution of newspaper vending machines."

Rosenthal Says:

"To reach the whole country, I am afraid that we need more than 100,000 vending machines, so that we can cover urban and rural roads and almost all gas stations, including roads in sparsely populated desert areas."

Li Yaoyang smiled:

"That's our ultimate goal – wherever there are people, there's our newspaper, and hopefully one day we can do that."

Barbara sighed:

"But the investment should be not small."

This is also the truth, Li Yaoyang took it for granted, of course, it is a good idea not to hinder.

However, no matter how good the newspaper vending machine is, it cannot withstand the labor, if it can set up offices in each distribution area, actively establish outlets and find partners, and the influence of the newspaper increases, and the attraction of readers is also strengthened, the role of the newspaper vending machine is not obvious.

If almost all newsstands in more than 2,500 cities sell their newspapers, who cares about newspaper machines?

However, even if it is not yet on that scale, only 100,000 copies are sold, and it is a great test for the coordination and cooperation of various departments.

"With such a large circulation, multiple time differences, and local content to be taken care of, how are you going to operate?" He couldn't help but ask.

This question Rosenthal considered:

"For example, if our newspaper is published five days a week, Monday to Friday, we use at least three different editions for those five days of newspaper circulation to meet the needs of the region and time differences.

If you don't consider the international version for the time being, and only look at the domestic version, the first version will be printed at 10:40 p.m. and will be sent to distant areas;

The second edition, tentatively called the 'Additional Edition', was printed at 1:30 a.m. the next day;

The final edition went to print at 2:30 a.m.

It's Eastern Time, and of course, all times are subject to change, depending on what happens in the news.

All the print sites get these 3 different versions, so all cities close to the print points can buy our final version. ”

Li Yaoyang asked:

"What about the content of each version? Different? ”

Rosenthal shook his head:

"No, no, in order to provide as much information as possible to all readers, the content of our editions is overwhelmingly the same.

We publish different editions mainly because of the time difference.

You know, there's a 3-hour difference between the east coast and the west coast.

But sometimes we can print something different in a corner of the front page, because there are things going on in particular areas that are of particular concern to the locals.

Sometimes, because there is news after the deadline, it is necessary to let the whole country know.

For example, if there were two major sporting events in two regions last night and it ended late, you can remove some of the articles on the front page of a later edition and put that last sports news in the corner of the front page.

At this point, the reader will see a different front page on the same day.

But in general, the content of each version is basically the same.

Of course, if there is an international version, the content will be very different from the domestic version.

Moreover, the international edition usually has a much smaller number of pages than the domestic edition, and it is compiled by selecting some news from the domestic edition and then adding the latest important news from each country.

As a result, the international version and the domestic version look very different.

At least in the short term, we don't have to think about that, do we? ”

Barbara took a sip of her coffee:

"I'm still worried about the color edition, because it's very complicated and difficult to make, and it takes two or three days, which means that three days before the newspaper is published, you have to start making the color version and the pictures."

Li Yaoyang did not change his decision:

"Then use sparingly, don't make too much flowers, don't use full colors, some use green, some use blue.

Or only particularly important photos in full color! In any case, catching the reader's eye with color is the key to breaking the initial deadlock. ”

Rosenthal nodded:

"Save a little for the time being, and when the technology advances, or the cost is reduced, the color is expanded to other layouts.

As long as the front page pays special attention to the use of large color photos, it is sufficient, and the sub-page does not need to be used in every issue. ”

Li Yaoyang affirmed:

"Yes, the goal is to attract attention, and we have to tell our reporters to capture the heart of the visual impact when taking pictures.

For example, in the case of bleeding and death at the scene of a car accident, it is necessary not only to match it with blood, but also to capture the frightened expressions of the onlookers, so that it can have an impact.

In addition, on the front page of each section, you can also make full use of colors, such as life, sports, literature and art, etc., masthead or masthead, respectively, with blue, purple, red squares to pave the bottom.

Of course, it is still necessary to be modest, try to use cool colors, and the area of the section with color paving should not be too large.

The title word and all lines are in black, and the color is bright and not messy.

