"Wan Yan came to my house, and I love my family even more."

On TV, Wanyan VCD's advertisement is being broadcast on CCTV.

Because of his role in China's first sitcom "I Love My Home" last year, 12-year-old Guan Lin has become a well-known child star with the popularity of the play.

Wan Yan VCD's TV commercial chose her to shoot.

At this moment, CCTV is broadcasting Wanyan VCD advertisements at a frequency of 8 times a day, but the morale in the conference room of Wanyan Electronic System Co., Ltd. in Anhui Province is not high.

"JVC, Sony, Panasonic, Philips, the four major companies that set the platter standard jointly sent a fax to oppose our manufacturing of encrypted discs." A person at the conference table said solemnly, "We should have less than half a year to go, and their machine will definitely be built and put on the market!" ”

"Mr. Jiang, there's still a problem." Another person spoke, "Scober said that the delivery date of the next batch of chips will be waited until August, and it will be taken from the general agent in Asia of Xiangdao in the future. The new price is $45 a piece. Next year, it should go up again. ”

"Why is it being postponed?" Jiang Wan looked over, "The first batch of 1,000 machines has been snatched up, and we placed an order last month." ”

The man said in a complicated tone, "Scober's side...... Someone placed an order for 10,000 pieces at the beginning of the year, and they got $30 a piece......"

"New Year...... Wasn't that the time for us to tour the prototype? Someone gasped, and then asked eagerly, "Boss, it's not too late to apply for a patent now!" ”

Jiang Wan was not in a good mood, but he still said, "It doesn't make sense." Although our machines do have some innovations, they are only assembled after all. The threshold for system control software is very low, and people can make their own systems. The most important thing is...... Now advertising is being done, and the machine can sell more than 1,000 units a month, but there are too few discs! I can't use it if I buy it, and I can't continue like this. ”

He raised his head and looked at everyone and said, "The first-mover advantage is ours. Spending so much money on advertising is also to let the whole country know that Wanyan is equal to VCD. They want to build it, and they also help build this market. My view is that we need to set up a subsidiary to buy the rights to make the CD. Later, the price war of VCD machines will definitely be fought, and the real money will be the CD! ”

Jiang Wan began to talk about the market for CDs.

When the first batch of machines were introduced to the market, the CDs sold with the machines were in the nature of a giveaway, set at 50 yuan a plate.

At this moment, the production of genuine VCD discs has not yet gone up, and the cost is about 10 yuan.

There are very few CDs on the market, and some of them are prototypes, most of which are record companies that have made CDs before. The production process of VCD discs is almost exactly the same as that of CDs, so the earliest appearance is actually music VCD discs.

The price of these plates in Yanjing is as high as 100 yuan a plate.

Jiang Wan felt that the profit margin in this was huge, and the VCD machine did need a large number of discs to be valuable.

But his subordinates poured cold water: "What about piracy?" ”

"It is not good to apply for patents for our machines, but we have preconceived ideas, and then we will take the lead in formulating industry standards with relevant departments!" Jiang Wan seems to have thought about it, "Even if it is just to take advantage of the window period when other machines have not yet been put on sale, we must first make the discs on the market sufficient, so that consumers can see the advantages of VCD and increase sales." Our pricing is now the largest profit margin, and when other companies are listed, the prepared price war can be started! ”

Wanyan's production capacity has not yet risen, and a large amount of R&D costs have actually been amortized into the current pricing costs.

It is really only calculated according to the price of accessories and production costs, and now the cost of a machine has not exceeded 2000.

With the production scale of accessories, there is still a lot of room for cost reduction.

What Wanyan needs now is the scale of production, and what supports the scale of production is sales.

In addition to carving the image of VCD equal to Wanyan into the minds of consumers, it is also to allow dealers to place orders.

The decision to set up a subsidiary to make the CD-ROM was largely opposed by others.

But Jiang Wan still arranged the task to buy the copyright to make a CD.

As a result, as soon as I asked around, I found that someone was already doing this.

“…… You say, those music VCDs on the market now are launched by a company called Galaxy Audio and Video in cooperation with those record companies? Jiang Wan asked, "Then have you contacted them?" Why don't they ramp up production? ”

"Say that there are too few machines, and the sales are not good."

"Then why did they buy the VCD disc rights in the first place?"

There is no way to answer this.

invested so much but didn't trigger it, which made Jiang Wan feel a little like a man.

Wan Yan also asked about the VCD disc copyright of movies and TV series, and then retreated.

It's expensive.

well-known movies and TV series, the cost is too high; Unknown, it is difficult to have an effect.

Wan Yan is a pioneer, and a large amount of capital is invested in advance. Now that the money recovered is going to be used to expand production, there is really no more money to make a big deal out of the provision of CD-ROMs.

The number of discs is insufficient, and the sales of machines are affected; When sales don't go up, there isn't much money left over to replenish discs for buyers.

Things have become a chicken-and-egg and egg-and-egg state.

