In the No. 1 large conference room, the atmosphere was slightly solemn.

Many executives lowered their heads and listened to their ears and whispered, and the theme of the discussion was "I am not the God of Medicine".

This evening, the premiere of "I Am Not the God of Medicine" will be held, and it will be logged into the country in the early hours of tomorrow morning to meet the audience.

Everyone is not worried about the level of the movie, and as always, they believe in the chairman and believe that he can create miracles.

But.. The promotion and release of this movie is indeed quite troublesome.

Before coming, a group of executives were notified in advance that someone wanted to do "I Am Not the God of Medicine".

And all kinds of black smoke miasma on the Internet show that there is a huge force that is choosing the opportunity to go out, just waiting for the movie to be released.

The strength of the opponent is also unprecedentedly strong, and it has even attracted many well-known figures in the film industry who are dissatisfied with Hengyu Media.

If it was a general movie, the executives would not be too concerned, and the group would not have gathered everyone today.

But "I Am Not the God of Medicine" is different, this is a realistic medical movie.

Glenin in the movie, in the Chinese pharmaceutical market, is a real sky-high drug.

If the movie is released, it really arouses the attention of the full name, and the movie's reputation and reputation are secondary, and the social problems caused are the focus.

Once someone grabs the braid and takes advantage of the hype to amplify infinitely, that is the real trouble.

With the discussion, the executives thoroughly understood the importance of this propaganda war.

Several high-level executives of Hengyu Mutual Entertainment, led by Andy, stared at Fang Ziheng on the main seat of the center, and couldn't help but sigh with joy in their hearts.

It was only at this time that they knew why the chairman didn't hand over the distribution rights of "I Am Not the God of Medicine" to Hengyu Mutual Entertainment, which turned out to be confirmed here.

On the main seat, Fang Ziheng looked around and said loudly: "Everyone has arrived, now the meeting is held, Mr. Zhong, you will preside."

"Okay!"

The second place on the left side of the conference room, Zhong Lifang nodded slightly, stood up and flipped through the folder in front of her.

"Everyone, "I Am Not the God of Medicine" will be released in the early hours of tomorrow morning, and like the Spring Festival file, we also have a strong opponent this time.

"Transformers 4", I believe everyone knows something, the group has made a very rigorous evaluation of this movie, and the results are very shocking, and the total box office of "Transformers 4" can reach at least 1.9 billion, or even 2 billion. ”

"In addition, this time our opponents are not only China Film Group, but also many opponents hidden behind the scenes, and all departments must cheer up and make every effort to deal with any unexpected situations."

After speaking, Zhong Lifang cleared her throat and looked at Lin Wei, vice president and director of the distribution department who was next to her.

"Mr. Lin, the original issuance plan of the issuance department remains unchanged, and on top of the original plan, many subsidiaries and holding companies of the group will be added to help this time."

"Really, that's great!"

Lin Wei was slightly stunned, and then ecstatic.

The original plan was that the distribution department would invest 150 million yuan in the high publicity and distribution costs of "I Am Not the God of Medicine" to ensure that the film was safe during its release.

As soon as the smear operation came out a few days ago, Lin Wei knew that things were difficult, and he discussed with several middle-level managers in the department, but he didn't come up with a good solution.

After all, they don't know when the opponent will make another move, and they will inevitably be afraid to do things.

If there are many subsidiaries of the group to help, the cliff is a great thing, and the waist of the distribution department will be hardened at once.

Lin Wei pushed the glasses on the bridge of his nose, overjoyed, and looked at Zhong Lifang expectantly, hoping that the more subsidiaries he would help, the better.

Zhong Lifang pondered for three seconds, then turned her gaze to look below him, and said in a condensed voice: "The group will set up a temporary distribution headquarters, with the chairman as the commander, and Lin Dong, me, and Mr. Lin as the deputy commanders. ”

"In addition to the five major departments of Hengyu Distribution Department, Hengyu Advertising Company, Hengyu Maoyan APP, Hengyu Cinema Line, and Big Dipper Joint Distribution, the group is also ready to send Hengyu Interactive Entertainment, Hengyu Games, Tudou Video, Hengyu Reading, Hengyu Daily Listening, Hengyu Live, Douyu Live, and Hengyu New Media Eight companies will fully help "I Am Not the God of Medicine"!

In addition, the investment directors of Hengyu stationed abroad, after you go back, you will also take out your means to guide the Internet APP invested by the group to help, and the bigger the noise, the better! ”

"Understood!"

"Understood!"

"Guaranteed to complete the mission!"

As soon as Zhong Lifang's words fell, the conference room resounded with the sound of harmony.

The person in charge of the subsidiary who read his name responded loudly, took out his mobile phone and joined the group chat headquarters temporarily set up by Zhong Lifang.

After waiting for a while, a new page appeared on the big screen in front of the conference room, and the recorder Fang Rou took the two young ladies to play the group chat on the public screen.

