On this day, countless people like Xu Xiuzhen bought the products they wanted through the Xinghui Home Furnishing e-commerce platform.

Rastar Home Headquarters Conference Room, early in the morning.

Everyone gathered around to drink tea and watch the data of the Xinghui Home Furnishing e-commerce platform.

On the big screen, there are eight areas, which are:

Number of visitors: 125

Number of registrations: 51

Cart count: 18 pieces

Total number of orders: 11 orders

Total allocation: 10 orders

Total number of receipts: 5 orders

Total after-sales volume: 3 orders

In the middle is the transaction amount: yuan

The text message was sent at 8 o'clock, and the invitation text message sent this time was divided into four categories.

The first category is the customers who enter the store of Xinghui Home Furnishing direct stores.

The second category is customers who serve home improvement companies.

The third category is the customers stored by the decoration company on the home service platform.

The fourth category is the customers selected by the home information network.

Among these four types of customers, the first category is the in-store customers of Xinghui Home Furnishing direct stores, which are the home furnishing products ordered in the direct stores according to the market sales price, and are the customers with the most profits.

The second category is the customers who serve home improvement companies, starting from March 15, 2009, the first customer Xu Xiuzhen, to April 30, 2010, a total of 280,000 households have been served.

The third category is the decoration company's home service platform, which stores the information of 360,000 customers.

The fourth category is the customers selected by the home information network, and all the customers who participated in the offline drainage in the home information network will send them messages.

After sending a message on time at 8 o'clock, at 8:01 a.m., I entered the first real tourist.

At 8:02 a.m., the first registration begins.

Then the number of people began to soar, and the e-commerce platform prepared a large number of gifts this time, with the lowest value, and it was also a mug with a cost of 5 yuan.

Later generations of e-commerce have a value chain, that is, a real customer, and submitted a real delivery address, and purchased a product once, at least worth 80 yuan.

In order to implement this value chain, Rastar E-commerce has prepared 1 million cups.

Of course, there are some lucky people, like Xu Xiuzhen, the top three to the top 100 in each county have special gifts.

There are pots and pans, and some are small appliances.

In short, Xinghui e-commerce has made a lot of money this time, and the gift part alone is worth 16 million.

Distributed in 11 counties and cities in Qiong Province, these gifts are not less.

8:05 a.m.

"The first order is a soymilk machine!"

8:20 a.m.

"The registration is over 10,000!"

In the conference room, watching the data start to soar, everyone began to get excited.

Compared with the data presentation in later generations until Double Eleven, at the request of Wei Zhijie, Xinghui e-commerce has data quantification at the beginning.

8:35 a.m

"The first prize, delivered!"

8:55 a.m

"The first order, delivered and signed as normal."

"Five-star review!"

9:01 a.m

"The number of registrations exceeds 30,000!"

With the gradual feedback of various data, 8:30-9:30 is the time for gift delivery.

After delivery, the number of registrations and orders began to surge.

10：00

"The order sales amount exceeded one million!"

"The number of registrations exceeded 60,000!"

"There are more than 100,000 products in the shopping cart."

"Total Orders: Orders."

"Total allocation: 3,694 orders."

….

"Total Receipt: Single."

As one data after another was announced, everyone in the conference room was one

Face smile.

At such an important moment, Wei Zhijie was also in the conference room, watching the data with everyone.

To be honest, I have felt the excitement of breaking 100 million in seconds on Double 11 in the parallel world, and then come back to see the sales of more than 1 million in an hour.

Wei Zhijie didn't have any waves in his heart, but he was also very happy, after all, no matter how high the data in the memory of the parallel world was.

has nothing to do with him, and Wei Zhijie is based on real data.

There is not a trace of moisture, and even bad reviews are not allowed to be deleted.

Every after-sales service is required to be responsible to the end.

After watching for two hours, Shi Yaqin came over from another conference room and called Wei Zhijie over.

Wei Zhijie apologized helplessly, got up and went to the conference room next door.

Cai Tianming and Cai Tianxing smiled and nodded in understanding.

The executives in the room knew it.

In the past, Wei Zhijie was a spoiled wife, and now he is a super dad.

Coming to the next conference room, he had just entered the conference room.

"Aba, Aba."

"Ahh

"Ahhh ~」

Several eyes began to get excited as Wei Zhijie entered.

Wei Wenxin and Liu Xiyuan were the two most active, and when they saw Wei Zhijie, they immediately stretched out their little hands.

