Chapter 116, Earn Back Ten Times (Ask for Subscription)
Leaving the Football Association, Song Yang confirmed one thing.
The negotiations between the Football Association and IMG have not yet been finalized, because IMG asked for a TV broadcast, and the Football Association thought about talking to CCTV about it.
Song Yang made an appointment to visit Zheng Wu tomorrow, so he hurried to see Yuan Kun.
When he returned to the company, Yao Peihua had already responded to his request and was dressed up bright and moving today.
"The restaurant room has already been booked, right? Have you contacted Mr. Yuan and Mr. Zhang? ”
"It's booked, they're all gone."
"Okay." Song Yang took out Fang Yu from the cabinet in his office and walked out non-stop, "Let's go over and wait first." ”
The place to eat is in a well-known restaurant not far from Jihailou, the Bai family's courtyard.
Qi Yuxuan Song Yang and the tall and bright Yao Peihua walked into the restaurant renovated by the courtyard one after another, and when they entered a private room, they said: "You have filmed advertisements, but this time in order to let Mr. Yuan recognize this Fang, I am regarded as a friendly appearance of the company's employees to reduce costs, and the extra bonus for you will not be very much." ”
"This Song is good." Yao Peihua asked, "Should I go to the door and wait for Mr. Yuan and Teacher Zhang." ”
"No, you don't." Song Yang waved his hand, "I am very familiar with Mr. Yuan, and this time it is an opportunity to introduce Mr. Zhang to make some money by shooting advertisements." ”
Yao Peihua nodded: "Then I'll go and order the dishes first?" ”
"Okay." Song Yang's thoughts are actually still on the agency of the billboard of the A-League.
It's possible to take this thing, but it will rob IMG's meat. The other party is a giant, the full name of the international management group, may be the first marketing management company to enter the Chinese market, and it specializes in the field of sports. A, FA Cup, CBA, etc., were originally involved in it.
Song Yang feels that it is still better to target CCTV's advertising, but if the Football Association needs it, Song Yang can also accompany the bid. Maybe you can use this as a bargaining chip, and you can also exchange some better priced advertising inventory from IMG.
On the contrary, if you really take down the agency of the billboard, you will not only have to pay a large amount of agency fees first, but then you will have to attract investment all over the country and even at home and abroad to earn it back.
Sunshine advertising is still not done, and the customer accumulation is not enough.
After determining the idea, Yao Peihua came back, reported to him which dishes he ordered, and asked him if he could do it.
Song Yang looked at her and smiled: "You deserve to have eaten a lot of high-end banquets." ”
“…… Is it too expensive? ”
"It's okay, I chose this place, I don't care about the price." Song Yang was very satisfied, "As long as you can earn it back, today's dress is convincing!" ”
Yao Peihua didn't hear the appreciation, but asked: "Then will I tell Mr. Yuan to introduce me as an employee of the company, or an advertising candidate like Mr. Zhang?" I had to figure out how to speak appropriately. ”
"I'll tell you the truth. Your experience and honor are real, and she doesn't care where you work, just to see if your image can help them build a brand. ”
Yao Peihua put down his heart and said no more.
After a while, Song Yang spoke: "The person you dig ...... person"
Yao Peihua also spoke: "I contacted ......"
The two were stunned, and Song Yang smiled: "You say, I'm also worried about this." ”
"I have two friends who work in Shanghai, and one of whom is in an advertising agency in Guangdong. Fortunately, those from other places have to come to Yanjing to meet and talk before deciding, and they are a little worried. ”
"Let's ask them to send their resumes as soon as possible." Song Yang thought for a while and said, "Then contact Lin Wenxin." She's going to start the collection of Yanjing calendar girls, you ask her to help introduce Yanjing's newspaper and send a job advertisement. ”
Yao Peihua wrote down these things.
While speaking, Yuan Kun and Zhang Li came with their front and back feet.
Seeing Yao Peihua, Yuan Kun and Zhang Li were shocked. As long as she is present, this height and appearance are really too aura.
Song Yang introduced them separately, and then said to Yuan Kun: "Teacher Zhang's temperament and acting skills have nothing to say, and he is currently on the rise." Peihua is now working in my advertising agency, but she was the third runner-up in the first model contest and has also done a lot of commercials. Mr. Yuan's group transformation will cost a lot of money next year, and when the budget is not much, I recommend Mr. Zhang to appear as the spokesperson of men's clothing. Peihua, my own people, I will help you reduce costs. ”
“…… I saw Mr. Zhang in "The Story of the Editorial Department", but his temperament was ......" Yuan Kun looked at Zhang Li and stopped talking.
Zhang Li was a little embarrassed.
Although I have played other roles before, the drama "The Story of the Editorial Department" is too popular. And Zhang Li's role in it, although his name is Zhao Yonggang, always exudes a "feminine" atmosphere.
The picture of taking out a neatly folded handkerchief to fan the wind because of the hot weather can be described as delicate.
Song Yang laughed and laughed: "Mr. Yuan, Mr. Zhang is an actor!" Teacher Zhang, come, read this word, let Mr. Yuan see the ever-changing appearance of professional actors! ”
Yao Peihua took out the Fang Yu brought by Song Yang knowingly, and directly turned to the page of the planned TV commercial Wen Yu.
