Following.

The last day of November 2012.

Starting at 8 o'clock in the morning, all kinds of news related to "1942" flooded all entertainment news platforms across the country.

As soon as people open Weibo and entertainment news apps, they can see the media coverage of the premiere of "1942".

UC News Push: "The epic masterpiece that commercial director Feng Xiaogang spent a year and a half to create, "1942" held a grand premiere at the Imperial National Stadium last night.

More than 300 celebrities and 6,000 spectators gathered together to appreciate the journey of suffering and hardships in 1942. ”

Tengxun News: "The return of the king of the Chinese New Year, Feng Xiaogang landed in the New Year file of "1942" with a painstaking cost of 200 million.

According to the feedback of reporters who came to the National Stadium in person, the tickets sold for "1942" last night broke the record of all previous Chinese film premieres, which can be called the most luxurious premiere ceremony in Chinese film history. ”

Sohu Entertainment: "A premiere that washed the soul, thousands of people shed tears of emotion!" ”

"Feng Xiaogang, worthy of being one of the few great directors of Chinese films, presented a tear-jerking wonderful movie for the audience, and the editor was fortunate to be present at the scene and witnessed the birth of a great work with more than 6,000 audiences!"

Southern Urban Entertainment: "1942, a disaster masterpiece with a very realistic sense of reality!" ”

"At the end of the premiere, the applause in the stadium resounded in the sky, and director Feng Xiaogang cried with excitement three times!"

"1942" premiered successfully, director Feng Xiaogang pointed at the box office of 1.2 billion, and said that he would definitely win the championship of the Chinese New Year!"

"Feng Xiaogang, the second 'film master' in Chinese!"

"The Chinese New Year file has entered the most tragic moment, and "1942" has set off the annual war in the film market!"

One by one, the advertorial reports, under the publicity of Huayi's money, circulated on the Internet at a speed visible to the naked eye.

A whole day.

Several major domestic entertainment news platforms, entertainment media in various provinces and cities, and countless new media studios hidden on the Internet have almost all joined the propaganda camp of "1942".

At the publicity and distribution meeting a few days ago, Wang Zhongjun personally signed a propaganda quota of more than 60 million yuan, vowing to promote "1942" to all parts of the country.

Such an arrogant posture frightened many filmmakers who were released at the same time, and secretly regretted that they chose an unlucky schedule.

Even the upcoming "Four Famous Catches 2" had to temporarily avoid the edge and make way for "1942" for a day or two.

On Weibo, the audience who watched the movie at 0:00 yesterday also came out to join in the fun.

Coupled with the film critics and self-media who collect money to do things, the reputation of the movie is almost all praise.

On the Douban website, Huayi has a score of 8.5 points for "1942".

I have to say.

With "Tangshan Earthquake" as the foundation, "1942" was released, which naturally attracted the attention of the majority of fans.

are all themes adapted from history, and they are also disaster movies!

Fans are looking forward to Feng Pants being able to present you with an ultimate visual feast like last time.

This time, fans are going to be disappointed!

The visual feast is the extreme, but it is the ultimate depression.

The movie is too miserable, which makes people panic when they watch it, the tears are a little lower, and the tears can't stop flowing.

In Feng's words, it is to make everyone cry and let the public deeply remember the suffering of 1942.

From great joy to great sorrow, Feng Pants has honed his directorial experience in the past two years.

He can use the ultimate comedy to make the audience laugh, or he can use the ultimate tragedy to make the audience cry.

Feng pants did it!

On this day, countless movie theaters across the country heard a lot of whining and crying.

But it didn't work!

The audience cried and cried, moved and moved, but it did not bless the box office of "1942" on the first day.

The ultimate tragedy scared many viewers.

Many viewers who walked into the movie and were about to buy tickets subconsciously chose to stop after asking people who had seen the movie.

What a tragedy!

Forget it!

The audience, with a little tangled in their hearts, gave up the idea of watching "1942".

December 1st.

The first-day box office of "1942" came out.

There are no surprises, the box office on the first day was even worse than expected.

29 million!

That's it!

All the media who waved their flags and shouted were stunned after seeing the data on the first day.

An epic masterpiece that cost 200 million to produce and took a year and a half to build!

That's it!!

This is not before 2010!

Even a fan movie like "Little Times" can hit the first-day box office of 70 million.

A youth movie with a cost of 30 or 40 million can have a first-day box office of more than 30 million.

And Feng Pants, the top commercial director in China, plus the publicity of the film and television leader Huayi.

I will hand over such a first-day answer sheet to the public!

Everyone is stupid!

Not to mention Feng Pants himself, who was paralyzed on the sofa in the hotel, the entertainment media who helped shout, even the audience who watched the movie couldn't accept it.

When Fang Ziheng received the news, others were holding a meeting in the company to arrange and publicize "The Four Famous Catches 2" and "Chinese Partners".

At the box office on the first day of "1942", he had already expected it.

"It's okay, it's 2 million more than in the previous life, and the box office was only 27 million on the first day in the previous life!"

Fang Ziheng muttered to himself, and then stopped paying attention.

