January 23, 2015.

The first half of the Spring Festival officially began, starting with the Hollywood blockbuster "The Hobbit 3: The Battle of the Five Armies".

The box office was 5.02 million at 0:00 on the night of the 22nd, and the box office was 90 million on the first day of the 23rd, with a total of 43,000 screenings.

As soon as the movie is released, it will give domestic movies a big disadvantage!

The two animated movies released later, "Bear Infested: Snow Ling Bear Wind", "Pleasant Goat and Big Big Wolf: Year of the Sheep", were taken aback.

The distributors of the two animations scolded in private that they were blind and messed around, and they didn't choose any movie, so they had to choose a vicious tiger to come out and snatch the Spring Festival file.

Still don't let them live?

Originally, "The Return of the Great Sage" activated the animated film market, which is a great thing for other animated films, and it can attract a wave of audiences by relying on the popularity of the Spring Festival stalls.

It's good now, the movie hasn't been released yet, and the scheduled film has to be cut first.

Jinnyima is.

As expected..

In the early morning of the 24th, major theaters have raised the number of films scheduled for "The Hobbit 3", rising from the national average of 42.9% to 44.5%.

The next day happened to be Saturday again, which further boosted the film's arrogance, defending the single-day box office champion with a super high score of 119 million, accounting for 76.3% of the day's comprehensive box office.

A movie controlled three-quarters of the box office on the 24th!

This is not the end, on the third day, Sunday, "The Hobbit 3" did not show any fatigue at all, and once again won 98 million box office.

In the first three days of the weekend, the total box office was as high as 312 million!

300 million in three days!

The box office potential of Hollywood boutique movies is fully revealed at this moment, and it is no worse than domestic boutique movies.

On the Internet, a new wave of imported film threat theory suddenly emerged, accompanied by the hot media of movies in all corners.

"Boycott, boycott, resolutely boycott foreign films!"

"Nima.. Which NT put imported films into the New Year file, why can't I get up after kneeling for a long time? ”

"Alas, it's a pity that it's gone!"

", there are four Hollywood movies in this year's Spring Festival, does China Film think that domestic movies have a long life?"

"The film market crisis, the domestic film crisis, brothers, rushed to China Film!"

"Haha, in this kind of crisis, there must be a big hero who comes out to save the city, have you forgotten Hengyu Media and Ning Hao's new film?"

"Haha.. Don't talk about it upstairs, I forgot about "The Richest Man in Xihong City"!

"Sure enough, domestic movies have to be Hengyu Media!"

In the chaotic voice, several fans pointed to the core, and immediately put everyone's attention on Hengyu Media and Ning Hao's new film "The Richest Man in Xihong City".

Not only netizens, movie lovers, but also major film and television companies have also cast their attention.

At this time, someone sent out a promotional screenshot of the official blog of the movie "The Richest Man in Xihong City", and a long publicity list was lined up.

Twelve variety shows, eight program interviews, seven live video connections of Sohu, Sogou, Sina, Tudou, Douyu, and Hengyu Live, as well as 20 local entertainment information telephone connections of satellite TV.

The dense list shocked everyone.

Everyone looked carefully and found that "The Richest Man in Xihong City" had started its publicity journey a few days ago, but it was very low-key and did not publicize it.

What's the situation?

Why not publicize it?

Everyone was confused, and they couldn't guess what gourd medicine the movie crew was selling.

With this question, many people swarmed to Hengyu Mutual Entertainment's official blog and Fang Ziheng's Weibo.

"Fang Lao Liu, it's not good, someone is coming to kick the door of your house!"

"Guan Bo Niang, hurry up and make "The Richest Man in Xihong City" move, why have you recorded so many shows and variety shows, why is there no news at all!"

"It's over, Ning Hao was given up by Hengyu, and the new film is about to suffer the biggest Waterloo in his film career."

"Ahem.. The biggest Waterloo in Ning Hao's film career, isn't it "No Man's Land"? ”

Netizens played tricks and used jokes to seduce Hengyu Mutual Entertainment to stand up and speak out.

It is impossible to speak out, and it is not something to be seen.

However, Hengyu Mutual Entertainment is indeed holding back its big moves, temporarily avoiding the edge of "The Hobbit 3", and accumulating strength for "The Richest Man in Xihong City".

January 26th, 2015 at 8pm.

On the 2nd of next month, there are still seven days left for the release of "The Richest Man in Xihong City", and Hengyu Mutual Entertainment suddenly increased the promotion of the movie.

Online and offline were launched at the same time, and the formation was extremely strong, and the movie occupied the top of the hot search list of major entertainment platforms in one day.

Following.

The banner of the city wall was changed on the Internet, and Yishui's "The Richest Man in Xihong City" report and propaganda advertorial launched a fierce attack on the propaganda position of "The Hobbit 3".

[The Spring Festival is coming, and many blockbusters are being released! ] 】

Modu Entertainment: "As the time approaches the New Year, the 2015 movie Spring Festival file has started a hot journey, and a large number of movies are vying to be released, including the Hollywood movie "The Hobbit 3", the animated film "Bear Infested", "Pleasant Goat and Big Big Wolf", and the absurd comedy "The Richest Man in Xihong City" to be released on the 2nd of next month!

