"No, it's not time yet."

Wu Qian didn't even think about it, and directly rejected Zhang Heng's suggestion.

"Transformers 4" premiered tonight, and in the next few days, China Film will definitely increase the promotion of this Hollywood blockbuster.

After all, no matter how many trolls there are, they can't compare to the touting of influential media.

China Film spent money to publicize "Change 4", and they used the army to smear "God of Medicine", not to mention whether they would think about Han Dong and Zhang Dong, and the public's attention alone will be attracted by "Change 4".

No matter how you look at it, it doesn't play a key role, but it adds heat to "I Am Not the God of Medicine".

In an instant, Wu Qian made a decision, looked at Li Xiangming, vice president of Nandu Network Media Cluster, and said in a condensed voice: "Mr. Li, how are the celebrity interviews prepared?" ”

"Six directors, seven filmmakers, and twelve veteran screenwriters have been contacted."

Li Xiangming raised his eyebrows and said in a deep voice.

Nandu Media is backed by Guangfu, has a deep background and strong strength, and contacts some well-known filmmakers in the name of interviews, and few people will refuse.

"That's good."

Hearing this, Wu Qian nodded, her dignified and calm expression relaxed slightly, and said with a shallow smile: "Arrange a one-on-one interview as soon as possible, and let the peers in the circle uncover the purpose of "I am not the God of Medicine" to make money." ”

"Only when well-known people in the circle happen, can the public be moved and change the pattern of Hengyu Media using fans and fans to stir up the situation."

"Don't worry, I'll take care of it."

Li Xiangming smiled confidently and immediately guessed Wu Qian's purpose.

Let the celebrities speak first, then throw in the water army to lead the rhythm, and finally call on the mass media and the whole industry to boycott.

Only in this way can we overturn the high pressure of Hengyu Media and strike a fatal blow to "I Am Not the God of Medicine".

However, this plan must bypass "Change 4" and not act at the juncture when "Change 4" is hotly released.

Thinking of this, Li Xiangming asked tentatively: "Mr. Wu, do you think it is appropriate to release celebrity interviews at what time?" ”

"It's not advisable to release it too early."

"10 days after the release of "Change 4", the momentum has weakened, and "I Am Not the God of Medicine" is about to be released, and it will be released when the strongest publicity is launched!"

Wu Qian thought about it for a while and set the time for the general attack.

10 days after the release of "Change 4", from July 6 to July 7.

Li Xiangming, Gu Jun, and Zhang Heng's eyes lit up, and they felt that this time period was the best, and they could be said to be stuck in the neck of "I Am Not the God of Medicine".

When the time came to the afternoon, the scolding war on the Internet gradually subsided.

In addition to the sporadic die-hard fans who continue to spray each other with the retreating water army, most fans and fans are too addicted to their mouths, and gather under the Weibo of Fang Ziheng, Liu Qianqian and others with a victorious attitude.

Fang Ziheng saw it in his eyes, logged in to Weibo, and issued the three words 'believe me'.

is just three short words 'believe me', but countless fans are inexplicably happy, and they shouted in the comments below.

In the movie, Fang Ziheng, who has never been defeated and is a boutique as soon as he makes a shot, is worthy of their trust!

The first battle was successful, different from happy fans and celebrity fans, but the publicity department of Hengyu Media did not dare to relax at all.

The employees of the propaganda department all know that today's battle is just an appetizer, and the big move of the mastermind behind the scenes has not been released at all.

But in the past two days, you can take a little rest, and you don't have to collapse too tightly, because "Transformers 4" is coming.

Six o'clock in the evening.

Just a few hours after "I Am Not the God of Medicine" entered the summer file with an unrivaled black and red attitude and appeared on the hot search.

China Film Group held a huge premiere ceremony for "Transformers 4".

On Weibo, the hot search of "I Am Not the God of Medicine" disappeared, and it was replaced with the theme of Hollywood blockbusters and Autobots.

The next day, the 27th.

There is no accident, "Change 4" opened at the peak and swept the entire domestic film market.

With a sky-defying result of 185 million box office on the first day, it topped the box office on June 27, setting a new box office record for the first day and a single day in the mainland film market.

Invincibility!

"Transformers 4" is invincible!

In the film industry and entertainment industry, almost everyone who pays attention to the box office situation is shocked, although they will not be frightened when "Avatar" is released, but they are also frightened and emotional.

185 million on the first day!

