Bidding for core advertising slots will become commonplace in the future.

But at this moment, this is the first time, and the enthusiasm for CCTV's expected participation is not high.

Without him, with a million-level investment a year, he can fully show his face on CCTV.

So even if Song Yang has helped Bodao develop rapidly in the past year, Xu Lihua himself is undecided about preparing 350 million to compete for the CCTV standard king.

He and Xu Guang made a special trip to Yanjing.

"Although the total sales volume this year has exceeded 500,000 units, all the money earned has been used to expand production capacity." Xu Lihua was worried, "If you invest so much money in advertising in one go, next year's sales will have to be at least three times that of this year to earn back." ”

"Be bold." Song Yang said with certainty, "Take down the standard king, the real goal next year should be to achieve five million units, at least the number of orders." ”

Xu Lihua gasped.

"The credit loan for you this time will be very large." Song Yang said to him, "And you can rest assured, although the cost of the standard king is high, you don't have to pay it all at once." But as soon as the standard king comes out, the whole country will rush to report on it. At the end of the year, you will receive a lot of deposits first. Coupled with this year's payment, there will be no problem. ”

"Can it really be that powerful?" Xu Guang was speechless, "Isn't the sales volume at least seven or eight times higher?" This year, I have already done a lot of advertising on CCTV......"

"It has been a year since the private paging station was opened, and this market has matured." Song Yang analyzed them, "After your material costs have been scaled up this year, they have also decreased a lot, right?" Next year, the retail price of pagers may approach 1,000 yuan, and more people can afford them. Whoever is the most famous, will buy whomever it is. When I say billions of output value, I don't calculate sales at your current prices. ”

Xu Lihua and Xu Guang both looked at him in confusion.

A standard king can make sales increase so many times in an instant?

Bodao has already passed Yang Ying's song, which has been advertised on CCTV and many radio stations. Now, it's just a matter of advertising more and better time slots, right?

Is there extra power?

"Because of the magic of the first. When dealers see your strength, they will order with more confidence. When I got the goods and went to recommend them to the customer, there was a new rhetoric. The most prime time advertising can make more customers believe that Waveway is the best BP machine. And you have got enough orders, and the huge scale can further reduce the cost of raw materials and accessories. As long as the quality and production capacity are stable, this is a virtuous circle. ”

Song Yang let Bodao fight a prepared battle.

Unlike the winery back then, they were not prepared for the surge in sales. In the end, in order to deliver the goods in time, I bought other inferior liquor filling and OEM everywhere, and the reputation was messed up in a short time.

The reason why Song Yang needs to explain this way is because of the rules of this bidding.

"Mr. Xu, we will provide you with financial confidence, don't be cowardly." Song Yang instructed, "After winning the bid, you signed a contract directly with the CCTV Advertising Department, which has nothing to do with our agents." This time, we have a strategy and a cooperation. In addition to Waveway, Sanyou Electronics will also participate. ”

“…… If the power is so great, is it not good for your VCD machine to win the bid? ”

"It's different, the price of VCD machine is still too high, and it is difficult to earn back if you win the bid." Song Yang smiled and said, "We have other goals. ”

On the one hand, Xu Lihua is looking forward to the output value of one billion, and on the other hand, he is worried about the effect of the standard king.

This sentiment is mixed.

On the other hand, Jiang Wan's mood was also complicated.

Songle has a new director, this director is much calmer than Yang Zirong, and he also understands the market and management.

For Wan Yan, this is a good thing.

But Jiang Wan's authority was divided away after all.

When Yang Zirong was there, he didn't ask about other things, but in the competition strategy with Sanyou Electronics, he put forward the strategy of setting 100,000 chips first.

Now, the new director, Zhu Shaohong, and another shareholder who later joined the shares, Tan Shouliang, agreed that they must win this year's bid.

"100,000 chips, 100,000 movements, everything has been ordered. Win the bid king, and it will be all digested next year. Zhu Shaohong said, "If Jiang is always worried about money, we are now the industry leader, so we don't have to worry about loans." ”

Jiang Wan looked at them: "Mr. Jiang of Dacheng Advertising has communicated with the CCTV Advertising Department, and the expected winning bid price of the bid king will exceed 20 million." Now, in the name of investing in more technology companies, Chunya Investment has announced that it has prepared a second phase of 100 million yuan. However, when the reporter interviewed, he said that the first step is to support the development of the first phase of investment enterprises to a larger scale. Mr. Jiang said that not only Sanyou Electronics signed up for the bidding meeting, but also Bodao in Zhejiang Province. ”

"Doesn't that show the importance of the king?" Zhu Shaohong smiled, "This year's Xiaobawang's advertisement made them sell an extra five or six hundred million in one go on the basis of 1 billion output value." tasted the sweetness, and Xiaobawang's side also intended to fight. The price of the king will not be low. ”

"Even if we can sell 100,000 units next year, we ......"

Jiang Wan calculated the account.

Although 100,000 sets of core accessories were ordered at one time, the price of these accessories was higher than last year.

"The Ronin Who Started from Douluo"

The cost of other accessories can be reduced, and after the production scale goes up, the cost of equipment, electricity, manpower and so on can also be spread thinner, but Wanyan VCD will reduce the ex-factory price and retail price in order to compete.

In this way, the gross profit of a machine will be reduced to less than 300 yuan.

100,000 machines, the gross profit will be less than 30 million.

If it is expected to be won by about 20 million when planning the bid at the beginning, then there is no problem, at least continue to sit firmly in the leading position in the industry.

