Even the plan report is Song Yang ranked first, which is not a good sign in the PK link.

Song Yang also admired the company's own business decisions, invited so many leaders and judges, and the way it used was to listen to the report and answer questions and score on the spot.

It doesn't matter, asking is the characteristic of the times.

Song Yang walked to the specially arranged lectern, and when he saw several people over there reading a book together, he secretly shook his head again.

With so many people, the five volumes he gave to the woolen factory were not enough.

And that Jiang Hong and Professor Li naturally don't have this trouble. Their plan is very simple, just a name, a logo, a slogan, plus a simple explanation, a piece of paper is enough, just print.

The situation is unfavorable, and Song Yang still wants to fight for the 20,000.

"Dear leaders, expert judges, and colleagues, it is an honor to enter the final round and report to you our plan for Sunny Advertising. My name is Song Yang, I am the planning director of Jiaoyang Advertising, and I am currently studying in the Department of Chinese at Yenching University. ”

Jiang Hong was stunned, Professor Li was stunned, and those leaders and experts were also stunned.

It's studying, not graduating.

Jiang Hong asked a lot of questions himself, and asked a friend to ask a big circle, and made sure that Yanjing did not have a registered advertising company named Jiaoyang, and he didn't even hear anyone in the circle who had cooperated with them.

Originally, he planned to use an informal small workshop to influence the people who thought they were just making up some concepts and using tricks.

However, Yenching University is Yenching University, and these four words are lethal enough.

And I'm still studying, what the hell is this?

When Yuan He and Yuan Kun asked the experts to look at the shortlisted plans first, they did not mention Song Yang's identity, just waiting for this moment.

None of them wanted to choose the Silk Road, but this was a person introduced by a certain leader. Right now, it's a public scene, and it's good to be in chaos when the words are amazing. In this way, they can at least give opinions on the manufacturer's side, and have a reason to recognize the professionalism of the additional content in Songyang's plan because Jiaoyang Advertising is backed by Yanda, and PK the Silk Road plan first.

"We are applying for a license for a private advertising company, and we have reached cooperation with the wave channel BP machine in Ningshi, Zhejiang Province, and the Galaxy Audio and Video in Shimenzhuang, Hebei Province." Song Yang pasted himself with gold, and then said with a smile, "The fact that I haven't graduated yet may surprise everyone." Participating in this brand solicitation is also because of coincidence. I'm a native of the Uyghur side, and I only found out about it when I came home on vacation, so I wanted to take part in it. ”

The next thing to talk about is me: "I know a lot about Weifang woolen garment factory!" The development has reached the level of considering the group operation, and there is a large proportion of export scale and many overseas customers, and the brand name is to take into account the domestic and foreign ......"

It is impossible to say that foreign-style brand names are more sought after by domestic customers, so Song Yang also gave a meaning to face domestic customers: the general public will take off when they wear Profis' suit.

Whether an individual consumer becomes a boss or a corporate customer becomes a large company, there is a meaning here.

Yuan He and Yuan Kun's eyes lit up when they heard this: he didn't elaborate on this point last time.

As for foreign customers, the meaning of the words profession and face is understood. If it is for foreign customers, Yeliya people don't understand, and Silk Road makes people know that they are from China at a glance, which instantly reminds foreign countries of low-end.

Although Song Yang didn't say it explicitly, Yuan He and Yuan Kun thought of it.

This can't be helped, domestic products are now placed abroad on this impression, many years later, made in XX is a stalk, there are also many Chinese people with congenital knee fractures, and foreign toilets have been licked for many years.

What is more convincing is actually the consistency between the connotation of the brand name of Song Yang and the main business of Weifang Woolen Garment Factory.

Leaving aside the theories and cases in the booklet, Song Yang only talked about why he chose the name, the meaning of the logo, and the benefits of the slogan, and ended the report.

He concluded: "Profil can become an international brand name, and I believe that with the help of this brand name, Weifang Woolen Garment Factory can also become an international group enterprise." We are also very much looking forward to establishing more cooperation with Weifang Woolen Garment Factory and using our wisdom and strength to launch this brand. Thank you, leaders and experts, please feel free to raise any questions! ”

Many pairs of eyes looked at Song Yang behind the small podium with a red silk cloth hung.

