Chapter 397: The Crisis of Huifeng Supermarket
Huifeng Supermarket has just entered the Pearl River Delta, and the relationship between it and channel providers is inevitably inferior to Carrefour.
Carrefour's stores have spread all over the Pearl River Delta region and the regions around the Pearl River Delta, and if Carrefour really threatens the channel providers, these channel providers are really likely to compromise.
In order to reduce losses and not be held accountable from above, Carrefour can only resort to this trick, otherwise what should I do?
If this continues, their losses will be even greater.
Prevent channel providers from releasing goods to Carrefour, they will increase the price, even if you sell cheaply, there is no goods to see what you do, this is called justification and nowhere to go.
"By the way, join forces with other supermarkets to put pressure on channel providers, we are not the only ones who are uncomfortable, if the operation is done properly, we may be able to drive Huifeng Supermarket out of Yangcheng, I believe this is what other supermarkets want to see." The corners of Kong Zhengzhi's mouth rose slightly.
Huifeng Supermarket must be driven out of the Pearl River Delta, they want to enter, and they will pay ten times or even a hundred times the effort.
That way they can rest assured too.
Over the years, Huifeng Supermarket is the first to dare to do it against Carrefour.
Before, they had only one enemy, Wal-Mart, but now there is one more upgrade company?
Truth be told, it slaps them in the face.
It also made them very vigilant, and even wanted to wipe out Huifeng Supermarket in the cradle.
However, if you want to wipe out Huifeng Supermarket, I am afraid it will be a little difficult to do, because they have completely occupied the entire Northeast.
Relying on the Northeast, even if it fails, there is a way back.
And if they want to enter the Northeast, they will inevitably have to fight with Huifeng Supermarket.
But that was later, in the most important thing, to drive Huifeng Supermarket out of Yangcheng, completely cut off the other party's determination to enter the Pearl River Delta.
He was very good before, and planned to set up the battlefield in the Beijing-Tianjin-Hebei region, and have a fight with Huifeng here.
In fact, last year, he had already paid attention to Daohuifeng Supermarket.
Carrefour's landing in Shencheng was his decision, but what he didn't expect was that not long after landing, he was driven out by a local company, can he not pay attention?
also because of the other party, Carrefour suffered heavy losses, and now the other party has repeated its old tricks, making them lose a lot again, again and again, and again and again, and again and again.
Otherwise, it won't be far from him stepping down.
This is also why as long as Huifeng Group is driven out of Yangcheng, even if it is used, it will not hesitate.
In other words, the business world is like this, survival of the fittest.
Now Carrefour has more energy than Huifeng supermarket.
"Okay president."
Xin Fenghua was still very worried before, but now, his mood immediately improved.
I believe that under their pressure, channel providers will definitely compromise.
"Do you have any other opinions, you can speak up and listen." Kong Zhengzhi looked around and asked.
Managers from all over the world shook their heads, and so far, this was the best solution.
They couldn't think of any other way.
"Okay, end the meeting, Mr. Xin, you go and contact other supermarkets."
And just like that, they set the tone.
Xin Fenghua first took office, and then contacted various companies, intending to put pressure on channel providers.
After hearing this, other families also agreed that Huifeng Supermarket has just entered the past few days, and has closed down several supermarkets, which is simply a scourge.
The people who came were all powerful retail groups, and Walmart was also indispensable.
Since Carrefour took the lead in doing so, they had no intention of refusing.
It is also in their interests to drive Huifeng Supermarket out, so there is no reason to disagree.
"Since you don't have any opinions, let's go and meet the channel dealer together." Seeing that everyone was supportive, Xin Fenghua smiled with satisfaction.
The current Huifeng supermarket is still very young, where is their opponent, especially when they join forces, the other party has no strength to fight back.
With their pressure, I believe that the channel providers will soon compromise.
Channel providers are not stupid, it is impossible to sin the entire industry for the sake of Huifeng Supermarket, right?
Securities in hand.
"I have no opinion."
"I don't have a problem either."
"I agree."
"I agree with ......."
Next, the representatives of each family expressed that there are a total of 11 powerful representatives.
It can also be seen from this that the competition in the Yangcheng retail market is fierce.
When it was hot, no matter how fierce it was before, there was no loss to play, but Huifeng's entry opened a first and, even if it lost money, it had to grab the market.
