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China's film market.

Since 2010, it has become more and more mature, and there are very important movies released in each of the summer files, National Day files, Chinese New Year files, and Spring Festival files.

Today, the capacity of the market is even larger, and the four hot schedules have exploded with unparalleled box office potential.

The summer file is the longest, and it is the holiday time, and there are a large number of students and friends to consume, which can be described as unique!

More and more domestic movies are choosing to be released in the summer, wanting to get a piece of the pie in the pockets of students.

May 24th.

The first battle of the summer file was started by Zhao Yanzi, one of the four major flowers!

Alibaba Pictures fully supported "To Our Dying Youth", and through the relationship behind Zhao Yanzi and the money-throwing model, the film premiered in Paris, the capital of French art.

[Youth is for nostalgia! 】

On the afternoon of the 24th.

The Galleries Gallon-Marien, located on the Champs-Élysées in Paris, was packed to the brim of thousands of people.

The premiere of the film "To Our Dying Youth", the highlight of the 3rd French Chinese Film Festival, is being held here.

The special guest of the Chinese side of this year's film festival, film director Zhao Yanzi, took the stage to speak.

Zhao Yanzi was full of spirit and high spirits, and in front of a group of French friends, she declared: I hope that more and more French audiences will love Chinese films, and at the same time, I hope that Chinese audiences will be more and more proud of their films.

Another special guest of the festival, French film star Vincent Pérez, took the stage for the film.

Vincent Perez's speech was very humorous, he said: "I know that the audience today is here for Zhao Yanzi, I just met her yesterday, and she is indeed a wonderful woman.

The Gallon-Mariyan Cinema is a theater that has shown many premieres of French films.

Today, for the first time, I will be the first to premiere a film by a Chinese female director here, and I am honored to be a special guest, and at the same time, it is also an honor for French filmmakers!

I, like everyone else, can't wait to see this film and learn about her interpretation of youth. ”

Imperial capital, leaving the palace.

Fang Ziheng, who completed the filming of "The Great Cause of the Founding of the Army", returned home, hugged Xiao Yueyue in the study, and the father and daughter watched the live broadcast of the premiere of the movie by Youku Video together.

Zhao Yanzi's speech, he expected.

In any case, she is also abroad, and she will definitely take the opportunity to express her position with the guidance of a master.

But that's it!

It's useless to say anything, and sooner or later the action can't keep up!

I watched it for a while.

Fang Ziheng closed the laptop and pushed it aside, put Xiao Yueyue on the desk, scratched the bridge of her little nose and said with a smile: "Yueyue, you say, can Dad defeat the old aunt just now." ”

"Ahh

Xiao Yueyue made a sound.

The next second.

She snapped and fell down, and her boneless little body was lying on the desk, startling Fang Ziheng.

Fang Ziheng hurriedly picked her up and used his arm as a railing.

Xiao Yueyue didn't realize it, she moved her calves while lying flat, staring at her father with a pair of dark and innocent eyes, grinning.

Xiao Yueyue is wearing the clothes Liu Qianqian bought today, a set of pink thin cotton jackets, which children can wear in April, May and September.

With a small white hat on her head, Concubine Lin bought it, and when she bought it, she bought three of them, saying that she was wearing a belt.

After a few months, Xiao Yueyue's skin gradually opened, small and delicate, white and red, and the more she looked at it, the more cute she became.

Fang Ziheng teased his daughter for a while, took out his mobile phone and dialed Li Xiaoshu, director of the publicity department of Hengyu Media.

"Hey, Director Li, can you tell me about the publicity and distribution of "To Our Dying Youth"?"

"Okay, Chairman!"

According to the feedback from Hengyu Cinema Line, Xingmei Cinema Line, Baoli Wanhe Cinema Line, Wanda Cinema Line, Hengdian Cinema Line, and Jinyi Zhujiang Cinema Line.

Alibaba Pictures has put 10,000 digital master tapes on "To Youth", which can cover two-thirds of the country's screens at the same time.

Fan Luyuan, chairman of Alibaba Pictures Group, was interviewed by reporters a few days ago, saying that he would make every effort to promote the movie "To Youth", and there is no upper limit on the publicity and distribution costs! ”

On the other end of the phone, Li Xiaoshu's serious voice came.

Fang Ziheng smiled slightly, gently shook Xiao Yueyue with his hand, and sneered: "Don't listen to Fan Luyuan's bragging, this movie will only have a box office volume of six or seven billion."

