On the evening of January 26th.

Under the instruction of Han Dong, the China Film Distribution Department issued an additional 20 million publicity funds for "The Hobbit 3", which cost almost 3 million a week.

Under the banknotes, those media who received the list of "The Richest Man in Xihong City" immediately divided their troops, while shouting for "The Richest Man in Xihong City", recommending the public to go to the cinema to watch the movie.

While posting soft articles brainlessly touting "The Hobbit 3", the movie is rarely blown in the sky, which is even more awesome than the summer file "Transformers".

The effect was also immediate, and in a short period of time, the popularity of "The Hobbit 3" on the Internet caught up with "The Richest Man in Xihong City", and the two movies shared the world.

The popular hot search was once the same as the list of programs announced by the Spring Festival Gala, and became a topic of concern for thousands of netizens.

Heat is still very useful.

At noon, the box office of "The Hobbit 3" was released on the first day of the following week.

42 million!

Compared with the 98 million box office last weekend, it more than doubled, but then resumed the trend the next day.

Tuesday, January 27th, the second day of the following week.

With the financial blessing of China Film, the single-day box office broke 55 million again, achieving the second reverse decline.

On Wednesday, the 28th, the single-day box office continued to maintain at 53 million.

In the following four days on the 29th, 30th, 31st, and February 1st, they got 43 million, 38 million, 57 million, and 46 million respectively.

In seven days, 334 million was earned, 22 million more than the first three days of the weekend, and the total box office of the movie was pushed to 646 million, which can be called a classic battle of increasing holdings and publicity.

Zhang Hongsen, the chairman of China Film Co., Ltd., was so happy that he found Han Dong to discuss holding a celebration banquet for "Hobbit Man 3".

got a box office of nearly 650 million in 10 days, as long as the follow-up trend is not too wide, 800 million is stable, and the 1 billion box office club can also look forward to it.

Han Dong also thinks that he can hold a celebration banquet, and take a look at the box office trend of the third week of "Hobbit Man 3".

If the trend is stable and there is really hope to rush to 1 billion, then make a big deal and increase the prestige of China Film.

Han Dong's position, although it is not limited to the China Film family, and looks at all the movies in Huaguo, after all, he is sitting in the position, and deep down he doesn't want to see Hengyu dominate the major movie schedules for a long time.

Under the healthy competition, the best Chinese film can occasionally reach the top, and the two sides have each other's wins and losses, and the scene of a hundred flowers blooming in the film market is truly realized.

I have to say that Han Dong's pattern is big, and he is also resolute in doing things, he called Fang Ziheng in front of Zhang Hongsen.

"Hey, Fang Dong?"

"Hello Han Dong, it's me."

"Han Dong, congratulations, "The Hobbit 3" is fighting alone, and the box office of 1 billion is expected!"

On the other end of the phone, Fang Ziheng was holding the group's year-end meeting, and he was connected in front of the big guys, and he opened his mouth happily.

As soon as he came up, he showed his closeness, and he was not at all dissatisfied with China Film's 20 million to grab the publicity market.

You can increase the publicity of "The Richest Man in Xihong City", and others can naturally do it too.

Plus, after all, the movies were released ten days apart, and everything was within the scope of healthy competition!

"Haha, it's all about movies, and Zhang Dong and I are just pushing the boat."

Han Dong laughed out loud, in a very good mood, and also piggybacked on Zhang Hongsen in his words, and also did not mention the competition between the two movies for publicity.

Subsequently, he sent an invitation to Fang Ziheng and invited him to participate in the celebration banquet of "The Hobbit 3".

February 12th!

China Film will hold a celebration banquet for "The Hobbit 3" in the imperial capital, depending on the total box office of the film at the time.

Fang Ziheng promised and said that he would be present in person to cheer for "The Hobbit 3".

Hung up the phone, he looked at the time, half past eleven, less than seven hours before the premiere of "The Richest Man in Xihong City".