In the conference room, the directors and deputy executives of the group's fifteen business divisions were lined up on both sides, and they were happy and happy.

"Haha, Hua Yi made such a big battle, and the first shot was dumb!"

"Tut, Director Feng is heavy, our chance has come!"

"You say, the account sharing agreement signed at the premiere site, will the theater chain be backwater?"

"That's not it, the agreement is very clear, according to the box office, the proportion of account sharing!"

"Yes, "1942" has a big gap, and the total box office should be over 400 million!"

"It's hard to say, a friend of mine who works at Huayi just sent me a message, saying that Feng Pants didn't run publicity today, and was urgently recalled to the company by Wang Zhongjun to discuss a solution!"

"There is also a yarn method, I also took my wife to watch "1942" last night, it is a typical movie that is not popular!"

Taking advantage of the gap in the meeting, the executives turned into the king of gossip and commented on "1942".

Concubine Lin leaned on the boss's chair, her hands crossed to protect her chest, the corners of her mouth were raised, her eyes were happy, and she looked like she was watching a good show.

She glanced at Fang Ziheng, who was looking down at the documents, and then looked at Andy, who was sitting in front of her, and coughed lightly: "Everyone, a colleague just said right, the defeat of "1942" is a great opportunity for us Hengyu!" ”

"I suggest that the second round of publicity of "The Four Famous Catches 2" and "Chinese Partners" be started immediately, and if necessary, the publicity amount of "The Four Famous Catches 2" can be increased to regain the share of the film publicity market!"

Concubine Lin's tone was serious, her attitude was resolute, and she did not hide her inner intentions.

It's chasing "1942"!

After entering December, the Lunar New Year stalls have also come to the most intense stage.

The release time of several blockbusters has already been pushed to the eyes of people with intentions through various publicity methods.

"1942", which was released on November 29, originally had a first-mover advantage, and the director, production costs, cast, and huge publicity resources all announced its strength to other films in the same period.

pity

The deterrent effect of all this has disappeared with the 29 million box office on the first day.

Anyone with a discerning eye can see that "1942" is no longer qualified to compete for the championship of the Lunar New Year.

The next battle belongs to the two movies "Four Famous Catches 2" and "Zodiac".

In the conference room, everyone was shocked and looked at Fang Ziheng in the center.

Top dog!

To fight or not to fight?

Beat!

Fight resolutely and thoroughly!

Fang Ziheng closed the document in his hand, raised his head and smiled confidently: "If the so-called heaven does not take it, it will be punished by heaven, since the opportunity is in front of Hengyu, of course you can't let it go!" ”

"I have decided to increase the distribution of "Four Famous Catches 2" publicity resources from today, and bring together the second and third rounds of publicity and spread them to all parts of the country as soon as possible!"

"Six days, six days to go!"

Speaking of this, Fang Ziheng suddenly got up and waved his arms in the face of everyone's joyful eyes: "You have to complete the frontal encirclement and suppression of "1942" in six days, and grab at least 60% of the share of the film publicity market!" ”

"Guys, can you do it?"

"Yes!"

"It has to be done!"

The room rang out with the excited responses of the executives.

Director of Hengyu's Propaganda Department, Ning You followed suit, straightened his chest, and said with a cold expression: "Don't worry, Dong Fang, our propaganda department is ready to fight a tough battle!" ”

"And our distribution department, we will definitely cooperate with the propaganda department to fight this battle!"

"Fang Dong, Hengyu Advertising has prepared promotional materials in advance in provincial capitals across the country, and it only takes two days to lay the materials to the first-line theaters."

"Fang Dong, all the invitations to the premiere were sent out three days ago, and our External Relations Department requested to participate in the war, and we are willing to take on the important task of arranging the premiere ceremony!"

"There are also artists under the company, I suggest that Hengyu agent notify all the artists and give the platform of "Four Famous Catches 2" together!"

One idea after another came out of the mouths of the executives to give advice for "The Four Famous Catches 2".

Soon, a plan to grab the propaganda market was freshly hatched.

The propaganda war begins at 12 noon today and ends in the early morning of December 8.

The follow-up announcement depends on the box office situation on the first day of "The Four Famous Catches 2".

The box office on the first day is strong, and Hengyu Media will continue to increase the publicity and distribution resources of the film.

If it doesn't work, adjust the focus and transfer resources to "Chinese Partner" directed by Lao Mouzi.

Hengyu was sharpening his knife here.

Huayi headquarters.

in a lounge.

Feng's pants were slumped on the sofa, physically and mentally exhausted, looking anxious, and there was no more scenery of the premiere.

He hadn't had a good rest since the night before.

After the zero o'clock box office came out, he squinted for a while, and took the movie creators to run a roadshow early yesterday morning.

After a whole day, he ran five road shows, which was more important than the release of any of his movies.

And since 11:30 last night, he has been guarding the computer, waiting for the results of the first day of "1942".

The time of waiting was anxious, not to mention that reality gave him a shining slap in the face.

"1942", pounced!

The box office of 29 million on the first day is completely sloppy compared to the production cost of 200 million yuan and the high publicity costs!

