"If the companies in Xiangdao go their separate ways, the works of Xiangdao's entertainment industry will be completely submerged by pirates in the disc era. If this is the case in the mainland, it will inevitably be the same in Xiangdao itself! ”

Song Yang still didn't say his idea first, but said it amazingly.

Le Huimin and Chen Qiang looked at each other, and then smiled dryly: "Mr. Song is serious, right?" ”

"Because of the friendship between Brother Li and Mr. Le, and because of President Chen's prestige in the Xiangdao entertainment industry, I took the liberty to say so much." Song Yang looked at Chen Qiang, "Brother Cheng Long's endorsement fee of 3 million a year, no problem." In addition, if Mr. Le is interested, you can test the water first to see the power of this disc. ”

Chen Qiang opened his mouth slightly.

Is the mainland already so affordable? The endorsement fee of 3 million yuan a year will be exchanged for hundreds of thousands of incense coins.

This young Mr. Song has paved so much before, and he is making friends and hinting at his understanding of Xiangdao, and then he took out this disc and talked about VCD, Chen Qiang thought he was paving the way for bargaining.

As a result, he directly agreed to the price he proposed.

Le Huimin, on the other hand, looked at the CD, and then looked at Li Ru.

I saw Li Ru grinning: "Last year, I listened to his persuasion and withdrew from the foreign exchange side in time." In the past six months, he has helped me earn more than 10 million yuan. ”

That's true.

Shangliu clothing changed the model and re-brushed a new impression. Although he didn't return to the top, he was able to earn millions a month.

After Yang Ying's endorsement was launched, the advertising resources were only used in Yanjing City, and the number of users has exceeded 30,000, ranking first among the private paging stations in Yanjing.

For 30,000 users, the paging fee is paid at least one year; In addition, the agent's channel BP machine has also sold nearly 10,000 units, and it has been a little more than 4 months since it was launched, and the revenue has exceeded 20 million, which is indeed in a state of money printing.

In addition to various costs, Li Ru, as the major shareholder of Shenzhou Paging Station and the boss of Shangliu Clothing, did earn more than 10 million yuan in total.

Le Huimin looked at Song Yang with a strange look: He earned more than 10 million yuan by helping friends, so how much did he earn in half a year?

"Mr. Song, I don't know what you said about testing the water, what kind of test method is it?"

Song Yang looked back at the past with a smile: "I heard Brother Li say that Mr. Le is highly respected on the road to Xiangdao. I just talked about the current situation in Xiangdao, and that is because if this kind of disc is pirated, it is obvious what kind of force is most likely to make these pirated CDs in Xiangdao. The sky is about to change, and everyone is thinking about the future path. ”

Le Huimin's eyes sharpened.

Song Yang was still smiling.

"It seems that the relationship between Mr. Li and Mr. Song is indeed extraordinary." After a long time, Le Huimin said a word.

Song Yang disagreed: "Pirated discs, after the scale increases, the cost of a finished product is less than 1 yuan." Referring to the current price of video tapes, a disc is sold to a dealer, and it is no problem for 3 to 5 yuan. How many people are tempted by this profit margin? Brother Cheng Long and Chairman Chen both have first-hand experience, and there are countless grievances and grievances in the entertainment industry and various forces in Xiangdao. ”

Chen Qiang and Cheng Long were silent.

Song Yang continued: "In the past, the method they used was nothing more than inviting well-known movie stars to make some movies, and they still followed the rules of the industry. But the barrier to entry for making discs is much lower than that of videotapes, and the profit margins are much higher. There is a film source, and the discs of three or five yuan are rushing to the market, who still goes to the cinema to watch it? Who would buy a genuine CD? ”

Le Huimin picked up the disc again and looked at it, and slowly asked: "Mr. Song, are you so sure that you can take this VCD opportunity to completely kill the VCR and become an electrical appliance as popular as TV?" ”

After all, this is just a new thing, and Le Huimin and Chen Qiang still don't know much about it.

"Mr. Le is very good at financial trading and investment." Song Yang praised it first, and then said, "Mr. Le can not believe me, but the new thing has already been interviewed, and Mr. Le can also see its potential." Next, it is nothing more than the process of the price coming down, and the process of adding more discs. It's better to try it than just to prevent it, right? ”

"Mr. Song just said the cost of piracy, but what about the genuine version?" Le Huimin thought for a moment and then said, "If the cost of the film company is much higher than that of piracy, then the problem is still unsolved." ”

"Genuine editions have an average share of the cost of filming and production, as well as the cost of using higher quality discs, better recording technology, and more exquisite binding. Piracy is not going to end, which is why new models are needed. Song Yang finally said here again, "My suggestion is that in the face of this crisis that may destroy the film and television industry in Xiangdao, the film companies in Xiangdao must at least set the rules." ”

"We can't control the local market in Xiangdao, but in the mainland market, I already have a full layout around this industry. Allowing ordinary consumers to have a smooth channel to buy genuine and good CDs, with new and complete content, is the first step before pirated CDs appear. ”