Don't make it red, warm and baked, a title also uses several colors, I can't wait to smear the red, orange, yellow, green, blue, blue and purple on one version, as if the village girl who doesn't know how to make up smeared rouge on her face. ”

These words amused Li Yaoyang and Barbara, and they both thought so.

"In short, one of the purposes of implementing the color strategy is to compete with the traditional big newspapers for readers.

In addition, short news, big pictures, and fast food editorial positioning are also the key to winning young readers! ”

Rosenthal nodded:

"I understand that we have to fold the front page of our newspaper in half and still see three or four color pictures, which look like a still picture in the newsstand."

"Exactly!"

Li Yaoyang hesitated:

"Is it possible to add a separate weather section?"

"Huh? Weather? Barbara didn't get it.

"Yes, you can launch a full-color weather forecast section on the back cover of the first edition, so that the layout is beautiful and the information is complete.

This version can only have a 8-centimeter banner color ad at the bottom, and the rest is weather content. ”

Rosenthal thought about it for a moment and simply took a pen and paper and drew it. Eight Chinese Net

In a full-page section, the top header is on the right side of the expert Q&A, and the top half has a large color map of the country five columns wide, with an area of 25×17 centimeters.

The map shows temperatures ranging from below 10 degrees Fahrenheit to 100 degrees Fahrenheit in 10 different colors, and the weather forecasts for about 200 cities across the country are marked in black letters.

In the left column of this large image, the weather conditions in the United Kingdom and Hawaii are respectively.

"Do you think so?"

"Yes, that's what I want, but why do you list the UK and Hawaii separately?"

"After all, the UK is home to a lot of ugly people, and Hawaii is too far from the continental United States."

Li Yaoyang nodded and said that there was no problem, and the 95-centimeter column in the middle arranged the weather forecast for today, tomorrow and the day after tomorrow in 36 major cities across the country with small colored squares.

The second half of the edition is the weather conditions for the next 5 days in Atlantic City or various local editions.

There is also a "Weather Spotlight" column in the lower left, with a 5-centimeter three-column map of the country, this time the "focus" is that the winter is warm, and the snowfall is generally delayed.

These words were all made up by Rosenthal on an improvised basis, but the prototype of the plate has already come out.

It is a pity that the weather forecast has just appeared not long ago, and the technology is not developed enough, if in seventy or eighty years, it can also be accompanied by weather maps such as meteorology and waves, and use the map to identify the weather of major cities, and can also arrange the analysis of meteorological experts.

Weather conditions are one of the most essential information that audiences need every day, and it would be a remiss for the media not to provide it.

This point of view was accepted by Rosenthal and Barbara, who fully agreed to add an additional weather forecast edition in the newspaper.

Pretty much the talk, Rosenthal concluded:

"In short, we were going to wrap the plates and design a different color front page for each board, so that readers could easily find the parts they liked.

The column design of the front page of each section and the arrangement of the inner pages should have enough characteristics and attractiveness;

The second is the unique editorial design.

As mentioned earlier, everything we do is designed to meet the needs of those fast readers.

The hardest work we do is to make the information in the newspaper accessible and easy to understand.

We require the processing of news to be predictable, and try to use pictures and icons to represent the content of the news, so that readers can understand the essence of the news through charts.

We should also try to make the information easy to navigate, so that readers can read the main content of this issue in 5 minutes or 15 minutes when they are short on time.

However, if the reader is free, he or she can also spend 2 hours reading this newspaper, and the reader can easily make the above choice;

The third is to break the restrictions of the basic column.

At present, the design of most newspapers is designed to be column-by-column, but it should not be provided with such a design for readers.

Readers need the most receptive information, not the convenience of layout.

So we have to give them the most convenient reading layout, give them big-word headlines, give them articles that cross or break columns, and give them a sense of constant change.

We put a lot of effort into the packaging of the news, hoping to give readers dense information;

Fourth, we need to focus as much as possible on the genre of news that other newspapers don't like to focus on, so that readers can read in our newspaper things that are not readily available in other media, such as more breaking news and news in the news. ”

Li Yaoyang said with certainty:

"That's right, just follow this line of thought, I'm sure you can succeed!"

"Okay, financially?" Rosenthal asked the key.

"The first 500,000 dollars, I'm ready here, but you have to save some money, this is almost all the cash I have on hand."

