Among the deputy directors of Xiangjiang Jade TV Station, Wang Yulin is a rare young director.

Usually, if you can get into the position of deputy director, you are older, and your style of doing things is different from that of young people.

Wang Yulin is in his early forties, and he often personally pulls business and seeks cooperation.

His work attitude has injected a lot of vitality into Jade Channel, and the ratings and profitability have improved well in the past two years.

If it weren't for Wang Yulin's facilitation, there would not have been "Wulin Gaiden" broadcast on Jade Channel, setting a ratings record last year.

This summer.

The web drama "The Beginning" produced by Fang Xing is popular again.

Although the show is relatively short and has been broadcast on Penguin Video, Wang Yulin is still interested, so he took the initiative to make an appointment for dinner.

Usually, Fang Xing is very good to his colleagues in the crew.

This time, Wang Yulin invited guests, and Fang Xing directly @ everyone in the crew group of "The Beginning", so that everyone who was free went to eat.

In the end, there were more than thirty people.

When Wang Yulin heard that he was an employee of the crew of "The Beginning", he was very welcome and directly chartered a floor of Guiyue Tea Restaurant.

"With so many people to eat, Director Wang won't mind, right?"

After sitting down, Fang Xing said a polite word first.

"What words? It's too late for me to be happy, you have to call me brother in the future, we are the old watch. "Wang Yulin is very enthusiastic.

It's just an afternoon tea, it doesn't cost much, and if the cooperation can be negotiated, this cost is nothing.

Moreover, Wang Yulin is really happy.

Because Fang Xing brought so many people to rub the rice, it was impossible for this meal to be in vain.

The mouth of the cannibal is short, and the hand of the taker is short.

Since so many people from the crew of "The Beginning" came to the party, this cooperation will definitely be smoother.

Zhang Yigao, as the director of "The Beginning", this time "The Beginning" exploded, and he can be regarded as a big hit, and it is a big light.

He was very fortunate to be able to take over the work of "The Beginning".

At the beginning, he was still a little unhappy with the double director.

After all, when you are a director, you want to say everything in the crew.

Moreover, Zhang Yigao had doubts about Fang Xing's directing ability at first.

After all, Fang Xing was born in a conservatory of music, and he has never been a director, so he has to take a guide tube as soon as he comes up, which is worrying for free.

However, in the process of filming "The Beginning", Zhang Yigao found that Fang Xing had a solid ability in directing performances and understanding the script.

It can be said that "The Beginning" is the easiest drama Zhang Yigao filmed, and he only needs to be responsible for arranging cameras, sub-shots, and controlling the set throughout the whole process.

He doesn't have to worry about the actors' performances and script revisions at all.

Zhang Yigao even felt that he had hit a big luck and picked up such a popular drama as "The Beginning".

If you were to be a different first- or second-tier director, if you knew in advance that "The Beginning" would be like this, you would not refuse this opportunity at all.

It's a pity that no one can predict the future.

Therefore, those first- and second-tier directors have the ability to attract investment, so they naturally don't want to co-direct with Fang Xing, and it is also a low-cost online drama with an investment of 30 million.

This time, the crew of "The Beginning", taking advantage of Wang Yulin's treat, everyone came out to get together.

Zhang Yigao, as a director, naturally sat at the main table with Fang Xing and Wang Yulin.

He picked up the wine glass and raised it towards Wang Yulin: "Director Wang, I'm Zhang Yigao, please take care of me in the future." ”

"It's easy to say, it's easy to say." Before Wang Yulin came, he had already learned about the information of "The Beginning", so he knew Zhang Yigao.

Of course, he also knew that Zhang Yigao was hitchhiking with Fang Xing this time, which was a big hit.

How many online drama directors dream of making an online drama with an average broadcast volume of more than 100 million, but there are only a few popular dramas that can exceed 100 million views of a single episode every year.

Moreover, TV series that can break 100 million are usually S-level, or even S+-level big productions.

For a big production like this, all the top directors are invited.

An eighteenth-tier director like Zhang Yigao who has no works to get his hands on, can be regarded as a lucky person to be an assistant director.

Relying on an investment of 30 million to make a big hit, it is a rare existence, usually only in dreams.

……

The crew members ate and drank, and it was very lively.

Wang Yulin felt that the atmosphere had arrived, pulled Fang Xing's wrist, and said, "Brother, brother, what I want, you must know."

"I've watched the drama "The Beginning", let's make another big hit drama on the stars, what do you think?"

In fact, the total number of episodes of "The Beginning" is only 15 episodes, which is a bit short.

This is also the reason why big TV stations like Donghai Satellite TV don't want to broadcast much.

TV stations prefer sticky TV dramas, and if they are broadcast on TV stations, they can't just change two days a week, but two episodes a day.

