"Five minutes?" Tan Song was stunned, "Only advertise for one company?" ”

Everyone else looked at him.

CCTV's advertising resources are all calculated in seconds, how expensive is it? 5 minutes to advertise only one company, so you can't just broadcast it once, right?

And, who would watch a 5-minute ad for a business in a row?

Song Yang smiled and said, "That's right." Just like advertising is a special public service advertising column, as long as there is a proper form of advertising, this 5-minute advertisement may become a very classic column. ”

“…… Since Mr. Song said so, does he already have an idea in the form of advertising? ”

"yes." Song Yang smiled modestly, "Don't hide it from Director Tan, I'm still a 'singer', and I'm going to release a solo album at the end of the year." Isn't this year's advertisement a music video? When I say 5 minutes, I mean the music video. ”

Xu Lihua's heart suddenly moved.

Yang Ying's song was mainly promoted by radio stations before. After this song became a more popular song, the distribution channels were able to use the promotional materials that Song Yang helped to make, and in the form of print advertisements, others mistakenly thought that the Wave Road BP machine was endorsed by Yang Ying.

The music video for that song was filmed with Yang Ying and Mao Ning. Although it was included in Yang Ying's new album, CCTV's small advertisement has only edited the material in it, just 15 seconds.

If you can play it in its entirety, it's really unusual.

Tan Song couldn't figure out the operation mode for a while.

In a word, inventory counts as money. 5 minutes, it's a long time, how much is the right amount?

"Director Tan can think of it as a filling for some not-so-good advertising time slots, but the content is more appealing." Song Yang said, "This is opened up as a column, for example, it is called a famous corporate music TV exhibition, and it is inserted into various channels at every turn." And the brands that participate in this column can get three points in return for their money. ”

"First, after all, it is on CCTV, doing an advertisement for a long time, and at the end, you can put a 5-second end of corporate and brand promotion."

"Second, get a piece of music specially created for the brand, in the words, it clearly refers to the enterprise or brand, which is equivalent to the company also has a brand theme song that can be sung for a long time."

"Third, this music video, starring well-known actors and filmed with film-level production standards, will have a long and wide-dimensional communication effect."

Tan Song's scalp was a little numb: "...... I probably understand what Mr. Song meant. If the song is very good, and the music video is very good, then of course it is also an audio-visual enjoyment. But ......"

How can it be sung for a long time?

Why?

"Director Tan has also heard the song before Bodao, right? Yang Ying sang and Mao Ning starred together, that song was 'created' by me. ”

Tan Song was dumbfounded: What?

"Bodao is now the first Bid King." Song Yang smiled and asked, "The sooner the effect of the bid king is reflected, the more worthy of the winning bid price next year will be." Now, wrap the opening and closing credits of this column, and play the music video of the channel first? ”

"This ......"

"Don't pick the time, don't pick the channel." Seeing that Tan Song was silent, Song Yang said again, "This column is not exclusively for the king of bids, and other powerful companies also hope to have a unique advertising display resource." Next, I will be able to use Confucius Banquet Wine and Sun God to connect to this column. ”

Tan Song's eyes froze: "Sun God? ”

"Yes, Mr. Huai talked to me at dinner. They have asked Mao Min to sing an image song before, and I am going to make a mention of Mr. Huai from this point of view. ”

Huai Xinhan of Helios Group was the first domestic company to taste the sweetness of professional advertising services, and he introduced enterprise CI for the first time, and the way to make a move was very right. Thanks to this, coupled with the push of advertising, sales have increased by 200 times in just four years.

This is a myth of the times.

But now, although the sun god is about to be listed, it is also facing a huge crisis.

What was once a myth later became an example of the "great defeat" in this great era.

Huai Xinhan is already somewhat aware, but now he hopes that the listing will bring a turnaround, and it is also the reason why this time, as the strongest company, did not finally compete for the bid king.

Helios' sales are already falling.

When he chatted with Song Yang, he still used his identity as the owner of the football club with Li Ping.

The first game of the year against the Taishan team was against the Sun God.

He was still a little holding in front of Song Yang.

But it was obvious that he came to chat because of Song Yang's reputation in the advertising industry this year.

But Tan Song was suspicious: "It's just a ...... Mr. Song is so sure? ”

Song Yang replied with a smile: "At least the Confucian Mansion banquet wine, I am sure." Director Tan, to put it bluntly, this column is equivalent to the advertising form that only the last powerful enterprises can afford in the future. Theme songs, music videos, and commercials are all in one, starting at least 10 million. Because music TV is very long, the broadcast time does not need to be fixed at all, but this is the row. With some fixed advertising space, the momentum is second only to the king. ”

Tan Song thought about it, this is equivalent to playing the corporate image, brand image and product advertising together.

The momentum will indeed be sufficient.

Thinking that the winning bid price of today's bid king is indeed much higher than expected, and there is indeed a lot of advertising resources after the sports channel is launched, if you don't pick the time...... Broadcasting a fight can really start the matter of the king of the standard.

Next, if the sun god and the Confucian banquet wine all show their faces in this form, it can also give a sample for next year's bidding for the king.

Even if you don't win the bid, but your strength is enough, you will have a completely different way of displaying other products on CCTV.

The cost of producing advertisements for Bodao has been saved, and the price of 41.01 million has also become the largest customer in the history of CCTV.

Xu Lihua was overjoyed.

Even if it's broadcast on some time periods and channels that not many people watch at all, it's CCTV!