It is reported that the new famous director Ning Hao of "The Richest Man in Xihong City" is directed, the comedy genius Shen Teng plays the male number one, the popular Xiaohua Reba plays the female number one, and the first-line stars Wang Ou and Chen He join in with family affection! ”

[The famous director is coming, Ning Hao will fight the Spring Festival again with a new film! ] 】

Tengxun Entertainment: "Yesterday, controlled by Hengyu Media, distributed by Hengyu Mutual Entertainment, directed by Ning Hao, produced by Xu Zheng, Shen Teng, Reba, Wang Ou, Chen He, and Zhang Yimin "The Richest Man in Xihong City" released a movie trailer, officially chasing this year's Spring Festival file.

Director Ning Hao, I believe everyone is familiar with it.

"Crazy Stone", "Crazy Alien", "Blooming Heart", "No Man's Land", "Charlotte Troubles", Ning Hao uses his super high directing level and new concepts for movies to bring fans wonderful visual enjoyment again and again.

The editor is looking forward to "The Richest Man in Xihong City", looking forward to Ning Hao and Xu Zheng joining forces again to create a top-level comedy, and I hope that the distributor can give the editor a premiere ticket, I am grateful! ”

At the end, the editors of Tengxun Entertainment also deliberately @Hengyu Mutual Entertainment, "The Richest Man in Xihong City", and Ning Hao's official blog.

[I am the richest man, I speak for myself! ] 】

Hengyu New Media: "Hello everyone, my name is Wang Duoyu, I am the richest man in Xihong City, I am a promising young man with three views, love life, love food, love beauty, seven days later, February 2, 2015, I will officially meet with the audience and friends in the movie, I hope you will come to cheer."

My name is Wang Duoyu, and I speak for myself! ”

["The Richest Man in Xihong City", the most anticipated domestic movie during the Spring Festival! ] 】

Sohu Entertainment: "During the Spring Festival, watch movies and watch comedies, recently, the new film of the famous Chinese director Ning Hao announced the release time, and the gratifying thing is that the new film is still Ning Hao's specialty comedy theme.

The film's producer Xu Zheng is not only Ning Hao's friend, but also another master of comedy, and the starring Shen Teng has appeared on the Spring Festival Gala twice, bringing countless laughter to the audience of the Spring Festival Gala.

Female No. 1 Reba, one of the most popular flowers of the post-90s, and the resident of the fourth season of the phenomenal variety show "Run, Brother", Reba has soared in popularity this year and has become a new generation of national goddesses after Yang Ying.

At the same time, "The Richest Man in Xihong City" also has Chen He and Wang Ou, two first-line stars, joining, and the main creative lineup can be described as extremely strong.

[The sword is pointing at 2 billion, Xu Zheng said that "The Richest Man in Xihong City" has no opponent! ] ”

[Shocked, director Ning Hao once again set off a storm of absurd comedy! ] 】

[This Spring Festival, just watch "The Richest Man in Xihong City"! ] 】

Wave after wave of reports flooded the Internet like a downpour, causing hundreds of millions of viewers to watch.

Hengyu Mutual Entertainment found the right time to launch a fatal blow when the popularity of "The Hobbit 3" reached its peak and was about to fall, robbing more than half of the popularity of the movie.

At the same time, the main creator of the movie "The Richest Man in Xihong City" made frequent appearances, and cooperated with the previous programs recorded in various David TV to make collective appearances, and held fan meetings in many cities.

China Film Group, the chairman's office!

Bang!

"Han Dong, Hengyu Media is getting more and more excessive!"

"What does Fang Ziheng want to do, three or four times to engage us, do you really think that Chinese movies are his own world?"

Zhang Hongsen, chairman of China Film Co., Ltd., slapped him on the desk, looked at Han Dong who looked helpless opposite him with a cold face, and said angrily.

On the side of the desk, Chen Yu, deputy director and general manager of China Film, stood there, his eyes lowered, and he didn't say a word.

Alas..

Han Dong sighed, rubbed his eyebrows, raised his eyes to look at Chen Yu, and asked in a deep voice, "Have you asked clearly, whose idea was it?" ”

"It should be Andy, the chairman of Hengyu Mutual Entertainment, Director Fang is still in Sanqingshan, he generally only controls the quality of the movie, and rarely cares about the promotion and distribution of the movie!"

Chen Yu's eyes flashed, he answered honestly, and then analyzed: "Han Dong, Zhang Dong, "The Richest Man in Xihong City" was released 10 days apart from "The Hobbit 3", and the two movies should not compete for the film schedule, after all, the stamina of Hollywood movies has always been very poor!" ”

"Mr. Chen, I know what you mean, I'm not talking about snatching the film schedule, but the publicity lineup made by Hengyu Media this time."

""The Richest Man in Xihong City" is still seven days before it will be released, so you can wait a while and then enhance the publicity, give "The Hobbit 3" a few days to harvest the box office in the second week, look at their capital style, and hate to take the money to smack "The Hobbit 3" to death!"