Jiang Wan gritted his teeth and decided to take out a loan.

As a new star enterprise in Anhui Province, I believe that support will be given.

At the same time that Wanyan, a pioneer, was advertising, cultivating the market, and preparing to cope with the competition, Sanyou Electronics' VCD machine finally completed the finalization.

Cheng Mingwei and Shen Wei, who came from Xiaobawang's side, deeply felt Sanyou Electronics' precautions.

“…… So much thinner, and this error correction technique. Shen Wei looked at the prototype in front of him and sighed, "Can the error correction technology really apply for a patent?" ”

"Of course." Song Yang said, "Error correction technology involves not only photoelectric signal processing, but also mechanical transmission. In any case, when our machines are put on the market, they have their own patents. ”

This is only the first step, and the second step, in fact, Yang Yuan of Yanda has already had preliminary results.

Now, the paper is being written.

Regarding the MPEG2 standard, there are nine parts involved. Yang Yuan is responsible for the project, starting with the audio and video coding in the three most important parts.

This is a matter of raw input format, encoding algorithms, decoding algorithms, and so on. Compared with MPEG1, MPEG2 has higher resolution and transmission bit rate.

The next thing is that Sanyou Electronics will take some possible patents and participate in the formulation of the standards for the next generation of machines, that is, DVDs.

It will take at least two or three years to accumulate technology in this area.

Now, Sanyou Electronics' VCD machine can start production.

"Called the Phantom?" Li Ru asked again, "Why do you listen to the girl's girlishness." ”

"Can't it better reflect the characteristics of VCD than Wanyan?" Song Yang retorted, "It's like some favorite videotapes, the movies that can be watched at home, that scale, hehehe." Besides, VCD is used to listen to songs, isn't that a tyrannical thing? It's hard to find a shadow on the market now. When will the first batch of movies you have negotiated over there come out? ”

On the side of Xiangdao, Le Huimin came with people from Shaw Brothers and TVB a few days ago.

After seeing three Rolls-Royces and the palace-like mansion at Li Ping's house, Li Ping, who wore big pants in the summer, was naturally "quite respectful". When it comes to the United States, Li Ping is also like a treasure.

People are not stupid, it is impossible to directly authorize all the VCD copyrights of the entire film and television library to Sanyou Culture for mainland production and distribution. Which movies and TV series were good before, needless to say, there are ratings and influence. What was the year before last's "Judge of the Dead", last year's "Jigong", and "The King of Destruction", which was just released this year. In terms of TV series, "The Great Era", "The Legend of the Shooting Heroes", "Senior Brother Xinzha", etc., will not be missed.

And Song Yang selected some that are being filmed or planned to be filmed, such as ...... "The Withered Heroes"!

The cooperation on the mainland side has unsurprisingly adopted the model of authorized production and sales sharing. In the production and sales of VCD discs in the mainland, they can make profits without investing any costs.

The specific content is very complicated, after all, there have been some mainland producers of video tapes before, and they have to coordinate.

But in any case, the power to produce, reproduce and disseminate VCD discs is obtained by Sanyou Culture. Taking advantage of the opportunity of this new thing and the long-term expectation of sales sharing, coupled with the addition of Li Ping and Song Yang's "mysterious background", the VCD copyright fees of more than 80 film and television dramas in the mainland only talked about more than 6 million.

On average, one is less than 100,000.

This is unimaginable in the DVD era many years later, when the DVD copyright of a TV series or movie can be sold for millions or even tens of millions.

Rao is like this, Sanyou Culture does have both courage and strength in the genuine cooperation, which gives Le Huimin greater confidence to go back and continue to connect with other film companies and TV stations.

Song Yang also got two new dramas that have not yet been broadcast, the new version of "The Legend of the Shooting Heroes" and "Laughing at the Wind and Cloud" The mainland TV tower broadcast rights are operated.

This piece actually happened to hit the point of TVB.

Because since last year, CCTV has no longer introduced Xiangdao's TV dramas for broadcasting.

In China, there are only five local TV stations that have been broadcast on the stars: southern Yunnan, western Xinjiang, southern Tibet, Shandong Province, and Zhejiang Province.

Not to mention the three provinces with vast and sparsely populated geographical conditions, their own strength is not enough. Even if Shandong Province and Zhejiang Province are in a better situation, it is difficult to buy exclusive broadcasting rights at a large price.

"The Legend of the Fairy Tree"

In this situation, the broadcast rights had to be sold separately. The price of a single episode has decreased, and the cost of manpower and communication time has also increased a lot.

Song Yang said that he had a new model, and everyone else was looking forward to it.

Don't care about these for now, wait for Xiangdao to broadcast first.

Li Ru asked: "Then how do we advertise our Phantom VCD when it is listed?" Who do you want to ask to shoot the advertisement? ”

Song Yang blinked: "I've thought about it a long time ago, please Zhou Huiya!" ”