Of the 89 companies that came to participate in the bidding, 67 of them left their contact information in Songyang.

Regardless of whether you cooperate or not, get to know this friend first.

Of course, they did not favor one over the other, Jiang Hong and some people from other advertising agencies received some business cards and chatted about the possibility of cooperation.

But the number is far less than that of Song Yang, and the greetings of cooperation are almost really greetings.

Confucius Banquet Wine was moved by the advertising slogan "Drink Confucius Banquet Wine and make an article in the world", and hoped that Song Yang would "help" Confucius Banquet Wine to spend 30 million advertising budget for the sake of his fellow villagers.

Naturally, the news also reached Jiang Hong's side.

For a moment, the wine on the table was no longer fragrant.

Seeing Song Yang drinking over there, I don't know if he can drink because he is young, or because of Lu Province's genes, or because he is in a good mood.

The three men with their own hearts and minds then hurried away.

And CCTV's reception is not over yet, especially when the king of bids has been decided, and some preliminary procedures between the king of bids and the king need to be put on paper first.

After the dinner, Xu Lihua was invited to the venue again, and it had been rearranged there.

On the stage, the banner was replaced with "1995 CCTV 'Standard King' Signing Ceremony".

And the print advertisement that Bodao previously shot with Yang Ying has also been put aside. The BP camera of the wave, as well as the music video of "The Heart Wants You to Hear", are all presented on the stage.

Biaowang signed a contract directly with the CCTV Advertising Department, and now Tan Song and Xu Lihua are preparing on stage.

As an unprecedented first time, CCTV arranged a recording team here tonight, wanting to leave this historic scene.

Tong Xiaofeng said to Song Yang with emotion: "Mr. Song, Bodao won the bid at a price of 41.01 million, you strongly suggested it, right?" ”

This price is twice as high as expected by CCTV.

Such a big "good start" is of great significance to Tan Song. Tong Xiaofeng, as the person who "suggested" that Jiaoyang Advertising be included in the list of agents, also showed his face greatly.

Song Yang couldn't reply that he had been preparing for a long time, but said modestly: "Bodao has gone through another year of accumulation, and it is time for it to break out. ”

“…… At first, I really thought that Sanyou Electronics was preparing to win the bid. ”

"I didn't expect the price to be so high." Song Yang smiled bitterly and shook his head.

Tong Xiaofeng looked at him, the price was so high that he won it, and it was not the result of impulsiveness. It seems that their confidence in the king is more than that of CCTV itself.

"I hope to help Bodao create new brilliance next year." Tong Xiaofeng said a sentence and mentioned, "After the sports channel is launched, there are three more channels that have been included in the broadcast plan next year, a special movie channel and a TV drama channel, and a children's, military, agriculture, and science and technology channel." CCTV's advertising resources will be more and more, and Mr. Song will need more help to develop business in the future. ”

So the first 7 sets are a bit weird.,Children, military, agriculture, technology,The style of painting is strange.。

"That's great news." Song Yang said casually.

Many new channels, including satellite TV launches in various places, will be completed in the following few years.

It's just that the good days of TV stations are not long away, and there will be another decade, which is the time for Internet media to exert force.

And Tong Xiaofeng mentioned another important news.

"At present, I heard that foreign counterparts are already conducting research and promotion of digital video broadcasting systems. Sooner or later, TV stations should have to evolve from the era of analog signals to the era of digital signals. Previously, there was a news item in the news broadcast, saying that Professor Wang Yuan's team at Yan University had made a breakthrough in a new generation of audio and video coding algorithms, which was included in the latest MPEG2 standard. This matter seems to have something to do with you, right? ”

Song Yang's heart moved, and he asked tentatively: "This piece, CCTV wants to participate?" ”

"Of course CCTV has to participate." Tong Xiaofeng said, "But at present, only a high-definition television strategic research expert group has been established under the Science and Technology Commission. I read in the news that the MPEG2 standard seems to be able to achieve a resolution of 720*486. The Science and Technology Commission may have been contacting Professor Wang. ”

The reason why the MPEG2 standard is so important is naturally not just the future DVD, which is a more powerful product. Another big piece of application is digital TV.

After several years of price wars,The price of color TV has been completely beaten down,Domestic color TV companies have a hard time,Just wait for the introduction of digital TV standards。

And because Huaguo has nothing to gain from the underlying standard of MPEG2, he has been afraid of this later.

Even if security is not considered, then the patent fee that will be paid for the direct application of this foreign standard will be added.

Among them, there are not only audio and video signal codec standards, but also transmission system standards, channel codec and modem standards, terminal equipment performance and function technical standards, interface standards, middleware standards, etc.

Later, it took a lot of time to develop a set of AVS coding standards with completely independent intellectual property rights.

At a great cost, it was only after more than 20 years that AVS encoding began to become competitive.

