Chapter 132, what a big game of chess
chatted about business, and Li Ru and Zhu Ziqiang's eyes no longer looked outside.
After Song Yang introduced to Zhu Ziqiang what VCD was, Zhu Ziqiang's heart was shocked.
No wonder he kept telling himself not to worry, it turned out that there was such a big key that he didn't say.
It's likely that in the next two or three years, the VCD will completely replace the VCD.
"We can't just produce VCD machines to sell, this is an industrial chain!" Song Yang said, "If there is a machine but no plate, it will not sell well at the beginning." Wanyan's commercial prototype is now on tour, and it is said that it will be launched in April. This first batch of listings will definitely not be many. But the potential of this machine is something that anyone can see. ”
"Our strengths. First, sufficient funds. Second, the follow-up technical support has the scientific research strength of Yanda. Three, we are well-planned. Fourth, with the help of the channel BP machine, I will at least open up the channels in North China at that time, and it will not be difficult to open up the national channels through them. Fifth, Brother Zhu has already made some preparations, and there is also a foundation for the distribution channels of tapes and videotapes. Sixth, Brother Li, you used to speculate on foreign exchange through Xiangdao, and you have friends in Xiangdao. ”
Li Ru couldn't help but ask: "What about the disadvantages?" ”
"The downside is that you don't know much about this thing right now, but it's not difficult, I can teach it. Another disadvantage is that the production management of this factory is a little different from the garment city you opened before, and the garment factory you supply is also different from the production logic of this electronic product. ”
Song Yang raised his finger: "The first important thing is that we have to contact the import of core components." Movement, decoding chip, these two things, Brother Li, you have to ask a friend in Xiangdao to contact Philips and the decoding chip manufacturers in the United States. The second important thing is to quickly find a technical chief engineer, who has technical experience in this kind of product, and can dig it with a high salary. ”
He stretched out his third finger: "Third, when their products are launched in April, we will organize production as soon as possible after we come over to disassemble and study." After our products are designed, suppliers of various other spare parts should be found first. Fourth, if we are prepared for the first batch of products to be put on the market in the second half of the year, then the decoding chip supplier will have to place new orders, which is bound to make Wanyan vigilant. ”
"Fifth, again, there must be a machine and a CD. Therefore, in this matter, we have to find a few film and television publishing companies, so that they can cooperate to produce CDs and hand them over to Galaxy Audio and Video for distribution. The mainland, Xiangdao, and Bay Island must all have them. In this regard, there is the problem of importing audio-visual products. ”
There is a lot of information, Li Ru tried his best to digest it, but Zhu Ziqiang was a little blind.
After all, Li Ru is well-informed, and said first: "If the cost of the disc is really much lower than that of the videotape, and it can be carried and sold at an affordable price, isn't it a huge profit?" How to solve the two problems, piracy and smuggling, when the time comes? ”
Zhu Ziqiang immediately looked at Song Yang nervously.
"We don't care about that." Song Yang said categorically, "In other words, the market is big enough." Genuine business can be done the same, and the most important thing is not the disc itself, but the future film and television industry. Lao Li, my opinion is to use the relationship in Brother Li's circle to set up a film and television production company. Film and television series production, film and television rights purchase, VCD disc publishing...... Relying on others is like relying on yourself. Now there are very few people who know about VCD discs, and they can grab time and only get the VCD disc publishing rights of other people's movies and TV series first. ”
He looked at Li Ru: "The four major film and television companies in Xiangdao are the same. The information over there is more developed than ours, and they will definitely not give the copyright, so it doesn't matter, they need mainland channels. In the past, there were already some publishers, who cooperated with each other, and took down what they could. I have another chip. ”
"What chips?"
