Outside.

The entertainment media that have been waiting for a long time, Alibaba's new media, are all blindfolded.

The first-day box office of 36.6 million is like a fish bone stuck in everyone's neck, like a fish in the throat, extremely depressed.

Especially Alibaba's new media, they are about to blow and shout for "To Our Dying Youth".

The flowery advertorials have already been prepared, and they only need to wait for the box office data on the first day to come out, fill in the data and send it out.

However, now that the box office came out on the first day for ten minutes, none of the new media dared to send out the advertorial.

The reason is simple!

The content of the article is too boastful, and it does not match the box office of 36.6 million on the first day of the movie, and it is about the same as the box office on the first day of 50 million and 60 million.

This year is 2013, not before 2011, and the box office on the first day was more than 30 million, which is too ordinary in the Chinese film market.

"Hurry up, hurry up and revise the article and send it out, and delete the sentence 'The first female director in Chinese, Hua Dan with the most successful transformation in Chinese film history'."

"Damn, 36.6 million, we're happy in vain!"

"It's not good to transform an actor, you have to look at the orthodox director!"

"Damn, isn't Hengyu Media blocking us, I went to watch a movie during the day, it's very good!"

"36.6 million, it's not low, after all, it's Zhao Yanzi's first director, let's see the follow-up box office trend!"

Doubts, doubts, and incomprehensible discussions are staged in turn in Alibaba's new media.

Countless media workers who stayed up late complained while revising the advertorial.

They even took off their pants, and that's it!

Compared with Ali's own family's return to the furnace, in addition to blowing less, other entertainment media are not so polite.

Especially the new media of Hengyu, which is engaged in wind and rain behind the scenes, is called a straightforward and explicit one.

"Zhao Yanzi's new work, the editor has seen it personally, I can only say that it is average, and it does not meet the expectations in my heart."

["To Our Dying Youth", a big bad movie! ] 】

In addition to a few pretended exaggerated jokes in the whole film, there is also the dick man who silently loves the goddess, and he has nothing to do with youth!

A twisted man who forgets his interests, a narrow-minded man who pretends to be forced, a woman in white who is stupid to death for love, and a nervous woman who has a supporting face and is the protagonist of the protagonist, wasting the tears and tissues that my sister has worked so hard to reserve! Bad movie! 0 points! ”

[The first half was very smooth for 6 points, and the second half was very poor for 3 points!] 】

"The overall production level is barely passable, the story relies on Li Qiao, and the lines, surrealism and character are extremely highlights.

In summary, Zhao Yanzi should come back to act, don't toss around! ”

[Jerky, hot-blooded, a movie with a little bit of force! ] 】

"To Our Dying Youth" directed by Zhao Yanzi is nothing more than the card of "national memories", which is very self-cherishing.

This kind of deliberate remembrance has also become a cliché about the youth theme of bad movies, and the movie, as always, is inseparable from the scenes of dormitories, classrooms, and stage parties.

The method of picking up girls is even more cookie-cutter, but from the entrance day to the graduation ceremony, it is just a list and patchwork of simple events! ”

[Inventory of the biggest poison point of "To Our Dying Youth"! ] 】

First: I want to ask Zhao Yanzi, even if you want to advertise Yili, you have to pay attention to the next era!

If I'm not mistaken, the Yili bitter coffee that Zheng Wei ate on the boat is the latest packaging after the price increase in previous years.

Zhao Yanzi, do you think that in the era of playing the red and white machine to watch the legend of the new white lady, there will be Yili bitter coffee?

Second: Except for Zhang Kai, there is no normal person in the movie, and the plot tells a stinky and long story that everyone seems to be neurotic.

Third: The heroine, the female supporting actress and the female N who flashed by in it are all upside down, and there is no consciousness of independent women at all.

[This is not my youth, absolutely not! 】

In less than an hour, all kinds of low reviews and singing declines filled all corners of the Internet.

And the strength of singing and declining, evaluation and discussion, are not brainless sprays.

In order to hack "To Youth", Hengyu's new media specially sent people to watch the movie and record the shortcomings of the movie one by one.

This kind of lack of morality and smoke is still learned from Guangguang Media and Wang Changtian.

It was in this way that Wang Changtian defeated the opponent of "The Painted Wall", "The Legend of the White Snake".

Hengyu Media is now learning and selling, and it is used like fire, teaching Ali Pictures to be a person in different ways.

