“…… I'm now the general manager, and I'm concentrating on opening electrical malls that are ready to be distributed across the country. ”

Xu Guang patted him on the shoulder: "Then you can have one more product next year." ”

In the guest lounge next to the hotel's largest conference hall, including an executive deputy of the Ministry of Electronics Industry and Zhao Wei, there are leaders of several departments.

They weren't trying to stand on the platform for the company's trade fair, but they were looking at two new products.

"The world's first?" Zhao Jingwei of the Ministry of Electronics Industry confirmed.

"Sure, yes." Song Yang smiled and nodded, "There are a lot of patents involved, which can be regarded as cross-licensing." Sony, Philips, and a few others are involved. However, the core decoding chip, as well as the MEPG2 standard used by the decoding chip, are our own achievements. Of course, although we don't have a share of the MPEG1 standard, we have also bought the MPEG1 standard decoding chip patent. ”

"How big does Mr. Song expect the market size of this product to be?"

"This form is relatively mature, and the VCD machine is only a transitional technology." Song Yang paused for a moment and said, "According to our assessment, the final annual shipment of this product can reach tens of millions of units." The total global market size is in the hundreds of billions of dollars. Moreover, this product is mainly exported. ”

Hundreds of billions of dollars, mainly exports!

Zhao Jingwei looked at him and Duan Ping solemnly: "Then how much competitive advantage will our domestic manufacturers have in producing this product?" ”

"It depends on which standard solution wins in the end." Song Yang said truthfully, "If the other algorithms and CD-ROM formats in the standard win in the end, we will have to pay a huge total of royalties, and most of the profits will be earned by others." If in the end we win, then the cost is advantageous, but the limitation in terms of exports will be great. ”

There are pros and cons, Song Yang knows that what Zhao Jingwei wants to ask is not a real cost advantage.

To put it bluntly, they are more concerned about technology and how much foreign exchange they can earn.

Zhao Jingwei nodded cautiously: "Are you confident in the follow-up technical upgrades?" ”

"Yes." It was Duan Ping who answered, "And Sony's side, including the more advanced disc compression technology, movements, etc., have been put on the agenda." In terms of algorithms and chips, we have also proved that we are no worse than others. In addition, Mr. Xu is also here. Although it is only a small innovation, this time it is also a small result of the cooperation of several companies. ”

Xu Lihua hurriedly handed over the small mobile phone in his hand.

The fighter jet in the mobile phone is now more than two years ahead of schedule.

Xu Lihua introduced: "After the price of pagers has dropped, we are also thinking about where the next business point is after domestic pagers. It just so happened that Mr. Song said that he was starting to cooperate with Huatong and Huawei. Huawei and Huaxin Microelectronics are cooperating in the research of GSM base station projects, in which some achievements on voice compression module APU can also be used in GSM mobile phones. ”

He introduced seriously: "Panda is the first domestic manufacturer to come up with a GSM mobile phone, of course, our mobile phone is not completely domestic." But because of that little achievement, we still spent a lot of money to get the ODM authorization from abroad, and we can produce GSM baseband according to our own needs, which is considered to have a small part of the intellectual property rights, and the call quality has been improved. ”

Bodao was able to have the determination and strength to make mobile phones in advance at this point in time, which was also due to the fact that he won the first year's standard king, and he had accumulated enough.

Now, because of the cooperation between Huaxin Microelectronics and Huawei, we have enjoyed some dividends.

In addition to the transmission and reception of signals, there are also a large number of processing units in GSM base stations. The specialized voice compression processing module is indeed only a small part of it.

Xu Lihua said: "If you want to continuously improve the technical level, you have to work a lot of spare parts in the future." Of course, this time we were able to have a little bit of our own stuff on the GSM baseband module at the beginning, which is already a breakthrough. ”

Zhao Jingwei nodded and smiled at Song Yang: "I pulled the two academicians over, and I finally didn't waste my wisdom." ”

"Keep up the good work, keep up the good work." Song Yang sighed, "It's not easy. Up to now, the domestic equipment solution of GSM base station is still facing many difficulties, and it will be difficult this year. However, it is better to have some results first. Of course, it is estimated that it will be almost the same next spring, and by then, the construction cost of GSM base stations is expected to hit less than 50% of the current level. ”

"Fifty percent?" Zhao Jingwei was shocked.

The establishment of Huatong was led by the Ministry of Electronics Industry.

If the cost of building a base station is cut in half, how much money will be saved?

