Listening to the story of Liu Changjiang's fortune, Ma Xiaofei seemed to see a microcosm of the times.

In this era, it is really bent on the bold and starving to the timid.

Liu Changjiang now runs a construction company, a sand and gravel factory, a trading company, as well as small businesses such as freight transport, hotels, tea houses and billiard halls.

Under his hands, there are three or four hundred people.

In this era in Jinyang, there are tens of millions of net worth, and he can be called a local tyrant.

Wang Yulin toasted Liu Changjiang with a glass of wine and praised:

"Mr. Liu is worthy of being the trendsetter of the times, I started making treasury bills in 88, and in the summer of 91, I started to do stocks in the magic capital.

At that time, the Shanghai Composite Index was only about 130 points, and by May 92, the index had risen by more than 1,400 points, and I earned more than 500,000 yuan.

After losing more than half, the round of bull market at the beginning of 93 was earned back.

After that, I lost a lot of money, and it was also this wave of market a few days ago, I made more than 200,000 yuan, and the money came back.

I now have more than 600,000 funds in my hand, and I am ready to leave 200,000 yuan to make stocks.

For the rest of the money, I pondered about buying a shop to collect rent, the so-called one shop is passed down to three generations, and the water flows for a long time. ”

Ma Xiaofei cocked his thumb: "Brother Wang, it is a good investment to buy a shop now, we just bought a 110-square-meter shop in the wholesale market of the railway station, or a mortgage loan......

After listening to Ma Xiaofei's introduction of buying shops and opening stores in the wholesale market, Liu Changjiang said with a smile:

"Xiaofei, if you want to say it earlier, I'll help you make a phone call, and you can save at least 5,000 yuan.

The railway station wholesale market is developed by Xinchen Industry, and the boss is called Yuan Lichen, who has been an old friend with me for many years. ”

Ma Xiaofei hurriedly thanked him, beckoned Xia Chunyan together, and toasted Liu Changjiang with a glass of wine.

When Wang Yulin heard this, he also hurriedly toasted a glass of wine and asked Liu Changjiang to help buy a shop.

Liu Changjiang nodded and smiled: "Professor Wang, you have more than 400,000 funds, which can be regarded as a big customer, I will help you make a phone call, and the discount will be 20,000 or 30,000 yuan, and it is not a big problem."

Xiyuan wholesale market has just opened for sale, the market response is far less than expected, I had dinner with Boss Yuan the night before yesterday, and he is still having a headache about this matter.

A total of 45,000 square meters of shops, half a month after opening, 15,000 square meters of bottom merchants, only sold less than 2,000 square meters. ”

When Ma Xiaofei heard this, his eyes suddenly lit up, he lit a cigarette and thought about it, and said:

"Brother Liu, Xiyuan Wholesale Market, is the first large-scale wholesale market in Jinyang, and it is expected to become a small commodity distribution center in northwest Shu in the future, with great development potential.

I think that the opening sales of this project are not as expected, I am afraid that it is also due to the lack of systematic packaging and promotion. ”

Liu Changjiang was stunned for a moment and said with a smile: "Xiaofei, can you tell me specifically?" ”

Ma Xiaofei said: "In the past few days, I have been reading newspapers and watching TV, and I found that Xinchen Industry is also advertising for the railway station wholesale market.

It's just that this kind of publicity and promotion method lacks professional planning, is too simple, and the amount of information disseminated is far from enough.

For example, in its advertisement, Xinchen Industrial refers to the wholesale market as Jinyang's lotus pond.

The lotus pond is very famous, and many people know that doing wholesale business in the lotus pond is very profitable.

As for how people make money, no one can say clearly.

In addition, the shops in the wholesale market of the railway station can be mortgaged, and the publicity in this regard is only briefly mentioned in the advertisement.

If Xinchen Industrial can cooperate with Jinyang Daily, then our newspaper can help them plan.

For example, write special topics, report on some cases of merchants making a fortune in lotus ponds, analyze the future development potential of the railway station wholesale market, calculate the investment income of buying shops, and so on.