Zhong Lifang opened her voice again, and according to the details mentioned in the Chinese document, she asked the five major departments and eight subsidiaries one by one how many people they could make up this time.

Publicity on the Internet is one thing, you can tap the keyboard and smack the money, but offline publicity is different, and it requires a huge number of people to run.

"The distribution department can dispatch 100 backbones to serve as team leaders!"

"Hengyu advertising can dispatch 1,600 people and 50 backbones."

"The Big Dipper Joint Distribution Company can dispatch 30 backbone forces to connect 3,000 friends and local promoters."

The friends referred to here are Wanda Cinema Line, Baoli Cinema Line, Jinyi Zhujiang Cinema Line, and Hengdian Cinema Line.

Guangxian Media, according to the news received by the group's external relations department, Wang Changtian took his wife and children to travel.

Damn it!

As soon as Fang Ziheng heard the news, he knew that Wang Changtian was going to pick a son.

And you can't blame the other party for this, who let "I Am Not the God of Medicine" be the main control and distribution of Hengyu headquarters, and it was not placed under the joint distribution of the Big Dipper.

Wang Changtian helped the affection, and it is his duty not to help!

Even so, Fang Ziheng felt uncomfortable in his heart, and made up his mind, if Guang Xian really didn't help, he would definitely get the field back when he turned around.

Over time, on the multimedia screen, the number of people who went out to escort the price of "I Am Not the God of Medicine" was counted.

The backbone team leader, 300 people, one person in a prefecture-level city.

6,000 people are promoted on the ground, and all theaters in the country are released, and one person takes care of two to three.

In addition, Hengyu Maoyan and Hengyu Pay sent another 4,000 people, and while the two APPs and first-line stores were promoted, they also helped "I Am Not the God of Medicine" to do ground promotion in the local area.

Tens of thousands of promoters, all of whom are transferred by the temporary headquarters, taking into account the film, Hengyu Maoyan APP, and Hengyu Payment APP, and at the same time do a good job of contacting tens of thousands of theaters in all provinces and cities across the country.

………

On the main seat, Fang Ziheng turned the boss seat under him, pointed to the multimedia screen and said to everyone: "Everyone, I have only one request, these tens of thousands of local push personnel must sink into the cities, districts, and counties of various provinces, and they must not be cheating."

You have to know that the local theater will only sell face when Hengyu's people go, and regulate the schedule of rising movies, otherwise people will talk about the rise, and we don't know if they secretly drop the schedule! ”

Everyone nodded solemnly, indicating that they knew.

The release of a movie is definitely not about inviting major theaters across the country to have a light meal, toast two more glasses of wine, and then sit back and relax.

In the past, Fang Ziheng's movie was distributed by China Film, with Han Dong Zhen and the popularity of the movie, he naturally didn't worry about the number of films.

Later, Hengyu established a group company and embarked on the road of independent distribution, and the distribution department also ran with the local promotion personnel of China Film for a full year before establishing a good relationship with theaters across the country.

Later, Fang Ziheng established the Big Dipper Distribution Company, pulling four theaters to work together, and the distribution power became stronger and stronger.

Any movie is released, as long as the standard is not bad, it can achieve good box office results when it is handed over to Big Dipper for distribution.

This time, it's really different!

In the case of knowing that someone wants to sabotage, the release details of "I Am Not the God of Medicine" must not have loopholes, and must be targeted and foolproof.

Besides, with the development of the film market, theaters have sprung up all over the country, and the volume has been racing quarter after quarter.

The newly added theater has just entered, and the theater manager is not necessarily familiar with the major film and television companies, and if you are not familiar, it means that you have no friendship.

Don't say anything about the cinema management, the following theaters will do things according to the rules.

Ahem

Chinese tradition, there are policies and countermeasures!

If it were that simple, the film and television company would raise so many ground distribution teams.

There are thousands of theaters in a cinema chain, and there are hundreds of theaters at least, and it is impossible to achieve uniformity in the scheduling of films in various places.

And every theater is like a small independent kingdom.

The specific number of films scheduled, the choice of morning, afternoon, and midnight screening, is all up to the director of the theater.

Only by sending local push personnel to come to the door in person, make good friendships, and get acquainted with each other, can they occupy a higher number of films in the same period.

Over the years, there have been many excellent movies every year!

Why?

In addition to the fact that the audience is not very cold, the bigger reason is that the distribution is not in place.

Fang Ziheng has absolute confidence in "I Am Not the God of Medicine", and the only thing to worry about is the distribution of the movie.

Especially in the case of someone making trouble, the ghost knows that the opponent will not collude with the theater chain and the theater, and arrange "I Am Not Pan Jinlian" like "I Am Not Pan Jinlian" with Feng Pants.

After the offline is done, it is the turn of the online.

Zhong Lifang continued to speak out at the plan on the document: "Ladies and gentlemen, with the development of the Internet, the proportion of online distribution is becoming more and more heavy, and although it cannot replace offline at present, it also occupies half of the power.

