"Song Sheng is really full of talents. I have never seen such a joint promotion. ”

When he arrived at Song Yang's house, Liu Hua was the eldest brother among several people, and now he is looking for a topic to close the distance.

"Liu Tianwang is joking, it's not a novel idea, it mainly has to be touched by the light of the big stars."

Song Yang thought that Yao Peihua was "turning sadness into strength", and his heart was soft for a while.

"It seems that the rumors are right, Song Sheng and Miss Zhou are really together." Liu Huaqian gave up the title of the Heavenly King, and then looked at the two of them and laughed.

"It used to be a scandal." Song Yang and Zhou Huiya sat together, looked at her with a smile and said, "It's just these two months." ”

"Congratulations." Liu Hua paused and then said, "Brother Chen asked me to tell Song Sheng, thank you Song Sheng for your support to Xiangdao artists this time." ”

Song Yang waved his hand: "Cooperation, it's good for everyone." Although this time it is just a commercial activity, the return of Xiangdao is imminent, and it will be beneficial for Xiangdao artists to come and show their faces more. Recently, the policy has been loosened, and there are also opportunities in the investment model of film and television production, and you can also communicate with friends in the mainland film and television industry. I made an appointment with a few friends in the evening, and everyone got to know each other first. ”

At this dinner, Li Ru was naturally invited over.

When Zhao Gang and the others saw Zhou Huiya, they immediately coaxed.

"Congratulations to Miss Zhou for returning to the embrace of the motherland ahead of schedule!"

Listening to this unique joke, Song Yang teased with them, and then the topic turned to next year's film and television project, and then said to Li Ru: "Brother Li, don't be angry with me about the CD." Next year, you will definitely save a few good projects for you to earn back from your investment! ”

Ye Jin, Wang Shuo and the others looked at each other.

Huatong acquired Cage Communications and Lianxiang bought part of the shares of Sanyou Electronics in Li Ru's hands...... Song Yang and Li Ru have been at odds for more than a year, and they have also heard about it.

Right now, I actually chatted in front of them.

“…… Which is so easy to earn. Li Ru said while showing off the dishes for Xu Qing, "Zhang Li's TV series will start next month, I want you to write songs, and you are busy falling in love." ”

“…… Teacher Zhao is better than me. Song Yang had no choice but to raise his wine glass and toast him.

Li Ru casually lifted the cup, and after drinking, he said: "The movie is getting harder and harder!" TV series can still be sold to TV stations for broadcast, but what about movies? There are video halls everywhere, and VCD is already about to enter thousands of households. Supposedly, CDs should be able to help make some money, but there are so many pirated copies! That's a lot! ”

"Well...... Song Yang looked at them and said, "I see if I need to change my thinking." At this stage, let's also learn from abroad. People have long popularized video recorders, but the box office of movies is still quite mature. People don't go to the cinema purely to watch movies! Take advantage of some vacation opportunities, which are mostly dates, join in the fun, and enjoy the holidays! If some holidays are developed into a schedule and some efforts are made in publicity, there should still be a lot of potential. ”

"Schedule?"

"It's like the Spring Festival Gala, it's become some holiday tradition. People in the United States have a Thanksgiving schedule, and we are all family reunions and relatives during the New Year, I'm afraid it's not appropriate. But foreign festivals like Christmas are becoming more and more fashionable now, such as around National Day and New Year's Day, you can focus on it. Do you want to try it in the next year? ”

"Tell me more?" Feng Pants seemed to be quite interested in this.

After participating in several TV series and gaining initial recognition, he began to specialize in making movies in the past two years. It can also be regarded as "born at the wrong time", just at the time when the box office of the film industry shrank sharply due to the popularity of video halls and VCDs. Although I won some awards, I really didn't make any money.

"Cast, subject matter." Song Yang said, "To put it bluntly, let's also learn from the reason why the Spring Festival Gala sketches make everyone like it so much?" This time, let's get to know the actors and friends of Xiangdao together, and we may be able to find some chemical reactions from them......"

By the way, Song Yang then walked next to Li Ru again, put his arm on his shoulders and said to go to the toilet together.

Hearing Song Yang put forward such ideas, everyone else heard that Song Yang really wanted to make some effort to let Li Ru make some money through film and television investment this time.

It seems that after the accident last year, Song Yang made many decisions in advance. But for Li Ru, he still apologized after all.