It is only short of more than 10 million box office to break through the 200 million mark, and the box office trend is extremely terrifying!

Countless people have sighed: The special effects blockbuster is really extraordinary.

"Tang Detective 2" is also a sequel, and Hengyu Media has made every effort to publicize it, and "Change 4" directly ranked second on the first day of film history.

As soon as it was released, it broke the record, and the limelight overtook "I Am Not the God of Medicine" directed by Fang Ziheng, which is really incredible.

But even more incredible is yet to come.

On June 28, "Transformers 4" became more and more courageous, and the single-day box office pushed to 220 million box office.

200 million in a single day, 400 million in two days!

The entire film industry was completely shaken, and countless seniors with old qualifications couldn't sit still, and they called China Film one after another, asking them if it was really good to do this?

The most important summer period for mainland films, rampage with a Hollywood movie, China Film still doesn't understand the rules!

Several retired old leaders of the former Beijing Film and West Film Studios went to China Film Group in person to arrest Zhang Hongsen and scolded him, and also blocked Han Dong in the office.

"Xiao Han, you can't forget the responsibilities of China Film!"

"Even if you want to use Hollywood movies as catfish, you have to be cautious, how can a movie like "Transformers 4" be released in the summer, isn't this a domestic movie to death?"

Several old leaders pulled Han Dong, blew their beards and glared, complaining.

Han Dong was speechless, the old guys couldn't beat or scold, so they could only invite them with kind words, telling them that domestic movies are not so fragile, and they are no longer what they used to be.

At the end, Han Dong posed for the upcoming "I Am Not the God of Medicine", patted his chest and assured the old leader that the Chinese box office champion would never be taken away by Hollywood movies.

Hearing Fang Ziheng's name, several old leaders loosened their minds and left suspiciously.

As soon as China Film came out, they contacted Lao Mouzi and muttered that they wanted to attend the premiere of "I Am Not the God of Medicine".

Lao Mouzi was very surprised at first, and while agreeing, he told Fang Ziheng about the situation.

Then, it was Hengyu Media's External Relations Department that took action.

The elite of the External Relations Department came out, and personally invited the retired elderly from the three major studios of Bayi, Beiying, and Xiying with invitations, and invited them to participate in the premiere of "I Am Not the God of Medicine".

Sunday, June 29th.

"Transformers 4" broke the law that Sunday is not as good as Saturday, and once again won 230 million box office in a single day.

In three days, the total box office is 635 million!

Breaking the record of Chinese films again, it is like a mountain pressing above the film industry, exuding monstrous might.

Tickets are hard to find in 3D theaters across the country, and there is a movie-watching boom everywhere.

The box office against the sky not only stimulated the market, stimulated the audience who likes special effects blockbusters, but also stimulated major film and television companies.

Early in the morning of June 30th.

When the box office of "Change 4" on the first weekend was placed on the desks of major film and television companies, Wang Zhongjun, Wang Changtian, Fan Luyuan, Jia Yuting and others were shocked, and there was a glimmer of light in their eyes.

Coincidentally, everyone thought of something, and looked at Hengyu Media!

seemingly

The opportunity to break the exclusive position of Hengyu Media in the industry and overturn Fang Ziheng above everyone has come!

Earlier, domestic films and Hollywood collided, relying on local advantages, basically to achieve the same or a small advantage.

Among them, Hengyu Media has contributed a lot!

With the development of Hengyu, Hollywood movies are no longer nothing, and imported films occupy less and less of the total annual film box office.

Today, Hengyu Media has become a leader in the industry, producing at least 8 to 10 high-quality films every year, and entering the major film schedules.

Compared with external threats, a group of film and television bosses secretly believe that Hengyu Media is their biggest problem.

There are only a few Hollywood blockbuster movies a year!

What about Hengyu.

"Tang Detective" series, "Thai Embarrassment" series, "Four Famous Catches" series, "Ghost Blowing the Lantern" series.

Coupled with the "Youth Campus" series, which has just risen and the total box office immediately rushed to 1 billion, as well as Fang Ziheng's new films every year, there are as many as six blockbuster series of Hengyu Media.

Even if six series take turns and produce one in three years, they have to face two in a year.

Fools know that Hengyu is the mountain that is pressing on the heads of many film and television companies!

This time, here's your chance.

The three-day data trend of "Transformers 4" is very likely to hit the total box office of 2 billion, refreshing the box office records of Hengyu Media that have been set again and again in film history in the past few years.

