Chapter 144, a new program that will be a big hit
"Can't smash it!" Song Yang grinned, "Didn't you see that I had already said that he was moved?" ”
Li Ru squinted at him: "I think you just want to earn him some advertising fees!" ”
“…… If he doesn't come, I can stay in the factory intermittently. ”
"Uncle, count the price you can bargain! That's not what I said before! ”
Just kidding, Li Ru is really anxious now.
Song Yang has no better way to do this. The key position is Ning Lacking Mother, although he is open, but what he said about the tiger's body shocked the spirit of the king and the overlord, and the heroes of the Quartet came to worship, it was whimsical.
Not to mention the really talented people, that Zhang Youjie alone can temporarily jump ship.
is also Li Ping, a Buddhist, Li Ru, who listened to his words and didn't lose a lot of money in the end, and Zhu Ziqiang, who knew Song Yang first, can fully trust Song Yang.
Song Yang had already calculated the interest account for Duan Ping rationally, and it could be said that all parties had taken it into account for him.
If it doesn't work out, it can only mean that there is really no such fate, or people are now very determined to be their own big boss.
After all, it is the people who will achieve so much in the future. Unlike Dongzi, he was already a person who made an output value of 1 billion in the early 90s.
If you really don't want to come, squat in the factory.
VCD machine, a thing with a low production threshold, should be able to train two or three people who can be slightly stronger than their contemporaries from the current short one.
That's the next step after all!
Back at the company, Song Yang first arranged for Yu Qiang to take the initiative to contact Xiaobawang Company.
Regardless of whether it succeeds or not, as long as it is determined that the professionalism of the advertising company on Song Yang's side is enough and Fang Yu is good enough, Duan Ping should be more willing to cooperate with Jiaoyang Advertising and form a good relationship with the small circle of Yanjing.
……
Duan Ping temporarily left Sun Ruigen in Yanjing.
Li Ru has visited three times, and Duan Ping has also been to Yanjing once, but he still has to rely on his own people to understand this Sanyou Electronics and these three people.
"Mr. Duan, what do you think about it now?" Sun Ruigen hesitated for a moment and asked.
"I'll go back and talk to them about this year's advertising plan and about the share reform." Duan Ping wanted to work hard again after all, and then said, "Make a few preparations, so you also have to understand it carefully." ”
He saw that Sun Ruigen felt that the conditions of this Sanyou Electronics were very good.
It seems that although they have won their trust, they will inevitably beat the drums in their hearts for themselves to take the lead in founding a new company and start all over again, even Sun Ruigen.
They are already in their twenties, and it is time to harvest the fruits of the stage.
As soon as Duan Ping returned to Zhongshan, he heard people below say that there was a "Sunny Advertisement" in Yanjing, and they also called to seek advertising cooperation.
"Get in touch and let them come up with a plan." After Duan Ping finished arranging, he still walked at his own pace.
On Yanjing's side, Li Ru saw that Wanyan's VCD machine in Yanjing was quickly fried to 5500 units, and Sanyou Electronics was still finalizing its VCD machine.
"What's so good about this, just like that!"
Li Ru didn't understand, so Song Yang had to teach him.
"Look at this disc, isn't it delicate and bright?" Song Yang was holding the disk he brought back when he bought Wanyan VCD.
“…… Getting to the point! "Li Ru is easy to be anxious.
Song Yang took his fingernail and scratched a shallow mark on the disc: "You put it back and try it?" ”
Li Ru turned on the machine and tried it in confusion, looked at it and said, "There's nothing wrong with it, what do you want to ......?"
Speaking of which, the picture freezes.
Song Yang said: "The movement relies on the laser to read the data on the disc, but if the disc is damaged, and the decoder chip can't read the damaged data, it will be like this." Think about the scene where our people use these machines, and the disc is not easy to scratch? Or how many pirated and inferior discs will there be? ”
Li Ru was thoughtful.
If you buy it and go home, this kind of problem keeps appearing when you play movies and TV series, it's really bad.
"This is Wanyan's first generation of products, and it is far from mature. Don't think they're selling fast and selling well, think about how many of them are bought and studied like we did. ”
"I'm in a hurry! If you don't hurry up, you won't know how many brands of VCDs will come to grab the market in a few months. ”
"Don't worry, we'll be faster than all of them, okay." Song Yang said with a smile, "What do you think are the scientific research funds that Lao Li donated to Yan University last year, what topics we commissioned them to study?" If our products are launched with a more refined appearance, better technical level and user experience than them, then we will be the final winner. ”
Li Ru sighed: "Really, no matter what Duan Ping decides, you should at least squat in the factory for this time." I have news, Wan Yan is going to use 20 million to smash advertising, they know this best now, and they must also understand the hidden dangers you can see. Don't let our machines come out as fast as other people's new models. ”
"Squat, I'll squat." Song Yang calmed his heart, "Yan Da's side, I have already contacted the research group." ”
There are roughly two ways of thinking about the error correction ability of VCD machine.
