"There has always been a metaphysical saying about headphones, that is, you need to cook headphones."

In the evaluation video, Luo Mingzhe continued to evaluate the six headphones: "This time the video production time is a bit rushed, but the steps cannot be omitted.

"Let's first test the unboxing evaluation of six headphones, first of all, today's protagonist, violinist Miss Lu Xiang'er endorsed this Chuanliu 2.0 wired headphones.

"Speaking of this violinist, there is one thing to say, winning the gold medal at the Paganini Competition at such a young age is really awesome, and this cannot be denied.

"Just talk about the violinist's business level, it must be the top in China, and the ears are not comparable to ordinary people.

In other words, she can definitely hear whether the sound quality of the headphones is good or not.

"Of course, just because she can hear it doesn't mean she's going to tell the truth, so we still need to do it.

"First of all, let's unpack first, the two pairs of headphones in my hand are from a certain east and a certain treasure.

"Look at the appearance, it's no different, and then look at the serial numbers on some of the boxes.

"Usually the serial number of the product will have special numbers or letters to represent the production date, looking at the serial number of these two pairs of headphones, it should be the same batch.

"After all, the products that have just been launched should be the first batch.

"Next is unpacking, and after unpacking, there is a pair of headphones, three pairs of replaceable silicone ear tips, as well as a warranty card and instructions.

"Judging by the outer packaging of the box, it is decent.

"The highlight is this violin logo, which is really exquisitely done.

"Looking at the company's publicity strategy, it is ready to bind this series of products to violinists.

"If the series overturns, the violinist will probably lose his reputation.

"From that point of view, I'm looking forward to this pair of headphones.

"Disassembling two pairs of headphones purchased online from different channels, the headphones and accessories in the box are exactly the same, there is no problem.

"The packaging and accessories are also in line with the configuration of the mid-range headphones.

"Next, I invited three students from the Conservatory of Music, plus two colleagues from our studio, to form five people to evaluate the six pairs of headphones.

"As we all know, the sound quality of headphones is actually a very subjective thing.

"Especially for headphones above the mid-range, sometimes the sound quality depends on personal preference.

"In order to be as professional as possible, we invited three students from the Conservatory, who had also come to our assessment before, and they were all old friends.

"First of all, six pairs of headphones, after unpacking, did not go through the burn-in, directly ear test, and then five evaluators scored from three aspects: comprehensive bass quality, treble quality and comprehensive hearing.

"At the same time as the ear test, we will also conduct machine testing to evaluate the sound performance of the earphones at different frequencies and draw them into a map for analysis......

"After the first assessment is over, I will invite the three students to eat, drink and have fun, and leave these six pairs of headphones in the studio to play music and burn the machine.

"Twenty-four hours after burning, we conducted another ear test and machine test, and combined the data from the two evaluations to make a comprehensive score."

At this point, the video turned into a black screen, and a line of words "Twenty-four hours have passed" appeared.

Then, Luo Mingzhe reappeared in the video and began to conduct a second assessment.

At the end of the two assessments, the results of the assessment will be given.

"First of all, after two evaluations, six pairs of headphones, some headphones, after 24 hours of burning, the sound quality has indeed changed significantly, and some headphones have not changed much......"

Luo Mingzhe picked up a pair of headphones and commented: "First of all, this pair of mobile headphones, burned for 24 hours, even my ear blindness can hear it, and the sound quality has changed."

Some netizens may want to ask, isn't the purpose of burning the machine to make the sound quality better? Wouldn't it be better if the sound quality changed?

"There is a certain metaphysical component in the headphone burner, but it is not right to say that the headphone burner is completely unscientific.

"After all, the headset is composed of a lot of components, these components will change slightly in the process of use, the change of a single component, will not have much impact on the sound quality of the headphone, but the change of multiple components will definitely have an impact.

"The so-called burn-in is to use the earphones to reach a stable state, and this stable state is the final sound quality performance of the earphones.

"It is true that the burn-in will cause a change in sound quality, but for mid-range headphones, it is good to have as little change in sound quality as possible.

"The greater the change in sound quality after burning, the more unstable the sound performance of the headphones, when this kind of sound quality change, even my ear blindness can be heard, then this headset can only be said to be too 'fickle'.

