Chapter 312: Ripping Bamboo and Praise from the Top
.......
Wang Zhonglei hung up the phone and looked at Wang Zhongjun and Feng Pants in disbelief.
What's the situation?
Hengyu Media, what do you want to do?
Do you want to start a war with Hua Yi!
No one could answer the three.
Wang Zhongjun was stunned for a long time before he thought about quickly contacting Fang Ziheng to discuss the promotion of the two movies.
Fang Ziheng returned to the office at this time and was explaining some details to Liu Minghui, director of Hengyu's strategic investment department.
After Hengyu laid out the sixth strategic investment, the investment department has been frequently dispatched these days, and it has achieved initial results.
Douyu Live, Nuomi.com, Maoyan Film, and Zhihu, four platforms have successively accepted the capital injection of Hengyu Media.
Douyu and Zhihu belong to the angel round, and Hengyu invested 5 million US dollars respectively to win 20% of the shares of each of the two platforms.
Among them, the financing of Douyu live broadcast is more difficult, this platform was bred by station A, and it is still in the process of releasing live broadcasts, relying on station A to deliver traffic.
After Hengyu Media intervened, the founder Chen Shaojie persuaded Cai Dongqing, the owner of Station A, to let Douyu operate independently.
At the same time, the game live broadcast platform created by Sohu for Hengyu Games, Hengyu Live followed closely behind.
After the two platforms are launched for a period of time, they will operate live broadcasts of "PlayerUnknown's Battlegrounds" and "League of Legends" for the first time, and jointly host the national invitational tournament of the two games.
Nuomi.com and Maoyan Movie, these two software are Fang Ziheng's favorite projects, which were wholly owned at a high premium and integrated into Hengyu Maoyan APP.
The newly integrated app is an assisted living platform, with services covering more than a dozen fields such as food, movies, hotels, travel, train tickets, air tickets, recharge, takeaway, etc.
Among the more than a dozen fields, the focus is on expanding the two major industries of film and food.
Movies, in particular, need to link to the terminals of theaters across the country to control the accurate box office of the released movies in real time.
To achieve this step, Hengyu will have a big publicity weapon, which can not only help the accurate analysis and prediction of domestic films, but also promote the film projects controlled by Hengyu Media.
With this thing, the audience can keep up with the latest movie dynamics without going out.
The movie's word-of-mouth, real-time box office, film schedule, and attendance rate can be seen at a glance.
After reading the report submitted by the Strategic Investment Department, Fang Ziheng put down the document, glanced at the mobile phone on the table that had not sounded, and said with a smile: "Minghui, what did ByteDance say over there?" ”
"It has entered the second round of financing negotiations, and Zhang Yimin upgraded the studio to a company this time, mainly to accelerate the launch time of today's headlines, as well as to develop a 'personalized recommendation engine' Internet data application."
"The 10 million funds invested by the company before, Zhang Yimin himself invested 5 million has been burned, and Zhang Yimin is ready to officially open the second round of financing in March next year!"
Liu Minghui's eyes were shining, and he told the details of his meeting with Zhang Yimin in 1510.
"Oh.."
"How much is he going to finance?"
Fang Ziheng sat up straight and asked in a hurry.
At the end of 2011, Hengyu took the lead in winning the angel round investment of Zhang Yimin's studio with 10 million soft girl coins, thus catching the express train of ByteDance.
In the previous life, ByteDance only officially received a 5 million angel round investment from Source Code Capital in March this year.
In September this year, it received SIG Haina Asia Venture Capital Fund and 1 million US dollars in Series A financing.
It will not be until September next year that ByteDance will open its third round of financing.
In this life, because of Fang Ziheng's involvement, the development of ByteDance has shown a small jump, and the timeline is faster than the previous life.
It is foreseeable that the next few years will be the peak of ByteDance's development, with a total valuation of $100 billion in March 2020 after two consecutive rounds of strategic investment, including Series B, Series C, Series D, Series E, and two consecutive rounds of strategic investment.
Become a veritable unicorn enterprise in the field of Internet in China!
In those years, ByteDance was like making a rocket, extremely fierce, not inferior to Tengxun and Ali at the beginning.