Let's see if outsiders are powerful, or domestic comedies are more awesome!

Fang Ziheng was amused, put his mobile phone on the conference table, looked up at dozens of looking eyes, and said in a condensed voice: "Continue the meeting, whose turn is it?" ”

"It's my turn, chairman."

Zhang Miao, director of the group's production department, stood up, opened the document submitted by Hengyu Mutual Entertainment, and informed the group of the box office revenue of this year.

"Ladies and gentlemen, this year, the main control of the group has made eight films, participated in three films, a total of eleven films.

Among the eight films under the main control, two have reached a box office of more than 1.8 billion, and three have reached more than 800 million.

The eleven movies together have exceeded 10 billion box office, and the net profit has exceeded 2 billion, which is an explosive achievement!

In addition, as of a week ago, the share price of Hengyu Mutual Entertainment rose from 99.584 billion after the listing and expansion in April to 118.6 billion, a full increase of 19.18 billion with the blessing of many movies!

If tonight's premiere of "The Richest Man in Xihong City" continues to be brilliant, everyone, then Hengyu Mutual Entertainment will "

Saying this, Zhang Miao stopped talking and cast an envious glance at Andy, who was sitting at the right of the conference table.

The others also smiled and bowed their hands to Andy: "Respectfully An Dong, Hengyu Mutual Entertainment will continue to rise under your leadership, leading the best Chinese films!" ”

Whoever likes to listen to sycophants, Ice Beauty is no exception.

She glanced at Fang Ziheng without a trace, and when she saw that he also gave her a thumbs up, she couldn't help but smile reservedly: "Everything about Hengyu Mutual Entertainment is given by the group, and it has created the glory of Hengyu Mutual Entertainment today with the accumulation of high-quality movies."

Here, I would like to thank the chairman first, his trust is the greatest source of power for all our colleagues in Hengyu Mutual Entertainment, second, I would like to thank all my colleagues for their support, your hard work has laid a broad prospect for the group, thank you! ”

As he spoke, Andy slowly got up and bowed to everyone!

"An Dong is polite, this is what we should do."

"An Dong, we should learn from you."

The modesty of the ice beauty caused everyone to laugh, dispelling the trace of jealousy and disobedience in their hearts.

The envy is still there, all the executives are self-motivated, which one doesn't want to be in charge of a 100 billion business empire!

Then, Li Xiaoshu, Director of the TV Drama Division, Yan Min, Director of the Variety Show Division, Wang Dong, General Manager of Hengyu Cinemas, Chen Jun, General Manager of Hengyu Games, Chang Jihong, Hengyu Artist Agent, and Chen Shaojie, CEO of Hengyu Live.

The heads of the two directly subordinate business divisions and four subsidiaries have successively made annual earnings returns to Fang Ziheng.

In 2014, the group's TV dramas expanded wildly, with a total of 30 dramas under the main control of the project and cooperation with other companies and TV stations.

More than 20 films were filmed, 15 films were played, and the total profit received exceeded 800 million.

It is expected that in July next year, the remaining project profits can be harvested, totaling about 2 billion.

In the area of variety shows, the group currently has four phenomenal variety shows, "The Voice of China", "Run, Brother", "Extreme Challenge", and "Longing for Life".

Five high-profile variety shows: "Happy Comedian", "In the Mood for Love (Female Star Travel)", "Let's Date", "I Am a Singer", "Star Detective".

Nine variety shows, developed in cooperation with Zhedong, Modu, Sujiang, Xiangnan, Liao Province, and Yuzhang Daweitv, with a total annual income of more than 1.5 billion.

In addition, all nine variety shows were handed over to Tudou Video Network for exclusive broadcasting, which added endless audience traffic and more than 500 million secondary advertising revenue.

Hengyu Cinema Line did not make any money, or the profits earned were used for secondary expansion, and the group also smacked a lot of money into it.

Hengyu Games is the cash milk of the group, with profits exceeding 10 billion yuan for three consecutive years, especially this year.

