"Me?"

When Lu Xiang'er heard this proposal, she didn't react at once.

It took two seconds for her to understand what it meant.

She stared at a pair of sparkling eyes and said in surprise: "You mean to let me speak for myself?" ”

Dachuan Audio's "Chuanliu" 2.0 headphones have reached the final test stage and will soon start mass production.

Besides.

But when a new product comes out, marketing is another problem.

In today's marketing, if you want to quickly open up sales channels and let consumers know that there is such a product, advertising is undoubtedly the most direct and effective way.

It's just that advertising costs money, which is a very large expense.

From hiring a spokesperson, to shooting a commercial, and then putting it on major advertising platforms, every link costs a lot of money.

Moreover, it is still unknown whether the advertisement will work well or not.

If the advertisement goes out and the consumer doesn't buy it, then the money is thrown into the water.

Therefore, from the market positioning of the product, to the advertising planning, to the final delivery, every link must be attentive.

First of all, the first step is to find a suitable spokesperson.

In order to find a spokesperson for the new product, the Lu family has been thinking about it for a month, but there is no suitable one yet.

If you have plenty of funds, just throw money at a popular star, at least the effect will not be too bad.

However, the endorsement fees of the current traffic stars are all tens of millions, and the top stream starts at 30 million.

With the current funds of Dachuan Audio, I can't afford to invite traffic stars at all.

This is what Lu Xianger has been worried about.

From beginning to end, she didn't think about it herself.

Because she has never filmed an advertisement, has never signed a brokerage company, let alone an agent, and is still in school, her parents do not want her to be too involved in commercial activities.

In addition, she is also worried that her popularity is not enough, and the endorsement effect is not good.

"Violinist, endorse headphones, what could be more appropriate? If you want to have a low endorsement fee and a good advertising effect, then do it yourself. Of course, the premise is that the quality control of the headphones must be good, otherwise the product quality is not good, which will affect the reputation of the spokesperson. Fang Xing reminded.

"But I'm not well-known enough, am I? I endorse myself, is it really okay? Lu Xiang'er still has no confidence.

"Do you have any misunderstanding about yourself? The Spring Festival Gala has passed, the international award has been won, and the TV series with more than 2 billion views has been performed. What's more, you have never endorsed any product, and the first endorsement will be better. Fang Xing continued to encourage her.

Lu Xiang'er was finally a little moved, her little heart was beating wildly, if she could help her father's company, she really didn't mind shooting commercials.

"Hearing you say that, I seem to be able to endorse, so how do I shoot commercials? How else to put it? ”

"You can find an advertising agency to do this, and as for the commercials, I can help shoot them. There is also advertising, I recommend placing advertisements during the time period when Jade Channel broadcasts "The Beginning", taking advantage of the "Beginning" hit to promote the product, the best effect. Fang Xing put forward an idea.

The interstitial ad for "The Beginning" has been signed.

So even if Lu Xianger wants to advertise the Chuanliu 2.0 headphones, there is no way to put them in the insert advertisement.

However, Jade Channel itself has advertisements to attract investment, and it is enough to put advertisements directly on the Jade Channel TV drama period.

The opening song of "The Beginning" has just ended, and there is an advertisement for the Chuan Liu 2.0 headphones, and the heroine of "The Beginning" personally endorses it, which is not too good.

The more Lu Xiang'er listened, the more excited she became, and nodded vigorously: "Okay, then I'll try." ”

"If you decide, I'll help you find a team to shoot a commercial. You also go back and discuss with your parents to see how to adjust the market positioning of the product. Fang Xing quickly arranged the plan to shoot the advertisement.

"Okay, I'll go back now." Lu Xiang'er got up from the sofa in a hurry and prepared to run home.

……

The next day.

Fang Xing asked Zhang Yigao to come to the company to talk about things.

After the explosion of "The Beginning", Zhang Yigao, as the director of this drama, became famous, and various resources also came.

However, after more than ten years of ups and downs, many of Zhang Yigao's ideas have matured.

So he didn't rush to pick up a bunch of online dramas, but planned to be selective.

If he wants to take over the filming of online dramas now, there will be many film and television companies willing to invest.

But he knows very well that his current fame is all based on "The Beginning".

can soar to the sky with a drama, or it can fall to the bottom because of a drama.

Therefore, he did not rush to make a drama, but slowly precipitated and looked for a suitable script.