Song Yang smiled: "My advertising agency." There are customers such as Profis, Waveway, and Cage Communications now, and there will be more next year. Xiangdao's film company, I can only buy the copyright of some of their movies and TV series, but I can use the characters in them to advertise. This kind of gameplay should be new to Xiangdao. ”
"Spending one-tenth of the money can have the effect of inviting the most famous celebrities in Xiangdao to be advertising spokespersons. For film and television production companies, this is a new piece of income, and they will be willing to do it. ”
Song Yang said this way, in fact, there were a lot of things later. The joint promotion of a certain brand and a certain movie only uses the portrait rights of the character played by an actor in the movie and the right to use the movie itself. But for consumers, there is actually no difference, and all they see is a certain star.
vertex
After explaining to them in detail, Song Yang said: "Lao Li, this is just starting now, you can save money and do big things, and you can always use it in the future." Let's not hide from them, let's be the distributor of their VCD discs, and in this way, we can also expand the sales of discs, and they get an extra income. In fact, they couldn't ban this in the first place, and it was very troublesome to sue for infringement. ”
"Instead, I only use those images and images for print advertising, and if I want to expand my publicity and invite celebrities to attend through commercial events, I can bring them a lot of income. For these companies related to us, it's about doing more with less. ”
Li Ru touched his bald head: "You let me brush my ......"
After a long time, he spoke: "That is to say, on the one hand, we have to produce the machine well, and on the other hand, we have to prepare the disc so that others can watch it when they buy the machine." After getting the disc ready, we have to take the opportunity to get as many film and television drama disc copyrights as possible, or at least let Xiao Zhu be responsible for distribution and distribution. Finally, your advertising agency has to sign a license with them to advertise with the pictures of those film and television dramas and the characters in them? ”
Song Yang cocked his thumb: "That's right, it's this logic." ”
Li Ru looked at him in a daze for a while, and then looked at Li Ping: "Brother Ping, he's going to let you pay again." I don't have that much money right now. ”
Li Ping's eyes lit up: "So, we can deal with many female stars in the future?" ”
"......" Li Ru was speechless for a moment, glanced at the girl playing in the pool outside and said, "Brother Ping, you weren't so sassy before!" ”
After listening to Song Yang's analysis, Zhu Ziqiang's heart and liver were already agitated.
No wonder at that time, he was so sure that he had the opportunity to become a distributor of film and television audio-visual products, and it turned out that there was such a thing as VCD discs.
Everything is most likely to be undervalued when it first appears.
Take the lead in making a move, as long as the back is done well, the financial resources and strength will be rolled up.
Song Yang said at this time: "I really don't want so much money. It's not complicated, and it should be cheap to talk about this kind of copyright now. The worst is the worst, we just get the distribution rights, isn't it good to help them make money? As for the money for making CDs, find a factory that can do this, and let them try to make a batch of gifts for our VCD machine at the beginning, which is a necessary upfront investment. ”
"In short, when we came out, we had one more competitive advantage than Wan Yan. In addition to machines, we have content! At that time, with the distribution channels of the machines and the distribution channels of the CD that we have already built, customers can enjoy the good of VCD as soon as possible. ”
After Song Yang finished speaking, Li Ru muttered for a long time: "Uncle's ...... What a big game of chess. Do you want to make your own movies and TV series in the future? ”
"You wanted to act in the first place, don't you want to try it in the future? I don't understand this, it's up to you whether you want to toss it in the future or not. All in all, if you can get as many film and television drama copyrights as possible, it will always be valuable in the future. Not to mention anything else, VCD players and color TVs will be able to enter thousands of households in the future. ”
It also includes the future Internet era, didn't the man who "suffocated for his dreams" start from the copyright of film and television dramas? It's just that he hoarded the online copyright of film and television dramas at that time.
So now, why not start by hoarding VCD disc copyrights?
Now there is no need to tell them what is ecological or not, but VCD is indeed an initial small ecology.
There are core hardware, content, and simple peripherals such as home karaoke can also be added in the future.
Throughout the 90s and the beginning of the new millennium, one or two generations' memories of movies and TV series, and even some aspects of enlightenment, were shaped through VCD.
He told Li Ru that he would earn back 100 million in two or three years, because he was afraid that he would be blinded if he talked too much.
Before the wave of VCD suddenly set off, Wan Yan herself didn't expect that the final market size of this thing would be so huge!