The first is to increase the power of the laser head of the movement, which comes at the cost of impairing the working life of the laser emitting tube.
The second is to work the VCD control system software, before the signal data enters the decoding chip, coordinate the working status of the movement and the decoding chip, and use the digital servo to intervene in the tracking of the laser head of the movement, and replace, cover, shield and so on for the wrong signal.
In this way, as long as the work is always running smoothly, even if there is a short-term glitch, it will not affect the whole viewing experience.
This is the "error correction function" that has been a big selling point ever since.
Although the whole principle of the VCD machine is simple, the movement reading the disc is a delicate job after all. The shock resistance and dust resistance of the machine are also very important, so the stereotype should not be ignored.
In addition, how to arrange the accessories, whether there are some additional functions, what material the shell takes, the overall size and appearance, these not only involve the process and cost, but also the selling point of the machine itself.
In Duan Ping's own time, Song Yang began to work with the research team that Yanda had commissioned to develop, and cooperated with the engineers currently employed by Sanyou Electronics to optimize.
At the beginning, the system control software of the VCD machine was entrusted to the team under Professor Yang Fu, the wife of Wang Yuan of Yanda.
Although Song Yang doesn't understand the specific technical principles in this regard, he has a vision.
What needs to be focused on is ultimately the cost and price point of the product.
What is the difficulty of mass-produced industrial products if they are purely stacked? To have enough selling points and the price to be competitive, is the test of kung fu.
Li Ping didn't care about these problems.
Time comes to April 17th, the Lu Provincial Sports Center in Qinan, the first round of the A League will officially start today.
In the first round, the Taishan team faced the Yuezhou Sun God at home.
Because the Lu Provincial City Football League has also begun to be carried out decently, the football atmosphere in Lu Province has begun to have some foundation.
A ball game ticket costs 20 yuan a piece, Li Ping wants an atmosphere, so why not make it hard? The tickets bought by the Guangtai Mountain Club themselves were donated through the Provincial Sports Commission and other channels.
It was rare for Liu Zhi to stay by Li Ping's side for a while, and now he was "assigned" to this club to manage finances, and he felt blood dripping from this behavior of buying tickets and giving them away.
All he's in charge of the finances! Not the general manager!
This is completely different from what was said at the beginning, it is different!
He Ming is in charge of all matters, even if he wants to sign the card process, as soon as people tell Li Ping directly, Li Ping will discipline him.
Liu Zhi could only deduce that there were also many things on the side of the football school and training base, and they could not be dealt with in time.
As a result, Li Ping turned around and asked He Ming to recruit two more accounting cashiers.
"Master, you will definitely win today! You have personally supervised the training for so many months, I think this soldier is strong! ”
Li Ping nodded with a smile, and then glanced at him again: "It's called Li Dong, what's your name?" ”
Liu Zhi changed his words with a smiling face, and scolded Song Yang who had the idea a few more words in his heart.
Outside the stadium, regardless of whether they were real fans or not, they all received a hat when they entered. This is a compromise that the Football Association came up with after the IMG title found out that they wanted to brand Marlboro cigarettes.
The title sponsor is cigarettes, isn't this a fuss?
Fortunately, when I arrived at the arena, I was really imposing to see so many Little Red Riding Hoods.
In the stadium, on the billboards on the side of the runway, the advertisements of five brands, including Fuji, Canon, Marlboro, Asiana Airlines, and Diadona, were provided by IMG and Dentsu, which was not qualified for the title, while Sunny Advertising, as a TV advertising agency, contributed two advertisements, Profilus and Bodo.
This time, with Fuji, Canon and other well-known international brands, the grade is a little different.
Profil became the clothing sponsor of the A-League and was also invited to watch the game.
Yuan Kun watched the CCTV reporters and broadcast team come to the scene, thinking about the effect of the advertisement before the Spring Festival Gala, and his mood was also infected by the atmosphere in the venue.
In the past, the Weiyan brand was not as well-known to the whole country as it is now.
"Brother, the orders for the spring have more than tripled compared with last spring, and the effect of the advertisement I watched the Spring Festival Gala can't be broken. What Song Yang said, I think it makes sense, and it is better to concentrate funds to expand publicity. Now that the football game is being broadcast, we can't just focus on sports programs. You also watched the newly launched "Focus Interview" program, and I think this show will indeed be a hit! ”
"The Legend of the Fairy Tree"
Yuan He actually has a lot of things, but he can't erase the face of the leaders of the Football Association and the provincial leaders who invited him to watch the game in the first round of the game.
Hearing Yuan Kun say this, he thought about it for a while and nodded.
"Although the news broadcast was already running out at that time, this new program is really worth watching. You can contact Song Yang again and see how much it costs to advertise before the show starts. ”