The word-of-mouth of "To Youth" was sent before it was released, and the momentum of Alibaba Pictures Group's spending money before the release of the movie also collapsed under the attack of Hengyu Media.

………

Noon on the 27th.

Zhao Yanzi ate something casually, with a gloomy face, and hurried to the headquarters of Alibaba Pictures.

Someone is smearing the movie!

As soon as she entered the door of the executive conference room, Zhao Yanzi informed Zhang Wei of her guess.

Zhang Wei also didn't sleep all night, his expression was slightly haggard, and he said in a somewhat hoarse voice: "Mr. Zhao, you are right, there is indeed a water army smearing the movie." ”

"The power of this water army is very strong, organized and disciplined, and it is not weak to the media power controlled by our Alibaba."

"What then? Are we just watching our opponents smear "To Youth"! ”

Zhao Yanzi panicked, her eyes widening.

Even the media power controlled by Ali can't beat the opponent, won't my "To Youth" be over!

She looked at Zhang Wei, at Zhang Wall, and then at Deng Kangming and Lin Weidong.

Yesterday, several people swore to her, saying that even if the box office was lower on the first day, it would be fine.

The standard of the movie is good, and Alibaba Pictures can use publicity to drive word-of-mouth and raise the box office during the subsequent release.

This meeting is good, everyone is dumb!

Zhao Yanzi sighed in her heart, biting her lip, and pretending to be pitiful on the surface.

Bang!

There was a slap on the table in the conference room.

Deng Kangming stood up and said hatefully: "It must be Hengyu Media who is playing ghosts, and they are the only ones in the entire industry who don't deal with us Ali!" ”

Men, the most unbearable thing to see women being wronged!

What's more, Zhao Yanzi, who is one of the four major flowers, is a top star who is a shareholder of Alibaba Pictures.

Deng Kangming may be impulsive, but he is definitely a real man, and he fell into Zhao Yanzi's trap at the first time.

Besides, he was already dissatisfied with Hengyu Media, so he naturally deducted the basin on the other party's head first.

Zhang Wall swept the excited Deng Kangming, and smiled bitterly in his heart.

Not to mention, don't look at Deng Kang's reckless personality, this time he really guessed it.

According to various indications, the hacking of "To Youth" this time all pointed to Hengyu Media.

However, what is even more terrifying is that in addition to the basic hidden methods, the black material released by Hengyu Media is very direct, and it has not changed a few hands like Ali Pictures.

The other party is not afraid of Ali Pictures' retaliation, and blatantly declares war on them!

Thinking of this, Zhang Wall tapped on the table, gathered everyone's attention, and said in a deep voice: "Mr. Zhang, if the group increases publicity, how sure is it to maintain the reputation and popularity of the movie?" ”

Zhang Wei's expression was shocked, and he quickly calculated silently in his heart, and came up with a desperate probability.

"Fifty percent at most!"

Bitterly reporting the probability, Zhang Wei leaned back on the sofa, like a deflated ball.

She knows what Zhang Wall means, if she increases publicity, she can defeat Hengyu Media, then she will continue to throw money.

And if spending money can't raise the box office of "To Youth", then you can only find another way.

For example, admit to Hengyu Media!

The conversation between the two made Zhao Yanzi not understand for a while, thinking that the probability of fifty percent was very good, and the head-on was very large.

She breathed a sigh of relief.

Since there is a fifty percent certainty, then continue to increase publicity.

Let Ali Pictures do its best to correct the name of "To Youth" and her name!

Zhao Yanzi thinks too much!

Deng Kangming's next words completely made her emotions out of control.

"No, we must not admit to Hengyu Media and Fang Ziheng!"

"The volume of "To Youth" is at least 600 million yuan, even if Hengyu smears the hind legs of the movie behind his back, at most it will have a box office of 100 million.

100 million less is 100 million less, and 500 million box office is also good, which can fully prove our Alibaba Pictures' publicity and distribution ability! ”

"That's what Ling means, we have lost tens of millions or hundreds of millions of publicity expenses in vain, just to fight for a breath and to keep the 500 million box office of "To Youth"!"

Zhang Wall smiled disdainfully and pointed out the key to the incident.

According to Ali's big data calculation, if you spend money to control the reviews, you can erase most of the negative reviews of "To Youth" and keep the movie at the box office of 500 million.

This data does not come out of thin air, it is based on the real film reviews of the movie's first day of 36.6 million and the zero box office.

But the current situation is that the movie is being targeted by Hengyu Media.

If the other party continues to smear the situation, the publicity funds that Ali smacked in will be a bottomless pit.