For such a guy who doesn't play cards according to reason, they are really a little blinded.
Huifeng Supermarket doesn't feel sorry for money, they feel sorry for it.
At the same time, it also let them see the decisiveness of Huifeng Supermarket, although the battle was provoked by them, but you are too ruthless, right?
They just want to try it, and in less than a week, the original price will be restored.
But now, people don't give them a chance to restore the original price at all.
If anyone returns to the original price at this time, they will have to withdraw from the market, and at the same time, the reputation will not be too good, so even if you grit your teeth, you must persevere.
What else should I do?
It was impossible to get them to withdraw from the Yangcheng market, so they could only grit their teeth and persevere.
In fact, they are also thinking about how to deal with Huifeng Supermarket, and now that Carrefour has come up with this idea, of course they will support it.
Once the channel business cuts off the supply of Huifeng Supermarket, will they not be recognized at that time?
And they can also return to the original price.
It can be said that Huifeng Supermarket is a-stirring stick for them, disrupting the cultivated market.
After such a fuss from them, in a short period of time, the retail market in Yangcheng will not be too good.
But it's already happened, and they can't help it.
Then the group came to the hotel that had made an appointment with the channel provider, and saw that so many retail industry giants had come, and these channel providers were also very puzzled about what these people were going to do.
In normal times, they never got together.
Peers are enemies, especially in the retail industry, but what is the situation today?
"I'm sorry everyone, it's a last resort to call you in a hurry, if it weren't for the impath, we wouldn't have called you here today!
Now how do you think about the retail industry in Yangcheng, we don't believe that you also understand, the emergence of Huifeng supermarket, disrupted the order of the entire retail industry in Yangcheng, their chaos, so that everyone lost a lot, although you are now making a lot of money, I believe it will not be long, you will also lose.
I believe you should be able to guess how the market will be deserted after the frenzied consumption, and if they do this, we will all suffer, so ......" Speaking of this, Xin Fenghua looked at which channel providers.
All right.
The channel provider was forced to do it.
What does it mean?
What is this guy trying to express?
What does this have to do with them, is it necessary to tell them?
And they are really happy during this time, Huifeng Group's orders are continuous, and each family has earned millions, so if it goes on, tens of millions or even hundreds of millions are possible.
After all, they are channel providers, they can earn hundreds of millions, and they basically earn a year's profits, even if they don't do anything in the second half of the year, they don't have to worry about it.
"Therefore, after the discussion of our families, we ask you to cut off the supply of Huifeng Supermarket." When he said this, Xin Fenghua's eyes looked at these channel providers firmly.
What are these channel providers thinking, why is he not clear?
I'm sorry though.
Can't follow what these guys think.
Huifeng Supermarket must be driven out of Yangcheng, otherwise their losses will be greater, and the order of the retail market in Yangcheng will be disrupted.
"What?"
"Aren't you kidding?" What are you kidding when you hear that they cut off the supply of Huifeng Supermarket?
Huifeng Supermarket is not a small enterprise now, and they will expand next, and even expand to the entire Pearl River Delta, cutting off the supply of Huifeng Supermarket, which is no less than cutting off their financial routes.
Where will they easily agree.
"Mr. Wang, we agree very much, no joke." Xin Fenghua looked around.
"I'm sorry Mr. Xin, your competition has nothing to do with us, forgive me." These distributors are not at their mercy.
At the same time, they don't like Xin Fenghua's attitude, is this threatening them?
"Mr. Wang, we had a meeting before coming, if any channel provider continues to cooperate with Huifeng Supermarket, it is our enemy, and we will terminate the cooperation with the other party, not only in the Pearl River Delta, but also in all parts of the country."
Show oneβs true colors in the end.
What does it mean to terminate a partnership?
Never take the goods from them again.
Today's people are all in charge of the retail group, and any of them are stronger than Huifeng Supermarket, especially in terms of capital, which is not comparable to Huifeng Group.
If these retail groups really cut off their supply of goods, maybe it won't be long before they will change from a first-class channel provider to a tenth-level channel provider!
There's a fundamental difference.
It is much cheaper for first-level channel merchants to get goods than for tenth-level channel dealers, and these retail groups don't take goods from them, so where can Huifeng Supermarket alone eat such a huge supply?