"The three students we invited from the Conservatory of Music had similar opinions, and finally gave this pair of headphones only 5 points, a 10-point scale.

"Next, let's talk about our protagonist today, Chuanliu 2.0.

"Before announcing the rating of this headphone, as a digression, "My Dream" unsurprisingly topped the music charts.

"One thing to say, Fang Xing does have a hand in making songs, and TV series are also popular.

"I like "The Beginning" very much, the violinist is really beautiful, it has simply saved the average appearance of the new generation of Xiaohua, and my colleagues and I are looking forward to her costume image.

However, it is said that the violinist made "The Beginning" to save his family's company.

"If Okawa Audio makes money in the future, violinists may not be filming anymore.

"So, if we don't buy her headphones, let Dachuan Audio continue to lose money, and the violinist will have to come out to take over the play, what do you think of my idea?"

The video is played here, and the barrage begins to dance wildly:

[Grab the bamboo shoots! 】

【Bamboo Shoot +1】

[If you evaluate like this, aren't you afraid of going out and being knocked by Dachuan Audio? ] 】

[I've never seen such a shameless evaluator! ] Do you think I'm going to approve of you...... Yes, I very much agree with your idea to let Okawa Audio go out of business, so that you can watch her film. 】

[Be a person! 】

[I was originally planted, and now that you say so, I suddenly began to hesitate again. Do you want to buy headphones? Or do you want to watch the violinist filming? Suddenly caught in a dilemma. 】

[Hurry up and give a rating, as long as it is less than 6 points, then you don't need to say, I definitely won't buy it.] 】

The review video continues to play.

Luo Mingzhe held up the Chuanliu 2.0 wired headset in his hand and began to announce the score: "According to the scores of the five evaluators, the highest score and the lowest score are removed, and the average score of the final Chuanliu 2.0 is 8 points.

"Among the six headphones in this evaluation, two of them have a final score of 8.

In other words, in this evaluation, the sound quality of Chuanliu 2.0 is the first echelon.

The remaining four headphones were rated 7.5, 7, 6.75 and 5.

"From the perspective of sound quality and sound performance alone, the performance of Chuanliu 2.0 is not bad, at least in the mid-range headphones, it is the first echelon of products.

"Of course, the score of this evaluation ear test is very high, so the score is more subjective, and it may take a few months for the user to know how the user feels.

"That's all for this video, welcome everyone to watch, if this video has more than 100,000 likes, a week later, we will add an issue, a simple evaluation of six pairs of headphones after a week."

……

Since "My Dream" topped the hot song list, the Chuanliu 2.0 headphones were also pushed to the cusp.

Digital evaluations of major platforms have come out one after another, and the evaluations given are high and low, but the overall score is at the middle and upper level.

Coupled with the continued popularity of "The Beginning", many netizens suddenly became interested in Chuanliu 2.0.

Many netizens said that they were planted.

The price of 298 yuan is not too high, but it is not cheap either, especially for a pair of headphones, which is already the price of mid-range headphones.

Therefore, for most netizens, headphones at this price will not be bought out of curiosity.

Therefore, when the Chuanliu 2.0 headphones were first launched, the sales volume was indeed there, but it was not particularly popular.

As the digital measurements came out, sales began to skyrocket.

Netizens have long known that there is such a brand of headphones because of "My Dream" and "The Beginning", and they did not buy them immediately, but they were worried that the quality would not work.

After the digital assessment comes out, look at a few more assessments, and you will basically know the number in your heart.

Although the scores of the evaluation are high and low, they generally belong to the high-scoring headphones.

This rating can't be said to be invincible, but at least it won't pit.

Therefore, after the evaluation came out, the sales of online channels began to skyrocket.

In a month, the sales volume of Chuanliu 2.0 headphones reached 30,000, and the first batch of inventory was sold out, and even some channels were out of stock.

The sales volume of 30,000 does not seem to be an exaggeration just by looking at this number.

But for a headset, this sales volume is actually very strong.

The monthly sales volume is 30,000, which means that the monthly turnover of Chuanliu 2.0 headphones has reached 10 million.

This sales volume can already rank in the top five in the best-selling list of mid-range headphones.

As long as it can stabilize quality control and after-sales, then this series has been successful.

The sales volume of Chuanliu 2.0 in the first month of its launch is very good, and some channels are even sold out.