Wei Zhijie had no choice but to hug the two little guys from Zhao Jingwen and Liu Liqian.

One of them incense one on his face, causing the two little ones to giggle.

There are too many babies, and sometimes I have a headache.

Wei Zhijie didn't dare to hold it for too long, so he came to a cushioned position and put the two cute babies on the mat.

The brothers are also in this area.

Fortunately, the son is not very clingy to his father, otherwise Wei Zhijie will finish playing.

This side of the meeting is, and there is also a big screen.

Zhao Yanan watched it with relish.

"Xiaojie, did you predict the data today?"

Wei Zhijie nodded: "It is estimated that the number of registrations can reach 800,000, and the sales data is around 30 million."

Zhao Jingwen asked a little strangely, "Is it only 30 million?"

Wei Zhijie nodded: "At present, there are not many categories on e-commerce platforms, and we dominate home appliances and household products."

"These customers who have been pushed are all home furnishing products in the past year, and the probability of customers three months ago not buying appliances will be very low, so the main focus is still customers within three months."

"In fact, the peak sales season for home appliances and household products in Qiong Province is May June and November to December, the former is the summer vacation, and the latter is the Spring Festival."

"They are all migratory birds from the three northern provinces."

"Of course, there are some who decorate first and then live in, so we analyze that today's sales of 30 million are not bad."

Zhao Yanan nodded: "30 million a day is not a lot, even if the follow-up is stable at 20 million a day, there will be 5-6 billion a month."

"Husband, when will you be in the clothing category? Like swimsuits and bikinis and stuff like that."

Zhao Jingwen suddenly asked with great interest.

Speaking of bikini, Liu Liqian's pretty face became rosy, and she remembered the first time she was looked at.

Everyone looked at Liu Liqian and Shi Yaqin with a smile.

Shi Yaqin pursed her lips and teased Wei Chengyi.

Wei Chengyi is very sticky to Shi Yaqin, with Zhao Yanan here, he still follows Shi Yaqin.

….

"The plan is to launch the clothing field on July 1, swimsuits, swimming trunks, sun-protective clothing, travel clothing, shoes and hats, etc."

"After July 1, the summer vacation will increase, and the number of tourists will increase, so it will be easier to sell at that time."

"Moreover, when we enter the apparel sector, we adopt a combination of online and offline methods."

"Online drainage, online inspection, we serve stores in all counties and cities."

"Even if there is a price difference, customers can go offline to try it on first, and then go online when they are satisfied

Place an order."

"For customers who have gone online for testing, the platform will give rebates to offline stores, which can protect the interests of offline stores."

Zhao Yanan nodded and agreed, "It's a win-win situation online and offline."

Wei Zhijie smiled and said, "I will always remember that the reason why you are successful is the result of most people hoping that you will succeed, this sentence."

"The advantage of e-commerce is really big, under the large-scale purchase, there is both a volume advantage and a price advantage."

"The traffic says that it is worth a lot of money, and it can also be said that it is not a cost, the cost of the product in the past 25 yuan, plus circulation, is 50 yuan in the hands of the store, and it is generally sold to customers for 100 yuan."

"If the e-commerce company delivers nearby, the cost is 10 yuan, plus the salary and profit of the personnel, and the customer can be sold for 50 yuan."

"It's equivalent to treating customers as wholesalers and individual customers."

"Removing the various link costs of the store, in essence, it is to compete with the terminal store for customers."

Zhao Yanan and others have a clear understanding of the nature of e-commerce for more than a year.

She said with emotion: "E-commerce has indeed improved the convenience for customers, but its essence is to compete with offline trade."

Wei Zhijie affirmed: "To put it bluntly, it is the channels that people have worked hard to develop for more than ten or twenty years, established the market, and cultivated customers."

"Grab and plunder by low prices."

Wei Zhijie's words made all the women fall into deep thought, and Liu Liqian asked, "Is e-commerce good or bad?"

Liu Liqian's words seemed to represent the doubts of all the women, and they all looked at Wei Zhijie.

Wei Zhijie said lightly: "The essence of e-commerce is to solve the problem of goods circulation, and the reason why a product with a cost of 25 yuan in the past is sold for 100 yuan at the terminal."

"It's because the market needs to circulate, and everyone depends on this industrial chain to survive."

"After the product is off the factory production line, it must be sent to the provincial agent through the general agent, and then from the provincial agent to the municipal agent, and the municipal agent even needs to be transferred to the county agent before entering the store for sale."