On Tan Song's side, a foreshadowing was laid, and the people who returned with a full load left in the Rolls-Royce convoy.

Tan Song and Tong Xiaofeng watched them leave in a high-profile manner, and asked with puzzled expressions: "Is he still a singer who can write songs?" ”

“…… I don't know. ”

Tan Song shook his head after a moment: "No matter." Today's bidding meeting was successfully held, and everyone has worked hard. Go back and summarize and do things beautifully. Their first payment, Lao Tong, you have to bother. ”

Tong Xiaofeng felt that they didn't say it just now? It was paid quickly.

But it is true that this is the first shot of the advertising department next year, and it must be fired.

……

Li Pinglai came to join in the excitement of the bidding meeting and left again.

Next, it's the final round of the league.

Because of the "sudden rise" of the Taishan team, the top few in this year's standings are actually very chaotic.

If this last game is not finished, the champion, runner-up and third place are uncertain.

The Taishan team has the opportunity to win the championship, and the last game is to play the Bayi team, which is currently ranked eighth and has a good chance of winning.

Li Ping doesn't care about many things here.

However, Bodao has definitely won the bid king, and the next production and sales rhythm has to change.

"Although you didn't know about this matter before, I've been planning for you for a long time!"

Early the next morning, Xu Lihua came to Jiaoyang Advertisement, and Song Yang took out a very thick booklet from the cabinet in his office: "Early this morning, the news has been broadcast on a big air." When you go back to Zhejiang Province, the local leaders will be very shaken. From now on, schedule your time on a weekly basis! ”

The first thing to stimulate is the heart of the general agent everywhere.

There is no need to stimulate Xinke Commerce, but other places have to be mentioned: "On the CCTV side, I confirmed again, that song and other programs will start to be broadcast first, which can be regarded as building momentum for next year's bid king." As long as CCTV starts broadcasting, you can arrange the competition for agency qualifications next year. Directly improve the task, let the competition guarantee the amount of goods, pay the deposit to get the agent qualification. ”

"If you change agents...... It's going to be less stable, right? ”

"It's just a rhetoric, and the point is to the point. Last year, the agents made money, and they were relatively more familiar and more capable of competing. Song Yang said, "Of course, there is only one goal, that is, from the source of the distribution channel, the first order quantity requirements." Song Yang pointed to the booklet and said, "There is still more than a month before New Year's Day, and there are only two and a half months before the Spring Festival Gala. ”

Xu Lihua flipped through the booklet and asked a little worriedly, "Is it too late?" Now you have to make the first payment to CCTV, and the supporting advertising funds on your side ......"

"I'm padding." Song Yang reassured him, "CCTV will be the big head next year, and I will only use it for distribution channel materials for the time being, and I don't have much money." But there is no need to fight for the standard king in the year after tomorrow, make money next year, and it is best to prepare to find a spokesperson of sufficient grade in the second half of the year, and the year after tomorrow it will be connected with a regular form of advertising. The king of the standard does not need to be on it every year, there is no need for that. ”

Xu Lihua saw that Song Yang was willing to advance money to help get things done first, and the preparation was so sufficient, he suddenly looked forward to next year's development.

If it really soars to the sky, then find a good spokesperson, and spend 30 million on advertising like Confucius Banquet Wine the year after tomorrow, what is it worth?

After chatting for a while, Xu Lihua left, and Song Yang returned to the company from the elevator, and saw Yu Qiang and Duan Hui, their eyes were frighteningly bright, and their eyes were full of admiration.

"Boss, Mr. Jiang of the Confucian Mansion Banquet said that the contract can be signed at any time, and they came with Zhangzi, and they are still waiting for your reply at the hotel!"

A big order of 30 million!

This year, it has already reached 25 million, and now it is another 30 million.

The words "drink the wine of the Confucian Mansion banquet and make articles in the world", as well as Tang Qiang, the spokesperson, are also absolutely amazing.

Song Yang smiled and waved his hand: "Luo Dong, you go and pick up Mr. Jiang and them to come to the company." Peihua, call Li Ru to see if he is awake. At lunchtime, I want to meet Director Zhao Gang. Contact CCTV again, and ask the TV drama production center to contact Mr. Tang Qiang, the endorsement of our Jiaoyang advertising. In the end, Duan Hui made a full eucalyptus for the Sun God Group. The old rule is to arrange someone to go to the sun god to investigate first. ”

"Helios Group?" Duan Hui's lips trembled, "Reliable?" ”

"There's a high probability that Xiaobawang won't sign with us next year, after all, I poached their general manager and six backbones." Song Yang said with a smile, "Can't your performance decline next year." ”

Song Yang took out several business cards from the inner pocket of his suit and gave them to Yu Qiang: "These are a few customers who expressed a clear intention to me last night, please contact them first!" ”

Yu Qiang and Duan Hui looked excited together, and Song Yang clapped his hands: "It's time to sprint!" The amount of bonus at the end of the year depends on how many companies can be signed. This year, it is nearly 70 million, do you have the confidence to reach a small goal and get 100 million this year? ”

"!"

"Rush!"

"Fight!"

The office was suddenly full of emotion.

The company, which has only been established for one year now, has a performance of more than 100 million! If it weren't for the king of bids signed by CCTV itself, it would have exceeded 100 million.

Yao Peihua began to go back to the office to call Li Ru, thinking that he had just encountered an accident at this time last year, and he came here from Li Ru's side, and it was like a world away for a while.