Chapter 399: Play, who's afraid of whom
In the end, many companies in modern society can't bear to know the heroes, and the final outcome is stagnation or decline.
This is normal.
Many people think that they are heroes and want to get more, and they all think so, and in the end, infighting is inevitable.
In fact, they are also heroes, but the position is just that, and when the company develops to a certain scale, the ability will inevitably not be able to keep up.
Either go to further study and enrich yourself, or leave.
Otherwise, the company will inevitably go into decline.
This is also the reason for the rise and fall of the extreme, including the ancient empires.
When talents are not reused, and a group of old ministers are in charge, the empire is in danger.
When people are old, what ambition do they have, and what self-motivation do they have?
Thinking about nothing more than one's own one-third of an acre.
Li Ying and Turmeric chatted for a while, and others also arrived one after another.
It didn't take long for the heads of more than 30 manufacturers to come.
"Ladies and gentlemen, I believe you have also heard what has happened to Huifeng at present, and this time I summoned everyone to come here is nothing more than to bypass the channel dealers and take the goods directly in your hands.
Of course, we Huifeng guarantee that the amount of goods will not be less than 5 billion yuan every year, you may not know, just now, our boss announced that he will expand 20 stores again, in Yangcheng, within half a year, in the entire Pearl River Delta region, expand 100 stores. After finishing speaking, Li Ying looked at the shocked expression around him.
Expand 100 stores in the Pearl River Delta within half a year?
It's a big deal, it's kind of on the same page with those guys, but they like it.
The more incentivized the competition, the greater the benefits of their manufacturers.
Not to mention that these manufacturers were shocked, even Pu Ying on the side was shocked.
Open 100 stores in half a year?
The boss doesn't seem to say that, right?
This was obviously Mr. Li's temporary idea.
Well, even so, Pu Ying can't be debunked either.
She didn't know if Li Ying was painting the pie, or if she really planned to do it.
At present, Huifeng Supermarket does not seem to have the strength to open 100 stores in the Pearl River Delta region within half a year, this is the Pearl River Delta, not the Northeast, and the cost of opening a store is very low.
And Huifeng Supermarket's strategy is not only Yangcheng, it won't be long before Huifeng will enter Beijing-Tianjin-Hebei, and they simply don't have that much money to enter, unless Zhang Yang continues to inject capital, or apply for loans.
The chances of capital injection are very small, but it is possible to apply for a loan with the bank.
At this moment, Pu Ying thought a lot.
She didn't know what Li Ying really thought.
"Mr. Li, you're not kidding?" At this moment, the representatives of the manufacturers could not sit still.
Open 100 stores in the Pearl River Delta within half a year, and at the same time take no less than 5 billion yuan in a year, this is definitely a big deal, and at least hundreds of millions of dollars will be distributed to each one.
"Everyone, do you think that our Huifeng Group doesn't have that strength?" Li Ying looked down with a smile on her face.
Yes, doesn't Huifeng have this strength?
Yes.
They have heard that Huifeng's real estate project has recently recovered 27 billion yuan in Yangcheng, which is 27 billion yuan, or cash, if you don't pay it back to the bank, or change part of it, take out part of it, and the bank won't say anything, after all, there are still so many businesses that have not been sold.
Therefore, let alone a hundred, even if it doubles, Huifeng can afford it.
Well, at this point their hearts are on fire.
Cooperate.
Cooperation is a must.
Today's Huifeng Group is too powerful to be blocked at all.
Carrefour: They take it for granted.
They only considered Huifeng Supermarket, but forgot that Huifeng Supermarket is also a subsidiary of Huifeng, when Huifeng Supermarket is in trouble, Huifeng Group may not take action?
Li Ying's participation has already represented the statement of Huifeng Group.
Huifeng Group has officially entered this battle, and it will not hesitate to pay any price.
"Mr. Li, the treatment we give you will be the same as on those channels." When they came again, they made up their minds to see if they could pick up the bargain, or they didn't say anything about it, in short, they weren't in a hurry.
But when they heard Li Ying's plan, they couldn't sit still.
Nonsense, who can sit still?
It can bring tens of millions or hundreds of millions of profits to manufacturers every year, and no one can sit still.
"Okay, I've got the contract ready, you can take a look, and if there are any shortcomings, we'll discuss it." This is the art of speaking.
Li Ying felt that the contract was unreasonable, so she could put it forward and discuss it.
Just to put it that way, it's a little too straight.
As soon as he finished speaking, Li Ying's secretary Xia Yu sent the contract to the representatives present.