Besides, Ali's publicity resources are mostly concentrated online, even if they invest 100 million in publicity and distribution expenses, they will play a seventy percent publicity effect. ”

Hehe!

There's no upper limit yet, and the lake is ghostly!

Hearing his words, Li Xiaoshu also smiled, and said with great confidence: "I understand, chairman, I will immediately reformulate the publicity plan for "Manslaughter 2" with the team. ”

"Very good, you remember, "Manslaughter 2" is the first movie produced and released by Hengyu Mutual Entertainment this year, don't be afraid to spend money.

Our allies, who is not rich! ”

Fang Ziheng nodded with satisfaction, and hung up the phone with a few words.

Since it was decided to block Ali Pictures' films, it was natural that he couldn't let go of the cannon, and he had to put the plan into practical action.

In the "Manslaughter" series, the first part has a box office of more than 500 million, and the second film is even more shocking.

has the foundation of the first part, "Manslaughter 2" is not afraid of "To Our Dying Youth".

He called Li Xiaoshu to reassure this subordinate.

There are so many shareholders of Hengyu Mutual Entertainment, and one of them supports millions of dollars, which is enough for "Manslaughter 2".

The reason why "Manslaughter 2" is used to harden Ali Pictures is precisely because of the many allies.

In ancient times, when there was a war, the side with more people had the highest chance of winning!

.........

That afternoon!

Just when Youku broadcast the premiere of "To Our Youth Who Will Eventually Be Lost", Hengyu Media once again added the promotion of "Manslaughter 2".

With Li Xiaoshu's order, the propaganda department quickly invested resources and laid them in cinemas across the country.

At the same time, Li Xiaoshu personally contacted the four allies of Guangxian Media, Wanda Film and Television, Xingmei Cinema Line, Baoliwan and Cinema Line.

Let them take action to build momentum for "Manslaughter 2", and ask several theaters to intercept the number of films of "To Our Dying Youth".

At present, the number of films disclosed is 39% of "To Our Dying Youth".

Li Xiaoshu hopes that several theaters will at least intercept 5% to 10% of the film's schedule, and with Hengyu Cinema, at least the national average film schedule can be reduced to 35%!

4 points may not seem like much, but it can hit the box office of the movie on the first day, making Ali's intensive publicity in the early stage ineffective.

Of course!

This kind of thing can only be understood, not spoken.

Li Xiaoshu didn't say it explicitly on the phone, and only ordered a few words about "Manslaughter 2" to be released on the 29th, hoping that the allies would reserve enough films.

Then he said that Ali Pictures is menacing, and "To Our Dying Youth" is the number one enemy of "Manslaughter 2".

The heads of several cinema chains understood in seconds, patting their chests to show that they knew what to do.

At this time, fools know what to do!

Hengyu Mutual Entertainment's first movie after the listing of silence, everyone knows that it must play with style, win beauty, and become a beautiful scenery in the summer file!

........

Meanwhile!

Ali Pictures, also in a meeting, is in full swing to arrange the release of the movie "To Our Dying Youth".

The headquarters of Alibaba Pictures has now been upgraded to the headquarters of Alida Entertainment Group.

Group No. 2 Senior Meeting Room.

Fan Luyuan was dressed in a straight suit, and sat on the main seat with a restrained attitude.

On his left and right, there are Zhang Wall, the CEO, and Zhang Wei, the vice president and chief financial officer.

Under the two, there are also Yang Weidong, the new president of Youku, Deng Kangming, who has been taken away most of his rights, and Li Jie, president of Ali Digital Entertainment.

As for Gu Yong, the former president of Youku, he didn't know which corner to hide to lick his wounds.

On the multimedia screen in the conference room, the premiere of "To Our Dying Youth" is being played.

More than half an hour later, the premiere ended.

Fan Luyuan coughed lightly, turned around and looked at everyone sharply, and said loudly: "Everyone, starting today, our war is coming!" ”

"To Our Dying Youth" is the first film produced and distributed by Alibaba Pictures Group, so I don't have much importance.

I want to emphasize that this film will be a flag battle for our Ali in the film and television industry, and our opponent is watching us somewhere, and with it the possibility of delivering a fatal blow to us!

Our opponent is very strong, and he is famous in the entire film and television industry, but so what, will we be afraid of Ali?

