The Yicheng Mountain Project has entered the market nervously, and Qin Feng has registered a Jicheng House Marketing Planning Co., Ltd., which is in line with the real estate market and can also show the location where Qin Feng started.

Yang Lei and Liu Bo, Zhu Xiao, and Chen Ping began to familiarize themselves with the project in advance, Qin Feng recruited a planning manager Li Ming, and recruited 3 sales employees after the project began.

In later generations, there are more female employees who do real estate sales, Qin Feng made preparations for the recruitment of the company's employees in the early stage, recruited management trainees in advance, and preferred to lack rather than abuse in order to keep up with the pace of Qin Feng's development, basically in 2001, a few familiar friends should graduate, and when the time comes, they will be added, let everyone be responsible for a piece, and get familiar with the real estate industry.

Just after the New Year, everyone's understanding of the project is still in the role of the original Lincheng Garden, Qin Feng specially held a short meeting with the five people on the project, and asked Yang Lei, the old Jiang, to lead everyone to do a good job in the project, and there will be a bonus every month when the project is sold, because Qin Feng is not stingy, everyone is in their eyes, so everyone is still very happy to be able to follow Qin Feng.

In Qin Feng's eyes, Yang Lei can act as a project manager, whether he can be qualified as a director in the later stage, or need to consider more, a good marketing project manager also needs to control the data, control the node, improve the tonality of the whole project, and still have requirements for the overall review, Yang Lei's early sales experience is only home appliances, and Qin Feng still needs to be trained more in this regard.

Qin Feng emphasized at the meeting, "Yicheng Mountain is the first project of our house marketing planning, so everyone must work hard to do a good job in the project and sell a good house." ”

"Don't worry, Mr. Qin, we are all so familiar, you know everyone's combat effectiveness, you should work overtime, you should sell your house." Yang Lei said.

"Li Ming, you are from the background of advertising design, we have just started, the company gives you a lot of space in the later stage, pay more attention to some tonal things, learn more about the recent popular publicity and activities in the market, and figure it out more often" Qin Feng reminded Li Ming, after all, planning is a very important part of the project in the later stage.

"The three of you, pay more attention to the data, I purchased a computer for our company, all visiting customers you pay attention to save, log in to the computer, will not be a computer, the company spends money for you to learn, this is our valuable customer resources in the later stage." Qin Feng said to the three sales employees.

"Next, immediately into the lunar calendar in March, we have to do a big event in Yicheng Mountain this year, in order to show their prominence in the market, the development of enterprises to give little publicity costs, good steel to be used on the blade, the flower of the flower, in order to obtain customers, Li Ming, you don't have to be stingy."

The two ladies, Chen Ping and Zhu Xiao, muttered a little, and said to Qin Feng, "Mr. Qin, how about you say that our Yicheng Mountain Project will hold a blind date conference for 10,000 people?" ”

"I think it's okay, this activity must attract a lot of people, and it attracts young people, they have the need to buy a house, Li Ming, you improve the activity plan, do it to have momentum, sensational effect, and promote customer transactions, Yang Lei cooperates with Li Ming to do a good job." Qin Feng gave the job to Yang Lei and Li Ming, and he was also looking at how the two people matched, whether a good project can be sold successfully, it is very important for the sales manager and the planning manager to cooperate seamlessly.

"In the early stage, we took out 20,000 square meters to start subscribing, there are about 200 sets of houses, the area range is from 80-120, we not only need Jicheng's just need customers, but also need Jicheng's improvement customers, after all, all the buildings of Yicheng Mountain are equipped with elevators, and the urban development of Jicheng can not keep up with the changes, and there is also a project like Yicheng Mountain, and the project greening and project quality are very good in this market." Qin Feng talked about the recent arrangements of the project.

"Next, Li Ming, your work is heavy, and you have to connect with the decoration company to decorate the sales department, and I will arrange the style requirements of the project. Yang Lei, you dock with Boss Li's engineering department, and keep an eye on the external greening and the decoration of the model room" Qin Feng thought carefully about the detailed work again, and only then began to announce the dismissal of the meeting.

The reason for the end of the year, the decoration period of the sales department takes 45 days, the model room is about the same time, the sales department can be opened at the end of February, it is not enough to have a blind date of 10,000 people, and the traffic star is also needed.

In the early stage of the project, with the participation of Qin Feng, the overall renderings of the drawings produced by the design institute were more obvious, which also met the needs of improved customers.

Qin Feng is going to find a second-tier star, spend 100,000 yuan on publicity, and then find a local host in Jicheng to promote the event to enhance the marketing power of the project.

Qin Feng knocked on the door of Boss Li in Yicheng and went straight to the topic: "Boss Li, I am going to do an event here, the idea of the activity is like this: first of all, find a second-line to significantly enhance the publicity of the project, and then find the most famous host in Jicheng to preside over the event, and finally hold a grand blind date meeting of 10,000 people when the sales department is developed, and the overall cost budget is controlled within 30, and it is expected that 150 groups of customers will be no problem, and this time cycle can be reached about a month after the development of the sales department. ”

After listening to Qin Feng's report, Boss Li pondered the situation, and then went out to call Boss Zhang at the door and asked Boss Zhang about his activities in 2000, and then said to Qin Feng: "I support you to do this activity, I hope you can succeed at one time, the first project can't withstand failure." ”

Qin Feng was very concerned about the agent of the first project, and stared at the decoration of the sales department, the decoration of the model room and the work of Li Ming and Yang Lei every day.

In the media propaganda around 2000, the people generally have a strong sense of identity with celebrities and hosts, and they have more information about TV stations and newspapers.

The overall activity and promotion were very successful, realizing nearly 2,000 groups of customers to visit Yicheng Mountain, and on March 15, the sales department development day subscribed to an astonishing 170 groups, and then added 80 groups of customers in the following week, and by the end of March, it had exceeded 300 groups of customers. After Qin Feng and Boss Li discussed, on March 31, they unraveled the 305 groups of customers who received the subscription funds, and contacted Boss Wang of the Blue Mountain Hotel to make an appointment in advance, and 191 groups of customers were unraveled on the same day, which perfectly exceeded the proportion of more than 60% of the fundraising, and the overall average sales price reached an astonishing 3050, detonating Jicheng.

The amazing success of Yicheng Mountain, the first experiential sales department decoration, model room and celebrity effect have made Qin Feng's company gain a great reputation, which is conducive to the development of the Jecheng market.

Boss Li also invited Qin Feng's team to have dinner at the beginning of April to discuss later marketing matters, and also promised to help Qin Feng introduce some more customers.

Qin Feng's house marketing team members have 8 members, and the specific matters basically do not need Qin Feng to do with his heart, so that Qin Feng can have free time to do more layout, Qin Feng saw from the property market map of Jicheng that in 2001, there were nearly 200 real estate projects for sale in the whole city, and some large marketing agencies such as Hefu had not yet been established, and they could only be established in the second half of 2001.