The content of the contract is very simple, Huifeng Supermarket takes more than 100 million yuan of goods in each store every year, for three consecutive years, if it is not done, it will pay liquidated damages, and the liquidated damages will be 100 million.
Well, when the representatives of the families saw this condition, they all showed satisfied expressions.
Huifeng Supermarket really wants to meet this condition, and it doesn't matter if they and those first-class channel providers have a treatment.
Even if you give a rebate, you can admit it.
100 million a year, 300 million in three years, they can also get a profit of 100 million in these three years, why not?
Businessmen are all profit-oriented, and they are no exception.
This contract must be signed, and liquidated damages not only restrict Huifeng, but also restrict them.
Therefore, if those guys come to threaten them, they must pay the liquidated damages first, otherwise they will not stop cooperating with Huifeng Supermarket.
A liquidated penalty of 100 million, how much does it cost for so many families?
More than three billion.
And obviously, Huifeng will not just sign a contract with them, and it is estimated that it will continue to pay money with other manufacturers in the future.
At that time, the liquidated damages alone exceeded 10 billion.
If this guy can really come up with tens of billions, it is estimated that Huifeng will be happy to withdraw from the Yangcheng market.
With these funds, they can quickly expand in the northern cities, and even take these funds against these retail giants in the north.
High, really high.
This liquidated fee is high, blocking the chips of those retail giants threatening them.
If you want them not to cooperate with Huifeng Supermarket, you can pay the liquidated damages first, they can't afford so many liquidated damages, 100 million, not a small amount, and these manufacturers can't earn 100 million a year.
This woman can't be messed with.
At the same time, I also envy Zhang Yang for having such a help.
With Li Ying, Huifeng Group will become stronger and stronger.
It would be nice if their company also had such a manager as Li Ying, but it was just a matter of thinking about it, how could a talent like Li Ying fall in love with a company like them?
For the Huifeng Group, they are too small.
Not to mention Huifeng Group, even Huifeng Supermarket is much stronger than them.
Even if you don't cooperate with Huifeng this time, the other party will get through this crisis, it's just that the loss is greater, isn't it the same to transport supplies from the north?
Transporting materials over there, building self-operated manufacturers here, in less than half a year, Huifeng will survive, and when they come to the door to find someone to cooperate, it is estimated that the other party will be disdainful.
Carrefour: Their failure this time was to ignore the Huifeng Group.
Huifeng Supermarket is part of the Huifeng Group, could they have watched Huifeng Supermarket go out of business?
At present, in addition to Huifeng Supermarket, Huifeng Mobile Phone and Huifeng Real Estate are the most gold-absorbing, as well as Huifeng Electric Appliances, even if they lose tens of billions of dollars in half a year, people can afford to lose, after all, Huifeng is not a listed company, and there is no need to explain to other shareholders, nor do you have to explain to shareholders, which is also the advantage of Huifeng Supermarket.
Publicize 100% holding, which is terrible.
Before, they didn't know why Zhang Yang wanted to be 100% controlled, but now they know.
If this happened to other companies, it is estimated that Zhang Yang would have been impeached long ago when he encountered such a problem.
But this will not be the case in Huifeng, in Huifeng Group, publicity is the sky.
After reading the contract, everyone signed their names with satisfaction.
A fool would refuse such a condition.
"I am very honored to be able to cooperate with you, I hope you don't talk about signing the contract first." Li Ying looked around with a smile on his face, and at the same time breathed a sigh of relief in his heart.
Signed.
Once you sign the contract, don't think about it, the liquidated damages of 100 million are not a small amount, the manufacturer will not take it, and there is not so much cash, take out this 100 million cash, it is estimated that it will directly declare bankruptcy.
"Don't worry, Mr. Li, how can we talk too much?" The heads of these manufacturers are not stupid, and Huifeng will sign contracts with more manufacturers.
They certainly hope that everything goes well.
After the negotiation, Li Ying personally sent these people away, which can be regarded as a full courtesy.
You must know that Li Ying is the vice president of Huifeng Group, the real No. 2 person.
Everyone knows that Ye Xinyi is going to take over as the general manager, but hasn't she been replaced yet?
If she doesn't take over for a day, Li Ying is the second person in Huifeng Group.
After sending off these manufacturer representatives, Li Ying returned to the office in a good mood.
Some of the conference rooms, Zhang Yang saw through the video, and he gave Li Ying a thumbs up.
Even he didn't expect that Li Ying would promise to open 100 stores within half a year.
It is estimated that the entire retail industry has this strength only Huifeng Group, everyone knows that Huifeng Group has a large amount of liquidity.