He will read the script handed to him by the film and television company carefully, but he will not take it casually.

He wants to ensure that the second drama is not too bad, so as to maintain the appeal of the director's identity.

Ten o'clock in the morning.

Zhang Yigao arrived, and when he saw Fang Xing, he immediately greeted him warmly: "Mr. Fang is good, Mr. Fang is good." ”

He glanced at it, and there was only Fang Xing alone in the conference room, and no one else.

This means that there is a high probability that it is not a new project.

Last night, when he received a call from Fang Xing, he thought about many possibilities, hoping that it was a new film and television drama project.

As long as Fang Xing is willing to ask him, let alone co-directing, it is no problem to be an assistant director.

"Sit, I called you here today because I have something to talk to you about." Fang Xing took the initiative to bring up the topic.

"If there is anything Fang Zong does, just give me a direct order." Zhang Yigao's posture was very low.

"That's right, the focus of Ark Culture in the future is to make content, in addition to songs, film and television dramas will also be involved. So I will consider signing a few long-term directors......" Fang Xing brought up this topic.

Zhang Yigao didn't wait for Fang Xing to finish speaking, he made a decision immediately, and agreed directly almost without thinking about it: "Yes, no problem, I'll sign it." ”

Fang Xing smiled, waved his hand and said, "Don't worry, I don't guarantee that there will always be projects in film and television dramas." Therefore, you have to think about this carefully, and it is impossible to shoot a film and television drama of the level of "The Beginning" every time. ”

"I know, I've been in the directing industry for many years. The director's job is not only film and television dramas, as long as Mr. Fang is willing to ask me, I will sign it. Also, I didn't have any contracts with other studios. Zhang Yigao immediately expressed his attitude.

Zhang Yigao has ups and downs in the directing industry...... Fu Fu Fu has been lying for so many years, and he has worked with Fang Xing on the set, he knows Fang Xing's ability too well.

has two hit dramas in a row, among which the sitcom "Wulin Gaiden" has become a classic among the classics.

Zhang Yigao even has a feeling that this "Wulin Gaiden" is likely to be seen on the list ten years later.

Two hits in a row, those who haven't entered the water know the gold content in them.

The difference between Zhang Yigao and others is that he has fallen to the bottom, knows how rare the opportunity is, and when a big thick leg appears in front of him, what are you waiting for if you don't desperately grab it?

Fang Xing asked him again: "Are you sure you want to sign Ark Culture?" If I sign you, there may not be a drama for you to film, it may just let you shoot an advertisement. ”

Zhang Yigao nodded vigorously and used a line from "Wulin Gaiden": "I am sure, definitely, and surely." ”

In the directing industry, it is normal to take over the work of shooting commercials.

Moreover, for the eighteenth-tier directors, it would be good to be able to shoot commercials.

Although Zhang Yigao can now receive jobs from other film and television companies, he still decided to hug Fang Xing's big thick leg.

Fang Xing smiled and said, "Okay, I'll ask the agent to talk to you about the contract later." When you sign the contract, there will be a job for you, shoot a commercial. ”

"What kind of commercial? Is there a script? Zhang Yigao asked directly about work.

This job was supposed to be handed over to him after he signed the contract.

Zhang Yigao is very good at dealing with people, don't talk about the contract first, talk about work first, anyway, he is determined to sign a contract with Ark Culture.

"There's a script, there's a song. Since the advertising and marketing time was relatively short this time, I wanted the advertising film to ensure not only the quality, but also the speed. Fang Xing asked.

"As long as there's a script, that's fine." Zhang Yigao is still confident in this.

For directors who can shoot TV dramas, shooting commercials is a very easy job.

Fang Xing took out the script and pushed it to him, and then asked the brokerage team to come over and talk to him about the contract.

There is a set of conventional standards for contracts in the directing industry.

The contract given by Fang Xing is not harsh, the overall framework is in accordance with industry standards, and the rest is discussed by Zhang Yigao and the company's brokerage team.

Zhang Yigao was very refreshing, did not delay until the afternoon, signed the contract in the morning, and then began to read the script in the company.

After signing the contract, Qiao Yinghong pulled Zhang Yigao into the work group of Ark Culture.

Zhang Yigao first sent a red envelope and greeted his colleagues in the group:

[Newcomer report, please take care of it.] 】

In fact, when filming "The Beginning", Zhang Yigao was familiar with the company's employees, so he was not a newcomer.