At first glance, I made preparations at the company in the morning.
Zhang Li perked up, it was a bit like an audition.
Yao Peihua pointed out that passage to him, Zhang Li nodded in thanks, and after reading it twice, he closed Fang Yu and closed his eyes.
After a while, he opened his eyes, and the rough and thick baritro voice said: "Lizi, stand up to scrutiny." Face is not just clothing. Professionalism is attitude, direction, and belief. Because of professionalism, natural excellence. When we first met, we knew the depths. Profils, professional on every side, success is visible. ”
The line skills are very good, and the eyes and performances are also very fantastic.
Song Yang asked Yao Peihua to remind him that today is a suit brand, and Zhang Li also wore a suit and leather shoes.
Zhang Li, who is not yet forty years old, is still handsome in appearance. Yuan Kun, a woman in Lu Province, was output by Zhang Li's lines in front of her, and she suddenly felt a wave in her heart.
Song Yang clapped his hands and applauded: "That's how it feels!" Mr. Yuan, believe me, it's not appropriate to find actors and stars who have become popular or those from Xiangdao and Wandao! On the contrary, Mr. Zhang, he will definitely become more and more famous in the next few years, which will also bring a feeling to the brand: grow together with others. ”
Zhang Li couldn't help but look at Song Yang: You seem to have more confidence in me than I do in myself.
"Needless to say, Peihua. Someone is saying that her eyes look to make you younger. If you get her hug, you'll never get old. With this song and the picture, which female consumer who watched the advertisement, which one wouldn't substitute that feeling? ”
Yuan Kun looked at Yao Peihua's big bright eyes, as well as her thrilling appearance and figure that made women envious, and had no idea of refutation.
The waiter came over to serve the food, and Song Yang invited them to chat while eating.
"The brand name of Profils contains my hard work, and I have put a lot of effort into the development strategy of your group. Mr. Yuan, they are all from their hometown, and you also know that my advertising agency has just started to do it. The first big customer, I am absolutely all-out! Song Yang promised, "It can be said that if you leave this matter to me, you can rest assured that it will be handed over to anyone else!" ”
Chatting and chatting, Zhang Li also knew that this was not a small customer, but he was just about to start group operation.
The annual sales are over 100 million.
In the 80s, Zhang Li acted in a lot of plays. And in the past two years, it has not been smooth.
Although there is only one side, Song Yang introduced such a job to him differently, and Zhang Li is very grateful in his heart.
At the dinner table, the conversation was about the publicity and promotion strategies of the men's and women's clothing brands behind the group of Profils, which Zhang Li didn't understand, but he would accompany him.
People are nearly forty years old, and they are no longer as sharp as they used to be.
This is not purely a meal, maybe it is also an opportunity, Zhang Li is trying to win Yuan Kun's favor.
After the meal, Zhang Li left first, and Yuan Kun went to Song Yang's company to listen to him talk about next year's propaganda in detail.
What to take the opportunity of the A League to advertise on the platform of CCTV and the first year of the football league at low cost, what to first look at the ordinary consumer market in Lu Province through the Lu Provincial City Football League, what is the best effort of their mother-in-law to act as an agent of Yanjing store, and the strategy of striving for sponsorship of the national team clothing for next year's Asian Games, coupled with the Yanjing store model as a model to provide unified publicity materials for urban agents across the country......
Fang Yu is as professional as ever.
Yuan Kun doesn't understand which person is more suitable as a candidate for advertising films, and he is not too entangled.
It's just that starting as a township enterprise, Yuan Kun and Yuan He are used to careful planning.
For the investment of 1.5 million yuan in brand promotion, this is because Song Yang was too impressed before, and later came up with a prescription that inspired the senior management of the factory.
Song Yang knew what the first generation of entrepreneurs like her were thinking, so she said, "Think of the sun god! That logo only spent a little money to find someone to draw it, and then the benefits were so good that it was because it spent a lot of money on publicity. Mr. Yuan, now everyone's income is increasing, and they are all thinking about improving their lives. It has to be better than in the past, and what is famous can be seen by others at a glance. If you don't advertise it, just taking a name is in vain. ”
"I have this set of combination punches, your group will spend 1.5 million yuan on advertising next year, and if you don't earn back more than ten times, I will be embarrassed to mention continuing to do your advertising and publicity services in the year after tomorrow, and the brand of my Jiaoyang advertising will be smashed!"
Yuan Kun listened to it funny: "Fei so many tongues...... The name is all given by you, and since the factory has decided the budget, the first year must be for you to try. ”
Song Yang laughed: "Although I participated in the preliminary work, then I can't be complacent." The preparations that should be made, the things that should be taken out, are all indispensable on my side. Mr. Yuan, so to speak, can this matter be decided? I'm going to talk to CCTV tomorrow, if you give me confidence, then I'll also press their price! ”
"Yes. There are too many things about collectivization, I brought Fang Yu back, and they can feel a lot more relieved to publicize this piece. Yuan Kun looked at him with a smile, "Earn back ten times, what did you say?" ”