Real estate and Huifeng's mobile phones have brought Huifeng a huge and terrifying liquidity, which is enough to support the huge consumption.
Of course, it is estimated that Li Ying will not call Huifeng mobile phone and Huifeng Real Estate, since this is the case, the answer is about to come out.
Like him, he plans to use the funds from the recharge card.
Although there are only 500 million recharge cards now, people are buying recharge cards every day.
I don't have to do it myself, even if it's a gift, it looks good.
Rush 100 get 20, rush 1,000 get 200.
If you send a thousand yuan, you can still get two hundred, isn't it fragrant?
Therefore, Huifeng supermarket's daily recharge cards are selling very well.
This activity is not over yet, and every time Huifeng Supermarket opens a store in the future, there will be such a policy.
In this way, you can quickly return funds and expand stores indefinitely.
"Tomorrow other manufacturers should expire, and after signing the contract with them, we are announcing the expansion of twenty stores, otherwise those guys will reflect back and prevent us from cooperating with other manufacturers!" Li Ying reminded.
These retail giants are not stupid.
Once Huifeng Supermarket announces that it is opening 20 stores, it will definitely react to what is going on.
Now that they have made a move, this feud has been settled, and they naturally will not stop it.
Therefore, it is not suitable for propaganda at this time, and it will make the enemy vigilant, and the gains outweigh the losses.
"Yes." Regarding Li Ying's proposal, Zhang Yang naturally had no opinion.
In this way, the next day, forty more manufacturers came, and after hearing Huifeng's plan, they all chose to sign contracts.
And that's not all, on the third day, more than 20 came, and on the fourth day, more than 20 came.
Of course, from the next day, the contract is different, and Huifeng cannot spend hundreds of millions of dollars every year to buy a house from a manufacturer.
The three that were signed before were many of the products that were easy to sell.
Like Coca-Cola and the like.
But even so, Li Ying also signed contracts with these manufacturers smoothly.
After hearing that 100 stores are opened in half a year, or in the Pearl River Delta region, which manufacturer is not confused?
It is a lie to say that it is not a lake.
As time went by, Xin Fenghua sensed that something was wrong.
What's the situation?
How can Huifeng still be in stock?
How long has it been?
How much inventory has been prepared?
During this time, Carrefour's losses were gradually increasing, and the top was also a little impatient.
There is no such thing as an impermeable wall.
Soon he got the news that Huifeng bypassed the channel dealer and took the goods from the manufacturer.
When he knew the news, Xin Fenghua's head flickered.
How did he forget about this?
!
Xin Fenghua convened everyone again and called the channel dealers again, and they jointly put pressure on the manufacturers.
The manufacturer was also helpless, and they took out the contract with Huifeng.
Let's cut off cooperation with Huifeng, and pay the liquidated damages for us first, we have no opinion.
Well, the moment he saw the liquidated damages, Xin Fenghua's mind flickered.
This default amount is not low, all added together, there are almost 10 billion, where can they come up with so much money, even if they can take it out, it is impossible to give it, isn't this a capital enemy?
They wouldn't do such stupid things.
As for continuing to persecute manufacturers, there is no point in spreading it, and they will become the target of condemnation.
Well, Huifeng's trick broke their trick!
What can I do now?
Obviously, Carrefour can't hold on, the pressure of shareholders and the distrust of shareholders have made Carrefour already a little miserable, is it impossible to withdraw from the Yangcheng market?
If you really want to withdraw from the Yang market, what will you do in the future?
Obviously, Huifeng will continue to expand to the surrounding cities in the future, wherever they go, will Carrefour have to retreat?
Wouldn't that be to withdraw from the Chinese market?
The layout of these years, because of a Huifeng to launch the world's largest market, the headquarters can not agree.
But if he didn't quit, Huifeng was a little aggressive and competed maliciously.
Minimize the price, make them incur losses, and then break the news, shareholders don't trust, abandon stocks, this set of combination punches, they really can't help it!
Unless they learn from Wal-Mart, cooperate with manufacturers, bypass channel providers, and then increase efforts to develop their own brands.
In fact, Carrefour should have taken this path before.
However, I am afraid that it is a little too late, and at the same time, Zhang Yang will not let go, it is already like this, it is useless for anyone to intercede, even if it loses money, Huifeng will drag Carrefour out of Yangcheng, because just now Huifeng announced that it will continue to expand twenty stores, and it will be discounted again, four folds.
This should be the price they will get at the manufacturer.
Money.
Continue to lose money, and it is clear that this is aimed at them.
This is to warn everyone that we can afford to lose, play, who is afraid of whom......