Everyone received the red envelope and welcomed Zhang Yigao to join the Ark culture.

Immediately afterwards, the music director of Ark Culture sent Zhang Yigao a song with a message: This is a sample of the advertising song that the boss found someone to record, you listen to it and think about how to shoot it.

Zhang Yigao replied with a message, then clicked on the sample of the song, and read the script while listening to the song.

In the Bluetooth headset, an ethereal and clear female voice is singing:

"Just let the light refract the tear-soaked pupils

"Reflect the rainbow that you want to have the most

"Take me to the sky with you

"Because you...... It's my dream...... My dream ......"

In this melodious and tactful singing, looking at the script in his hand, Zhang Yigao suddenly felt his scalp tingle.

Originally, he thought it was just an ordinary commercial film, just shoot it casually.

However, listening to the song and reading the script, he deeply felt the quality of this commercial.

Where is this commercial?

It's clearly the MV for this song.

What does Fang Xing's song mean?

Zhang Yigao knows too well.

At this moment, he knew that today's decision was really too right.

He even had a premonition that soon there would be a music video for a song that dominated the charts, and he was going to shoot it out of his hands.

He also immediately became serious, didn't dare to delay time, began to think about how to shoot the MV of this song well, picked up a pen and began to draw a storyboard script.

Since this is a MV-style commercial, the script is not long and the story is not complicated, but it is very touching.

……

The script, the songs, and the crew are all ready-made.

The crew of the TV series was used to shoot the commercial MV, and the preparation speed was very fast.

Fang Xing personally supervised the set of the props team at the scene, and prepared to shoot the MV of this advertisement as quickly as possible.

The sample of the song was sung by Li Caiwei, and this song is naturally "My Dream".

This song on Earth is the theme song of Huawei's consumer business brand, which is written by Wang Haitao and Zhang Liangying, composed by Andy Love, and sung by Zhang Liangying.

This song has an English version, and the story of the English version of the MV is very moving.

It tells the story of a little girl who follows her grandfather to learn piano, grows up day by day, and one day stands on the world stage to perform.

There's something tearful about this story, even if it's only for a few minutes.

Fang Xing wanted to shoot the MV of this song, but it was adapted to a certain extent.

First of all, this advertising MV asks Lu Xianger to play the heroine, because she wants to endorse her own "Chuanliu" brand.

Then you can't shoot the piano, you have to shoot the violin.

Lu Xiang's childhood experience is very consistent with the story of this MV.

She lived with her grandfather as a child and studied the violin.

When Fang Xing and her first met, he broke one of her violins.

The violin was given to her by her grandfather.

Therefore, if the story of this MV is changed to violin, it is completely Lu Xianger himself, which is very suitable.

The difficulty of the song "My Dream" is not small, so it is left to Li Caiwei to sing.

Since the MV is to be filmed from Lu Xianger's childhood, it is necessary to invite young actors to act.

Fang Xing thought of Little Bean Sprouts and discussed it with Li Caiwei, so he asked Little Bean Sprouts to play the MV heroine's childhood.

After everything is ready.

Filming of the MV officially began.

Zhang Yigao took the guide tube and began to talk to the actors.

Since the MV basically doesn't need lines, and the final cut shot is only a few minutes, it is much easier to shoot.

In the first scene of the MV, an old man with a loving face teaches the little girl played by Little Bean Sprouts to play the violin.

The picture is warm and peaceful.

Gradually, the little girl grew up and was going to school, waving goodbye to the old man.

As the little girl grows up day by day, she is getting farther and farther away from home in order to learn the piano.

On the road to pursuing violin playing, it was not all smooth sailing, the girl began to encounter setbacks, encountered tribulations, and began to lose her life.

But whenever I think of my grandfather teaching me to play the piano when I was a child, I will always have a persistence and encouragement in my heart.

The girl grows up day by day, and the old man gets old day by day.

One day, the girl received the news that her grandfather was sick and rushed back from the other side of the world to visit.

The old man once again taught the girl to play the violin.

The girl regained her childhood love for music, got back on her feet, took on the challenge, and finally stepped onto the highest stage in the world to play the music of her heart.

At the end of the performance, the audience stood up and applauded, and the girl's mother burst into tears, but the old man did not see the girl standing on the stage at her most beautiful.

(End of chapter)