Rosenthal is like a child with pocket money:

"500,000 is enough to last for a while, but it's only two months at most."

"Well~ I will allocate another fund in two months, and the initial investment will be calculated according to 3 million."

Rosenthal gives a thumbs up:

"Boss atmosphere!"

"In addition, I also provided you with a car and a house, so that you can bring your family to live in Atlantic City, I believe that having your family can better integrate into local life, concentrate on work, and not be distracted by life."

Barbara sighed:

"It looks like I really didn't make the wrong choice."

"Not only did you do nothing wrong, but you will be glad you made today." Li Yaoyang said.

"By the way, have we forgotten the most important thing!" Rosenthal said suddenly.

"What?"

"Name, what's the name of our newspaper?"

As soon as he said this, Li Yaoyang hurriedly patted his head, this brain, even forgot such a key thing, and he was also convinced!

"Well, I really didn't think about it, what do you suggest?"

"Why don't you call it the Atlantic City Newspaper?" Barbara said.

"It's too cheesy, and it's too geographically limited, it's not as good as the Atlantic Daily."

Li Yaoyang has no opinion:

"This can, symbolize the future of our newspaper, as wide as the Atlantic Ocean!"

"Then it's decided, I'll be ready as soon as possible in terms of formalities."

"You don't have to worry about this, I said, as long as you guys go to Atlantic City, I'll take care of the rest."

Rosenthal smiled helplessly:

"You've done all the work, what do you want me to do?"

"Your job is to do a good job of being relevant, not wasting on things like that."

"Well, it's really an honor to meet such a responsible boss as you!"

Li Yaoyang said speechlessly:

"Don't talk about these useless things, running the newspaper well is the biggest reward for me."

"I'll do my best not to disappoint you."

After several people separated, Li Yaoyang sat in the car and breathed a sigh of relief, it was really tiring to talk to these people who played with the pen.

Loni was driving, and when he heard the movement, he couldn't help but complain:

"Why do you sigh so often lately?"

"Is there one?"

"I'm with you every day, can I still lie to you?"

"No, no, I mean, well, I don't know, just don't sigh."

"You have to learn from Al at this point, eat and sleep well, and you won't sigh when the sky falls, and you are extremely optimistic!"

I don't know if this is a complaint or a consolation.

"Brother Shen!"

"Hmm!"

Shen Changqing walked on the road, and when he met someone he knew well, he would say hello to each other or nod his head.

But it doesn't matter who it is.

There was no superfluous expression on everyone's face, as if they were very indifferent to everything.

on this.

Shen Changqing is used to it.

Because this is the Demon Suppression Division, it is an institution that maintains the stability of Great Qin, and its main responsibility is to kill demons and monsters, and of course there are some other side jobs.

Arguably.

In the Demon Suppression Division, everyone has a lot of blood on their hands.

When a person is accustomed to seeing life and death, then he will become indifferent to many things.

When he first came to this world, Shen Changqing was a little uncomfortable, but over time he got used to it.

The Demon Suppression Division is huge.

The people who can stay in the Demon Suppression Division are all powerful masters, or people who have the potential to become masters.

Shen Changqing belongs to the latter.

Among them, the Demon Suppression Division is divided into two professions, one is the town guard and the other is the demon exterminator.

Anyone who enters the Demon Suppression Division starts with the lowest level of demon slayer.

Then step by step, he is expected to become a town guard.

Shen Changqing's predecessor was a trainee demon slayer in the Demon Suppression Division, and he was also the lowest level of the demon slayer envoys.

Have memories of the predecessor.

He is also very familiar with the environment of the Demon Suppression Division.

It didn't take long for Shen Changqing to stop in front of an attic.

Unlike other places full of slaughter, the attic here seems to stand out from the crowd, and in the bloody Demon Suppression Division, it presents a different tranquility.

At this time, the attic door is open, and there are occasional people entering and exiting.

Shen Changqing only hesitated for a moment, and then stepped in.

Access to the attic.

The environment has changed in vain.

A burst of ink fragrance mixed with the faint smell of blood came to his face, making his brow furrow instinctively, but quickly stretched.

The smell of blood on everyone's body in the Demon Suppression Division is almost impossible to clean.