"Each level of agent adds 5 yuan to the cost and reasonable profit, and when it arrives at the store, the cost of the product has reached 50 yuan."

"And the store needs to pay rent, and labor, water and electricity, reasonable profits, etc., need to sell for 100 yuan."

This process is clear to everyone.

"The essence of e-commerce is to reduce circulation, especially those with self-built warehouses," Mr Wai continued.

"Suppliers are required to connect directly to the warehouse, and a transfer can be directly delivered to the distribution warehouse, and then the delivery brother will directly deliver it to the customer."

"From this point of view, e-commerce accelerates the entire sales process and increases the efficiency of society."

"But if you look at the entire chain of interests, it will harm the interests of shop owners."

….

"After all, in the future, more than 70% of the goods will directly reach users through e-commerce."

"The business districts formed in the past will gradually wither, forcing shops or markets to form another service model."

"In addition, e-commerce cannot cover all industries, such as mid-to-high-end and above industries that require offline experience."

"In conclusion, e-commerce cannot blindly expand categories and try to replace all industries."

"And we need to be properly involved in the stability of offline supply and demand."

Hearing Wei Zhijie say that, all the women pouted, and it was not clear whether e-commerce was good or bad.

"In fact, a large part of the reason for the success of e-commerce is the lack of transparency of information," he continued.

"Products that look the same don't necessarily have the same inside. For a long time in the future, in order to impact sales and get more customers, merchants will continue to decline the quality of their products in order to seek lower prices and higher sales under the same appearance."

"In order to prevent shoddy products, the core strategy of Rastar e-commerce in the future is to explain the inside of the product clearly."

"For the people

We provide a fully transparent information service."

Zhao Yanan nodded, very supportive of Wei Zhijie's strategy.

"I take soy sauce as an example, and the soy sauce with zero additives needs to be exposed to the sun for at least 180 days, and the whole process needs 250 days."

"It only takes 90 days to add various additives, such as toning, seasoning, preservatives, etc."

"The cost of the same two bottles of soy sauce cannot be the same when the outer packaging is the same."

"But customers can't understand the information, and if they don't, they make mistakes."

"This leads to bad money and drives out good money."

"This kind of behavior will cause huge damage to good enterprises, and the quality of e-commerce depends on its contribution to this society, as well as what kind of bridge is built between supply and demand?"

Hearing this, the women came back to their senses.

In fact, the quality of e-commerce depends on the degree of mastery and openness of information by e-commerce platforms.

Take soy sauce as an example, if it is graded at the beginning, such as zero additives, there are additives and pure chemicals.

And do the corresponding science popularization in these three, so that consumers can consume clearly.

Rather than joining the price war.

Although the society is equal, after all, the income group is different, and the needs for products are also different, so if the information is transparent.

It is up to the customer to choose freely. Let merchants compete in the same frequency, and guide merchants to improve quality, service and efficiency.

Then the essence of e-commerce is good.

If it is only to guide the trading volume, attract capital through the accumulation of capital pools in order to obtain a higher financing amount.

After acquiring capital, disorderly expansion is carried out.

Then the essence of e-commerce is bad.

At noon that day, Wei Zhijie and the girls and cute babies did not return to the duplex building, but went to the top floor of the main marketing building to rest.

In the afternoon, continue in the conference room to follow up on the changes in the data.

Listen to the feedback data from all aspects of e-commerce, and make effective deployments and decisions.

As Wei Zhijie expected.

The data for May 1 is as of 20:00

Number of visitors: 1,068,531

Registration: 863,502

Cart count: 188,965 items

Total orders: 968,534

Total allocation: 680,095@ single

Total amount of receipts: 680,055@ orders

Total after-sales volume: 3638 orders

Transaction amount: 26,845,631 yuan.

Because the categories of Xinghui e-commerce are not rich enough, when the time exceeds 20 o'clock, both traffic and order transactions have dropped significantly.

According to the corresponding traffic calculation, by 8 am on the second day, the data should be around 32 million.

Wei Zhijie and the girls returned to the duplex at 18 o'clock in the evening.

Because the cute babies are more aware of the bed, there was a disturbance this afternoon.

I had no choice but to return.

For today's data, because of the previous analysis, it was expected, and Wei Zhijie was not disappointed.

Because he has always been a steady man.

Only by laying a solid foundation can we go further.

He is not in a hurry to gain or lose for a while.

Bad baby