You know, they not only operate in the Pearl River Delta region, but also in the southwest of the market.
Therefore, they also don't want to fall out with these retail giants, which is not good for them.
These giants are really capable of cultivating first-class agents.
.
These guys are really damaged, they actually thought of such a way to pressure them not to supply Huifeng Supermarket?
Nima, true loss.
In order to drive away Huifeng Supermarket, they really didn't even want to face it.
If it spreads, these retail groups will definitely become the target of everyone's condemnation.
But it's not so easy to get out there.
What to do?
They can only compromise, it seems that there is no other way!
I'm sorry!
They can only say sorry in their hearts, otherwise what else?
Cut off cooperation with these retail groups and only cooperate with Huifeng Supermarket?
Isn't that a bigger loss?
At the same time, being targeted by so many retail groups, the outcome of Huifeng Supermarket can be imagined!
"Everyone, give your decision, since we came here collectively today, we just want an explanation, you can't push it off, like Huifeng Supermarket, which disrupts the market, we must give a severe blow." Xin Fenghua forced the palace again.
"I agree with Mr. Xin!"
"I agree!"
"I have no opinion!
γ
Next, these channel providers expressed their positions one by one.
Again, they were elated, thinking that these retail groups planned to continue to take goods and fight to the death with Huifeng Supermarket, but they didn't expect such a result!
"Okay, you will still be our suppliers in the future, thank you for your support, I am here to apologize to everyone for the offense just now." Xin Fenghua had a satisfied smile on his face.
Everyone knows that Carrefour has been having a hard time recently, losing billions of dollars in the stock market, and if it continues, it is very likely to collapse, which is why they are unscrupulous.
Zhang Yang didn't know that these guys gathered together to discuss the other party's payment to him.
There are more and more people applying for stored value cards, and in just one week, the funds of stored value cards have exceeded 500 million, and the people of Yangcheng are really rich!
This is absolutely impossible in Shencheng, which also gives Huifeng Supermarket more cash flow, and then they can use these funds to expand wildly.
There are 30 stores in Yangcheng, and then there can be no less than 25 stores in Pengcheng.
F Mountain, Zhaoqing, D Guan, H Zhou, Zhuhai, Shan, Gate these places should have at least ten stores.
These nine places are the main regions of the Pearl River Delta.
Just when Zhang Yang was thinking about the future, he received a call from Li Ying: "Come to my office."
Li Ying's tone was a little deep, and Zhang Yang frowned, what's wrong?
When he came to Li Ying's office, he saw that Pu Ying was also there, and both of them were not very good, and Pu Ying was even a little anxious.
Seeing this, Zhang Yang sighed in his heart, could something have happened?
"What's wrong?"
"The channel provider called Pu Ying just now, and from today onwards, he will no longer cooperate with us, and when he asked why, the other party did not say, but only said that he would cut off cooperation." Li Ying looked at Zhang Yang and explained.
"Break off cooperation with us?" Zhang Yang knows very well what this means, which means that Huifeng Supermarket will not be able to get the supply in the future.
This is a fatal problem for Huifeng Supermarket.
Although Huifeng Supermarket now has its own brand, it still needs a huge supply of goods, and some people do not recognize Huifeng's self-operated brand.
But once these channel providers cut off their supply of goods, the outcome can be imagined.
It is not far from closing down, and it will also make consumers lose trust in Huifeng Supermarket.
It's even scarier.
In this week, Huifeng received more than 500 million stored value cards, which is not a small amount, if consumers can't sell the products they want in Huifeng supermarket, what will happen after hearing such news?
Return the card.
That's for sure.
Damn.
Someone must have put pressure on these channel providers, and there is more than one, otherwise the channel providers will not be stupid enough to make money.
Who is it?
Carrefour or Walmart?
Or are these giants of RT-Mart and China Resources?
In an instant, Zhang Yang thought of them.
And only they have the ability.
No matter who it is, solving the first priority of supply.
Otherwise, it will be really difficult for Huifeng Supermarket to survive this crisis.
It's so yin!
If he could, Zhang Yang really wanted to confront these guys.
But he knew very well that it didn't work.
"Since that guy has already made a move, he will also block other channels." Li Ying naturally knew the seriousness of the matter.
But it's hard to solve......
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Chapter 397 The Crisis of Huifeng Supermarket Free Read.