This is a huge industry involving digital TV transmission, cable TV front-end systems, middleware, set-top boxes, digital TVs and many other products, with a total scale of more than one trillion yuan in the future.

Song Yang said with a smile: "Professor Wang's side will continue to move forward along this topic. The MPEG2 standard is only beginning to be discussed, and some of the initial options are being identified. After two years of market testing, it will depend on the scale of the market to determine which technologies will become the real standard. ”

Tong Xiaofeng looked at him meaningfully: "The VCD machine is just temporary, right?" ”

"There is a unified understanding of this in the industry. The MPEG1 standard can't even catch up with the resolution of videotape VHS, of course, only temporarily. The mature form of this product is the digital video disc player device, DVD. Song Yang looked at him meaningfully, "But if there is no optical drive and movement, and the modem is encapsulated, it is a digital TV set-top box." Our goal with Professor Wang in this field is to use our own MPEG2 codec algorithm for decoding chips. ”

"This field? The stage goal? Tong Xiaofeng couldn't help but ask in surprise.

"Yes." Song Yang confirmed, "There will also be the field of communications. ”

He pointed to Xu Lihua, who was shaking hands with Tan Song on the stage: "So, there is also a channel BP machine." No way, the foundation is weak, so start with low-end products first! ”

Tong Xiaofeng couldn't help but look sideways at the young man.

Waveway, Cage Communications, Sanyou Electronics...... In his eyes at the moment, it seemed that he really saw a far away, both vision and ability.

Today, more than 40 million smashed out is financial strength.

One is already a well-known domestic BP machine factory, and the other is a VCD machine factory that has not yet been sold but has been menacing, and there is also production strength.

Coupled with the highly popular quasi-academician Wang Yuan, this is the strength of research and development.

But he's the owner of an advertising agency.

“…… Mr. Song, your advertising company is very meaningful. ”

Song Yang turned his head and smiled at him: "If you really want to develop, you still have to make money." If you want to make money, good products need to rely on Director Tong's CCTV platform to do a good job of publicity. ”

Tong Xiaofeng thought about it and laughed: "That's right, only if you can make money, you can develop and be competitive." ”

Walking over with him, watching him and a few other friends laugh and talk again, Tong Xiaofeng thought of one word: measuring talents.

Just a few words, Tong Xiaofeng thought of the advertising slogan again: do the world's articles.

This time, it seems that it is really not easy to let different big people help greet people.

In front of him, Tan Song said with emotion: "Mr. Song is worthy of being from Lu Province, it's really massive." ”

"Hold on, Director Tan." Song Yang smiled.

"The prime advertising space is Bodao, but the advertising film needs to be made as soon as possible." Tan Song said, "Is the production done by us, or is there an arrangement from Mr. Xu's side?" ”

Xu Lihua looked at Song Yang.

"It's up to Guitai to make it, and the advertising creative has been planned. The time of the Spring Festival evening and the golden 5 seconds are very short. The former one is 'the channel bp machine calls you to watch the Spring Festival Gala'. The latter one,The advertising slogan is'A call to the world,Wave channel BP machine',The picture,5 seconds can only be a little freehand.,I think the Three Kingdoms are quite interesting.。 ”

“…… Three Kingdoms again? ”

Song Yang smiled: "That's right." If only the advisors and generals under Uncle Liu had BP machines......"

Tan Song laughed for a while, what kind of idea is this?

"You don't need to shoot this advertisement, just take the material of the TV series and edit it, anyway, it was filmed by our TV station." Song Yang said, "It reminds people of the situation of all walks of life and everything from all walks of life from the picture of the heroes of the Three Kingdoms, and then uses advertising words to put the finishing touch." 5 seconds, that's enough. ”

Tan Song and Tong Xiaofeng thought about it, that was really it.

It turns out that I already had this idea before, so can I find an idea for the Confucian banquet wine in an instant?

Biaowang paid an additional price, and the advertisement could be produced by CCTV on its behalf. Of course, if the brand is ready to shoot it by itself, then CCTV will also be saved.

Now these two ideas really don't cost much.

The picture of the advertisement is very simple, basically there is a name, with a bit of the nature of the title oral broadcast.

The Golden 5-second commercial, if presented like this, is just the workload of some editing.

"Mr. Song, I would also like to thank you for your support to the work of our advertising department." Tan Song said with a smile, "I heard that the Confucian Mansion Banquet Wine has also been preliminarily negotiated with Mr. Song to do next year's advertisement, does Bodao have any plans to match some other 15-second advertisements?" I can call the shots and help Mr. Song arrange some good positions. ”

"Of course there is, thank you Director Tan for your care." When Song Yang saw her, he mentioned another thing, "There is only one standard king, but there is more than one powerful enterprise and brand." Director Tan, there will be more channel resources next year, and I have an idea. Is it possible that we can open up a 5-minute image advertising column with only a single company? ”