"Wang Lao and Hua Wei's morale is a bit high." Song Yang explained with a smile, "If it weren't for the GSM standard patent, I would have to pay a lot of money to others, and I am afraid the cost would be reduced to two or three percent." Now they're putting pressure on me to take a place in the next generation of mobile technology anyway. ”

“…… No wonder you don't focus on domestic computers and domestic CPUs. Zhao Jingwei thoughtfully, "Keep working hard, I look forward to more results from you!" ”

They came here mainly to look at two things.

In particular, Sanyou Electronics is preparing to participate in the world's first DVD player at the Consumer Electronics Show in the United States.

The 100 billion dollar market sounds exaggerated now.

So while waiting for the official start of the press conference, they all listened to Duan Ping and Song Yang's explanations.

VCD cameras using the mpeg1 standard are not as good as the original VHS recorders in terms of image quality. The reason why domestic VCD machines are hot is because the original number of video recorders is very small.

However, the penetration rate of video recorders abroad is much higher. Since the first VHS recorder appeared in 76 years, in 20 years, the cumulative shipment of VHS recorders has already exceeded 500 million units.

For foreign countries, this is the potential market size of DVD players.

After all, in terms of audio-visual effects, as well as the potential for interoperability with other devices in the digital age, DVD players are going to completely replace VHS recorders.

Based on this calculation, the market size of 100 billion dollars is very real.

Zhao Jingwei and others listened a little surging for a while, and asked: "In terms of technology, will it be open to other manufacturers to produce?" ”

"Of course." Song Yang immediately replied, "Don't talk about China, but abroad, Sony, Panasonic, Philips, Samsung...... Whoever is famous or not, will produce this. They first produce VCD and super VCD, firstly, they cannot be absent in this category, and secondly, it is very simple to upgrade the VCD production line to DVD production line, and the production capacity can explode at any time. We have the advantage of manufacturing cost in China, and the higher the share that can be accounted for, the better. ”

"There's only one thing, I want to keep as much of the profit as possible in the country," he emphasized. They don't care much about VCD patents, because the total market size is orders of magnitude worse than DVD. However, we have to squeeze a little bit into the DVD patent, and we need our products to become mainstream in terms of market acceptance. Therefore, it is natural that more manufacturers adopt our solution better. ”

This is why Song Yang first thought that he could squeeze into this patent circle with a place in the MPEG2 standard: the production capacity of Huaguo Neng out.

As long as the price is high, the mainstream of the market will be the solution route of Sanyou Electronics, Sony, Philips, etc.

However, it is necessary not to be restricted in terms of exports to foreign markets.

The reason why Sony and Philips are willing to cooperate with Sanyou Electronics is that in addition to being well prepared here, there are also small ninety-nine in this regard: in the future, tariffs and market access measures for Chinese products will definitely be much harsher than Sony, Philips, etc., which have been cooperating for a long time and have mature channels. In terms of brand acceptance, Phantom DVD also doesn't have any popularity abroad.

Zhao Jingwei knew in his heart: "Negotiations on joining the WTO are still ongoing. As long as we can make this product competitive, it will be able to become a bargaining chip at that time. ”

That's what Song Yang wants.

Each side has a market that the other side hopes to open up, but every concession requires the other party to come up with conditions in exchange.

Now, Song Yang just needs consumer electronics products like DVD players, at least not to be more constrained than others when hitting foreign markets.

Over the conference hall, the press conference was much more formal.

After all, there are more hats of "technological innovation", "domestic brand" and "advanced products", and some big leaders can attend such a press conference and encourage them.

At the specific business level, the order meeting and sales meeting naturally do not need to be placed in this one.

But seeing the big leader speak on stage, these dealers were still excited.

DVD player!

Live demonstrations, they've seen.

The clarity of 720p, as well as the multi-channel sound effect, is already a movie-level treat for people at this time.

"Sit at home and watch a movie." After the leader left, Duan Ping said in high spirits on the stage, "Now, Sanyou Electronics has formed a complete product line of DVDs, super VCDs and VCDs, with prices ranging from less than 1,000 yuan to 3,000 yuan. ”

When he announced the retail price and ex-factory price of each product next year, the audience was very quiet, as if he had seen a more exaggerated price war next year.

No, it's going to start now.

"Starting from next month, Biaowang will join forces, Sanyou Electronics, Bodao, and DPCA, and the three of us will be fully rolled out in the national tour exhibition activities to welcome the Year of the Ox. Now, let's welcome Ms. Zhou Huiya, Mr. Liu Hua, Mr. Gu Lotian and Ms. Li Tong. ”

Wave Road Mobile chose Liu Hua as the spokesperson.