Wang Zhongjun, Fan Luyuan and others asked themselves, they don't have the ability to break Hengyu's record!

But I don't have the ability, so I can take advantage of it!

"Transformers 4" is a great opportunity.

If "Change 4" defeats "God of Medicine" and breaks Fang Ziheng's undefeated golden body, the pattern of the film industry can be changed.

In the past few years, Fang Ziheng and his Hengyu Media have pressed the heads of Wang Zhongjun and others like Mount Tai, making them breathless.

A young man under the age of thirty, every time they meet, they have to greet each other with a smile and a big slap.

Wang Zhongjun and Wang Changtian, who have a better relationship, can still call Brother Fang, and put the score of the old brother on the basis of their age.

Jia Yuting, Fan Luyuan, Wu Kebo and others, who are estranged, can only pinch their noses and call Fang Dong respectfully, and they will be three points weaker when they meet!

No one wants to be a grandchild, even if it's just on the surface!

On the morning of June 30th, a scene of ghosts appeared.

Huayi Headquarters, Alibaba Pictures Headquarters, LeTV Pictures Headquarters, Bright Media Headquarters, and Orange Sky Entertainment, which has not appeared for a long time.

The bosses of the five film and television companies, without communicating with each other, tacitly made a decision to secretly recruit the directors of the propaganda departments of their respective companies.

The five of them have only one goal, taking advantage of "Change 4" to take the opportunity to overturn the mountain of Fang Ziheng!

Alibaba Pictures Headquarters.

Fan Luyuan recruited Zhang Wei, chief financial officer, and Wu Qian, director of the publicity department, to get straight to the point.

"Mr. Zhang, you allocate another 20 million funds to Director Wu!"

"Okay, I'll do it later."

Zhang Wei glanced at Wu Qian next to him, nodded and didn't ask much.

She is a smart person and guessed what Fan Luyuan wanted to do.

Immediately, Fan Luyuan did not hide it from Zhang Wei, and asked Wu Qian to tell the new plan to block "I Don't Medicine God".

Just like a few days ago, Wu Qian showed higher means than Deng Kangming and Gu Yong, and the smear plan was extremely detailed, and Zhang Wei was impressed.

"Chairman, Mr. Zhang, according to the current situation, "Transformers 4" is estimated to be able to collect a week's box office, I decided to announce the views of celebrities on "I Am Not the God of Medicine" on the morning of July 7th, and then start the water army for three days!"

"As soon as three days pass, the navy will retreat immediately, no matter how strong Hengyu Media's strength is, it is impossible to clear the bad reputation of "I Am Not the God of Medicine" in a short time!"

Wu Qian spoke eloquently, with sharp eyes and great confidence.

After three days of bombardment, and when "I Am Not the God of Medicine" was released, she didn't believe it, and Hengyu could still turn his hands into clouds and turn the tables against the sky.

Fan Luyuan and Zhang Wei glanced at each other and smiled with satisfaction.

On July 7, the release date of "I Am Not the God of Medicine".

made trouble on the day of the release, Wu Qian really deserved to be born in Ali's lineage, in the same lineage, and had the demeanor of a high-level headquarters.

Fan Luyuan waved his hand and asked Wu Qian to let go and do it, he was carrying around something.

Alibaba, never afraid of any enemy counterattack!

Huayi Brothers!

Wang Zhongjun also paid attention to making trouble, and called his younger brother Wang Zhonglei, Zhou Mo, director of Huayi Propaganda Department, and Ye Ning, CEO of Kyushu United Distribution Company.

On the hospitality sofa, this guy's old god was there, his eyebrows were full of spirit, and he smoked a cigar and said: "Do you know about the smear operation of "I Am Not the God of Medicine" two days ago, what do you think? ”

Opinion!

What can we say, of course, it is to see the excitement!

The three of them looked at each other, not knowing what kind of medicine was sold in Wang Zhongjun's gourd.

A few seconds later, Wang Zhonglei, who knew his brother better, suddenly stared at him, and said in surprise: "Brother, that smear operation can't be done by you, right?" ”

"What are you thinking about, you don't know what I'm doing!"

Wang Zhongjun was stunned, and the hand of the cigar nodded angrily at the brainless younger brother, crying and laughing.

Forget it, don't sell it!

