"Beautiful, so beautiful, this is the beauty of my dignified China!"

"Bright but not conflicting, complicated but not messy, precious but not cheesy, gorgeous and simple, faintly achieving a harmony of the unity of nature and man."

"The aesthetics of the ancestors are absolutely okay!"

"I'm used to seeing the hollow gorgeous, glamorous and vulgar of Western aesthetics, and I'm tired of their fingering deer as horses and stereotypical ugliness, and when I see these traditional style jewelry, I suddenly have a kind of tearful touch."

"We have long had enough of the rape of Western aesthetics and the PUA of Western luxury, and from now on, we must regain our own cultural self-confidence!"

"In terms of cultural aesthetics, there is no need to flaunt how to innovate and lead, nor do you blindly worship the foreign, as long as you pick up a little bit of the essence left by your ancestors and carry it forward, it is enough to be recognized."

"Tianfeng Jewelry, I remember this domestic brand!"

"In the future, I will not consider buying any Western luxury goods, but only consider national trends such as Tianfeng jewelry to promote traditional culture."

"Anyway, where is the store of Tianfeng Jewelry? Why can't I find it here? ”

“……”

It's on fire.

In just a few days, with dozens of short videos, Tianfeng Jewelry has a very high reputation.

It has played a role in inviting N film and television stars to spend hundreds of millions of dollars on advertising to achieve the promotion effect.

It has attracted the attention of many celebrities, and even applied for active cooperation.

The Tianfeng Jewelry Gold and Silver Building at No. 88 Xiangyun Road, Taizhou, has become the most popular check-in point for local and nearby Internet celebrities.

As for the local residents, they flock to visit this gold and silver building, which can be described as an endless stream, receiving an average of four or five thousand people every day.

Less than 10% of consumers are real consumers, and most of them buy cheap jewelry such as gold rings, silver bracelets, and wooden hairpins.

Like phoenix crowns, phoenix crowns, hostas, rosewood furniture, etc., unless they are particularly wealthy families, ordinary people generally can't afford them, but it doesn't affect their psychology of running over to see the fun.

Slowly, Tianfeng Jewelry Gold and Silver Building did not look like a jewelry store, but became a museum, attracting countless people to check in and take photos and videos, adding a video material to many up owners.

"What about the money, have you made any money? Why hasn't the turnover increased much? But those who want to try it on are about to spoil my phoenix crown and phoenix crown. ”

Song Jiayun was simply angry, the popularity of Tianfeng Jewelry had increased, she was very happy, but there was no use at all, there was no change in turnover, it was better to transform the gold and silver building into a museum, and anyone who went in to visit would be charged an admission fee of fifty, which would make a lot of money.

"It's normal for this to happen."

Xu Yuan sat on the sofa with his legs on his legs, looking unexpected, and analyzed: "Gold and silver jewelry is not a common daily necessities, let alone the rigid needs of ordinary people, only young people who want to get married, only have the need to buy some gold and silver jewelry, but they are rarely worn, not to mention, there are fewer and fewer young people now, and the number of marriages is declining year by year. ”

Song Jiayun, who heard this, nodded again and again.

The man is right, the jewelry market is indeed shrinking year by year, but the competition is still fierce, because of this, the original ambitious Song Jiayun, gave up the brand strategy of Tianfeng Jewelry, and gave up the plan to open a chain of gold and silver buildings in many cities across the country, because the cost is huge, not to mention, there is not much profit to be made, it has long been a red sea.

It's better to keep a small business and live a life of small wealth, anyway, a gold mine with hundreds of tons of reserves is enough for the family to be rich for several generations.

It's just that Xu Yuan has his plan.

"Now that the popularity of Tianfeng Jewelry has been played, the first step of the plan has been successful."

Xu Yuan continued: "The next step is to maintain our popularity, while finding ways to increase sales, expand profit methods, and realize the realization and maximization of benefits. ”

There are mainly three major profit directions.

The first is online sales.

That is, there is no need to invest a lot of money to open so many physical stores, as long as you open a few online stores, through the online shopping model, so that those potential customers who are interested in Tianfeng jewelry can easily buy Tianfeng jewelry's gold and silver jewelry products, no matter where in the country, as long as you wait for three or five days, the express package will be delivered to his hands.

Even, in order to make online shopping customers willing to place orders and dispel all concerns, Xu Yuan will launch a blockbuster innovative service model -

Cash on delivery.

That is, after the jewelry of Tianfeng Jewelry is delivered to the customer, whether it is worth thousands of yuan or tens of thousands of yuan, the consumer will pay after the goods arrive.

If you are not satisfied, you can return the goods directly, and the consumer only needs to bear the courier fee.

If you want to buy but are unable to afford it, they can also choose the rental service, which can be rented for a period of time at a daily rent of 1/10,000 of the price of the jewelry.

That is, if a customer takes a fancy to a piece of jewelry with a price of 10,000 yuan and can't afford to rent it, then he only needs to pay 1 yuan of rent every day, and after 10,000 days, the total amount of rent paid reaches 10,000 yuan, then there is no need to return it, and the jewelry directly belongs to the customer.

It is equivalent to buying this jewelry in 10,000 days with zero interest installments.

And there is also a system of rent points, as long as a customer, due to long-term rental of Tianfeng jewelry, the total rent paid is 10,000 yuan, then you can get 10,000 points, and then you can use this point to deduct 10,000 yuan of discounts, to buy other jewelry, or even simply use points for consumption.

