"I said it!" Song Yang was categorical, "In addition to the group customization business, Profilus will definitely add another big retail business sector!" Mr. Yuan, I will give you a big gift package at the end of the year! ”

"Is that your event?" Yuan Kun became curious, "You have always refused to say what kind of activities you want to hold at the end of the year." ”

"It's all talked about now, but it's better not to talk about it yet." Song Yang smiled mysteriously, "The more sudden this thing is promoted, the better the effect." All in all, at least half of the people in Yanjing will talk about Profil's suits by then. ”

Yuan Kun sighed: "You planned this for your mother-in-law's store, right?" So attentive. ”

“…… To tell the truth, when planning this event, there was no such thing as a mother-in-law. ”

"While studying, I worked as an advertising company, and I also talked about the football team, and by the way, I also talked about love and called my mother-in-law." Yuan Kun looked him up and down, "I really admire your energy......"

"Young, it's energetic." Song Yang took the reassuring pill and was in a good mood.

Yuan Kun then left to join Cao Xuecheng and return to Lu Province, and Song Yang returned to the office and began to work.

"The contract has to wait for the completion of the registration process of Profilsys' group company, and then sign it with the chapter, but things can be done first. Since this order is no problem, the courage to recruit people will be magnified a little. Song Yang instructed Yao Peihua, "The people I mentioned before are all in advertising planning and customer marketing, and I also need to organize a team to produce TV commercials now, this is a big business!" ”

For a TV commercial, from creative planning to actor shooting and production, the advertising company's quotation is hundreds of thousands.

In the past, most of these businesses were done by TV stations.

But now the times are different, and the sooner you accumulate professional strength in this area, the greater the share that can be eaten later.

……

Lin Jin thought that if he went back to resign, he would be able to complete the necessary formalities in one day.

But even if he was only a temporary worker, it took two days.

He missed the process of receiving the first big order in this Jiaoyang advertisement, and when he arrived in Yanjing, Song Yang had already arrived at CCTV with Zheng Wu.

In this round of meeting, the inquiry is fake, and the acquaintance is true.

The CCTV Advertising Department has been established for more than 10 years, and has been living a very nourishing life with its unique resources.

But at the moment, reform is also in the pipeline.

This reform will eventually take the full implementation of the agency system as the new system, and the standard king activity will become a memory of the times.

Song Yang is now early, just enough to catch up with the line first, and then strive to become the first batch of external advertising agencies of CCTV.

At the moment, what he saw was just a small person under the advertising department, who politely and distanced himself and said the price of advertising on CCTV.

"Senior Brother Zheng, it's not easy to do this."

In just two days, Song Yang had already formed a personal relationship with Zheng Wu.

This is also a coincidence, who made Zheng Wu the senior brother of the 85-level English Department of Yan University, and he was still the captain of the Yan University football team when he was in school.

With this relationship, it is easy to say a lot of things: "Can't I, the customers who want to use the league platform to advertise, enjoy a little discount?" And now, it has not been decided whether to broadcast the game or not. ”

“…… It's Tuesday, can you skip class? Zheng Wu is also numb now, he shouted Mr. Song yesterday, and today he knows that he is a junior disciple in the school, and he just came to Yan University to study this year.

Song Yang also weighed it and felt that the benefits of exposing his student identity would be greater.

Who cares about this? As long as you're strong enough.

"I introduced a friend to donate 5 million to the school, so now it can be regarded as some preferential treatment." Song Yang smiled, "Senior brother, you are in charge of these things now, you might as well tell me if you have any trouble." Now the advertising department is responsible for the advertisements of the four channels of CCTV, and the sports department does not have much right to speak, so it is of course dispensable for broadcasting the league. With so many programs crammed together, how can you guarantee that you can broadcast all the games in their entirety? ”

“…… What do you mean by this? ”

Zheng Wu is very clever.

He graduated just four years ago, and now he has become a "capable backbone" in the unit. Because of his good English, and the people who came to negotiate with IMG were all foreigners, he was transferred to the negotiation team of the league's investment promotion.

Negotiate a good price, and then you can go more and more smoothly.