This means that "The Beginning" was broadcast on satellite TV and was broadcast in a week.

In addition, "The Beginning" has been broadcast on Penguin Video, and the ratings of the follow-up broadcast will not be too high now.

Therefore, no big TV station is interested in "The Beginning".

After Wang Yulin served as the deputy director of Jade Channel, he was interested in many online dramas, and because Xiangjiang has a certain particularity, even if it is a drama broadcast by Penguin Video, it will have very good ratings if it is broadcast on Jade Channel.

Fang Xing had guessed the purpose of Wang Yulin's coming to the East China Sea early in the morning, so he nodded and replied, "Brother speaks, of course you can." ”

"Just wait for Ling's words, I won't hide it from you, I have fought with the station, and the price of each episode is the same as "Wulin Gaiden", do you see if it can be done?" Wang Yulin leaned close to Fang Xing and spoke earnestly in his ear.

In fact, it is really difficult for "The Beginning" to arouse the interest of TV stations, even if the drama is very popular.

The price that can be given to "Wulin Gaiden" is still very good.

Moreover, Jade Channel bought the right to follow the broadcast, and the price of the broadcast would not be too high.

When a TV station buys a TV series, the price will also change depending on the area covered by the TV station and the number of viewers.

The price of local TV stations with smaller coverage areas is naturally impossible to compare with top satellite TV such as Donghai Satellite TV and Xiangjiang Satellite TV.

Therefore, Fang Xing is still very satisfied with the price.

Moreover, the fact that a drama can be broadcast on the stars is an affirmation in itself.

Fang Xing thought about it for a moment and proposed: "I have an idea, does Jade Channel accept insert advertising?" If accepted, you can cooperate. ”

When TV stations buy TV dramas, they naturally want to remove insert advertisements.

Because Jade Channel has its own advertisements, it is impossible to put an interstitial advertisement of Ark culture in the TV series.

However, this matter is negotiable, as long as it can make money, there are many ways to cooperate.

Wang Yulin frowned and hesitated: "What does my brother mean is to put an interstitial advertisement in "The Beginning" and broadcast it on Jade Channel?" ”

"Yes, the revenue from the insert advertising can be shared proportionally." Fang Xing came up with this idea.

Wang Yulin felt that this matter was not easy to handle.

Buying "The Beginning" to be broadcast on Jade Channel, he can make this decision alone.

However, if you want to cooperate with Ark Culture and put an interstitial ad in "The Beginning", it is a different matter.

TV stations originally relied on advertising revenue, which is equivalent to dividing the cake of TV stations.

"It's probably not going to be easy." Wang Yulin shook his head.

If this cooperation wants to be negotiated, Wang Yulin needs to go back to Taiwan and discuss it with other senior executives of Jade Channel, and these senior leaders will most likely not agree.

Fang Xing also knew that this matter was not easy to do, and originally just had this idea, and wanted to try it: "Otherwise, I'll talk to a few advertisers first." After getting the price, we will talk again to see if there is a basis for cooperation. ”

"You can give it a try." Wang Yulin nodded and agreed.

……

Since "The Beginning" will be broadcast on Jade Channel this time, the original insert advertisements will naturally not be left.

Because of the previously signed interstitial advertisement, the agreement is very clear, that is, it will be broadcast on the platform of Penguin Video, excluding other channels.

Advertisements for stars on TV series are another matter, which is common knowledge in the industry.

This time, Fang Xing is going to put an interstitial advertisement in the version of "The Beginning" broadcast on Jade Channel, so he needs to attract another investment.

Since the coverage area of Jade Terrace is actually not particularly large, the advertisement has certain limitations.

However, Fang Xing had already thought about it from the beginning.

If there are manufacturers who want to enter the market in the Xiangjiang area, then advertising on the TV stations in the Xiangjiang area is the most direct and effective way.

Then there is the possibility of cooperation.

Of course, it's only possible.

Fang Xing handed over the investment promotion to the company's advertising and investment promotion department to contact, and asked them to find manufacturers who were interested in entering the Xiangjiang market.

Ark culture is in a stage of rapid development, and the employees are very enthusiastic about their work.

Fang Xing also asked through the people he knew if there were any manufacturers who wanted to enter the Xiangjiang market.

In three days, there were indeed several manufacturers interested.

Fang Xing made another appointment for dinner, and together with Wang Yulin, he negotiated with these manufacturers.

These manufacturers who want to enter the Hong Kong market are indeed offering very attractive prices.

If it is a small manufacturer, it is usually not interested in the Hong Kong market.

However, when it comes to scale, it is not the same for brands that want to go to the open sea.

Entering the Xiangjiang market is one of the steps towards the layout of the open sea.