But now Sanyou Electronics and Bodao are coming with great fanfare, and the small overlord with an output value of 1.5 billion will also enter the game, and I don't know how much the price will be raised.

What Jiang Wan is most afraid of is that they maliciously raised the price but did not win the bid, so that Wan Yan paid a huge price to win the bid, but he was famous but incurred losses.

He looked at the two people in front of him, and always wondered if they did it on purpose, so he could further squeeze Jiang Wan away later.

It's easy to get a loan, but what if you can't afford to pay it back?

The combined shares of these two people are close to 60%.

Jiang Wan gritted his teeth and said: "If the bid exceeds 30 million, then we can't follow!" In addition to the standard king, CCTV also has some other advertising time periods. The second best thing to do is that the effect will not be bad. ”

"Is Jiang always worried about the effect when the time comes?" Zhu Shaohong chuckled, "In this way, let's use our own equity as collateral and let Mr. Jiang find a channel to take out a loan." In addition to the existing funds, prepare another 10 million. As long as the price does not exceed 40 million, or just a little more, it should be won. ”

“…… More than 30 million, you will definitely lose money! Although the practice of using their equity as collateral made Jiang Wan feel a lot more at ease, he was still not happy to see the loss.

Who knows what will happen then.

"Mr. Jiang, take a long-term view." Zhu Shaohong shook his head, "No. 1 in the industry, even if you don't bid in the year after tomorrow, one year's publicity is enough for the next few years to enjoy the benefits." This year is the first year, the results are the best, and the cost is the lowest. ”

Tan Shouliang also spoke: "It doesn't necessarily only sell 100,000 units." Not to mention anything else, I have access to Xiangdao, Bay Island, and Southeast Asia, and I have the confidence to export 50,000 units next year. ”

"Is this true?"

"Is that fake?" Tan Shouliang said proudly, "People are much richer than our country, and the VCD machine is high-end and fashionable, what is this price for others?" ”

"Next year, it is not surprising that products from factories like Sony and Samsung will also be launched...... Jiang Wan has no confidence in the competitiveness of the brand.

"That's why we have to get the bid king, scale up, and first make the market price to a level they can't afford." Zhu Shaohong spoke again, "Mr. Jiang, don't hesitate, now a new brand will come out every few days, and it is time to fight for strength and courage." ”

Jiang Wan pondered for a long time, and finally nodded in a complicated mood.

It's November 8th.

In the Media Center opposite the old CCTV building, a huge banner was hung at the door.

CCTV 1995 Gold Resources Advertising Bidding Conference.

This is a bold attempt by CCTV, and there are actually only two resources for bidding, packaged together.

The punctual time of the Spring Festival Gala and the advertising period after the "News Network" and before the "Weather Forecast".

For Tan Song, director of CCTV's advertising department, the results of today's bidding meeting are also very important.

"If it weren't for Dacheng Advertising and Sunshine Advertising, our own people in the advertising department would have only one sun god for the weighty enterprises we have pulled!" Tan Song looked serious, "No matter who wins the bid, we must make this effect next year!" ”

Tendering is a new format.

In the past, CCTV advertising was effective, and everyone knew this. After taking office, Tan Song was annoyed by interceding with all kinds of people and handing notes.

Bidding is the best.

But bidding means that the cost may be much higher than talking in private and interceding.

The move forward has not been smooth.

In order to hold this bidding meeting smoothly, Tan Song personally visited many leading enterprises. Although the heroes are widely distributed, the number and volume of the companies that should come to bid are much lower than expected.

The threshold of the starting price of 10 million has stopped many companies.

In the end, there were only 89 companies that came to participate in the bidding.

Among them, there are three related to Jiaoyang advertising: Sanyou Electronics, Waveway, and Xiaobawang.

And Dacheng advertising also brought Wan Yan and another winery, Confucius Mansion in Lu Province.

Among them, Xiaobawang's sales are the highest, followed by the sun god.

After that, it's Confucius and Bodao.

Among the 89 enterprises with an output value of more than 100 million, there are only 12.

Tan Song knows very well that many other companies do not have the expectation of winning the bid, just to sell CCTV to sign up for a look.

Approaching the time of the bidding meeting, the cars gradually drove over one by one.

In the parking lot at the entrance of the Media Center, Jiang Wan, Zhu Shaohong, and Jiang Hong had just stepped out of the car when they saw three Rolls-Royce rushing in.

Full of momentum.

The three of them stood there, quietly watching the three cars.

After the queue stopped downstairs first, many people came down from the three cars.

Li Ping sat alone in the red car of the bag, while Li Ru and Duan Ping got out of the other car.

In the last car, it was Song Yang, Xu Lihua, and Xu Guang.

After getting out of the car, he saw someone not far away, Song Yang walked straight over, smiled and stretched out his hand: "Long time no see, Mr. Jiang." ”

Jiang Wanzheng was puzzled, but saw Jiang Hong on the side stretching out his hand with a complicated expression: "Mr. Song, I haven't seen you for more than a year, and it's not what it used to be." The name of the sun advertisement is now thunderous in the circle. ”

"Good luck, good luck." Song Yang shook hands with Jiang Wan again, "Mr. Jiang, Wan Yan is selling well this year, she is bound to win it tonight, right?" ”

“…… Mr. Song, you are also bound to win? ”

"Fight for strength." Song Yang smiled, and finally looked at Zhu Shaohong, "Who is this?" ”

Zhu Shaohong smiled vigorously: "Songle Investment, Zhu Shaohong." ”