March 15, 2009, 10:08 AM.

Under the witness of the Municipal Investment Promotion Bureau, Tengfei Industrial Zone, the Municipal Propaganda Department, groups related to the home furnishing industry, decoration companies, etc.

Haishi, Fenghuang District, Tengfei Industrial Zone, Xinghui Home Furnishing Industrial Park in Qiong Province, officially opened!

The opening ceremony was held on a vacant lot outside the Home Furnishing Industrial Park.

At the ceremony, Ji Weiwei, as a corporate legal person, took the lead in speaking and expounded the business philosophy, vision and social responsibility of Rastar Home.

Then Cai Tianming, general manager of Xinghui Home, spoke.

From the perspective of informatization, he expounded the concept that Rastar Home will use digitalization, informatization and intelligence to carry out business layout.

All kinds of noble words, a combination of Chinese and English, popped out of his mouth.

It makes people listen to the clouds and fog, and they don't know it.

Finally, Fang Zhengxin, deputy secretary of Tengfei Industrial Zone, made a speech, and she fully affirmed the speed of Xinghui from the perspective of the industrial zone.

It also shows that the industrial zone will fully cooperate with Xinghui Home Furnishing to provide a variety of effective and timely administrative work.

Then, everyone cut the ribbon together, set off firecrackers, and the masters took their jobs and started the machine together.

The entire Starlight Home began to roar.

As the first general manager, Cai Tianming took everyone to visit the various facilities of Xinghui Home.

Including home production workshop, countertop production workshop, intelligent warehouse, delivery platform, information main building, management main building, business main building layout and facilities.

Everyone lingered in the 2,000-square-meter home exhibition hall of Xinghui Home.

Among the crowds of these visitors.

Many new faces looked at each other.

After the noon thank-you dinner, they couldn't wait to return to the conference room of the commercial main building of Rastar Home.

14:00 p.m.

Wei Zhijie appeared in the conference room with a smile and looked at the more than 30 people in the conference room.

He sat on the chairman's seat and said: "First of all, thank you for coming to attend the opening ceremony of Xinghui Home, three days ago, I sent you an invitation and opened an account for you on the Xinghui Home Service Platform. ”

"In the letter on the station, the business model of Xinghui Home Furnishing has been clearly explained to you, and we invite everyone to come to the opening ceremony today."

"On the one hand, it is to visit the completion of the Home Furnishing Industrial Park, and on the other hand, it is also to show the strength of Xinghui Home."

"With its business strategy of inviting everyone to join Rastar Home."

Wei Zhijie said while observing the expressions of everyone in the venue. In this venue, almost all the leading enterprises of the province's decoration companies gathered.

For example, Mingjiang, Huaxun, Name, Daqian, Xinfeng Decoration, etc., are all well-known decoration companies in the national chain.

Plus some regional brands.

It can be said that in their hands, almost 80 of the share of decoration.

After Wei Zhijie finished speaking, he motioned for everyone to ask questions.

Liu Xiong, general manager of the famous decoration Qiong Provincial Branch, took the lead in asking: "Mr. Wei, your company explained in the station letter that you will be committed to providing customized home furnishing services for the decoration company, I want to know where your advantages are." ”

Wei Zhijie nodded and replied: "There are three types of customized home furnishing services that the decoration company currently provides for owners. ”

"The first is to arrange carpentry masters to make cabinets on site, these carpentry masters can be trained by your company itself, or you can cooperate with masters outside the company, and the two sides agree on a good price to earn the difference."

"The second is an alliance of different industries, such as cooperating with Yapai Home, Soya Home, Pinshang Home, etc., brand home furnishing stores, packaging to provide a full set of home furnishing services for owners."

"The third is that you bring the order to the brand home furnishing store, and after the owner consumes, you will draw the corresponding rebate."

"Of the three ways."

"The first occupies 70 of the formats, and the second and third occupy 15 each."

"In the first format, in addition to villas, large flats and other high-end real estate needs solid wood products, the remaining 80 are plate products."

"It can be said that it occupies most of the business of the decoration company and the on-site cabinet."

"Playing cabinets on site, we all know that in addition to the solid wood cabinet being painted, there is no way to seal the edge of plate products."