Xu Yuan carries forward the business model of 'leasing', so as to solve the problem of low repurchase rate and low usage rate of jewelry.

The extremely low rental cost of 10,000 days in installments will greatly reduce the experience threshold of consumers, and the system of rent points represents that there is no financial attribute in it, and it will not be the wool of consumers, but as long as they rent enough, consumers can buy the wool of Tianfeng jewelry.

Second, continue the rental model.

In particular, the phoenix crown and phoenix crown, which people rarely wear under normal circumstances, can only make a profit by renting.

For example, it can be rented out to a wedding photography studio.

For example, it is rented to a costume TV drama crew.

Or rent a wedding dress for a married couple.

In addition, if it is an Internet celebrity such as the up master of station B songs, as long as there is a certain popularity (such as more than 100,000 fans), you can rent it for free for one day, so as to increase the exposure of Tianfeng jewelry and play an advertising effect.

Third, private customized service.

Although the phoenix crown is expensive, the cost of making one piece is more than one million yuan; The production cost of the phoenix crown is millions of dollars, and the artistic value is far greater than the use value.

But that doesn't mean no one can't afford it, and it doesn't mean that there are no potential customers!

There are still a lot of rich people in China, even beyond imagination.

For such customers with spending power, Xu Yuan has launched a special private customized service for them.

The phoenix crown for her daughter's marriage can be customized.

The phoenix crown that shows the luxury of the wife can also be customized.

There are also handmade rosewood furniture, which can be customized.

However, in terms of charging standards, Xu Yuan has also made major innovations and divided them into two parts.

One is the cost of materials, such as gold, silver, jade, rosewood and other materials, Xu Yuan will set a market cost price according to the market price.

Or customers can also provide their own gold, silver and jade and other materials, so that Tianfeng jewelry can be customized and processed.

That is, in the material area, Xu Yuan will not let customers feel slaughtered, nor will he let himself lose money in materials.

The second is the manual fee premium.

Customized orders such as phoenix crown and phoenix crown, phoenix crown, huanghuali wood furniture, etc., the masters completed the production, took out the final product, and put it in front of the customer.

If the customer feels that the finished product is completely substandard, then immediately call back for rework.

If the customer feels very average, but barely qualified, only need to give a premium equivalent to 10% of the material cost.

If the customer feels okay and can't find many defects, he only needs to pay a premium equivalent to 30% of the material cost.

If the customer is very satisfied and full of praise, then he will be more than happy to pay a premium equivalent to 50% of the material cost.

Of course, if the customer thinks that it is seamless, beautiful, and simply worth collecting, then he can pay a premium of up to 100% of the material cost.

That is, the minimum 10% to the maximum 100% premium is the gross profit of Tianfeng Jewelry, and it is completely evaluated by the customer himself with his conscience and heart, and the initiative is given to the consumer.

10% to sustain the basic survival of the jewellers.

100% is the highest rating for craftsmen.

And more than 100% of the premium, even if there are customers willing to give, Xu Yuan will not accept it, because he is doing business for a long time, not to harvest leeks.

Of course, it is not excluded that some customers with dark hearts are obviously a clever workmanship, worthy of taking a 100% premium of the finished product, but think that they are barely qualified, and can only give a 10% premium. Notarized video', put on the video platform, for the majority of netizens to judge, so some customers want to get a lot of wool, they have to be prepared to withstand the pressure of public opinion.

Above!

Online sales, rental or rental, private customized services.

As well as cash on delivery, 1/10,000 per day and rent points, as well as a supporting service system that allows customers to give a premium.

With such full sincerity, coupled with the exquisite craftsmanship of more than 3,000 jewelry craftsmen and masters in the world at the end of the Ming Dynasty, Xu Yuan did not believe that Tianfeng Jewelry could not open the market and could not enter the hearts and homes of consumers.

And Song Jiayun listened to Xu Yuan say his full set of business plans.

She looked at the man in surprise for a moment.

Although she does not deny the feasibility of this set of business methods, if it can really be done, in the jewelry market, Tianfeng Jewelry will definitely be able to occupy a place, grab a large amount of market share, and will definitely open up the situation.

Because she substitutes herself into the role of a consumer, in the face of a daily rent of only 1 yuan, she can rent high-end jewelry worth 10,000 yuan, and she can also accumulate 1 rent point, and the phoenix crown worth millions of dollars can be rented at a price of hundreds or thousands of yuan, so she can achieve the most gorgeous effect.

After all, the threshold for experience is really not high.

But......

This kind of business model is too involuted and too risky, and it can only be described as crazy.

Xu Yuan's table-lifting model will definitely set off a monstrous wave in the jewelry industry, causing a bloody storm, and will be suppressed and hostile by all peers, and there is absolutely no good fruit.

But Tianfeng Jewelry is such a large volume, can it fight those time-honored brands with decades or hundreds of years of history?

Song Jiayun wanted to persuade Xu Yuan and advised him not to do it, the risk was really high, and he would force his peers to fight with Tianfeng Jewelry.

But Xu Yuan, an online shopping platform, has already paid a programmer to make it.

A related company was established and hundreds of employees were hired.

Including the most important gold and silver jewelry, Xu Yuan also prepared hundreds of thousands of pieces in advance, and the stock was sufficient.

That is, everything is ready, and now it is ready to be sent!