Therefore, for these brands, how much money they can make in the Xiangjiang market is not so important, what matters is market share and strategic layout.

Therefore, the prices offered by these brands are very refreshing.

After the three parties discussed, Wang Yulin was finally moved.

Before, he promised Fang Xing to give it a try, but it was difficult to refuse.

Now it's different, he really wants to make this collaboration happen.

Because the price offered by the brand is higher than the unit price of Jade Channel's own advertising revenue.

The three parties all have the intention of cooperating, and Fang Xing asked people to come up with a cooperation plan as soon as possible, which was brought back by Wang Yulin and discussed with the high-level of Jade Terrace.

Three days later.

The cooperation was reached, and Fang Xing arranged for the crew to shoot an interstitial advertisement.

After a series of operations.

This time, "The Beginning" landed on the Jade Stage, and Ark Culture made another profit, getting 10.5 million in earnings.

Meanwhile.

Penguin Video's CPM advertising shares, and VIP member shares, have also been paid back.

Lu Xianger received more than 20 million shares, which solved the problem of Dachuan Audio's capital chain.

Although Dachuan Audio still has some debts, the capital chain can be maintained, which is enough to revitalize the company.

……

After the construction of the new plant of Dachuan Audio, the new production line began to be put into use.

Lu Jianchuan stayed in the factory for more than a month, and after upgrading the quality of the original headphone brand "Chuanliu", he tried to enter the mid-end market.

However, just because a product is produced does not mean that it can be sold.

Therefore, the Lu family still has a long way to go, and solving the capital chain is only the first step, and the next step is to run the company well.

……

These days.

Lu Xianger wears headphones to listen to songs every day, and from time to time she asks Fang Xing about things in the entertainment industry.

"Now, which celebrity's endorsement is more cost-effective? It's just that the price is not too high, and the advertising effect is relatively good. ”

Fang Xing shook his head and smiled: "You really want to think that the price is not high, but the effect is good." Don't say it, manufacturers advertise and think so. ”

Lu Xiang'er frowned: "Then what's the solution, the company's capital chain is still very tight, and I can't afford to invite a big star to endorse it." ”

Fang Xing took out his mobile phone and flipped through it, found a celebrity endorsement price in the circle, sent it over and said, "See for yourself." This is an endorsement market, and if you talk about it seriously, you can probably get an eight to nine percent discount. If you want to be cheaper, unless you rely on connections. ”

Lu Xianger opened the picture and took a look, and the top ones were those top domestic streamers, and the prices were generally 20 million to 30 million a year.

Among them, Fang Xing is 30 million, and there is no market.

Because Fang Xing is very restrained in receiving endorsements, the number of endorsements received every year is not large.

"This is also too expensive, the money earned from "The Beginning" can be spent by asking a top-notch endorsement." As soon as Lu Xiang'er saw these prices, she frowned.

As she spoke, she flipped down, trying to see if there was anything cheaper: "Is there one or two million of them?" ”

One or two million endorsements, of course, there are also celebrities.

It's just that these stars are not very famous.

"Who is this man? Why do you want 3 million? I've never heard the name. Lu Xianger looked at a photo of a star and frowned.

Fang Xing leaned over to take a look at it and said, "This...... It seems to be a talent show that came out this year. ”

Lu Xiang'er immediately shook her head: "No, no, no, I haven't heard the name, this is not good." ”

Fang Xing asked curiously, "What are you going to find a celebrity to endorse?" ”

Lu Xianger took off a pair of headphones from her ears, stuffed them into Fang Xing's ears, and said: "My father's company produces 'Chuanliu' 2.0, which is ready to enter the mid-end market. ”

"Mid-market? How are you going to set the price? Fang Xing asked while listening to the music in the headphones.

"It's not entirely certain yet, maybe between 200 and 300." Lu Xiang'er replied.

More than 200 headphones, it's not cheap.

Because of the market of wired headphones, you can buy a pair of cheap headphones, of course, don't talk about sound quality, let alone after-sales, and throw them away if they are broken.

Fang Xing listened carefully for a while, then nodded, "The sound quality is not bad." Can mass production achieve this sound quality? ”

Lu Xiang'er frowned and said, "This...... I'm not sure, this one was given to me by my dad, let me try it. I also think the sound quality is not bad, I'll go back and ask my dad again. ”

Fang Xing commented: "If 200 yuan can ensure this sound quality, the quality is actually not bad." There should be market potential, as for endorsements......

"Why don't you spin your brain?"

"What's wrong with me?" Lu Xiang'er looked confused.

"You can feed yourself a bag of salt." Fang Xing grinned.

"Huh?" Lu Xiang'er was stunned for a moment.

(End of chapter)