As soon as Song Yang and Shen Qingxue walked into the second courtyard, what they saw was very different from the front yard.

Miscellaneous courtyard.

The children looked at them with curiosity, and the young people and women who came out of the room, as well as the old people in the courtyard, looked at them with some uneasy, panicked, and even faint hostility.

Bai Li and no one beside him, introduced the layout of the second courtyard and the area of the room to Song Yang, and then went straight to the third courtyard.

Same compound, but this one is more miscellaneous because it may have been a back garden before. Today, haphazard wooden sheds and brick houses occupy the former pool, which has been turned into a laundry pond.

"See? This is actually living water! Bai Lihe pointed to the outside of the courtyard wall, "From here, less than two hundred meters away is the Shicha Seaside!" ”

Song Yang didn't speak all the way, and only when he returned to the front yard did he ask: "With so many tenants, how can you let them move out in half a month." ”

"Hey, you don't have to worry about this, I'm just doing this for dinner! There will definitely be no trouble, the master wants to sell, and he has explained it to them before. ”

Song Yang nodded: "What about the price?" ”

"It's 8,000 per square."

More than 480 squares, that is nearly 4 million.

Song Yang thought about the clean front yard, thought about it and said: "A total of 3.65 million, I can not take it back for the time being, and give people more time to find a suitable place to live." Just set it for a year, and I don't want rent for this year, but you have to be safe and leave the last two courtyards to me cleanly, and don't leave anything that will cause trouble in the future. Since the yard is so big, and the back is in such a mess, you must hand over the approval of the renovation to me at that time. ”

“…… Song Ye, there are nearly 200,000 discrepancies, I'm afraid the main family can't agree to this. Bai Lihe looked embarrassed.

Song Yang laughed: "The main family didn't meet me in person, I don't care how much you talked to him." I will pay 3.65 million for this yard, and the conditions will be given to you. If I can do it, I'll settle here. ”

"Allow me to discuss it with the Lord's family again." Bai Lihe's tone of reply was a little difficult.

Song Yang nodded: "Anyway, I'll come to see it today, there are at least twenty households living in the back, right?" They said that there was a way to get them to move out quickly, but I still had concerns, so you told the master. Since they are in a hurry to go to the United States to join their son, they probably don't want to delay for a long time to deal with the troubles here, and the New Year is almost over in less than two months. ”

After saying that, he left first and let him think about it.

As the car slowly moved forward, Song Yang began to think about what was next.

Shen Qingxue didn't bother him, and when she was sent downstairs, Song Yang got out of the car and watched her go upstairs with a smile.

After entering the stairs and turning around, after not seeing him, Shen Qingxue pursed her lips and continued to smile.

That yard was really good, but Song Yang really didn't ask her if she liked it from beginning to end.

Shen Qingxue didn't bother whether she wanted to express her opinion, she just felt that Song Yang had entered the state of doing business again after seeing that Bai Lihe.

But she still has more than three years to graduate before she can accompany him in that state.

……

The Football Association's negotiations on the league's investment promotion have now been almost a month in the second phase.

IMG's request for a $1.2 million naming fee has now turned into an opportunity.

What kind of communication and coordination there is, Song Yang can't control it.

But today, together with Zheng Wu, I want to communicate with a deputy minister of CCTV's sports department about the number of league games and the cost of broadcasting.

After hearing the news from Zheng Wu, Song Yang was a little stunned.

“…… That is to say, one broadcast per round, a total of 22 games, a total of 20 minutes of advertising time can be inserted before, during, and after the game, and each game is given 2 minutes of advertising. ”

This is different from what Song Yang has heard, isn't it 150,000 for broadcasting a game?

Zheng Wu nodded: "The Ministry of Sports wants to set up an independent channel, and it wants to use ratings to generate advertising revenue, and now it can't take real money as a cost." IMG demanded that CCTV must broadcast before agreeing to the asking price of $1.2 million, and CCTV was willing to offer advertising time in exchange, which can be regarded as bringing an additional income to the league. ”

“…… How many can there be? ”

In 2 minutes, according to the most usual situation, a total of 8 ads can be made.

It's not a popular program, each of these 8 ads can only be exposed a total of 22 times, so this exposure frequency can't be sold at all.

This has to be optimistic about the effect of this advertisement.

It's more than that! Filmed out, only broadcast 22 times?

