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February 8, 2014, the ninth day of the first lunar month.

The Spring Festival holiday has officially ended, and the major industries in China have ushered in a new year's work.

After a seven-day holiday, the film market decided the winners and losers in advance.

"Tang Detective 2" is at the top of the list!

Following the outbreak of 198 million box office on the fourth day of the Lunar New Year, the fifth, sixth, seventh, and eighth days of the Lunar New Year achieved 130 million, 112 million, 106 million, and 72 million respectively.

The movie was released for eight days, with a total box office of 1.064 billion!

1 billion in eight days!

once again broke the records of "The Great Wall" and "Hong Kong", becoming the first film in Chinese film history to break 1 billion in eight days.

The box office trend is extremely arrogant, except for the eighth day of yesterday's new year, the single-day box office every day has exceeded the limit of hundreds of millions.

On the Internet, major film and television companies, as well as many well-known filmmakers, have made predictions about "Tang Detective 2".

believes that even if the total box office of "Tang Detective 2" cannot exceed 2 billion, it can be on par with "Hong Kong", winning 1.8 billion box office.

The reason is very simple, the box office trend of "Tang Detective 2" is stronger than that of "Hong Kong" in the summer file.

"Hong Kong Embarrassment" is 980 million in 11 days, and "Tang Detective 2" is 1.064 billion in eight days, in comparison, it is clear at a glance.

Such a high box office trend is due to the evening news of satellite TV on the evening of the third day of the first lunar month, and the collapse of the reputation of "Havoc in Heaven".

The vast audience is not stupid, and there is always a comparison before spending money to buy tickets.

"Havoc in the Heavenly Palace" hit 73 million on the fourth day of the Lunar New Year, and maintained a single-day box office of 60 or 70 million in the next four days.

Yesterday ushered in a big dive, with a single-day box office drop of more than 40%, and only got a box office of 36 million.

Eight days after its release, the total box office of "Havoc in Heaven" was 620 million.

In the last life, because there was no difficult opponent, "Havoc in Heaven" successfully broke 1 billion under the collapse of word-of-mouth.

In this life, it will be difficult.

Judging from the current box office trend of the movie, there is no hope of breaking 1 billion, and at most 800 million box office.

It can be seen that the film market in 2014 is still the head all-eaten, the middle part of the meat, and the end of the soup and water.

"Macau Vice" starring Da Tiantian is not bad, the single-day box office is steady and steady, and it does not rush to exceed 200 million.

As the distributor of the film, Bona was late and started to expand the promotional lineup yesterday.

In Dong's words, spending money on a seven-day holiday is equivalent to a waste, with "Tang Detective 2" and "Havoc in Heaven", no matter how many resources are thrown down, it will not be of much use to promote the movie.

From today onwards, the heat of the film market is gradually decreasing.

More than 40 theaters across the country also adjusted the schedule of several released movies in the early hours of last night.

"Tang Detective 2" occupies the largest share, from the original 33.5 to 50.2%, a full increase of 16.7%.

How to say it!

Although the seven-day holiday has not adjusted the film schedule, the practice of major theaters at this time can also be called the icing on the cake, and the courtesy is light and affectionate.

wiped out the coercion of China Film, and in one fell swoop, an average of 16.7% of the film schedule boosted "Tang Detective 2".

And "Havoc in the Heavenly Palace" went from the original 36.5 film schedule to directly block the waist and cut it, and only 18.3% of the film schedule was retained.

"Macau Vice" is a blessing in disguise, the number of films has only dropped by 10%, and it still has a 20% share, which is more than "Havoc in Heaven".

It is foreseeable that with Bona's back-hand publicity, the box office trend of "Macau Vice" has ushered in a recovery.

Fang Ziheng assured Da Tiantian before, saying that the total box office is expected to be 500 million, which is really not bragging.

In addition to the three movies in the Spring Festival file, there are also two movies that are retrograde released in the gap during the seven-day holiday.