No!

Alibaba, the perfect combination of courage and adventure!

As Ali people, we must unite and forge ahead until we defeat all our opponents! ”

Fan Luyuan's words carried a strong momentum, as well as a ruthlessness that broke the kettle and vowed not to give up.

When he was in charge of Alipay before, he was known for his iron head and boldness, and in order to win the battle of fast payment with the bank, he had many risky and even illegal moves.

In the end, Ali won, and he was also valued by Hangcheng Ma, making him the chairman of Alibaba Pictures Group.

seems to be demoted, but in fact he is preparing to replace Yu Yongfu.

For a year and a half at most, the position of chairman of the board of directors of Alida Entertainment Group is in his pocket Fan Luyuan.

When the time comes, he will control Alida Entertainment, which has a valuation of tens of billions, and become a leader in the Chinese entertainment industry.

This is the value that Hangcheng Ma attaches to him, and it is also a reward for his hard work!

This year, Fan Luyuan is only 40 years old, young and strong, and it is the year to fight.

He has confidence and great confidence to lead Ali Entertainment to play a territory in the film and television industry and plant the banner of Alibaba!

"To Our Dying Youth" is just the first battle!

"Seven Star Lu King", which was released on the National Day, is the second battle, and there will be the third and fourth battles in the follow-up.

He wants to impact the film and television industry again and again, impact the entertainment industry, and overturn the traditional giants in the entertainment industry by overturning the bank.

After a turn of chicken broth.

Fan Luyuan changed his words and began to delegate power to everyone, looking at Zhang Wall on his left and said with a smile: "Mr. Zhang, everyone, Alibaba Pictures may lack experience, and the talents, channels, connections, and resources in film and television are not as good as traditional film and television companies.

But these are not the main ones, we Ali have advantages that other companies do not have, the biggest advantage! ”

Rich!

What we Ali have is money!

"High publicity costs have never been a problem, other companies need to be careful, slow and careful, we don't want it, we can give full play to Ali's advantages!

Later, I will issue an order to increase the publicity of "To Our Dying Youth"! ”

Speaking of this, Fan Luyuan raised his head slightly, raised a finger and said loudly to a few people: "100 million, the cost of movie publicity and distribution will increase to 100 million soft sister coins!" ”

"You give me a notice, don't give me money from all departments, and during the release of the movie, all 100 million will be spent for me!"

"Understood, chairman, I will immediately ask the finance to make a detailed plan!"

Zhang got up slightly, first quickly glanced at Deng Kangming, who was excited, and said inexplicably.

100 million!

A last resort.

As early as a few days ago, Zhang Wei found Fan Luyuan and dragged out the previous contradictions between Ali Pictures and Hengyu Media.

I am worried that after the release of "To Our Dying Youth", it will be blocked by Hengyu Media.

Fan Luyuan thought about it at the time, and was sure to let her do it, and he would fully support the release of the movie.

Zhang Wei believes that with 100 million publicity in hand, even if Hengyu Media will block it, Ali is not afraid.

Even if you use a pile of money, you can also escort "To Our Dying Youth".

In the conference room, Deng Kangming, Yang Weidong, and Li Jie were also excited, eager to applaud Fan Luyuan's decision.

One hundred million!

Except for Alibaba, no film and television company has such courage!

Only the corners of Zhang Wall's mouth twitched slightly, and he endured what he wanted to say, and finally turned into a sigh in his heart.

It's really a big dog, don't treat money as money!

"To Our Dying Youth", where do you need so much publicity funds, 30 million is enough, and 50 million is capped.

If Hengyu Media Group really wants to stop us, there are methods and channels, do you think that Fang Ziheng will be like that fool of Gu Yong, and he will roll up his sleeves and smash it with money!

Alas..

Zhang Wall smiled bitterly in his heart.

With a group of unprofessional colleagues, he is so tired!

I thought Fan Luyuan was a master, but I didn't expect it to be a mallet, why spend that unjust money!

This time, it was Zhang Wall's turn to miscalculate!

Ali Pictures really has to spend money to maintain the popularity of "To Our Dying Youth" and maintain the box office height of the movie.

.........

Early in the morning of May 25.

Under the massive online publicity of Alibaba Pictures, "To Our Dying Youth" has landed in theaters nationwide in the spotlight.

This film, which is known as one of the most popular films in the first half of the year, has a total of 1,785 screenings at the zero point venue, with 120,000 moviegoers and a box office of more than 4 million.