Lu Jianchuan immediately seized the time to produce the second batch, and the follow-up OEM orders were not accepted, and the production of Chuanliu 2.0 was given priority.

At the same time, we began to prepare the Bluetooth headset of the Chuanliu series.

In this era, consumers have high requirements for the portability and beauty of headphones.

This is also the reason why Bluetooth headsets are gradually becoming mainstream.

It's just that in terms of sound quality, Bluetooth headsets are much more difficult to reach the level of wired headphones.

The Chuanliu series has become famous, and after it becomes famous, the next step is to enrich the products of this series.

At the beginning, Lu Jianchuan was ready to work hard for a few years.

Dachuan Audio was founded by him and worked hard step by step.

He knows all too well how hard it is to build a brand in the highly competitive digital space.

Therefore, his original plan was to spend a few years slowly accumulating the heritage of the Chuanliu series, and then wait for the opportunity to accumulate steadily.

It's just that he didn't expect Fang Xing to be so fierce at all.

A song "My Dream" directly made the name Chuanliu swipe the whole network.

Almost overnight, the majority of netizens heard that there is such a headphone brand.

He never thought that building a brand would be so simple, just one song.

It went so smoothly that it didn't feel real.

Sometimes in his dreams, he would suddenly sit up and prepare to go to the factory to work hard with the workers, but after waking up, he remembered that Chuanliu had sold out of stock.

The reason why Chuanliu 2.0 was sold out was that he had too little stock at the beginning.

In fact.

This is not the first time that Lu Jianchuan has created his own brand, but the previous attempts have basically ended before they have started.

When a new brand is launched on the market, consumers have no impression at all when they see the name of the brand, and the first feeling is that this is a miscellaneous brand that does not enter the stream, and naturally no consumer will buy it.

The more no one buys it, the less well-known it is, the inventory is overstocked and cannot be sold, and digital products are outdated quickly.

There will be a gap between the products of a year ago and the products of a year later.

Once the inventory is overstocked, as long as the backlog is half a year, then this batch of inventory is basically no one wants, and in the end it can only be sold at a big price.

And after the price goes down, the grade is also pulled down, and in the end this brand is not a miscellaneous brand, but also a miscellaneous brand.

Therefore, when Lu Jianchuan first produced Chuanliu 2.0, he did not dare to press too much inventory, after all, the company's capital chain was still very tight.

In order to maintain the company's operations, he also has to take a lot of OEM orders.

Therefore, this time, the inventory of Chuanliu 2.0 is only more than 30,000, and it is gone when it is sold out, so it can only be produced in a hurry.

Fortunately, the production capacity of the new production line is good, and after temporarily stopping the OEM order, the production capacity can keep up.

Two weeks after Chuanliu 2.0 was sold out, the inventory finally refilled.

In the past two weeks, many online channels have only pre-sales, not in stock.

Many consumers who have been planted are very dissatisfied, and there is even public opinion on the Internet, saying that Dachuan Audio deliberately engages in "hunger marketing".

However, this time Dachuan Audio is indeed a bit wronged.

It's not that I don't want to sell it, but it's really out of stock.

After all, the boss didn't expect that Fang Xing's song was so powerful that it could make Chuanliu 2.0 sell out.

However, the increase in sales is just the beginning for Dachuan Audio.

Follow-up product after-sales and word-of-mouth maintenance are more important.

Lu Jianchuan has very strict requirements for quality control, after all, this is related to Lu Xianger's reputation.

Therefore, he is very strict with quality control, and would rather not sell than sell defective products.

Also because of the good quality control, a month and a half after Chuanliu 2.0 was launched, user feedback was relatively good, and occasional negative feedback had nothing to do with the quality of the headset itself.

Dachuan Audio adheres to the practice of preferring not to sell and not to affect word of mouth, and has always maintained user feedback at a high level in the industry.

Of course, in this way, it will naturally increase the production and after-sales costs of the product.

However, Lu Jianchuan's goal is to make the Chuanliu series, even if the first product doesn't make a lot of money, it doesn't matter.

What's more, after the word-of-mouth fermentation of Chuanliu 2.0, the continuous sales are very stable, and it has gained a firm foothold in the mid-range headphone market, which has laid a good foundation for future series of products.

(End of chapter)