A "Big Talk Fairy" starring Xu Jinglei and Zheng Yijian had a box office of 5 million in two days after its release, and then it was swept into the garbage heap by the theaters.

If you have a big bad movie, you have to have the consciousness of a big bad movie!

Can you believe that in addition to relying on the fame of a few actors, the film "Big Talk Immortals" did not even finalize a variety show before its release, and there was almost no publicity funding, and there was not even a roadshow.

It is said that when the film was halfway through, even the investors were scared away after watching the finished film, and they did not dare to invest money to enter.

In addition, China Film introduced an animated film "Frozen" from Hollywood, which was released on the sixth day of the first lunar month.

30 million in three days, another film with no potential.

In the entire Spring Festival file in 2014, except for "Where Are You Going, Dad", which was rejected by the top, there were only six movies in total.

To put it bluntly, this year's Spring Festival file is really not as exciting as the previous two years, it seems to be vigorous, but in fact, "Tang Detective 2" is the king.

………

Film Bureau.

At the beginning of the New Year, Kang Yan cheered up from the failure of "Havoc in the Heavenly Palace" and held a New Year's opening meeting.

At the meeting, more than a dozen leaders of departments and departments were on both sides.

Vice President of the Film Bureau Distribution and Projection Association, Han Xiaoli made a brief Spring Festival report to Kang Yan and everyone.

"Director, everyone, "Havoc in Heaven" is currently reporting a box office of 640 million, counting the box office in the early morning of the premiere, the total box office is as high as 650 million.

The movie can be released for at least a month, and if the box office trend can be stabilized, there is still great hope for it to break through 1 billion. ”

Han Xiaoli understands the rules of officialdom very well, reports the good news first, and raises his results.

While listening to the report, Kang Yan silently paid attention to the subordinates sitting on both sides.

650 million in 8 days!

The results are very good, not just any movie is as unnatural as "Tang Detective 2".

The so-called failure of "Havoc in the Heavenly Palace" is actually a crime of war!

There is still a month to go, and although it is difficult, the total box office does have hope of breaking through 1 billion.

Well, that's right.

"Havoc in Heaven" also sold the copyright of 20 million US dollars worldwide, which is equivalent to 150 million.

In other words, China only needs to bombard 200 million to set foot in the 1 billion club.

Call..

Thinking of this, Kang Yan breathed a sigh of relief and signaled Han Xiaoli to continue.

"According to the adjustment of major theaters, "Tang Detective 2" has the most films, increasing to 50.2%. "Havoc in Heaven" was reduced to 18.3%, Bernard's "Aomen Fengyun" was 20%, and "Frozen" was the lowest, with only 11.5%. ”

Han Xiaoli's expression was serious, and he almost used the word 'we' when he said "Havoc in the Heavenly Palace", but he was killed by Kang Yan's eyes.

What we're doing!

That's a movie controlled by Xinghao Entertainment!

A touch of embarrassment appeared on Kang Pei's face Anran, he didn't expect that the major theaters across the country would be so faceless.

The films distributed by the dignified China Film Group have six of the top 20 theaters in the country, and the total share accounts for half of the national theaters, and it has also been "Tang Detective 2" to get more than 50% of the film schedule.

It's unreasonable, it's a big slap in the face!

Kang Yan's heart was very angry, but there was nothing he could do.

After all, he did not work in China Film Group, and Han Dong is the real helmsman.

This time, he led "Havoc in Heaven", and China Film did its best to help.

Now that the holiday has passed, the following theaters also have to have a good meal, and it is impossible to put money and not make money to push back "Havoc in Heaven".

As the director of the film bureau, it is impossible for him to ask Han Dong for help in everything, let alone personally call the following theaters to ask for more films in "Havoc in Heaven".

In an instant, Kang Yan felt helplessness in the film field.

He seems to be in a high position, but he can't command the theater line below, and he is far less authoritative than Han Dong.

