Chapter 396 - Threatening Channel Providers
If the product is out of stock, it can also reduce a lot of losses, and the number of people who recharge their shopping cards will also increase.
Huifeng Supermarket allows losses, but it will never allow losses to be too large.
Even if you lose hundreds of millions of dollars in a large group, it will hurt your bones, and the same is true for Huifeng Supermarket.
So they keep their losses within a certain amount.
Many consumers have come to Huifeng supermarket to shop, and there are basically no other supermarkets, except for Wal-Mart.
The only one who can compete with Huifeng is Wal-Mart.
There is no way, Wal-Mart also controls the channel side, so to speak, they are the biggest channel.
If you really want to fight the price war, Walmart is not afraid of anyone.
But other supermarkets can't.
Even if it's Carrefour.
They have not yet mastered the channel side in Huaxia, so they are really not Huifeng's opponents in terms of price.
Carrefour is a listed company, the world's top 500 enterprises, they will not easily sell at a loss, otherwise how to explain to shareholders and shareholders?
Even if it is a discount, it is within a certain range, at least keep it without loss.
But there is no such perfect thing in the world.
Not a loss?
Snacks are OK, they have a long shelf life and can be prevented, but what about vegetables and fruits?
If you can't sell it for one day, it's basically dark, and if you want to sell it at a discount the next day, if you can't sell it, you basically can't sell it!
There are also a lot of employees' daily salaries, which are all paid off!
Three days later, the Internet media learned the news, and the whole network was talking about the problem of Carrefour's daily losses, and some people even made a move, all goods were discounted, and Huifeng supermarket hard steel, which was too bullying.
Well, these talkers are basically consumers, not to mention Carrefour's discount, even if it is a six discount, they can step on the threshold of Carrefour.
This time, the people in Yangcheng simply like to die Huifeng Supermarket.
As soon as they entered Yangcheng, the daily necessities were much cheaper, and there was no reason to be unhappy.
Nowhere is it hurt more than the listed companies.
Carrefour is the most.
In three days, the stock fell billions of dollars, and if it continues, the consequences will be unimaginable.
But they don't want to easily lose the big market of Yangcheng, they have no way to retreat, and if they retreat, they will be driven out of China.
Behind it is Xiangjiang.
Retreating to Xiangjiang is equivalent to withdrawing from the Chinese market.
Although Xiangjiang is also Chinese, the number of people in Xiangjiang is there, where can it be compared with Yangcheng!
Because of this, the Carrefour headquarters even changed the regional manager, and the store manager even returned the two, but it still couldn't change the ending.
The sensible of the board of directors took the lead in challenging the company's top management.
If you can't solve the problem, then replace it with someone who can solve the problem.
If this continues, if the losses continue, the shareholders will lose confidence even more, and it will be a disaster for Carrefour to sell stocks in large quantities.
Everyone knows that the more this is the case, the more no one takes over, the more no one takes over, the more worthless the stock is, and this is a cycle.
Therefore, shareholders will never allow the stock to be worthless and rotten when they are questioning, and they are in a hurry to save it.
For the board of directors' difficulties, the pressure on the company's top management can be imagined.
What to do?
Negotiate with Huifeng Supermarket to restore all the original prices?
It is estimated that this is what the entire retail industry in Yangcheng hopes to see, during this time, all the retail industry is losing money, just a little, including Wal-Mart.
It's just that Walmart doesn't lose so much, but it's still losing money.
Wal-Mart is a family-owned company, and although they are also publicly traded companies, unlike Carrefour, they have many shareholders, and as long as there is a slight change in the stock market, they will be questioned.
Even if Wal-Mart's stock price falls to one dollar, people are not worried.
When it comes to cash flow, no one can compare to Wal-Mart, and Wal-Mart also has a complete set of channel sales and its own processing plant.
So, Wal-Mart really doesn't worry about the stock market, unlike Carrefour.
Zhang Yang doesn't know what happened to Carrefour, and its affordable supermarket is also a little difficult to ride, loss, this is a real golden eye, if you don't control some, Huifeng supermarket's loss will be several times!
These consumers also know that there is no such store after this village, so it is crazy to buy things.
Magic City.
Carrefour Asia's headquarters are located here.
In the past two days, they have been questioned by the European headquarters.
As one of the world's top 500 companies, they were forced into a corner by local small enterprises, and even made them evaporate billions of dollars in the stock market?
And this loss is still growing, and it is likely to turn into a loss of tens of billions of US dollars.
It must have really lost tens of billions of dollars, and it would be a disaster for Carrefour.