The more you smack, the more it costs to pile up for the movie!

Ali Pictures will also go public next year, just like "Manslaughter 2" in Hengyu Mutual Entertainment, "To Youth" is also the first film after Ali Pictures went public silently.

Hengyu Media has pinched the pulse of Ali Pictures!

If the cost of publicity is too high, even if "To Youth" makes a profit in the end, it will be difficult to hand over a beautiful answer.

Although, the day before yesterday, Fan Luyuan told everyone that the big entertainment group had prepared 100 million yuan for the movie.

100 million, let them make it!

But as the CEO of Alibaba Pictures, Zhang Wall doesn't think so, he doesn't want hard steel.

From his point of view, he is more inclined to make "To Youth" smooth and excessive, use other methods to make the film profitable, and hand over a relatively good-looking performance to the board of directors, shareholders, and the outside world.

This method is to admit to Hengyu Media.

Please Fang Ziheng let go and stop the smear campaign against "To Youth".

Then.

Zhang Wall took out a big data table and handed it to Zhao Yanzi, in her shocked and incredulous eyes, Mansheng said: "Mr. Zhao, I can only wronged you, the difference between the box office of 500 million and the box office of 600 million seems to be only 100 million, but counting the additional tens of millions of publicity expenses, the profits are completely different after coming and going." ”

"To Youth" is an excellent movie, we can't let the movie be dusty, and we can't hand over a performance statement with high publicity and low profits to shareholders and the outside world.

After all, "To Youth" is the first main control film after Alibaba Pictures launched its listing, and it must not be too miserable! ”

Zhang Wall's serious words seemed to be good for the movie, but he was actually slapping Zhao Yanzi in the face.

If you think about it with your toes, it must be her Zhao Yanzi who admits it!

She is the director of the film and the second largest investor of the film, so naturally she has to contact Hengyu Media!

Hateful, hateful!

Zhao Yanzi figured it out, her heart was cold, and she couldn't wait to rush over and scratch Zhang Wall's face.

She was very unconvinced, and looked at Zhang Wei fixedly, expecting the other party to say something.

Zhang Wei's eyes flickered, and she didn't dare to look at Zhao Yanzi, long before the other party came to the group, she made a rigorous calculation of finance.

500 million box office, 80 million to 100 million publicity resources, after deducting the cost of the film, there is almost no profit.

With a box office of 600 million and 50 million publicity resources, after deducting the cost of the film, "To Youth" will be one of the most profitable films after the beginning of this year.

Compared with the two, she, the chief financial officer of Alida Entertainment Group, is more inclined to choose the latter, even if she is unwilling.

Anyway, it's not her to admit it!

Zhao Yanzi waited for a while, and when she saw that everyone didn't speak, the nameless fire in her heart couldn't hold back any longer.

She stood up rubbly, stared at Zhang Wall, Zhang Wei, and Lin Weidong with sharp eyes, and shouted coldly: "I, Zhao Yanzi, just jumped from here, and I won't choose to admit it to Hengyu Media, absolutely not!" ”

After saying that, she left with a lot of anger and without looking back!

Bang..

The door to the conference room is shut.

Zhang Wei breathed a sigh of relief, took out his mobile phone and sent a message to Zhao Yanzi's agent Chen Rong, and said softly: "Mr. Zhao is on fire, don't persuade her in the past two days, wait for the 28th." ”

"I think it's okay, on that day, I will go to the premiere of "Manslaughter 2" with Mr. Zhao and meet Fang Ziheng together."

Zhang Wall let out a faint sound, revealing a playful expression.

The conversation between the two did not hide from Deng Kangming and Lin Weidong, and counted Zhao Yanzi's personality into account.

Everyone knows that what Zhao Yanzi said just now was angry!

I've already confessed once before, so what's the matter if I admit it once.

Only Deng Kangming smiled, raised his hand and said, "That, did I act just now!" ”

"No way, I saw Mr. Zhao's pitiful demeanor, so I wanted to help her.

Actually, I think we can just face off with Hengyu Media, there's really no need to be afraid of them! ”

Zhang Wei waved his hand directly, stopped the complaining Deng Kangming, and said in a condensed voice: "No, this time is different, this time we can't afford to lose Ali Pictures!" ”

"I can only grieve Mr. Zhao again, and when the turmoil is over, we will find an opportunity to compensate her."

Speaking of this, Zhang Wei sighed lightly: "Actually, if Gu Yong hadn't secretly hacked "Journey to the West" from us, this time we could indeed harden Hengyu."