In the toilet, Song Yang said: "If you have money, you don't earn a bastard, you sell the authorization to them." Of course, on our side, you also give out the authorization first. Then, you are concentrating on film and television investment, and they have no idea what to say about you. On the contrary, if the heart continues to look for you, you can still get some information. ”

“…… Let's come out, I'm just for this? ”

"Of course not. Don't you want to replace Chunya Investment in Sanyou Culture Holdings? Conditions. Your future direction is to invest in film and television. It is possible to let them account for 51%, but in the form of a capital increase, two classes of stock ......"

To put it bluntly, let Li Ru continue to have decision-making power, and let Sanyou Culture realize the holding and financial consolidation.

Li Ru looked at him strangely: "What should I do if I get rid of it?" ”

"Trust me." Song Yang said firmly, "When Wan Yan can't continue, Sanyou Electronics will buy Wan Yan and come back." ”

“…… Although the formation is large this time, it may not be able to defeat Wan Yan at once. It's all on the market, and it's hard to pour it again. ”

Song Yang smiled and said, "It's not just this trick. ”

……

Most people who have memories of the nineties will remember one of these scenes:

Cars with red silk hangings, color TVs, and refrigerators are placed on a table, and then under the proposed shed are long queues of people buying instant welfare lottery tickets. Restless music played on loudspeakers, and jackpot winners took the stage to accept their prizes with smiles on their faces.

Such events often become local events.

Itinerant vendors of all kinds often take advantage of this opportunity to gather and have better business than usual.

But this time, the scale of the event is obviously much larger than before, even in a big city like Yanjing, it is rare to see.

Although the price of BP machines has been greatly reduced, as long as you buy a super VCD, it is equivalent to a month's salary for a prostitute.

The lottery tickets can also be used to draw a variety of prizes. The grand prize is a small car, if this wins, for people around the threshold of 10,000 yuan, it is really directly Fukang: even if the car is sold, isn't it more than 100,000?

The price of the Fukang sedan at this time is about 150,000 yuan.

Even if you can't afford a VCD machine, there is an endless stream of people who come to join in the fun: celebrities who can only be seen on TV and pictorial magazines take turns on stage during the two days of the event.

Joint promotional activities, Shengsheng held an exhibition.

It is a "exhibition" with Chinese characteristics. Sales of goods, welfare lotteries, performances, ...... In the large stadium, Zhou Huiya was stunned as she looked at the crowd.

"Interrupt your learning to paint, these two months, I should take you to travel to the top ten cities again."

Zhou Huiya pursed her lips and shook her head with a smile: "It's okay, I know this event is very important to you." ”

It does matter.

In the face of Wanyan, which has been listed, this activity, which is interpreted as "giving it a go", is very important to Sanyou Electronics.

The VCD war, which has been going on for a year, has been dealing with Sanyou Electronics, which has been dealing with it without saltiness, released a big move at the end of the year.

Wanyan's dealer also came to the scene, looking at the crowd and the long queue of chattering in front of the long row of "booths" of Sanyou Electronics, his face was ugly.

"Jackpot! Jackpot! ”

An ecstatic shout from the crowd immediately detonated the atmosphere in the venue.

"Please check with the staff." On the stage, the host held the microphone, "The first friend who won the Beverly Sedan Award was born!" There are a total of 100 Fukang cars, how many can we win here in Yanjing? ”

The festive music was deafening, and the winner of the jackpot was also hung with a big red flower, and walked onto the stage with a red face in the envious eyes of countless people.

You can get a car, you can take photos with celebrities.

Lottery tickets can be bought directly with money, or you can buy VCD or BP machines to get gifts.

Ordinary VCD and Super VCD, each can give away a different number of lottery tickets, all with coupons to the special welfare lottery channel lottery.

The jackpot just now was drawn from that channel.

Many people can't help but wonder if the winning rate over there is higher.

This is also reasonable, after all, it is mainly people who sponsor prizes and hold this event.

Wan Yan's dealer watched the emotions of the crowd here continue to be ignited, and silently returned to his car.

Big Brother called his store and asked about the situation: "How's the business?" ”

"Boss, the price reduction doesn't work very well, I went to see the big stars in Xiangdao."

"It doesn't work if it's 300?"

"It's a little better than usual, but it's ......"

That's a very annoying point.

They also have stalls for rent at this event. However, there are regulations that only one type of product is supplied.

VCD, BP machines, and automobiles, of course, have been contracted by three companies that jointly host events.

Looking at the crowd outside the stadium, Wanyan's dealers could no longer imagine what the sales season would be like at the end of this year.

How many families in Yanjing are ready to buy VCDs in this impulsive occasion will be ready to buy Phantom VCDs?

Looking for someone to cause trouble?