"League of Legends" and "PlayerUnknown's Battlegrounds" successfully held the first spring and summer leagues in each major region, as well as the first World Finals.

The last quarter showed a three-fold increase in earnings reports and a staggering $21.5 billion in total profits.

Moreover, the two games are far from reaching the limit, and the market is still expanding, adding more than 100,000 new players every month.

The next three or four years will be the peak year of the two games, and the annual profit of a single game is expected to reach 30 billion soft girl coins.

Hengyu live broadcast is a new type of business of the group, with the rise of Hengyu games, from time to time there are artists under Hengyu who use the platform to engage in popularity.

Over the past year, Hengyu Live APP has more than 30 million registered users, creating more than 1 billion profits for the group.

The profit of artist brokerage is not high, nor is it low, according to the financial report, the net profit is 600 million.

However, artists cannot only be counted as profits, but also add other values they create, such as fame, influence, and added value brought by participating in the group's works.

Finally, the group's holding companies, Wang Wei, director and CEO of Tudou Video, Wu Wenhui, CEO of Hengyu Literature, Huang Xiaojie, chairman and CEO of Hengyu Tiantianting, Xiao Yang, CEO of Hengyu Tiangong Yicai, and the heads of the four major companies made reports one after another.

Throughout the year, the total annual profits of the four major companies exceeded 700 million.

"Chairman, everyone!"

Lin Ruohua, the group's chief financial officer, stood up excitedly, took a financial report, and loudly reported the annual total profit of the group's various businesses.

"In 2014, the group's major projects were full of harvest, deducting the 10 billion yuan invested in Hengyu Film and Television Base and the 10 billion yuan invested in Huawei cloud computing, and the group's total profit was 9.5 billion!"

Bang bang bang..

Bang bang bang..

Thunderous applause rang out, and everyone stood up and cheered for the group and cheered for themselves.

9.5 billion!

An absolute number that shocked the outside world and shocked peers!

9.5 billion, far exceeding the number of major film and television companies, even if you look at the whole of China and the whole industry, it is a very remarkable achievement.

Among the top 100 enterprises in the country, at least one-third of the net profit of the enterprise was beaten by Hengyu Media.

Of course!

Hengyu Media is no longer a pure film and television company, and no film and television company is engaged in games and live broadcasts.

But even in terms of film and television income, Hengyu is also a must-have in the industry!

2 billion for movies, 800 million for TV series, 1.5 billion for variety shows, and the total profit of the three major sectors is as high as 4.3 billion.

Compared with the net profit of Huayi Brothers this year of 1.3 billion, Hengdian Film and Television's 1.03 billion, Bona's 800 million, Glossy's 690 million, Huace Film and Television's 580 million, and Wanda Pictures' 530 million, it is simply a dimensionality reduction blow!

In the past two years, the cake of the film and television industry has been expanding, and the gap with other industries is constantly narrowing.

Tens of billions of profits have incubated a 100 billion business empire, an 80 billion Huayi, and several 30 billion film and television companies.

In the coming years, the market will continue to expand, and the outlook will become clearer.

Finally, Fang Ziheng waved his hand and said arrogantly: "Glory is created by everyone together, the future group will be better and better, and I will not forget everyone's contributions." ”

"I've decided to double my year-end bonus this year!"

As soon as the words fell, the conference room erupted in more enthusiastic applause, and everyone was overjoyed and excited.

"Thank you, Chairman!"

"Long live the chairman!"

"Chairman, I love you to death, Momoda!"

"Haha.. Everyone adjourned! ”

No matter how much you say, it's better to increase your salary, and adding chicken soup to the year-end bonus is the supreme law of cohesion!

Six o'clock in the afternoon.

Fang Ziheng joined hands with Liu Qianqian to the Imperial Capital National Center for the Performing Arts to participate in the premiere ceremony of "The Richest Man in Xihong City".