This is something that Carrefour headquarters does not want to see.
"Let's talk about it, how to deal with Huifeng's offensive next, are you soft?" A middle-aged man looked around with a grim look in his eyes.
This is none other than Kong Zhengzhi, the president of the official Carrefour Asia headquarters.
Kong Zhengzhi, who is just 45 years old this year, has just taken over this position, but he didn't expect to encounter this incident!
His affordable supermarket entered Yangcheng, he didn't know it, and he didn't report it below, but chose direct hard steel.
This is where he is most angry.
What does the person in charge of Yangcheng mean, I don't take him seriously, are you not convinced that he will take over this position?
Huifeng supermarket is not a small business, now Huifeng supermarket has occupied Liao Province and Ji Province, is expanding towards the black province, YT in Lu Province has also gained a firm foothold, and then expanded to the surrounding urban areas, and now it is directly from the far north, marching into the southernmost Yangcheng.
One north and one south, he also admires the courage of Huifeng Supermarket.
According to the normal situation, Huifeng Supermarket should be slowly southward after occupying Beijing-Tianjin-Hebei, but how to go south, it is impossible to directly cross to Yangcheng, the southernmost point of China.
This is really the southernmost point of China, and to the south, is the Xiangjiang River.
But Huifeng Supermarket did just that!
Of course, the general manager of Carrefour in Yangcheng could not escape responsibility, because they did not report this situation to the headquarters, so it caused a passive situation.
And the European headquarters is already questioning the Asian headquarters.
Questioning their channel is a collapse, it is not as good as a Huifeng supermarket that has just been up for less than two years?
Where have you been laid out over the years?
Well, over the years, the Asian headquarters really hasn't paid much attention to the problem of channels.
They are too smooth, after entering China, no matter which city to open a store, it is a lot of money, and even other supermarkets heard that Carrefour was coming, they all talked about the tiger color change, where did they dare to talk to them hard steel, so the channel construction has been shelved.
has not established its own brand, and at this point, Carrefour has suffered a big loss.
Of course, for the world's top 500 companies like Carrefour, it is too fast to build, and it will take less than a year, but will Huifeng Supermarket give them this time to build?
Obviously, Huifeng Supermarket plans to drive Carrefour out of the Yangcheng market, if this is the case, Carrefour will lose a lot, and even he will be transferred, which is absolutely not allowed.
Kong Zhengzhi looked at Tian Haoran, who was sitting below without saying a word, with an angry face.
Tian Haoran is Carrefour's regional manager in the Pearl River Delta, and he really disagrees with Kong Zhengzhi, in his opinion, no one will be in this position, and it will not be Kong Zhengzhi's turn.
He has worked in Carrefour for more than ten years, from an ordinary employee, promoted to the regional manager of the Pearl River Delta, it can be said that he has paid a lot for Carrefour, but the headquarters is good, and a president is transferred down at will, where can he be convinced?
Therefore, when Huifeng Supermarket entered Yangcheng, he also had a sense of crisis, but it was not so big.
In his opinion, what happened to Huifeng Supermarket?
It's only in the Northeast to show prestige, this is Yangcheng, and the retail industry in Yangcheng has the final say.
No, it's the retail industry in the Pearl River Delta, he has the final say.
At the same time, Tian Haoran made up his mind to defeat Huifeng Supermarket and let the headquarters see his ability, and even Huifeng Supermarket was beaten by him.
He was not wrong to think so.
After all, the previous retail industry shy away when they saw Carrefour, which also bred Tian Haoran's confidence.
In his opinion, Huifeng supermarket is no different from these supermarkets, and even inferior to these supermarkets, after all, their headquarters is in the northeast, and many sources of goods need to spend a lot of travel expenses when they are transported, which is not cost-effective.
How did they know that Huifeng Supermarket had already prepared and had already shipped a lot of goods, plus Pu Ying had negotiated with those channels for a month before the price could be negotiated.
Nowadays, a lot of self-operated brand manufacturers have been established, so in terms of channels, Huifeng is really not afraid of Carrefour.
On the contrary, Carrefour fell into the disadvantage.
"I'm sorry, it was my mistake, I'll fix it." At this time, Tian Haoran was still unconvinced.
"You're going to solve it?
How to fix it?
What if Huifeng keeps discounting?
Can you afford Carrefour's losses?
Can you afford the billions of dollars that have evaporated from the stock market? It's good that this guy didn't speak, but after saying this, Kong Zhengzhi became even more angry.
Hasn't this guy seen the situation clearly?
No wonder he is not needed to be the president of Asia, not without reason.