In addition, you can also plan some activities, such as organizing a group of merchants to visit the lotus pond on the spot, holding a large-scale event in the wholesale market of the railway station, and so on.

Actually, I think the prices of shops in the wholesale market at the railway station are set at a low level.

The commercial houses in Jinyang Garden have been sold to close to 500 yuan per square meter, and the price of shops has doubled, with an average price of about 900 yuan per square meter, which is also normal.

Jinyang urban area has a population of more than 400,000, and now the annual income of more than 10,000 people should not be small, it stands to reason that there is no shortage of purchasing power, what is lacking is investment philosophy.

Now, when the Xiyuan Wholesale Market is open, even the bottom merchants can't sell it, and everyone may feel that the location is a bit remote and worried about the lack of popularity after the market opens.

If you can explain the business prospects of this wholesale market through media planning, and then plan some activities, such as organizing a large-scale trade fair when the market opens, to attract popularity.

In short, it is necessary to carry out packaging planning, and vigorously promote the hype with the help of the influence and credibility of the media.

The sales problem that Boss Yuan is worried about is actually not difficult to solve......"

Ma Xiaofei's publicity and promotion ideas are very common in the real estate market a few years later, Liu Changjiang and Wang Yulin listened to it, felt very fresh, and quickly figured out the routine.

Wang Yulin praised: "Xiaofei's brain is really good, this idea is simply amazing, according to your ideas to plan publicity, if it is successful, it will be a really golden idea." ”

Liu Changjiang also praised: "Xiaofei, these ideas are really good, how did you come up with them?" ”

Ma Xiaofei said: "It's just to read the newspaper and think more, some newspapers in big cities actually have similar reports."

For example, in Guangdong, export commodity fairs are held every year, which is very popular.

A few days ago, Yiwu also held the first small commodities fair, with a turnover of more than 100 million yuan in 5 days. ”

Liu Changjiang thought about it and said: "In a few days, I will introduce you to Yuan Lichen, and he should be interested in your ideas." ”

Ma Xiaofei hurriedly thanked him, as long as Liu Changjiang introduced him to this Boss Yuan, Ma Xiaofei had a way to persuade Xinchen Industry to spend three or five hundred thousand yuan to cooperate with the newspaper to package and promote the Xiyuan Wholesale Market.

If this list is negotiated, Ma Xiaofei can get 20% or even 30% of the commission in the newspaper.

After 7 o'clock in the evening, a long whistle sounded, and the Dongjiang fishing port set sail and began to circle in the river.

The four of them moved to the top deck of the boat, drank draft beer, peeled edamame, and watched the scenery.

Liu Changjiang pointed to a forest on the shore of the Dongjiang Wharf and said:

"There are 3.5 kilometers of flood control embankments in this area of the wharf that I paid for to repair, and it was 88 years old and cost more than 1.5 million.

After the embankment was completed, the government allocated 150 acres of land to me, which was the forest, which turned out to be the river beach.

The current market value of these 150 acres of land is about 8 million. ”

Wang Yulin cocked his thumb and said, "Mr. Liu, then you can make a lot of money." ”

Liu Changjiang said: "On both sides of the Dongjiang River and the Yongchang River, the reconstruction of dozens of kilometers of river embankments came about like this, and the government had no money at that time, so it found more than 20 enterprises to invest.

There are 20,000 or 30,000 acres of beach land enclosed by the river embankment, and the government has set aside more than 5,000 acres to offset the capital of enterprises to renovate the river embankment. ”

Ma Xiaofei also knew that several local real estate developers in Jinyang, including Liu Changjiang's Shuangjiang Industrial, came about in this way.

In another two or three years, this forest will be transformed into an upscale residential community called Shuangjiang Lijing.

Liu Changjiang looked at the woods on the dock and sighed:

"I originally planned to register a real estate company and develop this land next year to build a commercial housing community.

It's just that there is a trouble recently, this land cannot be developed for the time being, and I am afraid it will have to be transferred......"

According to the information revealed by Liu Changjiang, his real worth is now twenty or thirty million.

What trouble can such a local tyrant have?

For a while, Ma Xiaofei and Wang Yulin were a little curious.