Chapter 405: Does Publishing Make Money (2)
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Of course, not everyone publishes books without making money, and there is one exception, that is, celebrities!
To put it bluntly, it's traffic, you have to have traffic first, and then it's much easier to make money.
Don't talk about publishing a book, find a bottle to collect your fart, and fans will pay for it.
Sounds like an exaggeration, right? But that's exactly what happened!
This is called the derivative economy.
When people became accustomed to the huge salaries of Hollywood stars, the spin-off economy with celebrities as the "means of production" began to flourish.
is different from traditional acting careers, celebrities in this industry can make money even if they don't act in movies or sing, as long as they are famous.
Industry professionals who have been engaged in entertainment reporting for a long time have disclosed:
Whether it is the street photos "secretly taken" by the paparazzi or the wedding exposed by the media, it is actually the paid labor of celebrities.
All of this is driven by huge profits, involving the entire entertainment industry chain from gossip magazines to brokerage companies, and the buyers are a large number of star chasers.
Measuring star income by conventional standards is outdated.
In the 21st century, actor Johnny Depp can be described as Hollywood's current "gold champion", with a known annual income of more than $50 million.
Even corporate executives, lawyers, and doctors who are among the nation's "top tier" in terms of revenue are hard to match.
When it comes to making huge fortunes, stars like Depp at least have a plausible job.
They act in movies, make records, or play competitions, and they have to work a lot.
However, more and more celebrities never seem to work, they go clubbing, lose weight, leave messages on social networking sites...... But it earns a lot of money.
What's more, what was originally a place for ordinary people to spend money has become a way for celebrities to make money, such as getting married, having children, and the lucky ones can even make another fortune even after death.
Since making a name for herself on the hit reality show "Hollywood Girl", Spencepputra has started to live on fame.
He continues to be a bad boy, but his popularity has not diminished, and his value has skyrocketed.
The more perverse his behavior became, the more bars and nightclubs were willing to pay him to patronize him, and he could earn $25,000 just by showing his face.
In addition, a company offered $100,000 for him to tweet, and a gossip magazine paid $300,000 in exchange for a photo of him being "secretly taken" within a year.
Pratt, who often "makes a big fuss" in public, admits that his "unusual behavior that attracts attention" is nothing more than manipulating the media in order to make a profit.
Selling this kind of pre-designed photo opportunity to pretend to be secretly photographed is exactly the secret way for celebrities to make money.
The most terrifying thing is that Hollywood, from A-list stars to small celebrities who show their faces on reality TV shows, almost without exception make a profit from this.
Star-chasing fans flipping through entertainment magazines such as "People", "Celebrity Weekly" and "Close Encounter Weekly" will naively think that the celebrity life photos published on them are indeed secretly taken by the paparazzi.
In fact, most celebrities may have reached an agreement with photo agencies to split the profits from the sale of photos that are about to be "secretly taken".
Selling a few "candid photos" of grocery shopping or picking trips with children, these celebrities can easily earn more than $50,000, equivalent to the average annual income of a kindergarten teacher in the country.
In the huge industry of celebrity-derived economy, selling photos is just the most direct and easiest way to make money.
In order to maximize the value of celebrity's fame, the "means of production", Hollywood has formed an intricate industrial chain.
From celebrity agents to entertainment company managers, from gossip magazine editors to PR agency employees, almost everyone in Hollywood is exploring new models and discovering new commercial value in the lives of celebrities.
Taking celebrity weddings as an example, there is much more to the involvement than just a couple and their relatives and friends.
Is Celebrity A going to marry Celebrity B? Once raised, this issue will trigger a series of negotiations between the working teams of both sides:
Is this marriage good or bad for A and B? How do you maximize the benefits in it?
Similarly, can celebrity C adopt a child in a country in Africa or Asia? Such problems can still make many Hollywood companies and individuals busy for a while.
In Hollywood, where fame is the means of production, the actions of celebrities are no accident.
The timing of exposure and dissemination of so-called "secretly taken" photos of celebrities and rumors about celebrities is carefully chosen, often when the celebrity publishes a biography, releases a record, acts in a movie, appears on television, or launches a certain perfume or product.