"The second step is that after the appearance of pirated discs, genuine discs need to have another selling point. This, if the cooperation can be established, I will say my proposal. ”

"Third, if the Xiangdao film and television industry realizes the power of pirated CDs, then it is time to break the stereotypes and at least unite in the field of CDs. Whether it's in the form of associations or otherwise, at least the cost of pirated discs will be pushed to the point where their profit margins are not large enough. ”

"The new model I envision is that Xiangdao Film and Television Industry will at least raise the threshold for the leakage of original high-definition film sources in the field of optical discs in the form of associations. In terms of distribution cooperation, the model of authorized issuance or sales sharing is adopted to spread out the production cost risk and at least earn a licensing fee. ”

"Brother Li and I just want to try the mainland CD-ROM licensing of Xiangdao film and television dramas and music videos first." Song Yang concluded, "Endorsement, advertising, copyright, distribution, our cooperation with friends in the entertainment industry of Xiangdao will be all-round. For this matter, the funds prepared by our side are sufficient. We are confident that we can give the highest price at present. ”

Chen Qiang was secretly speechless.

No wonder I agreed to the endorsement fee of 3 million yuan, it turned out that the bigger purpose was here.

As soon as he thought of some figures, Song Yang said: "The year before last, the overseas revenue of Xiangdao Films reached 1.8 billion incense coins, most of which were the income of video tapes. Last year, this number dropped by more than 100 million, what is the reason, in fact, Xiangdao's friends also know it, right? Video halls in the mainland have blossomed everywhere, and the box office of cinemas in the mainland was 2 billion yuan the year before last, and only 1.3 billion yuan last year! ”

Song Yang smiled confidently: "Believe me, when the disc comes out, this number is not the end." No matter how good the new movies are, even if the people are richer, the box office scale of the mainland and Xiangdao will return to the scale of only a few hundred million in the next few years, and the shrinkage by half is at least. ”

During the period just now, almost all of Song Yang was talking alone.

Yao Peihua saw that the three people from Xiangdao, including Cheng Long, were all solemn by him, and slowly pushed up the flat glasses that had slipped down a little.

She had listened attentively just now.

And Sun Ruigen is even clearer this time, how big a game of chess they have planned for Sanyou Electronics. Will the most popular Xiangdao film in the mainland license the VCD disc to replace the videotape to Sanyou Culture for distribution in the mainland? The total scale of the market of nearly 1 billion, not to mention the full possession of Sanyou Culture, even if it is only a small half, is also a huge supplement to Sanyou electronic VCD machine.

According to his understanding of Song Yang during this period of time, the marketing ideas of this young boss have never been just to sell any products alone.

"Shura Warrior God"

The routine of buying a suit and sending a BP machine but earning a cashback paging fee from the paging station, if it weren't for Mr. Duan's point breaking, he wouldn't have figured it out.

At this time, Sun Ruigen naturally remembered Song Yang's proposal on Xiaobawang's learning machine to cultivate the supply chain of learning cassette.

The same reason: some products need to add content to enhance the selling point.

Li Ru patted his bald head: "Okay!" This kid knows this better than I do. He made it clear, Brother Le, he doesn't directly contact Xiangdao Film Company, just because this is an industry-wide matter. This matter is related to many people's jobs and merits in the future, and we don't have to talk about it with one family. If you have the heart to open up, we are willing to help set up the rules first. What is the word for the three steps and the new mode you are talking about? ”

"Moat." Song Yang smiled, "Before the appearance of pirated CDs, step by step, dig up the moat of genuine CDs." ”

Hearing this vivid explanation, Chen Qiang said with a heavy heart: "Amin, this matter really needs to be prepared for a rainy day. It is said that the box office appeal of the two-year bi-weekly journey is extremely strong, and our Xiangdao movies are in their heyday, so there is no reason for the box office to decline. ”

"This is because of the low labor cost in the mainland, and the price of video recorders has been pushed down to the level of 2000. When the VCR first came out, it was over 10,000, and the VCD machine was not priced more than 5,000 when it just came out. After the scale of production is up, the competition is fierce, and the price will quickly hit the thousand-yuan level or even lower. Song Yang raised three fingers, "At most, in three years, the annual shipment of VCD machines will quickly hit 10 million units." This means that at least a few million new families will be added every year, and the frequency of going to the cinema will be greatly reduced. ”

“…… Mr. Song, this number is exaggerated, right? ”

"Exaggerated?" Song Yang smiled and glanced at Li Ru, and then said, "I don't know about the others, but our Sanyou Electronics family has planned a fund of 200 million yuan, and strives to increase the production capacity to 5 million units per year within three years." ”

He also looked at Cheng Long and smiled, which made Cheng Long's heart flutter.

Song Yang laughed that Cheng Long later endorsed Aiduo VCD.

The Aiduo VCD was three years later in 1997, and the annual sales exceeded 10 million units.

It's just a family.

At that time, there were more than 100 VCD manufacturers, large and small.