Tonight's ceremony was organized by Hengyu Mutual Entertainment, and Mo Xiangwan was responsible for sending 500 invitations to insiders and the media, and at the same time giving away 700 tickets to Ning Hao's fans.

Coupled with the number of participants of Hengyu Media Group, at least 1,500 people attended the movie, and the battle was not small.

There were already a lot of people in the infield, and fans sat in their seats chatting, looking at the backstage passage from time to time.

There, there were guests who arrived in advance gathered together, and were occasionally invited by reporters to come out for interviews and send blessings to "The Richest Man in Xihong City".

"Sissi, Sissi!"

"Fang Ziheng, Fang Ziheng!"

The two held hands, walked into the infield amid the cheers of the fans, and strolled to the backstage.

When a sharp-eyed reporter saw it, his eyes lit up, and he hugged over with the camera, blocking the two of them outside the backstage passage.

Fang Ziheng hurriedly protected the young lady, hugged her in his arms, and stopped the reporter in front at the same time.

"Guys, don't get excited, it's not the time for an interview."

"Wait a while, wait for Ning Hao and them to come, you guys are interviewing!"

"Director Fang, just say a few words."

"That's right, let's talk about our expectations for "The Richest Man in Xihong City", and let's go back and have something to write."

"Don't worry, what you want to ask, you can get an answer anywhere in Ning Hao and Xu Zheng."

Fang Ziheng smiled slightly, ignored the reporter, escorted the young lady back, and asked the security guards in the infield to come over to maintain order.

Sometimes, hanging a reporter's appetite is also a kind of marketing!

No matter how much you say now, it's better to wait for the film to have an effect after its premiere, and only if the reporters have seen the movie, they will take the filmmaker's braggadocio to heart.

Soon, security arrived.

The reporters sighed, cast a resentful look at Fang Ziheng, and reluctantly moved the passage out of the way.

Fang Ziheng pulled the young lady through quickly, turned around and shouted to the reporters: "Don't stick here, go find a place to sit first, and wait for time to ask you questions." ”

"Thank you, Director Fang!"

The reporters looked at each other, and a few of them were more obedient, put away the camera and walked to the seats under the stage.

No way, a movie with full potential is so awesome!

There is no need for the producer or distributor to speak, and media reporters rushed spontaneously, not wanting to miss the popularity of the movie.

In the rest hall, dozens of celebrities and people in the film industry were divided into several waves, and they all gathered together with acquaintances.

On the side of the hall, there are seven or eight small lounges, and occasionally a celebrity comes out of the door, the old-timers in the circle, and the executives and heads of film and television companies.

Fang Ziheng pointed to the No. 2 lounge and said to the young lady on the side: "Go, Sister Lin and Sister Li are inside." ”

"They're all here, then you can play mahjong tonight!" When Liu Qianqian heard this, her eyes lit up.

Flattered..

Fang Ziheng smiled and reached out to knock on the door of the No. 1 lounge next door.

"Yo, it's all here!"

"Sorry, sorry, there's a traffic jam on the road, I'm late."

As soon as he entered, he consciously apologized, no matter how he said it, he was also the host tonight, and it was really bad to be late.

"Oh, Fang Dong is finally here, but let's wait!"

Everyone stood up to welcome him, smiling and giving him enough respect.

Cheng Long, Xu Ke, Xu Zheng, Feng Pants, Lao Mouzi, Wu Jing, Wen Muye are seven directors.

Wang Zhongjun, Yu Dong, Wang Changtian, Song Ge, and Chen Wu are the five CEOs of film and television companies, and the three heads of Wanda Cinemas, Jinyi Zhujiang Cinemas, and Hengdian Cinemas.

Lounge No. 1, a total of fifteen characters with heads and faces.

Everyone has the same goal, coming for "The Richest Man in Xihong City" directed by Ning Hao, and they all want to see how this comedy is.

Can you flip "The Hobbit 3" and defeat this Hollywood imported film that is expected to rush to the 1 billion box office club!

(End of chapter)