Kim Kardashian, who became popular by participating in reality shows, used her fame to the extreme.
In the four years since she became famous, Kardashian's perfume and clothing brand has become quite large, and her sister and mother have also successfully launched their own products.
And after signing a prenuptial agreement, Kardashian married basketball player Chris Humphrey, and the wedding was broadcast live as a reality TV show, making about $18 million.
After only 72 days of marriage, Kardashian filed for divorce on the grounds of "irreconcilable differences".
At the time, it was just before she launched a new product, a new season of reality TV.
Kardashian's mother, Jenner, also made timely media appearances to promote her new book.
Kardashian, who frequently appears in the media, claims that she needs time to "heal", but emphasizes that her life will not "fall" because of this.
No wonder some media commented that Kardashian's flash marriage was just for money.
The fierce competition in Hollywood drains almost all opportunities to make money from fame, even for newborn celebrity babies.
Celebrity lovers Angelina Jolie and Brad Pitt broke the precedent by pre-selling photos of their soon-to-be-born daughter at a high price.
In order to prevent the paparazzi from secretly taking pictures, Julie did not hesitate to travel long distances to Namibia to give birth.
In the ugly country, the editors of various entertainment magazines have experienced a bidding that resembles a "one-of-a-kind deal".
After a long wait, they were taken to a dark room, where they were shown a picture of Julie's newborn daughter, Charlotte.
Then, the magazines put up bids, and the photos went to the highest bidder.
The NationNews reportedly offered a whopping $10 million, but Julie and Pitt didn't like the magazine's gossip and eventually sold the photos to People for $3.1 million.
Since then, photos of celebrities' children have become a hot seller in Hollywood, and their prices have continued to rise.
Actress Christina Aquinas gave birth to her son Max in 2008 and sold photos of her newborn for $2 million.
Since then, Latin queen Jennifer Rodpets has given birth to twins, setting a new record for celebrity baby photos for $6 million.
This record was quickly broken again by Julie and Pete.
In July 2008, Jolie gave birth to a pair of dragon and phoenix twins in France, and People magazine bought the photos of the newborn for $7 million.
Factoring in the proceeds from the international sale of rights, Pitt and Jolie made an estimated $14 million from the photo, undoubtedly the most expensive celebrity photo of all time.
Although there is good fortune to get rich overnight, it is not easy for celebrities to rely on fame to eat.
Due to the fluctuating fan preferences, today's popular kings will be forgotten in an instant, and the so-called celebrity lifestyle will be difficult to maintain.
The experience of female star Lindsay Lohan is a case in point.
She rose to fame at the age of 11 by acting in movies and was considered to have unlimited potential.
Before he turned 20, Rohan had a stardom in Hollywood, with fame and fortune at his fingertips.
However, the famous Lindsay Luo Han lingers in nightclubs, smokes alcohol, and is like a problem girl.
Although Rohan is still quite famous, its fame is almost worthless, and can even be described as "unprofitable".
Because her behavior is contradictory, unlikeable, and risky to work with, it is not worth trying.
There are also many celebrities who live luxuriously and get nothing in the end, although it is easy to get money.
After becoming famous on reality TV, Spencer and his girlfriend used their fame to earn $10 million in 4 years.
Thinking that such good fortune would continue, the two spent a lot of money, but there was not much left.
There are not a few such celebrities, they will buy a $5 million house, and then spend $500,000 to strengthen the security system, and they don't realize that the shelf life of fame is extremely short, and they will be penniless the next day.
There are also many celebrities who have limited fame and talent, but have successfully transformed to create sustainable profit models.
For example, singer Tim McGraw who became famous with country music eventually became the king of perfume production and sales;
Actress Valerie Bertinelli has been a huge commercial success in her weight loss campaign, despite her acting career at a low point.
Among the many celebrities, Kardashian's "dedication" is the most worthy of 'admiration'.
I've never seen a celebrity work so hard to maintain their brand value, and despite the high income, the Kardashians are budget-conscious.