Judging from the average number of moviegoers at the zero point screening, nearly 67 people watched "To Youth" per show.

This is higher than the 22 players per game of "BJ Meets Seattle", the 54.1 players per game of "Special Forces", and the 16.58 players per game of "Crazy Primitives".

It has set a new record for the average number of moviegoers of all movies after March this year.

On the Hengyu Maoyan Movie APP, the pre-sale of "To Our Dying Youth" successfully exceeded 40 million.

The movie is about to explode!

Both the media and industry peers are very optimistic about the potential of films.

On the Internet, Zhao Yanzi's classmates from Nortel counted three sessions up and five sessions down, and stood up for the first time to help the senior sister publicize.

A group of executives of Alibaba Pictures were all happy after seeing the zero box office.

Deng Kangming and Li Jie personally sat in the company, working overtime to direct the publicity department and distribution department to send the last tenderness to the release of the movie.

The director of the movie, Zhao Yanzi and the main creator of the film have boarded the plane to the imperial capital at this time.

They will return in the early morning of the 26th to witness the first day of the box office with Alibaba Pictures executives.

………

Time flies.

In the early morning of the 26th.

Zhao Yanzi, who got off the plane, was picked up by Ali Pictures, and went directly to the hotel near Ali Pictures without taking a break.

At this time, she looked very tired, her eyes were red, but she couldn't hide the joy between her eyebrows.

Stride meteors, walk with the wind!

30 a.m.

Luxurious lounge on the top floor of the hotel.

In addition to Kaifan Luyuan, Zhang Wall, Zhang Wei, Deng Kangming, Yang Weidong, and Li Jie all came to pick up the wind and wash the dust for Zhao Yanzi.

"Congratulations to Mr. Zhao for his victory and opening a broad road for Alibaba Pictures!"

"Mr. Zhao has worked hard, and he has been tired by plane all the way, let's eat first, and wait for the box office on the first day while eating."

"Yes, yes, Mr. Zhao, come and try the ginseng soup that the hotel chef specially stewed for you!"

"Don't stand, everyone sit, I've notified the publicity department, and they will forward the box office on the first day as soon as possible."

In the living room of the lounge, several people smiled and gave Zhao Yanzi the warmest welcome.

As a woman, Zhang Wei stepped forward to pull Zhao Yanzi, invited her to the dining table specially prepared in the room, and sat on the main seat according to her.

"Tonight, Mr. Zhao is the biggest, and we are all foils!"

"Come, everyone, let us applaud Mr. Zhao and congratulate "To Our Dying Youth" on the first day of sale!"

"Congratulations to Mr. Zhao!"

The corners of Zhao Yanzi's mouth rose, and she said a few words modestly, as if she had smeared honey in her heart.

She finally saw it.

There is indeed a gap between the actor and the director, and as a director, she has a better status in front of several Ali executives than in the past.

A group of people sat down around the table, chatting happily about the movie while adding food, waiting for the box office to come out on the first day of the movie.

At this moment, even Zhang Wall has put aside his worries, thinking that the overall situation of "To Our Dying Youth" has been decided, and Hengyu Media may not block the movie.

One o'clock in the morning!

Didi..

Didi..

The mobile phones of the seven people rang one after another, and the ringtone of text messages came.

Here it comes!

The seven people each smiled, and at the same time took out the mobile phone in their pockets, swiped the screen and clicked on the text message, looking at it with confidence.

36.6 million!

A set of data that is not painful or itchy, neither high nor low, instantly made the seven people frown and sigh in their hearts.

How can you do it, so low!

Everyone looked at each other, including Zhao Yanzi herself, and they all thought that the box office was low.

How so?

According to the internal big data analysis of Alibaba Pictures Group, the box office on the first day will at least exceed 50 million, or even 60 million.

Even if calculated according to the proportion of last night's box office at 0 o'clock, it should be magnified ten times according to the proportion of other popular movies, and there should be a box office of 40 million.

Could it be a miscalculation?

The seven looked puzzled and glanced at each other.

Zhang Wei immediately dialed the head of Alibaba Pictures' publicity department and asked them to recalculate the box office on the first day.

Ten minutes later, the text message came again.

It's still 36.6 million, and there is no more.

Rumble...

The faces of the seven changed dramatically in an instant, and they could no longer remain calm.