No kidding...... Such a big event, in the name of welcoming the return of stars from the two places, how many police forces have been arranged here to maintain order?

I heard that they jointly donated a batch of equipment to the public security system: cars, BP machines, ......

Compared with the "promotional strength" of this event, this year's VCD sales war is a fart!

One family is happy and a few are sad.

Shen Wei and Cheng Mingyong also led people to fully cooperate with this event.

It's all fucking cashback!

Mr. Duan said that the goal for these two months is to complete a total of 1.5 million unit sales!

If the goal is achieved, then for Sanyou Electronics itself, it will be 1 billion level of payment, two or three billion gross profit!

In fact, after hearing about the pattern of the event, the quantity target at the order fair had already been exceeded.

Now, it's just a matter of getting the money back depending on the situation.

But at the scene, they are all the owners who take out real money to buy things.

Dealers everywhere must be a wave of full, and the money and confidence in their pockets will be greatly increased.

The same is true for the channel BP machine. Sanyou Electronics' gifts are purchased in bulk by the company through dealers around the country, which is not considered to harm their interests.

The dealers of the Channel BP machine can also take this opportunity to sell goods on the spot.

Li Ru also brought Xu Qing to join in the fun, looked at the crowded scene, inhaled the cool air and said, "Damn! Three years ago, he played like this in Special Special! But this time, it's not a level at all! ”

Xu Qing was also shocked, but asked, "So many people come with money to buy things, how many pickpockets have to come in?" ”

Of course, there are pickpockets, and even if there are many people, there is a possibility that something will happen.

It's just that joining in the fun, winning the jackpot, and taking advantage of it are still crowded.

Backstage, the stars are on the stage every once in a while. The rest of the time, the host is there to warm up and set off the atmosphere.

The first prize is Fukang car, the second prize is the new Changhong color TV, and the third prize is the Phantom Super VCD.

Zhu Shaohong has also been arranging for people to pay attention to the scene.

“…… Dealer stores that are not on the scene can also receive lottery tickets? ”

"Yes! If you win the prize, you will directly arrange a car to receive the prize on the spot, or if you can wait, you will beat the gong and drum and send it to your home. ”

Zhu Shaohong couldn't say anything in his heart.

How elaborate did this have to be? How long does it take to prepare? How come there isn't a little wind in advance?

Sanyou Electronics has been quiet for a year and has been preparing for this?

The effect of Yanjing's first stop made Zhu Shaohong unable to sit still.

"The next stop is Huhai, why don't you increase the promotion efforts and let some people buy our machines in advance?" Wan Yan's vice president in charge of the market asked.

"Is there a car I can smoke?" Zhu Shaohong asked, "Although the on-site event has not yet arrived in other places, their stores across the country can already send this batch of lottery tickets." As long as you win the prize, you will cash out. One spread ten to hundred, where does this activity need to be on the scene to cause discussion. Two months ......"

For two whole months, it will be a carnival of Sanyou electronic dealers.

Before the celebrity arrives to start the big event, how many people will buy it with a first-come, first-served mentality?

There is no doubt that the jackpot can be distributed. In proportion, put different parts to the event site, and the others can be put to the dealer store.

Every time you win the lottery, whether it is a car or not, as long as the prize is worth thousands of yuan, it is a boasting capital for the person who wins the lottery.

In the final analysis, it is the intensity of their investment this time that will create momentum.

The standard king for two consecutive years, plus this activity, what is the listed brand, how much money have you spent on the market?

In the face of such a formation, Wan Yan felt powerless for a while.

This is no longer something that can be dealt with and kept by pure price reduction.

In the capital market, Gu Song strangely found that Wan Yan's stock price was rising.

Is this the reason why many people believe that after this battle is over, VCD will have to further reduce prices next year, and the total sales volume will increase several times like this year?

In any case, shareholders believe that Wanyan will occupy a large share of it with the production capacity plan that has been announced.

Or, someone is already taking advantage of this wave of VCD fever to attract blind investors to enter the market and is cashing out at a high level?

Sure enough, on the financial program of the TV station, there are indeed experts who are talking eloquently.

"What is the level of penetration of video recorders in Europe and the United States? Now how many VCRs and VCDs are there in our country? Less than 5% of households are covered! That is to say, in our country alone, the market potential of VCD machines is still 20 times! In addition, this kind of product is our first creation, and there is such a large foreign market scale. DVD machines are also coming out, and the total size of this market is more than one trillion! ”

In this big bull market around '97, countless leeks were pouring into the stock market like people dreaming of winning the jackpot.

82 Chinese Net