The chairman has predicted that in three or four years at most, online distribution will account for 70% of a film's distribution. ”

Speaking of this, Zhong Lifang paused, her eyes suddenly sharpened, and she said in a deep voice: "Based on the situation of the group's past movies being hacked, the chairman has decided that during the release of "I Am Not the God of Medicine", 65% of the group's publicity and distribution resources will be used online! ”

As soon as these words came out, several people in the conference room straightened their waists at once.

Chen Jun of Hengyu Games, Wang Wei of Tudou Video, Wu Wenhui of Hengyu Yuewen, Yang Tianzhen of Hengyu New Media, Zhang Wenming of Hengyu Live, Chen Shaoyang, Director of Douyu Live, etc.

Several people understood Zhong Lifang's words, and the online publicity, the company under their command will be the main members.

Next, Zhong Lifang distributed specific plans and asked several companies to act when they went back today.

Tudou Video, Hengyu Literature, and Hengyu Games are set up to push movie news, and ticket booking discounts will be opened from 8 o'clock tonight.

Visitors who link to Hengyu Maoyan APP to book tickets online from the three major platforms can enjoy a 3% discount.

The ticket price of "I Am Not the God of Medicine" is 45 yuan, and the three-fold is only a little more than 13 yuan.

Viewers who book tickets can also get membership discounts on this platform, such as Tudou Video, and can enjoy a month of membership activities.

Readers of Hengyu Reading can enjoy a 20% discount for one month.

Hengyu Games also has preferential activities, buy skins to break the price, and players who buy skins can enjoy half price within half a month.

The publicity plan is extremely detailed, and the big guys are excited to hear it.

Everyone looked at Fang Ziheng and knew that he was ruthless this time, and mobilized all the forces of the group to escort "I Am Not the God of Medicine".

Online distribution, in layman's terms, is propaganda, that is, hype, using the information asymmetry of netizens for marketing.

The key publicity of the movie is to be intensive, so that the public can see the news of the movie from time to time.

The second is to come up with dazzling marketing methods and hot topics.

is like the classic marketing method of internal entertainment, scandal hype.

Although the routine is old, it can't stand the public's love to watch.

"I'm not easy for the God of Medicine" has opponents to help hype, and there is no need for Hengyu to do it, just need to grasp the marketing aspect.

The Propaganda Department of Hengyu Headquarters, which was not named at the meeting, did not need to be dispatched this time, and more people had to retreat to the back and lead the navy to monitor the major propaganda positions on the network and suppress emergencies.

A meeting that lasted all morning!

At the end of the meeting, Fang Ziheng stood up, hammered his fist on the desk, looked at everyone and said loudly: "No matter who the opponent is, no matter how strong the opponent is, in the film field, Hengyu will always be invincible, not afraid of any enemy challenge!"

You just have to let it go, the publicity and distribution funds of "I Am Not the God of Medicine" will not be launched! ”

Rumble..

More than 50 executives stood up in an uproar, their expressions became excited, and they responded loudly.

"Hengyu is invincible!"

"Guaranteed to complete the mission!"

After the meeting, the departments moved quickly.

Join the subsidiaries of the headquarters, and quickly go back to lay out various marketing and preferential activities.

Several main business divisions of the headquarters went to the People's Auditorium after lunch to arrange the premiere ceremony in the evening.

These days, all the artists under Hengyu have also stood up, and under the guidance of the brokerage company, they have posted three Weibo posts of Amway's "I Am Not the God of Medicine", calling on fans and fans to go to the cinema to support.

At this moment, Hengyu Group is ready to punch up and down, ready to go, like a high-speed train, showing superb execution and daunting power.

Five p.m., People's Auditorium.

"I Am Not the God of Medicine" held a huge world premiere under the watchful eye of the public.

Wu Jing, Hao Yi, Deng Chao, Liu Ye, two directors, and two top stars, with a team of etiquette ladies and sisters, personally greeted the guests on the steps outside the auditorium.

In the infield, Zhong Lifang, Lao Mouzi, Su Lun, Yu Feihong, and a team of etiquette ladies also guided the guests to take their seats.

dispatched Lao Mouzi, naturally to receive the group of old-timers from Bayi, Beiying, and Xiying Studios.

Approaching seven o'clock, the auditorium was crowded.

Most of the entertainment industry came, including popular stars, well-known actors, directors, screenwriters, producers, and senior executives of major companies.

In addition to the three major studios, there are also a lot of senior acting seniors from the three major colleges, the National Theater, and Renyi.

In addition to people in the entertainment industry, there are also students from 10 universities in the imperial capital, and 100 people from each university came.

A total of 2,600 people gathered on the second floor of the auditorium to enjoy the upcoming visual feast.

Seven o'clock.

Fang Ziheng led Xu Zheng, Hu Ge, Liu Tao, Yang Xinming, Lei Jiaying, Zhang Yu, Zhang Songwen and other movie creators to appear.

In the flash of more than 100 media reporters, he confidently stepped onto the main stage.

(End of chapter)