The overall situation is too poor, and you can only see your own one-third of an acre.
"Isn't it just a loss of some money, isn't Huifeng also losing, he can afford to lose, why can't we?
We are one of the world's top 500 enterprises, fighting for funds, and ten of Huifeng Group are not enough to see, right? Tian Haoran looked at Kong Zhengzhi unconvinced.
Is this guy really targeting him?
That's what he thinks anyway.
"We are a listed company, and the nature of Huifeng is different, if we continue, shareholders will lose confidence in us, and even sell stocks in large quantities, what should we do at that time?
You tell me what to do?
When the loss reaches tens of billions, or even hundreds of billions of dollars, are you responsible?
Can you afford it? Tian Haoran's attitude made Kong Zhengzhi lose patience.
The other regional managers wanted to say something, but when they looked at the angry Kong Zhengzhi, they were all silent.
Obviously, interjecting is not the right choice at this time, and it is not good to take your anger on them.
Besides, Tian Haoran's fault this time is really big, where do others dare to help speak.
When he heard tens of billions or even hundreds of billions of dollars, Tian Haoran stopped talking.
He really can't afford to be responsible, and it's not worth the money to sell him.
"Next, I announce that due to Tian Haoran's mistakes, which caused huge losses to the company, Xin Fenghua from the southwest was transferred to the Pearl River Delta to take over Tian Haoran's position.
Qi Zhengde, vice president of the southwest, took over Xin Fenghua's position, does anyone have a different opinion? After speaking, Kong Zhengzhi looked around.
After Kong Zhengzhi finished announcing, Xin Fenghua was stunned.
He never dreamed that he would take Tian Haoran's position?
This is the Pearl River Delta, which is as famous as the Yangtze River Delta.
He was a little confused.
Not only was he stunned, but everyone in the room was stunned, so he took Tian Haoran?
This......
Tian Haoran was also stunned, then stood up angrily, glared at Kong Zhengzhi and shouted: "You are a communiqué personal vendetta, I will go to the European headquarters to sue you." ”
Regarding Tian Haoran's crazy roaring filial piety, Kong Zhengzhi did not go to the regular meeting.
Let him be, the outcome will not change.
For this, the European headquarters was even angrier than him, and he went, and there would be no good fruit to eat.
It just so happens that I don't know what to do with this guy next, but now it's okay, someone has solved it for him.
"Mr. Tian, we still have important things to discuss next, if you don't leave, I will ask the security guard to invite you away." Kong Zhengzhi looked at Tian Haoran unceremoniously.
"You, you, you ......" said three words in a row, and finally the angry Buddha sleeves left.
If he was really asked away by the security guard, it would be a shame to be embarrassed, and he also planned to make a plane to Europe immediately after leaving.
This guy is just getting revenge on him.
At this point he didn't realize the seriousness of the matter.
"Mr. Xin, you took Tian Haoran's position, tell me what you think, it's very bad for us to go on like this, and it's too late to temporarily build self-operated goods!" Kong Zhengzhi said helplessly.
When he came, he really ignored the problem.
To be honest, he has some responsibility.
"President, see if we can put pressure on the channel providers not to cooperate with Huifeng Group, otherwise we will refuse to take the goods from them in the future." Xin Fenghua is also very helpless, how to solve it?
If it was still in normal times, it would be too late for him to be happy, and he would have sat as the regional manager of the Pearl River Delta, but now, he can't be happy.
How can you collect such a mess?
There is no reward for doing a good job, you should do it, and if you don't do it well, you will be punished!
Tian Haoran is a lesson from his past.
But now that Kong Zhengzhi has pushed him to this position, it is impossible to get rid of it!
Xin Fenghua is also very depressed!
After he said this, the office immediately fell silent.
Everyone is thinking about the feasibility.
In fact, this is not a mistake.
Now there is only so much to compete with Huifeng, who comes to Yin.
If the channel provider does not supply, will all your goods have to be transported from the northeast?
This will increase the cost, and at the same time, it will not be delivered in a short time, and it will take several days.
When the time comes, you will have no goods to sell in Huifeng Supermarket, depending on what you do.
"Da Da Da ......" Kong Zhengzhi tapped his hand on the table, considering the feasibility of this proposal.
Although this is a bit unauthentic, at present, it seems that there is no other way but to do it!
"Okay, do what Mr. Xin says.
Mr. Liu, you go to negotiate with those channels, if they continue to cooperate with Huifeng, they will lose our order ......"
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Chapter 396 - Threatening Channel Providers Free Reading.