To be honest, it is good luck for Hengyu to get angel investment from ByteDance.
There is not only Fang Ziheng's forward-looking vision and early action, but also the reason why Zhang Yimin started his business at the beginning and urgently needed to be recognized by capital.
Now it's different, ByteDance has skipped the initial development, and Zhang Yimin is not so easy to fool.
Really..
Liu Minghui's words made Fang Ziheng pause, and he stopped smiling in an instant.
"Fang Dong, Zhang Yimin only needs 10 million US dollars, and he hopes that the A round of financing will be led by an Internet company!"
"Our Hengyu, as a co-investment, can maintain the corresponding shares!"
What a pity!
Fang Ziheng sighed.
Immediately, he was a little unwilling, stared at Liu Minghui and said, "In this way, you make an appointment with Zhang Yimin, and I want to have a good talk with him!" ”
"Okay, Fang Dong!"
Liu Minghui's eyes condensed, nodded and responded softly.
Although he doesn't know why the boss is optimistic about this small platform, as a subordinate, he never doubts the boss's forward-looking vision.
Buzzing..
"The sea of bitterness has turned up love... In the world, it is difficult to escape fate. ”
The theme song of Journey to the West, which is a big talk, collapsed from the smartphone on the table.
Fang Ziheng's eyes lit up, and he picked up his mobile phone and said to Liu Minghui: "Come here today, Minghui, you have made an appointment with Zhang Yimin to tell me in advance." ”
"Okay, Fang Dong, I'll leave first."
Liu Minghui's heart moved, and he got up and went out with a smile.
He guessed that it should be a call from Hua Yi.
Just now in Conference Room No. 1, when he went out after the meeting, he followed behind Fang Ziheng and heard him swear to Lin Dong that Wang Zhongjun would definitely call.
"Hey."
"Yo, that gust of wind blew Wang Dong here!"
When the door was closed, Liu Minghui heard Fang Ziheng's comfortable laughter from inside, confirming his guess.
Hua Yi came here naturally to discuss the publicity time of the two films.
Wang Zhongjun first complained on the phone, and then changed the conversation and complained: "Brother Fang, you are not authentic, knowing that "1942" is in trouble, you also took action to intercept the propaganda platform of the evening news. ”
"Wang Dong, what you say hurts my feelings, the box office of "1942" was 29 million on the first day, judging from the viewing situation shown in the premiere, the reputation is good, and the follow-up box office trend is stable.
Besides, you have a first-mover advantage, and if "The Four Famous Catches 2" wants to catch up, you can only increase publicity investment, spend a lot of money to log in to the evening news of satellite TV, and maintain a pitiful publicity market share! ”
Fang Ziheng's eyes narrowed slightly, and he was talking serious nonsense.
It is impossible to admit that it is a drop!
Anyway, now Huayi and Hengyu are friends, and there are some things that can only be done but not said.
In addition, letting "The Four Famous Catches 2" log in to the evening news of satellite TV in advance is just a strategy.
A strategy that makes Huayi owe Hengyu favors!
Next, Fang Ziheng and Wang Zhongjun took turns on the phone, and finally Hengyu took a step back and gave up a minute of promotion of the evening news.
And Wang Zhongjun took out the "Di Renjie's Divine Dragon King" project controlled by Hua Yi next year and shared it with Hengyu Media.
Fang Ziheng took a bite of 30% of the share, and at the same time served as the producer of the movie!
Feng Shui takes turns, and this year comes to my house.
Before, it was Wang Zhongjun who knocked Hengyu's bamboo pole, and now it is his turn to bleed.
In the last life, "Di Renjie's Divine Dragon King" will be released in December next year, and the box office will hit 600 million in one fell swoop.
If Xu Ke is too complacent, and attaches too much importance to the post-production special effects of the movie, the total box office will be even higher.
As long as the script is refined and Xu Ke's restless special effects are controlled, "Shendu Dragon King" is definitely a rare commercial blockbuster movie.
Fang Ziheng, there is no reason not to participate!
In fact..