"In order to undertake business, many cabinets use solid wood tooth joints to make cabinet bodies, and plate cabinet door nails are made of aluminum alloy for edge banding."

"And after the product is completed, I believe the boss here also knows what the effect is."

After Wei Zhijie finished speaking, he looked at the many bosses in the conference room, their faces were indeed not good-looking.

Wei Zhijie digested it for everyone, and he continued: "The second type of business format of the different industry alliance, from the perspective of the decoration company, is actually a kind of helplessness, which is equivalent to the decoration company coming forward to help the owner get a more favorable price. ”

"From the perspective of profit, the decoration company does not make much profit, but needs to endorse the various stores of the different industry alliance."

"And your starting point is just to help the owner reduce costs as a whole and improve your competitiveness in receiving orders."

"From the perspective of profit, there is no third convenience, first of all, the third is to bring orders, the store can increase the price first, pretend that you bring it over and then give you a commission."

"To sum up, in these three formats, except for the first type of self-raised carpentry master, the profits you get are limited."

"Or rather, the bulk of the profits has nothing to do with you."

"The model of Rastar Home Furnishing is to provide you with the whole process of service from precision, design, order promotion, order signing, order splitting, production, distribution, installation and after-sales."

"And our price is the cost price, and our goal is only for the capacity of the factory."

Hearing Wei Zhijie say that, the bosses of many decoration companies looked at each other, and some people still didn't know why.

Wei Zhijie smiled again: "To put it in layman's terms, let me ask you a question, the household products of solid wood multi-layer boards, according to the projection price, how much is the sales price of the brand store, and how much is the settlement price for you?" ”

The boss of a decoration company said loudly: "The market sales price of household products of solid wood multi-layer board is 1,680 yuan for a projection area, and the settlement price is about 1,480 yuan." ”

Wei Zhijie nodded and said: "It's about 200 yuan for a projection area profit, or a rebate, right, let's count 11 points." ”

"Then let me ask again, if it is an on-site cabinet, how much is your sales price, and how much can you earn?"

Another boss said: "The price of about 1480 yuan for a projection area is about 1480 yuan to the total budget, and you can make a profit of 300 yuan for a projection area." ”

Other bosses also chimed in, everyone is a peer, and there is nothing to keep the price secret.

Wei Zhijie glanced at the many bosses and said straight to the point: "Xinghui doesn't care how much you sell at the terminal, the all-inclusive service price for you is 980 yuan a projection area, including the package design, package transaction, package order, package production, package delivery, package installation, package after-sales." ”

"Fog grass, it's really fake."

"No, then what do you Xinghui Home earn?"

"It's not going to be a counterfeit product, is it?"

"That's it, that's it."

Looking at the irrepressible discussion below, Wei Zhijie smiled slightly, and waited for everyone to calm down.

He popularized: "In order to deepen everyone's mutual trust, I will tell you all the costs today, so that everyone can clearly know where Xinghui's profits come from." ”

"First of all, the cost of household products in the terminal store is composed of the ex-factory price of the product, design, transportation, and installation."

"The cost of installation is different in various counties and cities, for example, the sea market is about 80 yuan a square, excluding the installation of drawers, accessories, baskets, and hardware accessories."

"From the whole house to the package, converted, 100 yuan a projection area, everyone agrees?"

Many bosses at the bottom nodded one after another, they have some solid wood products, which are also purchased in the foundry in Guangdong Province, and they are brought back for installation, knowing the cost of installation.

"From the factory to the site, if in the sea market, a whole house needs a 7-meter truck, about 30 yuan a projection."

"Unloading and moving to the room, if there is an elevator, it is 30 yuan a projection, if there is no elevator, go up to the 5th floor, at least 50 yuan a projection."

"According to the industry standard, the order is 20 yuan for a projection, and the design is calculated at 50 yuan."

"In this way, the average installation is 100 yuan, the average distribution is 30 yuan, the average handling is 40 yuan, the order is 20 yuan, the design is 50 yuan, and the total is 240 yuan."

"The tax is 13 points, according to 7 points, 980 yuan is 68.6 yuan."

"In this way, 240 yuan + 68.6 yuan = 308.6 yuan."

"The total package price is 980 yuan, 308.6 yuan = 671.4 yuan."