Without the previous battle, Hengyu's smear of "To Youth" this time will not be too much, at most it will lift the ladder for "Manslaughter 2".

Not to mention organizing a huge water army, the action is extremely fast, and we can handle it completely in Ali Pictures! ”

Zhang Wei nodded, agreeing with what Zhang Wei said.

One report for another!

The robbery of "To Youth" was already foreseeable when he confessed to them after Gu Yong stepped down.

Ali's next method of smearing "Journey to the West" behind his back is only known to a few of them, and they are still hiding it from Fan Luyuan.

Otherwise, Fan Luyuan would never have been so arrogant the day before yesterday, and gave them 100 million yuan in publicity funds.

After Zhang Wall and the others made a decision, they continued to increase publicity according to the plan, and let its new media work hard to control and comment on "To Youth".

They want to try to steal chickens and see how determined Hengyu Media is this time!

Hengyu Media has already made a perfect plan, wave after wave of crazy black movies, and also changed the method to ask Guangxian Media to take action.

The entertainment information channels of hundreds of prefecture-level city TV stations across the country have brought invisible low-rated publicity to the movie.

The next day, Saturday, the box office of "To Youth" increased, with 39 million in a single day.

On the third day, because of the actions of hundreds of prefecture-level city TV stations, the single-day box office fell to 32 million.

On the fourth day, that is, on May 28, the single-day box office of "To Youth" fell below 30 million, and only got 28.7 million.

At this time, Zhao Yanzi's anger was exhausted, and the whole person fell into a state of gain and loss.

Zhang Wall called and invited her to attend the premiere of "Manslaughter 2", and she agreed without thinking about it.

"Mr. Zhao, I have wronged you, you can rest assured, your grievances will be compensated by Ali Pictures in the future, and you will not suffer much loss!"

"I understand, it's just Mr. Zhang, I'm worried that even if we go to Hengyu Media to confess and ask Fang Ziheng to raise his noble hand, he won't necessarily buy it!"

Zhao Yanzi spoke faintly, remembering the previous unilateral dismissal of her role as the female number one in "Hong Kong", the vigorous and unsympathetic picture.

That decision must have been made by Fang Ziheng!

On the other end of the phone, Zhang Wall thought for a while, and said tentatively: "Otherwise, Mr. Zhao asked Secretary Zhang to come forward, and with his old man coming forward, Fang Ziheng would definitely buy it." ”

"Uncle Zhang!"

Zhao Yanzi was stunned again.

After a while, she was extremely reluctant to speak: "Mr. Zhang, favors will always run out, and this time it was used in "To Youth".

It won't work if something happens next time, do you really think that Alibaba Pictures can coexist peacefully with Hengyu Media from now on, looking at each other and helping each other? ”

"I'm sorry, Mr. Zhao, I lost my words!"

Zhang Wall was choked and retreated in embarrassment.

Five o'clock in the afternoon.

Hengyu Media Group held a huge premiere for "Manslaughter 2" at the flagship store of Hengyu Cinema Line Dongzhimen.

Fang Ziheng took several pillar artists under the group to greet the guests at the entrance of the cinema screening hall.

Star artists and executives of film and television companies from all walks of life came one after another to cheer for the platform of "Manslaughter 2".

The large screening hall of 1,200 people was empty and crowded.

Six o'clock in the evening.

China Film Han Dong, and a middle-aged man in his early fifties came together.

It was Kang Pei, who had dealt with Fang Ziheng many times.

The new head of the Film Bureau.

Behind the three of them, they followed Zhang Wall and Zhao Yanzi step by step, and the purpose was self-evident.

Andy's eyes flashed next to him, bumped into Fang Ziheng, and said in a low voice: "The leaders have come forward, and they will accept it when they see it." ”

"Don't worry, I'm measured."

The corners of Fang Ziheng's mouth rose, threw down a sentence, strode over, and said with a smile: "Welcome to Han Dong and Kang Ju Lin, Ziheng is grateful, come on, come on, the two leaders are invited." ”

He didn't even look at Zhang Wall and Zhao Yanzi, and walked into the screening hall with the two leaders by himself.

Zhang Wall took the initiative to greet him, but he just nodded lightly, with an attitude of not coming to Lao Tzu.

This time!

He's got to give Ali Pictures a little color.

Even if there is a leader to intercede, Ali Pictures has to leave something, you can't come when you want to, you can leave if you want!

(End of chapter)