Both projects are in Jicheng, one project is in the core position, the other project is in the suburbs that can be seen at present, and the development enterprise of the core location project is the land of Jicheng Huizhong Real Estate Development Company, with less than 200 acres of land and a plot ratio of 2.0. The suburban project has 500 acres of land and a plot ratio of 1.5, which belongs to the land of Jicheng Lanqin Real Estate Development Company.

The core plot is 260,000 square meters and the suburban plot is 500,000 square meters, both of which are large-scale projects, but according to historical memory, the project of Lanqin Real Estate in the suburbs of Jicheng in the later period also belongs to the core area, and the premium rate has increased several times, which belongs to the high-quality sector in the future.

The 260,000 core plots are affected by the floor area ratio and it is difficult to do high-end products, which is basically the beginning of the construction of high-rise buildings, all of which are just needed housing, and the cognition of high-rise buildings in this era is still in the stage of not daring to go upstairs, and there is an error of two or three years in the middle.

The 500,000 square meters of suburban land can be matched with high and low to make a plan, and the design institute has also planned for this project in advance.

With such intentions, Qin Feng has a focus, and the two projects may not be able to eat the last one at the same time, so he will focus on one project and make a plan for the suburban project, and the core plot can be simply visited and recognized.

The scheme idea of the suburban project, from the high and low allocation, townhouses, multi-storey elevator houses, and high-rise collocation, the whole project can maximize profits, and the design of villas and bungalows should be popular after 20 years, so as to become the explosion point of this project, and how to send the area of high-rise projects, this is a matter for the design institute to consider, Qin Feng can provide the ideas, and the specific details will be done by the design institute.

Other methods of promotion and publicity are not within the scope of this communication, so after Qin Feng communicated with Mr. Chu of Lanqin, he drove to the project site.

Mr. Chu's Lanqin real estate suburban plot is also in the year after the year, just the project is in the planning stage, Qin Feng arrived and chatted with Mr. Chu to communicate the details of the project, "Mr. Chu, you see this is a project proposal plan, the day is the plan before the regulation, I will give you a brief report on my plan ideas." ”

"The plan is mainly two core ideas, one is the product proposal of the plot, the other is the house type proposal of the plot, such a plan with me can win the opportunity for our Lanqin real estate in this year's product launch conference in Jicheng, in the next five years and even ten years, our products and plans are not outdated, at the same time, the project does not add additional costs" Qin Feng gave a detailed explanation of the content of the plan to Mr. Chu one by one, and made a brief report to Mr. Chu on the direction of product development in the next few years.

"Xiao Qin, your idea is that I have not seen in the past few years in real estate, it is very leading, after the comrades of the design institute come in the past two days, we will make a cost budget for the entire project to see which one is the most suitable" Mr. Chu neither denied nor determined Qin Feng's suggestion, but wanted to wait for a piece of the design institute to talk about this matter, and also invited Qin Feng to participate in this meeting.

Under normal circumstances, the real estate projects in Jicheng are all found by local design institutes, and the land of Lanqin Real Estate has just started construction, and the project is currently in the suburbs, so I also listened to the suggestions of the local design institute in Jicheng and found the southern team of Shanghai to design, the idea of the southern design institute is leading, especially the integration of Shanghai and international standards, which can allow Qin Feng to learn a lot of things.

After Luo Gong of the Design Institute of Hucheng came to Jicheng, he was also very interested in this land, the plot of land near the mountains and rivers, the land is relatively square, and the area is large enough, so many things can be chatted with Qin Feng, Qin Feng, before the meeting, also communicated with Luo Gong for a while, and explained his ideas and ideas to Luo Gong, Luo Gong called Qin Feng a professional.

The two left contact information for each other, hoping to cooperate more in future projects, and Qin Feng also provided development ideas and suggestions to the design institute. This is a point that both sides want to see, and it is also the beginning of friendly cooperation.

After the meeting began, Luo Gong presided over the content of the report: "Dear Mr. Chu, our design institute this report is based on the preliminary thinking of this plot and the suggestions you give here, our design concept is like this, 1, how to achieve the project low and go high, 2, how to improve the tonality of the project, 3, how to design products to make the market acceptable"

Everyone spoke to each other, and summarized the suggestions put forward by Luo Gong, and Luo Gong mentioned some of Qin Feng's ideas, "I chatted with Qin Feng and Qin for a while before the meeting, and I felt a bright feeling, Qin Zong's thinking is detached, beyond the market, and it is in line with the current conditions, can improve the quality of the project as a choice, and can also make the project generate the greatest profits, which is what our team did not consider in the early stage. ”

"Where, where, I just provide an idea, and you still need more guidance for product planning and project scheduling in the later stage, and everyone can learn from each other." Qin Feng hurriedly said in a low-key manner.

"Okay, since Mr. Qin's suggestion is good, then Luo Gong, adjust the direction here?"

Mr. Chu is also a bold person, and he felt that it was good for the project, so he immediately decided to do it.

"No problem, Mr. Chu, I'll arrange the design to start work now, I'll make a phone call in a while, and we'll adjust the project slightly in the next two days, which is in line with your local reporting conditions in Jicheng." Luo Gong is also able to understand the truth that time is money in a project, and the earlier the sales start, the sooner the project will save a lot of money.

A good design institute can always consider for Party A, and a good marketing agency can also provide professional advice for Party A, so that the premium of the product is more secure.

Mr. Chu was very satisfied with the suggestions provided by Qin Feng, including the rationalization proposed by the design institute, and then negotiated business conditions with Qin Feng and promised Qin Feng to officially sign the contract on July 1.

When Qin Feng told the good news to several colleagues in Yicheng Mountain, everyone was elated, the company has developed, and the employees can be more meaningful, Qin Feng arranged the things planned by Li Ming, prepared in advance, and added a burden to Li Ming, planning two projects by himself, and told Li Ming to come back immediately A master of planning copywriting will help Li Ming to do the copywriting of the project.

At present, Yang Lei can only stare at one project, and the following projects still need to be recruited before entering the market, Qin Feng already has a preliminary direction and ideas for the structure of the agency company in his mind.

Each project is divided into project manager, sales manager, planning manager and sales backbone in the team, and the designer is placed in the headquarters.

Qin Feng specially picked up a single gram business vehicle from the 4S store in Jecheng for reception and business trips, and rented a 200-square-meter office near Yicheng Mountain to use it as a headquarters function to disperse and infiltrate the project. In the next six months, there are at least two projects to start, a Lanqin Real Estate, a Boss Zhang's Lincheng Real Estate, these two projects must be a team of more than 20 people, and everyone has to have a home, so the 200 square offices currently seem to be small, and there are only four rooms of the general manager's office, a comprehensive office, a planning office and a conference room, which are mainly used by functional departments.