Is this a student?

You tell me that students can behave so calmly in front of so many elders, as well as cameras and camcorders?

Older people, it's not that they don't have such old children.

Even the students of Yan University can't do this!

Jiang Hong and Professor Li, as competitors, will not ask questions themselves.

But they all knew people, so someone soon asked: "Xiao Song, how can your company let one of your students be the planning director?" ”

Regardless of the plan itself, use the company's strength to question.

Song Yang was prepared and said calmly: "The registration of private advertising companies is not long ago, and Mr. Jiang's Dacheng Advertising was only registered at the beginning of this year. ”

Jiang Hong's heart sank. He didn't know any sunny advertisements, but this kid was very familiar with him.

Song Yang smiled at him and continued: "Yan University is now tearing down the south wall, and the integrated development of industry, university and research is also an attempt to learn from the Silicon Valley model in the United States, and Professor Li should also know this very well. As for making me the planning director, it was naturally because I had a lot of ideas and was more precocious, and the teachers valued me more. ”

Industry-university-research is also a new word, and it has not been proposed for a few years.

Song Yang replied and brought Jiang Hong and Professor Li in, both of them had a smile on their faces, but they were both angry in their hearts.

This mouth is really neat, as if the two advertising companies are half a catty, and Professor Li is not doing his job.

"The brand name Profils can indeed express the professionalism of the factory in making professional wear and suits, but if you want to make women's clothing and other categories in the future, this brand is not very suitable. Xiao Song, did you have any other ideas when you conceived our brand name? ”

Song Yang thought for a while and said, "Clinique, Origins of Joywood, Aramis, Prescriptives, Lab Series, these are all brands owned by Estee Lauder; Louis Vuitton, Givenchy, Guerlain, Hennessy, ......"

He said a lot of names, only to hear everyone stunned, and then said: "These brands all belong to one group." When the company grows bigger, choosing a new name or even acquiring a brand for different products and even for different regional markets is the right path. The brand name Profils does not need to cover all categories in all markets, and it is not suitable. ”

The general answer was unclear, and it was hard for them to believe that this was just Song Yang's casual memory.

After all, in my previous life, as an advertising person, I read an article "Shocked! These big names actually belong to the same company", such an article has an impression. Times have changed, and the way information is disseminated has completely changed.

At this moment, in their eyes, Song Yang's professionalism has been further enhanced.

The other contents of Song Yang's booklet are beyond the needs of the woolen factory this time, and it is a bit off-topic to ask those questions.

And Song Yang took advantage of this silent time, smiled and said, "If you have no other doubts, thank you for your time", and then returned to his seat.

The pressure came to Jiang Hong's side.

Being the first in line may make people have the psychology of taking a second look.

But if the impact of the first one is too strong, then it will be difficult for the people behind to withstand.

The plan that Jiang Hong came up with here was indeed made by a subordinate person he arranged. There is a relationship to help introduce, and from the perspective of an advertiser, he also thinks that Silk Road as a brand name is actually good.

Homophonic superstition is not advisable!

So he went up and talked about the vision of the Chinese clothing brand to reproduce the glory of the Silk Road, as well as the elegant and familiar name of the name, and the slogan of "Silk Road clothing, national glory" is indeed very characteristic of the times and catchy.

The most lackluster is actually Yelia, and Professor Li suddenly realizes that he is actually quite clever. Is it really appropriate to rely on a pop song by Yelia and a little exotic brand impression?

He himself was at the bottom, and he didn't know that if Song Yang hadn't appeared, he would have ended up becoming.

In Song Yang's eyes, this review meeting is more formal than practical, but fortunately, there is no farce of scoring and singing in person.

The leader's time is also precious, and he directly summarized the speech, and then said "I have benefited a lot, and I hope that Weifang Woolen Garment Factory will choose a good brand name with heart, and further expand and strengthen to glory", and left.

At this time, Jiang Hong was finally able to ask Song Yang: "Director Song, do you really learn Chinese?" ”