There was a sudden sensation in the audience, and several well-known big stars came to the stage together. Handsome men and beautiful women, the formation is unique for a while.

In this "order meeting", it is natural to let people see the determination of the manufacturer.

Listening to Duan Ping introduce the form of the exhibition, the dealers in the audience all gasped.

Yao Peihua was sitting in the audience, and Song Yang did not come to the stage.

glanced at him, and saw him smiling at Zhou Huiya in the stands, Yao Peihua also raised his neck arrogantly.

This exhibition planning project can be regarded as the best work of Sunshine Advertising this year.

There are still more than two months left before the Chinese New Year.

A total of 10 cities have been selected for the country's major markets, and these 10 cities will be held in the same format as concerts and markets.

These four plus some other little stars, Sunshine Advertising has gathered all the customers, and there are local companies responsible for holding exhibitions.

There are a variety of products on site, mainly VCD machines and BP machines.

The lottery is not limited to the lottery of Shenlong cars, and the instant welfare lottery will also be held at the same time.

Other "small" cities will be organized by local dealers. On the side of Jiaoyang Advertising, some second- and third-tier stars will also be arranged.

"Execute at the new price. In the next two months, the overall goal is to sell a total of 1.5 million units! ”

Listening to Duan Ping's words, Liu Qiangdong was a little numb.

He couldn't help but pat Song Yang's shoulder in front of him: "Stocked up with so many goods?" ”

Song Yang turned around and said with a smile: "If you don't reduce the price this year, of course there are more goods in Tun." The expansion of production capacity has not stopped, have you ever seen Sanyou Electronics stop the fire? ”

Scale is the only way to dilute costs.

Of course, blindly expanding the scale of production also requires enough self-confidence and courage.

But Sanyou has long planned that it could easily upgrade these capacities to higher-margin DVD production lines in the future.

In terms of agitating the emotions of dealers, Duan Ping has naturally arranged it.

"On December 1st, this advertisement will be officially broadcast on CCTV for a month!"

[Buy Phantom VCD, send Channel BP machine, draw Fukang Car Award!] Bid King joins forces, bullish spirit, well-off family, Fukang Avenue! 】

Zhou Huiya read the first sentence, and then Liu Hua appeared with a BP machine.

Subsequently, Gu Letian and Li Tong got out of the two cars respectively.

In the end, it was four people who gave it together.

In the end, there is no sound, that is, a sentence that seems to make sense:

[The stars of the two places welcome the ninety-seven, and the domestic brands present a grand gift]

[96.12-97.01, National Tour]

Can you say that this ad is too commercial? There's a name here.

The last two lines of words came out for a moment, stitched together by dozens of photos of celebrities large and small.

With the current status of Jiaoyang Advertising in the industry and Song Yang's reputation, it seems not surprising that so many people can be contacted.

Song Yang couldn't help but turn his head sideways and asked Yao Peihua: "...... You're not going to promise me a song or something, are you? ”

Yao Peihua didn't even look at him, and replied lightly: "It's just a means." ”

In the stereo of the venue, there is also a specially pulled up movie-level curtain, and the advertisements starring four stars on the same screen are very powerful.

CCTV broadcasts such advertisements, and then I think of so many stars on stage, as well as the instant welfare lottery, plus the car award......

The dealers of Sanyou Electronics were boiling, and some dealers who originally only acted as agents of channel BP machines suddenly became worried again.

If so many BP machines are sent away, then what else do they sell?

Next is the specific order meeting, as well as the specific matters of the ten traveling exhibitions, Yao Peihua still has to stay here.

But Zhou Huiya and others only need to make a show here to boost morale.

Seeing Song Yang and Zhou Huiya leave side by side with the other three stars in the past, Yao Peihua silently lowered his head.

He's still like that, and after all, he only puts his heart on one person.

Didn't you say that you started to be greedy?

Yao Peihua couldn't tell what he was thinking.

Seeing him like this, I was a little relieved and a little lost.

It's really like going back to before last summer, there were meetings, there were conversations, but it was just business, nothing else.

“…… Please ask Mr. Yao of Jiaoyang Advertising to explain the practice of the exhibition for you in detail. ”

Hearing the voice, Yao Peihua retracted his scattered thoughts.

Standing up with a smile, her temperament, like her height, has a charm that makes many people feel damned.

In fact, she is also the one who makes others look at her!