"How so?"

"The viewing reactions of the premiere audience and the roadshow audience all said good, why is the box office so low?"

Feng Pants muttered to himself with his head tilted, staring blankly at the ceiling above his head.

Until this time, he still had difficulty accepting the box office of 2900 on the first day.

You must know that the box office of "If You Are Honest Do Not Disturb 2", which he filmed easily, rushed to 34 million on the first day.

And "1942", which lasted a year and a half and devoted all his efforts, ended up with such a 'dismal' end.

Yes, it's bleak!

29 million, compared to the movie, is really bleak.

Thinking about it, a look of pain appeared on Feng Pants's face, and that expression was more uncomfortable than eating a dead child.

I'm going to his uncle's, what the hell is going on?

No one can answer Feng Pants, defeat is a foregone conclusion, and the only thing that can be done is to try to recover the loss.

This point is being dealt with by Wang Zhongjun, chairman of Huayi.

Upstairs in the chairman's office, Wang Zhongjun's eyes were red, and he sat at his desk and made more than a dozen important phone calls in a row.

Wang Zhonglei, the general manager of the group, sat on the sofa opposite, bowed his head and smoked without saying a word.

More than 600 employees in the entire four-story office building of Huayi, except for a few big-hearted people, all looked gloomy and anxious.

A gloomy atmosphere of mountain rain was about to come, and everyone up and down Huayi was out of breath.

After a while, Wang Zhongjun hung up the landline, leaned back in the chair and rubbed his swollen eyebrows.

He didn't sleep all night last night and smoked a box of cigarettes in his study in his pajamas.

Early this morning, he came to the company and personally went to the propaganda department to stabilize the situation of the rupture of "1942".

"Brother, what do you say about the theater line?"

"What else can I say, look at the box office!"

Wang Zhongjun didn't speak out angrily, his expression was solemn, and he took out a cigarette and lit it while thinking about how to break the game.

200 million cost!

There is no one of the largest investment projects controlled by Huayi alone.

Even 2010's "Di Renjie's Tongtian Empire" and 2007's "The King of Kung Fu" have other partners.

This time, in addition to a small part of Yudu Film Company's investment, Huayi's investment accounted for 90%.

He is absolutely trustworthy in Feng pants, so he dares to control such a big project.

The result came out like this.

The key is still the stock price of Huayi.

In two days at most, the news of "1942's box office" will be fed back to the secondary market.

At that time, Huayi's stock price will definitely fluctuate.

It's good if the follow-up box office trend stabilizes, but if it can't, it's over.

At least a billion must be evaporated!

As soon as he thought of this, Wang Zhongjun's brain hurt, and he couldn't wait to lift Feng pants over and beat him violently.

I'm so angry!

Call.

Wang Zhongjun exhaled a long smoke, looked at Wang Zhonglei and said in a deep voice: "Is Xiaogang here?" ”

"Coming, downstairs."

"Let him hurry up!"

After a while, Feng Pants hurriedly pushed open the door and walked in.

As soon as he entered the door, Feng's pants slammed on, as if he was facing a great enemy.

"Zhongjun, Zhonglei, hurry up and find a way, I just received the news that Hengyu Media has decided to increase the publicity of "The Four Famous Catches 2"!"

"Xiaogang, are you stupid, other people's increased publicity has nothing to do with the box office of "1942"!"

"What you should be thinking about now is how to increase the box office of "1942", instead of just promoting the market, as long as the box office of the movie recovers, Hua Yi can snatch the publicity market back in a minute!"

Box office!

In the era of commercial films, the box office is the foundation of a movie!

Wang Zhongjun stared at Feng's pants with hatred, his eyebrows were burned, and he cared so much about the limelight!

I think so, but Wang Zhongjun understands very well that there is only one way to make the box office rebound.

That is to increase the publicity of "1942".

Publicity, box office.

After the movie came out, it was a twin dead knot.

"Zhonglei, you should contact Star TV right now and finalize the entry of "1942" into the evening news at 6 o'clock tonight!"

"Okay, brother!"

Wang Zhonglei got up and took out his mobile phone to find the contact phone number of Shangxing Satellite TV.

He took the lead in dialing the director of the program production center of Imperial Satellite TV, and took advantage of the gap to ask: "Brother, how many satellite TVs should I contact?" ”

"How much?"

"Call me all over, as many as you want!" Wang Zhongjun let out a low sigh and slammed his fist on the desk.

Boom!

Wang Zhonglei and Feng Pants were startled, and craned their necks to the hospitality sofa area.

"Hey, hello Director Chen, I'm Huayi Wang Zhonglei!"

"I have to ask Director Chen for help, tonight's evening news at six o'clock, Hua Yi wants a minute!"

"Yes, for the promotion of "1942", the price is calculated according to the previous cooperation ratio, two million soft girl coins a minute!"

"What?"

Wang Zhonglei was shocked, his eyes widened, and he shouted incredulously: "Director Chen, what are you talking about?" Hengyu Media has booked three days of evening news in advance! ”

(End of chapter)