Zhang Hongsen looked indifferent, with great anger in his words, and was very dissatisfied with Hengyu Mutual Entertainment's approach this time.

You must know that "The Hobbit 3" is still led by China Film Co., Ltd. this time, and will do the final finishing work for the listing of China Film Co., Ltd. in July next summer.

The movie did not disappoint China Film, 300 million in three days in the first weekend, and another 300 million in the second week, even if the total box office cannot set foot in the billion club, 800 million box office is still expected.

During the Spring Festival, a Hollywood movie with a box office of 800 million yuan was released, and the distribution ability of China Film Co., Ltd. is beyond doubt.

has super distribution capabilities, holds the power of imported films, and invests in some potential domestic films from time to time.

It is foreseeable that after the listing of China Film Co., Ltd. next year, it will be favored by countless capital and investment banks.

China Film Co., Ltd. is also a state-owned enterprise, and the majority of the shares are always in the hands of the government, so there is no need to worry about being stolen by foreign capital.

No matter from which point of view, the income of China Film after its listing will not be cheap to outsiders.

Outcome... Before going public, the last potential production released was unexpectedly stealing the limelight for no reason!

Hengyu Mutual Entertainment is crazy!

Zhang Hongsen was almost angry, and his anger was even greater than that of "Transformers 4" being overturned by "I Am Not the God of Medicine" in the summer.

No film and television company has ever dared to be so arrogant, and has repeatedly confronted China Film.

Never!

Call.. Call..

Zhang Hongsen took two deep breaths, looked at Han Dong who was deep in thought on the other side, and waited for the other party's decision.

He didn't believe it, Han Dong would help Fang Ziheng this time!

The listing of China Film is a major event for the entire China Film Group, and it will also affect the future layout of Huaguo's mainland film market.

Above, even higher, there have always been leaders who have paid attention to the listing matters, and neither of him nor Han Dong can bear the responsibility for failure.

On the main seat, Han Dong had a calm face, his eyebrows tightened, and he didn't know what he was thinking.

After a while, he came back to his senses, tapped the table with his knuckles, and said in a condensed voice: "Chen Yu, you let the finance prepare 20 million publicity and distribution expenses, start the evening news promotion of satellite TV, and be sure to ensure the popularity of the second week of "The Hobbit 3"!" ”

"Understood, I'm going to the Finance Department!"

Chen Yu's face was solemn, he nodded heavily, and turned around and went out silently.

When he went out, he went directly to the financial office to inform Han Dong of his instructions, and then went into the corridor bathroom.

Drip

A minute later, Fang Ziheng received a text message on his mobile phone.

Sanqingshan Film and Television Base, Fang Ziheng was filming "Immortality", and he didn't see the text message on his mobile phone for the first time.

But even if he saw it, he didn't need to worry too much.

Normal competition, "The Richest Man in Xihong City" was released 10 days apart, which was enough to give Zhang Hongsen face.

As for the listing of China Film shares, isn't there still next year's summer file, Lao Zhang is too anxious!

On this side, wait for Chen Yu to leave.

Han Dong and Zhang Hongsen opened the official website of Hengyu Mutual Entertainment on the computer, and at the same time clicked on Weibo to find the relevant report of "The Richest Man in Xihong City".

On the official website of Hengyu Interactive Entertainment, a huge poster appeared on the homepage.

"The Richest Man in Xihong City", comedy is coming!

Directed by Ning Hao, produced by Xu Zheng, starring Shen Teng, Reba, Chen He, and Wang Ou, audiences across the country are invited to watch the movie together on February 2nd!

After watching it for a while, Zhang Hongsen pointed to the computer screen and said with a little weirdness: "Han Dong, you see, it's a week late, and it's the same number of ways as last year's Spring Festival file and this year's summer file facing "Havoc in Heaven" and "Transformers 4"!" ”

Lao Zhang is worthy of being mixed in the political arena, and he calmed down the emotions in his heart in just this moment, and there was no trace of anger on his face.

Han Dong picked up a cigarette from the table, took out two and handed him one, and said with a smile: "Ten days apart, An Dong is already very face-saving, if it is put on Ali Pictures, believe it or not, she arranged "The Richest Man in Xihong City" to be released with "The Hobbit 3"?" ”

"That's impossible, the box office of Hollywood movies was fierce in the first few days, no matter how strong Ning Hao's appeal is, Hengyu Mutual Entertainment will not use a comedy as a bargaining chip to bombard!"

Zhang Hongsen shook his head slowly, revealing a reluctant smile.

He took the cigarette and pulled out a lighter and lit it for the two of them.

He heard Han Dong's voice, don't worry about a female streamer, if you want to be angry, you can aim at Fang Ziheng.

For example, after seeing each other next time, I will ask for a film that Hengyu will control next year.

This can be had.

Zhang Hongsen is also keen on the movies controlled by Hengyu, and if he can really invest in one or two, it will definitely be of great benefit to the listing of China Film next year.

But one yard to one yard!

Anyway, Hengyu Mutual Entertainment is too strong this time, too arrogant!

In China, there is no arrogance of private enterprises!

Never! (End of chapter)