After all, he has just arrived, and the future is long.

He looked around, knocked on the conference table, and said with a smile: "The Spring Festival has passed, although the box office of "Havoc in Heaven" failed to meet our previous expectations, but China Film, as an investor and distributor, did not lose money on the whole.

With the assistance of our Film Bureau, "Havoc in Heaven" sold 650 million US dollars at the box office in 8 days and sold 20 million US dollars for overseas copyrights, which can be described as quite a success! ”

"Yes, this project is still very successful!"

"Yes, except for Hengyu, there is no film and television company on the market that can achieve 650 million in 8 days, and there are few companies that can sell 20 million US dollar copyrights."

"As soon as Kang Bureau took office, he discovered a project with a total box office of nearly 1 billion, which is worthy of being a big name in the film industry for many years, admiration and admiration."

Everyone in the conference room is second, you and I will say a word, and the failure of "Havoc in the Heavenly Palace" will be revealed in three times and five divided by two.

Han Xiaoli sat down calmly, did not echo it, and did not show any different colors.

He smiled bitterly in his heart: "If this is not a failure, then we will never be defeated." ’

Sometimes, thick-skinned is Nai!

Before the release of the movie, "Havoc in Heaven" was a project led by China Film and the Film Bureau.

After the film was released, it was a box office failure.

"Havoc in the Heavenly Palace" has become a project controlled by Xinghao Entertainment, with China Film participating in the investment and distribution, and the Film Bureau discovering and assisting.

Han Xiaoli complained to himself, raised his gaze, and looked at Kang Yan who was sitting on the main seat with a smile.

Masters!

He has learned some of the blind language arts.

.........

Hengyu Daxia!

20th floor, large conference room No. 1.

The main business department of Hengyu Media Group, major subsidiaries, holding companies, and hundreds of senior executives above the deputy director were present to open the first conference of the new year.

Zhong Lifang, 36 years old.

In his early years, he worked in the marketing department of Hong Kong Island Phoenix Satellite TV, and obtained a master's degree in international marketing management and risk management in 2003.

After joining Pony Galloping, Zhong Lifang showed an unusually keen market vision, and successively led the production of several blockbuster films.

In 2008, Zhong Lifang led Pony Gallop to complete the financing of 40 million US dollars, and in 2011, she led the completion of 950 million yuan of financing.

In 2013, before leaving, Zhong Lifang led Pony Gallop to complete the acquisition of Digital Domain, the top 'Hollywood special effects company' in the United States.

Let's put it this way, Zhong Lifang's achievements in the industry are not weaker than Concubine Lin, and she is a rare elite talent in the media, film and television industries.

in the conference room.

Many executives were surprised by her joining.

is also a colleague in the film and television industry, and many executives have dealt with Zhong Lifang and know that this is a difficult character with superb ability.

The No. 2 person who put the pony galloping is inappropriate, and Hengyu 'deigns' the No. 4 person, no matter how you look at it, it is a bit worth the loss.

Only Fang Ziheng, Concubine Lin, and Andy smiled silently, watching Zhong Lifang know a group of executives.

In April this year, after the listing of Hengyu Interactive Entertainment, the volume of Hengyu Media will grow again.

Fang Ziheng is filming, but he can only control the group's strategy, and he can't do everything.

As the president of the group, Andy is also the director of the starting point, the director of Tudou Video, and the chairman of Hengyu Mutual Entertainment.

On the side of Hengyu Mutual Entertainment, with the assistance of Mo Xiangwan, the group headquarters also needs a capable and knowledgeable person to help.

Zhong Lifang's guests can be said to have solved the urgent need!

After the introduction, the meeting was presided over by Zhong Lifang, the new vice president of the group and secretary of the board of directors.

The major departments reported last year's achievements in turn, and finally Fang Ziheng made a concluding speech.

"Ladies and gentlemen, a new year is coming, and last year's achievements have turned the page, and we should look forward.