Fang Ziheng didn't think about it, so he took this opportunity to completely turn his face with Hua Yi and embark on the road of encircling and suppressing the big and small Wang brothers.
He thought about it, but decided to let it go.
On the one hand, he had the intention to make friends with Huayi and exchange the original shares of Huayi with the project in exchange for the development principal.
On the other hand, Ali and Teng Xun entered the game ahead of schedule because of two global blockbuster movies, which made the entertainment industry pattern change slightly.
Now, it's not the time to get into trouble with Hua Yi.
Don't let him go forward and get into trouble with Hua Yi, and Wang Zhongjun was pulled over by Ali and Teng Xun on the back foot.
If this is the case, the project share that Hengyu Media gave to Huayi earlier will be in vain.
He Fang Ziheng has also become a fool and has become a high-quality content delivery provider for his rivals.
"Okay, Wang Dong, let's make up our minds, I'll inform Director Xu to come to Hengyu and have a good chat about the script of "Shendu Dragon King".
"Oh, Wang Dong, look at what you said, we are brothers and friends, how can my brother Ziheng show his hands and watch when his brothers are in trouble.
didn't say it, Hengyu withdrew from Satellite TV News to make way for Director Feng's "1942".
Director Feng is also next to him, please Dong Wang help me bring a message to Director Feng, "1942" is definitely a masterpiece of conscience, Director Feng has filmed the level it deserves! ”
Syllable!
On the other end of the phone, the corners of Wang Zhongjun's mouth twitched, and he hung up the phone reluctantly, staring at Feng pants on the sofa with a gloomy face.
Feng Pants only felt that his vest was cold, as if he was being targeted by a vicious tiger.
He was worried about the movie, and he didn't have time to think about it, so he got up and walked over and asked, "Zhongjun, what did Fang Ziheng say?" ”
"He agreed to make way for 'Nineteen Forty-Two'!"
"Really, great!"
Feng pants raised his eyebrows, and his haggard face suddenly rose with a blush, which was an extremely happy expression.
Wang Zhonglei also applauded, clenched his fists and said excitedly: "Haha, I know that Fang Ziheng doesn't dare to compete with us Hua Yi, Gangzi, with the help of satellite TV news, the box office of the movie will definitely rise again and return to its normal rhythm!" ”
"Yes, yes, the reputation of "1942" is so good, the audience is just worried that it will be too tragic to watch it, with more publicity resources, the more people who watch the movie, the better the reputation, and it will definitely be reversed!"
The two breathed a long sigh of relief, you and I sang Shuanghuang, as if they had seen the scene of "1942" achieving a box office reversal.
Wang Zhongjun looked at the two speechlessly, and stopped talking, but after all, he didn't scold on the spot.
It's all stunned!
He took a deep breath and waved his hand at the two: "Zhonglei, you go to contact Star TV now, the more the better." ”
"Xiaogang, don't stay in the company anymore, hurry back to the publicity post and run a few more roadshows."
"Understood!"
Wang Zhongjun and Feng Pants looked uplifted, only to feel that their whole bodies were full of energy, and they strode out of the office.
When the door was closed, Wang Zhongjun changed his expression and cursed in a low voice.
", Fang Ziheng, it's really yours!"
.......
December 5th.
The Radio and Television and Film Bureaus held an annual press briefing in the imperial capital.
In the morning of the conference, in addition to the leaders of radio and television, film bureau, and imperial television station, the four major film giants and four first-class film companies attended the meeting as observers.
At the same time, more than 200 people from the film industry and more than 50 news media attended the event.
Fang Ziheng was invited to attend, and sat on the rostrum in a black suit with a pen body.
Tong Gang, director of the Film Bureau, gave a detailed briefing on the domestic film industry in 2012 to all the participants and the news media.
"In 2012, the tenth year of the reform and development of China's film industrialization, in the past 10 years, China's film box office has increased by 22.5 times, with an average annual growth rate of 43%, maintaining a leading position in the world."
"This year, the total box office of films in the country reached 25.073 billion, a year-on-year increase of 45.18%.