"In household products, there are 6 door hinges with a projection area, because the coastal areas of Qiong Province, the degree of salinity in the air is very high, and the high-quality door hinges are calculated according to 8 yuan, which is equal to 48 yuan, and the 3 handles are also calculated according to 8 yuan, which is equal to 24 yuan."

"671.4 yuan minus 72 yuan, even if 600 yuan is a projection area, and for household products, a projection area is 4.2 according to the expansion factor."

"600 yuan divided by 4.2 equals 142.85 yuan for an unfolded area."

Speaking of this, Wei Zhijie paused, let everyone digest the data, and saw that many bosses nodded.

He continued: "At present, on the market, the ex-factory price of the brand's multi-layer board and small workshop is 148 yuan for an unfolded area. ”

"Xinghui Home Furnishing has the advantage of cluster production, and our raw materials and production costs are lower than those of small workshops."

"And, we made the product preset."

When Wei Zhijie said this, many bosses frowned, because the product is preset, which means that the selectivity is very low, and customers may not be satisfied.

Wei Zhijie seemed to know the bosses' thoughts, he turned on the computer and projected the screen onto the screen.

Open the previously prepared product renderings and display them at once.

The boss of the decoration company was directly dumbfounded, and this rendering was better than what the rendering designer of their decoration company did.

With the layout of this product, even the bosses of the decoration company can't help but want to take pictures and plagiarize.

Wei continued: "Product presets do not mean that quality is compromised. On the contrary, we provide services to our customers according to the highest quality requirements and the best structural design. ”

"And we only accept orders that already have the conditions for placing orders in a precise quantity, you can understand it as an order that used to be required by a carpenter master to do carpentry on site, and now we will produce it."

"The reason why we provide door-to-door precision service is because we are worried that you don't understand household products, and the drawings, drawings and measurements are not standardized."

"This is the business model in the early stage, because we are not preparing a large number of designers now, and we can provide 1-to-1 design services when the designer team grows in the later stage."

"To sum it up. Our business model is equivalent to replacing the link of you in the past to make cabinets on site, so that the carpenter master is more pure. ”

The bosses of the decoration companies present all nodded, understanding what Wei Zhijie meant more purely.

In the decoration process, the carpenters need to undertake the production of ceilings and some decorative parts on site.

Wei Zhijie finally concluded: "The ex-factory price of 980 yuan for a projection area. Xinghui Home Furnishing seeks the shipment of products, and I will not hide from you that Xinghui Home Furnishing and Haishi agreed to reach a tax payment of 600 million yuan within two years. ”

"Our appeal is for more shipments."

"Of course, the home furnishing products we provide, as you can see in the model room of the management building, are absolutely high-quality and inexpensive goods."

The owners of the decoration company nodded again.

Wei Zhijie seemed to think of something, and added: "There is another condition, that is, the order must be paid in full." ”

At this time, Mr. Ye of Huaxun asked: "May I ask Mr. Wei, you have a complete order process, can you show it?" ”

Wei Zhijie nodded, entered the URL of the home service platform, and operated a page on it, coming to the link where I want to place an order.

"First of all, in order to face the order demand of the whole province, we independently developed the Xinghui home design service platform, and the whole process of the later order will be displayed in the home service platform."

"When your companies reach a product service agreement with Rastar Home, Rastar Home will provide a parent account for the contracted decoration company."

"There are 100 sub-accounts under each master account, and corresponding management processes can be set up, such as placing orders by sub-accounts, and only after the parent account has passed the review can the order be submitted to the order pool of the Rastar Home Service Platform."

"I'll do it for you and demonstrate it."

Wei Zhijie said and logged in to a sub-account, opened an order page, and entered the customer's name, customer's phone number, customer's address, the type of household products involved in the customer, the area, and the delivery time of the order on the order page.

After the operation is completed, Wei Zhijie clicks Submit.

"The work requirement of the sub-account is to clarify the order information, and the parent account can be opened after the order is submitted. It is equivalent to the head office management account of the decoration company. ”

Saying that, Wei Zhijie logged in to a parent account, and saw that in the order page, there was an order submitted by a sub-account.

After he clicked Receive, he double-clicked on the order page, and an order information form popped up.