This year, the group's various projects and businesses are increasing day by day, and I hope that everyone will take out the spirit of daring to fight at the beginning of the group's establishment, work hard and work together to make our career go to the next level!

After the beginning of the group, the first important thing is the listing of Hengyu Mutual Entertainment, the listing is not only related to the long-term development of the group, but also related to the vital interests of everyone here, there are still two months left, there must be no problems! ”

"Please rest assured, we will go all out!"

The mighty and concise words sounded, and hundreds of executives spoke in unison to Fang Ziheng in the main position of the center.

At this moment, everyone's hearts are very close, the tacit understanding is incomparable, and they are full of gratitude to Fang Ziheng.

The benefits are moving!

In April, Hengyu Mutual Entertainment went public, and everyone present got a certain percentage of the original shares, except for Zhong Lifang, who had just joined the company.

At last year's internal subscription meeting, Fang Ziheng was very generous, and almost did not refuse the company's senior executives above the deputy director.

There are more original shares, such as Concubine Lin, Andy, Lao Mouzi and others, three to five million shares, and a little less, such as Mo Xiangwan, Wen Muye, Liu Qianqian, Deng Chao, Liu Ye and others, two million shares.

Even if it is the deputy director with the lowest position, the president and vice president of the subsidiary are the same as the artists under the group, and they can subscribe for one million shares, 500,000 shares, and 300,000 shares according to their contribution.

Some people may say that Fang Ziheng is too generous, and they are worried that after Hengyu Mutual Entertainment is listed, the group will not be able to completely control it.

This could not be more wrong!

Tudou Video, Tiangong Color, Hengyu Cinema, Five Elements Director Company,.

Of the five companies, Hengyu headquarters has achieved complete control, and each of them occupies 4% of the shares of Hengyu Mutual Entertainment.

According to the latest internal report, Hengyu headquarters occupies 52% of Hengyu Mutual Entertainment's shares, and the five companies each account for 4%, or 20%.

Wanda Film and Television 8.5%, originally 10%, and then changed to 8.5%.

Guangguang Media 4%.

Baoli Cinema Line 4%.

4% of Xingmei Cinemas.

The remaining 6.5%, Fang Ziheng took out all of it and distributed it to the group.

At that time, many executives and their artists only paid one-twentieth of the principal to get the internal subscription right, and the rest of the price difference was made up by Guangxian, Baoli, Xingmei, and Wanda.

After shareholder investment and internal purchase, the total valuation of Hengyu Mutual Entertainment jumped to 24 billion, and 6.5% of the internal distribution was equal to 1.56 billion.

When Hengyu Mutual Entertainment was listed, even if the total market value only doubled in the total valuation, the people in the group also earned 40 times the income.

After listing, Tengxun Pictures will acquire 5% of the shares at a stable market value, on the one hand, to help support the bottom, and on the other hand, to better cooperate.

And even if 5% of the shares are sold to Tengxun, with the shares of Hengyu's five companies, the headquarters can firmly occupy a controlling position, and there is no need to worry about someone making a ghost.

"The second thing, this year, the group's Hengyu Cinema Line will accelerate its development, and strive to enter the top ten cinemas in the country by the end of the year."

"The third thing, this year, will be ten to be adapted into games and anime."

"Fourth, this year, the group will carry out in-depth cooperation with Great Aim to develop four films and eight TV series."

"The fifth thing, this year, the group will hold the first potato video festival!"

"The sixth thing, this year, the group will once again set up eight films and fifteen TV series."

"Next, the meeting was presided over by Mr. Zhong, and all companies and departments discussed the above six things and first came up with a general decision."

With Fang Ziheng's order, the spacious conference room suddenly became lively.

Zhong Lifang got up, looked at Wu Wenhui, CEO of Hengyu Reading, and smiled: "Mr. Wu, could you please introduce the ten films to be adapted at the beginning of this year?" ”