Among them, the box office of domestic films was 13.073 billion, accounting for 52.29% of the total box office. ”
"It is worth mentioning that there are still several domestic films with box office potential that have not yet been released, and the total box office of domestic films this year is expected to reach 28 billion, continuing to increase the proportion of domestic film box office!"
As Tong Gang spoke, the eyes of the participants in the audience couldn't help but look at Fang Ziheng.
Tong Gang pointed out that there are still several potential blockbuster movies that have not been released at the end of this year, which is the project controlled by Hengyu Media.
"The Four Famous Catches 2"
National Security 1
"China Partner"
The three films, in the forecast of the Film Bureau, are expected to hit a total box office of 2 billion.
Unconsciously, Hengyu Media has become a giant in domestic films.
The young Fang Ziheng has also grown into a banner figure of Chinese films.
When everyone sighed that Fang Ziheng was awesome, they subconsciously looked around, looking for Wang Zhongjun's figure.
What about people?
Wang Zhongjun didn't come, this guy is jumping on his feet.
"1942" failed to turn the tables after all, even if Huayi used the evening news to fight the fire, it only harvested 60 million more box office in three days.
On average, 20 million more in a day!
The advertising cost of Huayi is full of 30 million soft girl coins.
Fifteen satellite TVs, the evening news at six o'clock is pushed in one minute, and one is two million, and no credit is given!
In the past few days, Huayi's stock price has fallen slightly.
As far as Fang Ziheng knows, Wang Zhongjun has been running around outside like Erha in the past few days, and frequently said good things about the platform of "1942".
It's a pity that it's useless, and the audience doesn't sell it.
Although the reputation of the movie has not declined in a large area, the box office cannot go up even if it is dead or alive.
No matter how hard Huayi tries in publicity, the single-day box office has always maintained a height of more than 20 million.
On the Internet, a number of prediction agencies have given a total box office forecast for "1942", with a lower limit of 300 million and an upper limit of 500 million.
Hengyu Media's latest Hengyu Maoyan app has also made analysis and predictions for the movie.
450 million to 480 million box office!
Any more, and it won't be possible!
........
In the venue, the voice of Tong Gang of the Film Bureau continued.
According to statistical information, 745 feature films were produced in China this year (including 92 digital films produced by the movie channel).
33 animated films.
15 documentary films.
74 science and education films.
26 special films.
The total number of films produced throughout the year reached 893. ”
"Although the quality of domestic films is seriously polarized, it still occupies the largest share of the market, and it has well guarded the impact of Hollywood."
It was decided to add 14 high-tech American films in the import format on the basis of the annual quota of 20 imported films, and the proportion of box office sharing was also increased from the previous 17.5% to 25%.
The market position of domestic films has been greatly challenged, and the pressure is unprecedented! ”
"In the first half of the year, the box office of imported films reached 5.267 billion, 12 films had a box office of over 100 million, the box office of domestic films generated 4.325 billion, and there were 9 domestic films with a box office of more than 100 million, with a market share of 82.11%.
Among them, the movies "Embroidered Spring Knife" and "Hypnosis Master" have exceeded 500 million one after another, becoming the two peaks against Hollywood movies! ”
"Starting in July of the second half of the year, the release of high-grossing films such as "Predecessor Raiders", "Blooming Heart", "Drug War", "PlayerUnknown's Battlegrounds", "Cold War", "Left Ear", "1942" and other high-grossing films will continue to contribute a strong guarantee to the box office of domestic films!"
Saying this, Tong Gang tilted his head slightly, looked at Fang Ziheng who was sitting next to him, and said happily: "I firmly believe that with the release of the three movies "The Four Famous Arrests 2", "National Security 1", and "China and Guys", domestic films will be more popular, and the proportion of the total box office throughout the year will be higher!" ”
Here, the Film Bureau would like to focus on praising Hengyu Media and director Fang Ziheng.
It is precisely because of the efforts of Hengyu Media and the hard work of director Fang Ziheng that Chinese films are becoming more and more prosperous! ”
Bang bang bang..
As soon as Tong Gang's words fell, the venue burst into endless applause.
Fang Ziheng got up slowly, with a modest smile, and applauded while accepting the praise of everyone in the venue.
He will continue to fight for domestic films!