He glanced at it and said, "The job of the parent account is to check whether the order information submitted by the sub-account is complete and meets the requirements. ”

"If you meet the requirements, you can officially submit the Xinghui Home Service Platform, and the platform will allocate it to the relevant order pool according to the region."

Wei Zhijie said and closed the parent account of the decoration company and logged in to the account of the Xinghui Home Designer.

He also popularized science: "In this link, the Xinghui home design section can be clicked on by the design parent account and assigned to the corresponding designer, or the designer himself can undertake the corresponding list." ”

"After receiving the order, the designer can get in touch with the customer according to the order information and clarify the time for door-to-door precision."

"After precision, enter the product design process."

"When the product design is completed, make an appointment for the customer to go to the directly managed store. Determine the information of each link of the product, such as cabinet color, door panel color, handle style, hardware accessories style, etc. ”

"To tell you the truth, there are a lot of business models that can operate in the design process, such as the package provided by the decoration company for the owner, which only includes 30 projection areas of home furnishing products."

"When the designer made the plan, he found that the best home furnishing products of this house type were designed according to 36 projection areas."

"The excess part will be traded directly by the owner in the store, and the product price of the excess part will be calculated according to the market sales price."

"The excess part of Xinghui Home Furnishing will also provide 20 points of rebate for the decoration company."

"This is also Xinghui Home, a profit growth point."

"I'll give you an example here, for example, the decoration company offered 1080 yuan, a square decoration price, including 20 projection areas of customized home products."

"According to the sales price of the home terminal 1680 yuan, a projection area is calculated. 20 projection areas are 33,600 yuan. ”

"If the customer's apartment area is 100 square meters, the total decoration budget of 108,000 yuan includes 33,600 yuan of customized home furnishing products."

"Backwards, the cost of contracting labor and materials is only 75,000 yuan. It is believed that this decoration company will have a huge sales advantage when it acquires customers at the terminal. ”

Hearing Wei Zhijie's example, many decoration company owners began to look inexplicable, and many people even had horror on their faces.

Many bosses have come back to the taste, and the decoration budget of 75,000 yuan for 100 square meters is basically the cost price.

However, if a household product with 20 projection areas is included, the cost of a projection area of 980 yuan is equivalent to 19,600 yuan, and the sales price is 33,600 yuan.

There is a profit of 14,000 yuan in the middle.

According to the market price of the usual decoration, the price of 880 yuan per square meter is calculated.

The price of 100 square meters of house type contractor and materials, excluding household products, is 88,000 yuan, and the price of household products including 20 projection areas is only 108,000 yuan.

There is only a price difference of 20,000 yuan in the middle.

Savvy owners will definitely choose the latter

Because 88,000 yuan + 33,600 yuan = 121,600 yuan

The sales of household products are only 108,000 yuan.

It can save a total budget of 13,600 yuan for customers.

Owners are sure to flock to it.

Because they don't have the means to get the purchase price of household products.

Wei Zhijie let everyone digest the connotation.

He continued, "All the designer has to do is select all the product information with the client and submit the complete design draft to the renovation company for review. ”

"What the renovation company audits is whether the design meets the preset standards."

"The area of the product increased by the owner's own purchase, the decoration company can also know the final price of the product, and clarify the part of the settlement with Xinghui Home Furnishing and the rebate information that exceeds the available rebate."

To tell the truth, I've been chasing more with reading books recently, switching sources, and reading aloud with more timbre,.. Both Android and Apple are available. 】

"After the decoration company reviews the product structure and the product price is completed, the product order can be officially placed to the Xinghui Home Furnishing Factory for order splitting, production, complete sets, and warehousing."

"After the products are all put into storage, the system will automatically release the order to the account of the decoration company, prompting that it can be installed."

"The renovation company can issue an immediate installation order, or execute the installation according to the original installation time required by the order."

"So enter the order transportation, installation, and after-sales links."

"To sum up, orders are divided into pre-sale, in-sale, and after-sale, and the pre-sale is mainly the designer's door-to-door measuring tape, making an appointment for customers to come to the store, determining the product design, signing the contract, and submitting the order confirmation."

"The sale is for order splitting, quotation, production, complete sets, and warehousing."

"After-sales is logistics, handling, installation, acceptance, and after-sales."

"This completes the whole process of the whole order."