They budget, finance new projects, don't overspend, and donate a portion of their earnings to charity each year.
In fact, Kardashian herself is not bad, she was born in a family of lawyers in California, and is the best friend of Paris Hilton, the heiress of the Hilton hotel industry.
In February 2007, Kardashian became famous immediately after an indecent video of a male rap singer came out.
More than half a year later, the reality show "Walking with the Kardashians" was broadcast on TV, and nearly 10 people, including Kardashian and her mother, stepfather and siblings, were the protagonists of the show, and since then she has established her status as a reality TV celebrity.
After becoming famous, Kardashian and her family quickly expanded their business, in addition to selling photo opportunities, Kardashian opened her own clothing store and shoe store, launched multiple clothing, perfume, jewelry and skincare brands, released fitness CDs, endorsed cosmetics and pastries, and invested in the production of reality TV shows.
By 2010, Kardashian had topped the list of reality TV stars in terms of earnings, earning more than $6 million that year.
The Kardashians have also used their fame to make money. Her two younger sisters are also celebrities, and they have income from attending events, endorsing products, and investing in the launch of their own clothing brands.
Of all the projects, the Kardashians made the least money from reality shows.
For each episode of "Walking with the Kardashians," Kardashian and her two sisters are paid only $20,000.
Kardashian's mother, Jenner, was their agent and wrote books to make money.
Jenner once told the media:
"I fantasized that 'Walking with the Kardashians' would make its 26th season...... Who knows how much profit this will be? I should have had more children. ”
This is the reality, and mastering the traffic password is the key to making money.
In other words, if William wants to make money publishing books, he must first make himself famous.
At the end of the 19th century, cinema was just being born, and the concept of cinema at that time was different from that of later cinema.
In later generations, the movies watched in the cinema were about one and a half to two hours, and the content met the basic elements of the story, starting and ending, and even reversing.
But at the beginning of the birth of the movie, all that was shown in the theater was a certain clip, a certain moment, and no matter how long it was, it only stopped at a certain plot.
The early memorable movie "A Fireman's Story" tells the whole process of a firefighter fighting a fire.
At that time, actors didn't want to be known by their real names, and the director even prepared hats, gloves and other props for the actors to prevent them from being recognized.
Why?
Because of the fear that people will really think that the actor is a "thief", "firefighter", "robber" and other characters in real life.
Therefore, many shots are fixed shots, and there is no close-up of the actor himself.
When the producer finds out that the same actor appears in multiple dramas and allows the audience to see the face, then the audience will become curious about her and turn back to paying attention to her in real life.
Out of such a psychological phenomenon, producer Carl . For the first time, Ramler has released the real name of the woman who plays the role of a firefighter: Florence. Lawrence.
This is the first actor in the history of cinema to have a public signature.
But shortly after the actress was made public, the news of the producer's death suddenly appeared in the newspapers.
The reason behind this is unknown, but according to the literature, in 1910 the producer lied that the actor had died in a car accident for fear of being assassinated by a rival company.
But there is also literature that says it was a massive hype to test the waters.
When Florence. When Lawrence reappears, she brings with her a resurrection-themed movie, and the crowd frantically surrounds her to see if she is truly resurrected.
Cinematic life blends with drama, and people remember her name.
This is also the first hype in the cultural circles of Hollywood or ugly countries.
In 1912, she earned $80,000 and became the originator of the star system and hype.
However, life was never satisfactory, and in 1938, at the age of 48, she committed suicide by taking anticides. The reason for this is unknown.
Despite Fanghua's early death, Florence. Lawrence opened up the star model, which was the first touchstone for businessmen, and after the establishment of Universal Pictures and the establishment of the Hollywood model, "star" became the dream of many beautiful boys and girls.
Hype has also become the most direct way to become famous, and Li Yaoyang also decided to follow Florence Lawrence and conduct an all-round packaging hype for William, the purpose of which is to publish a book!
There is no doubt that once successful, William will make a lot of profits, but no one knows that the biggest profit is Li Yaoyang, the driving force behind the scenes!
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