Song Yang said: "I think this is an opportunity! Football has a professional league, 12 teams, 132 matches, points changes every week, and then next year it will be the Asian Games. When you saw Minister Li just now, didn't you hear it, senior brother? Their sports department is thinking about setting up a special sports channel. The discourse power of a single channel will be greatly improved, and the league broadcast can also be set up as a separate program section, and many things can be solved! ”

“…… Such a big move? ”

The level of CCTV is not low, and the establishment of a new channel internally can already be regarded as a huge change.

"The process will definitely not catch up with the league, but it can be piloted first. Now there is internal motivation, and the sports department lacks external help. There is such a big thing as running a professional league, and now the association is engaged in advertising and investment, so there must be media support. There is no guarantee at all, so how will it develop in the future? Please ask the leaders of the General Administration of Sports to help coordinate and work together with the CCTV Sports Department inside and outside, this will definitely be done! ”

Zheng Wu thought thoughtfully, this idea and pattern really opened.

"On my side, at least two customers are stable. The Taishan team can cast image advertising, and one of the sponsors of the Taishan team has also determined that it will advertise. There are two other ones, and I am more sure. However, my clients need a stable period of time to expose their ads. Song Yang explained, "The broadcast league will definitely bring more advertising revenue to CCTV, according to normal logic, CCTV has to spend money to buy broadcast rights!" ”

“…… Do you know that CCTV has never paid for broadcasting sports events? ”

"Now is the time to set precedent!" Song Yang patted his chest, "If this can be done, I am willing to sign an advertising agency with the Ministry of Sports and the Ministry of Advertising for the time period of the league's broadcast." Throughout the season, I dare not say that one or two million advertising business can be pulled. ”

Zheng Wu looked at his eyes and said uncertainly, "I have to go back and think about this." ”

"If you need my help, just speak!" Song Yang assured him, "When do you have time to go back to school to see, let's exchange more feelings between teachers and brothers." ”

“…… I'm so impressed with you, junior brother. Zheng Wu thought for a while and said, "I'll go back and report this idea to the secretary-general, if it's feasible, then you have to prepare it and complete the explanation that you can bring to the sports department." ”

"I'll put it in my square!"

Song Yang gained a lot of useful information during this trip and was full of enthusiasm.

IMG has just talked with the Football Association about a naming fee of 1.2 million and asked CCTV to have a broadcast.

CCTV does not have a dedicated sports channel now, and it is difficult to have enough time resources to broadcast every game.

"One Sword Alone"

The Ministry of Sports wanted to have its own independent channel.

The advertising department is discussing the introduction of an agency system to increase advertising revenue.

This is a rare good opportunity and time, Song Yang has already taken the opportunity of Li Ping's Taishan team to hang up.

When Lin Jin first arrived, he saw that the Sunshine Advertisement was already thriving.

There are now a total of three people in the company, plus a supernumerary Dai Can.

was beaten by that big beauty, and the first task Lin Jin was assigned was to learn typing.

It was Shen Qingxue who taught him, and she happened to practice here.

Within two days, people from the company began to come for interviews.

From the boiler factory to the advertising agency, Lin Jin feels that he is the most useless, but now he is learning something very advanced.

He doesn't understand, but he can learn.

……

The time soon came to the end of November, and Liu Zhi, who had been "studying hard" for more than a month, finally "closed" with various off-market means.

Things are not people, and he came directly to the Haidian Sports Center not far away.

I can finally continue to lick the master.

But Li Ping shook his hand and gave him an appointment: "The training base and football school in Lu Province can be prepared to start, you go there first to report to General Manager He Ming." ”

“…… What do I do? ”

"Replace me with the overseer and manage the accounts."

"What about Spring Sprout Investment?"

"You don't understand that, let Song Yang take care of it for me."

"......" Liu Zhi can't refute it, and he can't refute it.

I can't stay with my lord, and I can't always be in charge of Chunya Investment and the football club.

There are people on both sides!

Liu Zhi turned back three times step by step, only to see the master watching the players training on the side of the court, and shouted excitedly: "Come on!" Come on! ”

He looked at the master, and the master did not have him in his eyes.

How did the master-servant relationship, which was getting stronger and stronger, break down?

Song Yang!