He flicked the cigarette ash, looked at Ye Ning on the right, and said in a deep voice: "Old Ye, what do you say about Huaying and Dadi Cinemas?" ”

"Dadi Cinema agreed, and Fu Ruoqing of Huaying said that he would consider it!" Ye Ning's expression did not move, and he spoke softly.

It was not until this time that Wang Zhonglei and Zhou Mo, director of the Propaganda Department, knew the purpose of Wang Zhongjun's call to come over.

This is to engage Hengyu!

The two of them looked at Wang Zhongjun fixedly, waiting for his follow-up.

As the two of them wished, Wang Zhongjun was very decisive and gave Ye Ning an order to block "I Am Not the God of Medicine".

"Lao Ye, under the pretext that "Transformers 4" is a big hit, let Dadi Cinema give "I Am Not the God of Medicine" a 5-point drop in the same period, can you do it?"

"Yes, no problem at all!"

Ye Ning responded without thinking, he had communicated with the person in charge of the Dadi Cinema Line before coming, and the other party agreed to make a move.

The reason for the shot is also simple, the hands and feet of the Dadi Cinema Line are not clean, and box office theft often occurs.

Hengyu Media has produced the most high-quality movies, and the largest number of movies has been captured by Dadi Cinemas.

In the past two years, Hengyu Branch's local push personnel and box office inspectors across the country have had many disputes and unpleasantness with the franchised theaters under Dadi Cinema Line.

In addition, the development of Hengyu Cinema Line is too rapid, and there has also been a conflict with Dadi Cinema Line to compete for territory and grab a good location for cinemas.

Under the impact of two things, Dadi Cinema has long been dissatisfied with Hengyu Media!

On weekdays, for the sake of Hengyu's movies, they can only grit their teeth and give in, and once they are found to have stolen the box office, they will obediently apologize to Hengyu's side in private.

This time, when I heard that someone was taking the lead in engaging in Hengyu, the person in charge of Dadi Cinema didn't think about it, and agreed without saying a word.

"I'm afraid that just one Dadi cinema is not enough, even if we add our Huayi cinema, it is a little bit meaningless, Lao Ye, you can talk to Huaying again."

After getting the Dadi Cinema Line, Wang Zhongjun's ambition is also here, and he wants to make the battle bigger.

Ye Ning frowned slightly, and said with a wry smile: "Chairman, it may not be useful for me to talk, and you have to personally persuade Dong Fu of Huaying." ”

Huaying Fu Ruoqing is not an ordinary person, and he may not sell him Ye Ning's face.

As soon as these words came out, Wang Zhongjun also frowned, and said with a slight hesitation: "It's too obvious if I go, we will block the attack, but we must not leave any handle!" ”

Ye Ning: "."

What the hell, won't I leave a handle behind when I go?

"Forget it, Lao Ye, don't go!"

Wang Zhongjun spoke up again, vetoed his attention just now, and said with a smile: "I suddenly thought that we really don't have to do it too obviously, just a little bias towards "Transformers 4" in the film schedule, and someone will naturally take action in other things."

The smear action a few days ago is obviously an appetizer, and the other party will definitely be looking for an opportunity to engage in "I Am Not the God of Medicine", let's wait and see the performance of this medical theme! ”

Little by little, time passed.

"Transformers 4" hit the peak box office of 580 million again in the second five days after earning 630 million in the first weekend.

After 8 days of release, the total box office rushed to 1.22 billion in one fell swoop!

There are still two days to go until the weekend, and with the trend of "Transformers 4", it is bound to reach a new high, creating a total box office of 1.4 billion in 10 days!

July 6th, morning.

Hengyu Media Headquarters.

Fang Ziheng came to the group early in the morning and held the last meeting before the release of "I Am Not the God of Medicine".

There are six departments of the group: film division, production division, publicity department, distribution department, external relations department and group president's office.

Hengyu Interactive Entertainment, Tudou Video, Hengyu Cinema, Hengyu Game, Hengyu Literature, Hengyu Five Elements Director Company, Hengyu Every Day.

Hengyu New Media, Hengyu Advertising, Hengyu Live, Hengyu Maoyan APP, Hengyu Pay, Big Dipper United Distribution Company, thirteen subsidiaries and holding companies.

Hengyu is a director of Sogou Browser, a director of Hengyu Weibo, and a director of Hengyu ByteDance.

As well as more than a dozen directors of Hengyu Investment's online APP, a total of more than 50 executives gathered together.

(End of chapter)