Song Yang shook his head: "How can this be done?" ”

He kept his goal in mind, so he said: "There is no advertiser who only prepares to be exposed on CCTV 22 times after shooting an advertisement." In this way, the situation is complicated. Give 2 minutes of advertising to the Football Association, then the best way for you is to pack it all up and let them go to the business. With IMG here, I don't have to play. ”

"It's frozen here at the moment. The sports department has the difficulties of the sports department, it is not an independent channel, and the advertising part is in the hands of the advertising department. They also couldn't afford to pay for the broadcast, so they had to get an ad slot in exchange for us. Zheng Wu asked, "If it is this 44-minute advertisement, would you like to act as an agent?" How much money can you give to the Football Association? According to CCTV's assessment, this is worth 560,000 yuan. ”

"I'm not interested in that alone." Song Yang shook his head, "Senior brother, you are also very clear. It is unlikely that the Football Association will be able to tender separately for the agents of the title, stadium advertisements and televised TV advertisements. To be honest, this condition for you is too low, and 560,000 is also inflated. It's only 44 minutes in total, and it's one thing whether it's worth 440,000 or not. ”

Both fell silent.

After a long time, Zheng Wucai said: "The Football Association is here...... I feel that in order to cultivate the league, it is not unacceptable. The title and CCTV broadcast contract will last for five years once signed, and you really have no intention of participating? ”

Song Yang thought for a long time and asked: "You said before that you are only talking about the most important league naming rights with IMG, and they asked for CCTV broadcast this time, is it to improve the publicity effect of their title, or do you want to broadcast the rights?" ”

"This one doesn't. The broadcast rights are still on the side of the Football Association, and the result of the preliminary negotiations with CCTV is that they will take the broadcast rights in the mainland. ”

"Is it possible to ...... then," Song Yang thought about it and said, "You give me the broadcast rights!" CCTV's broadcast, I'll talk about it and sign a contract with our Sunshine Advertising. ”

Zheng Wu looked at him blankly: "Give you the broadcast rights?" ”

Song Yang said affirmatively: "You sign with them directly, and you have to find an agent for 2 minutes of advertising time, and this agent has to deal with their advertising department for customers to go to CCTV, and they are at a disadvantage." The Ministry of Sports just wanted to be able to broadcast the tournament and promote the establishment of a sports channel. The advertising department only wants advertising revenue, and the cost given by Ken for the sports department is 2 minutes of advertising rights. ”

After analyzing Zheng Wu, he put forward his own opinion: "I can accept that the sports department only takes the cost of 2 minutes of advertising per game, but I want to sign an advertising agency agreement with the CCTV advertising department by virtue of the identity of the broadcast rights operator." It is impossible for a client to run only 22 times per ad. ”

Song Yang's goal has always been to contact the CCTV advertising department and be a CCTV advertising agency.

In the current state where the sports department is weak and it is feasible to broadcast the league, CCTV has not cared about the broadcast rights of football matches in the past, and it does not care at this time.

But after CCTV established a sports channel, it needed enough programs to fill the time.

If it is a five-year sign, then Song Yang can look forward to the return of the next five golden years.

"Anyway, the professional league should be operated in a market-oriented manner, and the broadcast rights should be operated by a special company, which is also an attempt." Song Yang gave his own price code, "If I can give us the broadcast rights to Jiaoyang Advertising, I can give the Football Association 1.12 million yuan per year." and the 560,000 gap in CCTV's 'quotation', I want to earn it back by getting CCTV advertising agency. ”

Zheng Wu nodded: "Then I'll report to the Secretary-General first, and study whether it is feasible." ”

"The way is that I take the global broadcast rights, and CCTV is currently mainly only broadcast in China." Song Yang said, "Therefore, what CCTV will get is actually a domestic broadcast right, but it is just signing an agreement with us." CCTV gets what they want, and the Football Association can charge a little more. ”

Zheng Wu reminded him: "I negotiated with IMG, the contract is signed for five years, and although it only requires $1.2 million in the first year, it will increase by 15% every year." ”

"But CCTV won't increment with me."

"Let's talk about it after we research." Zheng Wu shook his head, "It's not easy. CCTV now has some external advertising agencies, and they will have people who are willing to take these 44 minutes of advertising agencies from the Football Association. For the Football Association, there is no need to take risks in the way the league operates, and CCTV will not feel that it is disgraceful to have to get the broadcast rights through an intermediary. ”

Song Yang said: "Then either the Football Association can help me coordinate with the CCTV Advertising Department and directly get the identity of CCTV advertising agency." For the 44-minute advertising agency fee, I would rather give a higher price than other advertising agencies. ”

With the broadcast rights in Song Yang's hands, CCTV may indeed be both difficult to think about and feel that there may be risks. What if the Sunshine Advertising is not well managed and goes out of business? The Football Association will also have this kind of consideration.

On the one hand, it is a double offer, and on the other hand, it is coordinated in the middle, how to choose, it depends on them.